Casa Maestri

What Casa Maestri does

Casa Maestri (legally Destiladora Del Valle de Tequila S.A. de C.V.) is a family-owned ultra-premium tequila distillery founded in 2008 by Michael and Celia V. Maestri in Tequila, Jalisco, Mexico, operating under Denomination of Origin NOM 1438. The distillery combines traditional century-old production methods including brick oven (horno) cooking of agave piñas for 36-54 hours and slow fermentation (48-60 hours) across 21 tanks of 30,000 liters each, with modern quality control systems. Vertically integrated from owned agave fields in San Julián, Jalisco through alembic pot still double distillation to bottling, the facility is one of Mexico's most awarded producers, with certifications including ISO 9001, FSSC 22000, HACCP, SMETA, Kosher, Canada Organic, and Women-Owned.

The company operates a multi-revenue-stream business model: (1) full-service private label tequila development for brand owners worldwide, encompassing recipe creation, bottle design, custom molds, packaging, and multi-jurisdictional regulatory compliance (NOM, CRT, TTB COLA) with 5-7 month project timelines and no minimum order quantities; (2) bulk tequila, agave wine, and agave spirits production sold to distilleries, copackers, and brand owners; (3) direct-to-consumer sales of owned brands (Casa Maestri, Reserva de MFM, Doña Celia, TUYO Cristalino, SABABA Mezcal) via casamaestri.com with pricing ranging from $24.99 to $799.99 per bottle; (4) custom barrel aging services using American oak, French oak, ex-whiskey, and ex-wine barