Plant Up
Plant Up is a Canadian plant-based food company producing high-protein functional snacks and globally-inspired frozen appetizers from Canadian fava beans, sold through DTC e-commerce and 1,600+ Canadian retail stores.
- Company typePrivate
- Founded-
- HeadquartersMississauga, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Plant Up does
Plant Up is a Canadian plant-based food company that produces and sells high-protein functional snacks and globally-inspired frozen appetizers. Founded by Aamir Malkani and headquartered in Mississauga, Ontario, the company manufactures its puff products with over 80% Canadian fava bean content, delivering 26 grams of protein per bag. The product portfolio spans two lines: Functional Snacks (protein puffs in flavors such as Maple Masala, Garlic Parmesan, Memphis BBQ, and Dill Pickle) and Frozen Appetizers (Asian Dumplings at 35g protein, Butter Chik'n Bites at 28g, Shawarma Bites at 28g, and Thai Stir-Fry at 40g). All products are positioned as gluten-free, non-GMO, plant-based, and allergen-friendly, with clean-label ingredient lists.
The company's business model is a multi-channel CPG distribution strategy. Direct-to-consumer sales run through a Shopify storefront at plantup.ca, with free shipping above a stated order threshold. Marketplace sales operate via Amazon.ca, and wholesale distribution is enabled through the Faire platform. The largest revenue channel is physical retail, with products present in over 1,600 Canadian stores spanning Walmart Canada, Real Canadian Superstore, Sobeys, Safeway, Metro, and independent grocers. Puff pricing starts at $32.99 for packs of 6 or 9, positioning the brand in the premium functional snack tier.
Plant Up differentiates through Canadian ingredient sourcing, a proprietary fava bean formulation, and a distinctive globally-inspired flavor library spanning Indian, Middle Eastern, Thai, and American cuisines. The company participates in a Protein Industries Canada consortium alongside Roquette, Prairie Fava, and BioNeutra, working on protein extraction efficiency for fava and pea protein ingredients. With a lean team of 1-10 employees and no disclosed institutional funding, Plant Up has scaled its Canadian distribution rapidly and has announced U.S. market entry planned for early 2026.
Plant Up firmographics
Firmographics- Name
- Plant Up
- Legal name
- Plant Up Inc.
- Website
- https://plantup.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plant Up is a Canadian plant-based food company producing high-protein functional snacks and globally-inspired frozen appetizers from Canadian fava beans, sold through DTC e-commerce and 1,600+ Canadian retail stores.
- Ownership category
- akta.pro rank
Plant Up industry classification
Industry- Product category
- Plant-Based Frozen Foods
- NAICS
- Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Packaged Frozen Food Merchant Wholesalers (42442)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Cookies & Crackers (2052), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Snacks & Appetizers (CRADADAD)
- akta.pro secondary industries
- Frozen Plant-Based & Vegetarian Meals (CRADADAF), Trail Mix & Snack Mix Manufacturing (AFAKAIAG)
Keywords
Where Plant Up is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Plant Up business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through plantup.ca Shopify storefront. Customers purchase functional snacks (puffs and frozen appetizers) at listed prices with free shipping available for orders over a threshold.
- Amazon Marketplace Sales: Products sold through Amazon.ca including Maple Masala Puffs and Garlic Parmesan Puffs, reaching customers through Amazon's e-commerce platform.
- Wholesale Distribution: Products sold through wholesale partners including Faire for retail distribution to physical stores across Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Maple Masala Puffs - Pack of 6 or 9 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Plant Up product offering
Product offeringCore offering
Plant Up manufactures and distributes plant-based protein snacks and frozen appetizers, including globally-inspired puffs, dumplings, and bite-sized products. The company sells direct-to-consumer through its Shopify storefront and Amazon.ca, and to retailers/wholesalers through Faire and 1,600+ Canadian grocery locations.
Product overview
Plant Up is a Canadian plant-based food company specializing in high-protein snacks and frozen appetizers. The product portfolio consists of two main lines: Functional Snacks (puffed protein snacks in various flavors including Maple Masala, Garlic Parmesan, Memphis BBQ, and Dill Pickle) and Frozen Appetizers (globally-inspired products including Asian Dumplings, Butter Chik'n Bites, Shawarma Bites, and Thai Stir-Fry). All products are made with Canadian fava beans as the primary ingredient and are positioned as healthy, high-protein, gluten-free alternatives to traditional snacks.
Differentiator
Problem solved
Functional benefit
Products and services
- Maple Masala Puffs Plant-based protein puffs flavored with maple and masala spice profile, marketed as a gluten-free, globally-inspired snack for Canadian consumers.
- Garlic Parmesan Puffs Plant-based protein puffs in a garlic parmesan flavor, positioned as a savory snack SKU.
- Memphis BBQ Puffs Plant-based protein puffs in a Memphis-style barbecue flavor, marketed as a savory plant-based snack.
- Dill Pickle Puffs Plant-based protein puffs flavored with dill pickle, sold as a tangy plant-based snack variant.
- Asian Dumplings Plant-based frozen dumplings intended as an appetizer or snack meal, continuing the brand's Asian-inspired flavor positioning.
- Butter Chik'n Bites Plant-based bite-sized pieces in a butter chicken-style sauce, positioned as a chicken alternative snack or small meal.
- Shawarma Bites Plant-based bite-sized pieces in a shawarma-style seasoning, sold as a globally-inspired meat-alternative snack.
- Thai Stir-Fry Plant-based Thai-style stir-fry product for consumers seeking a globally-inspired ready meal.
Quantifiable outcome
- 26g of protein per bag of puffs
- +3 more outcomes
Companies that use Plant Up
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Plant Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Plant Up partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Protein Industries CanadacoreProtein Industries Canada collaborated with Plant Up, Roquette, Prairie Fava, and BioNeutra on protein extraction efficiency initiatives. This partnership supports innovation in Canada's plant-based protein supply chain and enhances ingredient sourcing for Plant Up's fava bean-based products.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Plant Up competitors and assessment
Company assessmentDirect peers
- Saffron Road: Frozen entrée and appetizer brand built around globally-inspired flavors (Indian, Asian, Middle Eastern) using plant-based proteins — directly comparable to Plant Up's Frozen Appetizers line in flavor strategy and format.
- Beanitos: Bean-based snack brand (puffs, chips, crackers) marketing high-protein, gluten-free, plant-based attributes — comparable ingredient story and shelf positioning to Plant Up's fava puffs.
- Bada Bean Bada Boom: U.S. brand of crunchy broad bean (fava) snacks marketed on high-protein, gluten-free, plant-based credentials — directly comparable to Plant Up's fava-bean puff line in primary ingredient, format and positioning.
- From the Ground Up: Cauliflower- and vegetable-based puffed snacks positioned as allergen-friendly, better-for-you alternatives — comparable puffed format and clean-ingredient positioning to Plant Up's puffs.
- The Good Bean: Chickpea-based snack brand (roasted chickpeas, snack bars) with a bean-protein ingredient narrative — comparable plant-protein snack positioning and target consumer (health-conscious, allergen-aware) as Plant Up.
- Outstanding Foods: Plant-based puffed snack brand (Cheese Balls, Puffs) targeted at the better-for-you snack aisle with strong DSD retail presence — directly comparable product format and retail-channel strategy.
- Hippeas: Organic chickpea puff brand positioned as a healthier, plant-based snack alternative — same puffed-snack format and clean-label, high-protein messaging as Plant Up's Functional Snacks line.
Broad incumbents
- Amy's Kitchen: Large frozen vegetarian/plant-based meal brand with deep retail distribution across North America — comparable frozen plant-based product category but vastly broader portfolio and scale.
- Beyond Meat: Public plant-based protein leader with broad retail penetration and substantial brand spend — a scaled incumbent competing for the same high-protein plant-based consumer that Plant Up targets.
- Gardein: Established plant-based frozen meals, tenders and appetizers brand owned by Conagra — overlaps with Plant Up's Frozen Appetizers line but operates as a much broader portfolio incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Plant Up social profiles
Digital presencePlant Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plant Up leadership team
Management profileNumber of profiles
Profiles1 record
Plant Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plant Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plant Up
What does Plant Up do?
Plant Up manufactures and distributes plant-based protein snacks and frozen appetizers, including globally-inspired puffs, dumplings, and bite-sized products. The company sells direct-to-consumer through its Shopify storefront and Amazon.ca, and to retailers/wholesalers through Faire and 1,600+ Canadian grocery locations.
Is Plant Up a public or private company?
Plant Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plant Up founded?
Plant Up was founded in -1. It employs 1 to 10 people.
Where is Plant Up based?
Plant Up is headquartered in Mississauga, Canada, in the North America region.
How does Plant Up make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are amazon Marketplace Sales and wholesale Distribution.
Who are Plant Up's main competitors?
Direct peers on record are Saffron Road, Beanitos, Bada Bean Bada Boom, From the Ground Up, The Good Bean, Outstanding Foods and Hippeas. Broad incumbents are Amy's Kitchen, Beyond Meat and Gardein.
Does Plant Up have an API?
No public API is recorded for Plant Up.
What industry is Plant Up in?
Plant Up's product category is Plant-Based Frozen Foods. Its primary akta.pro industry code is CRADADAD, Frozen Snacks & Appetizers, with a secondary code of CRADADAF, Frozen Plant-Based & Vegetarian Meals. Its NAICS code is 311412 and its SIC code is 2030.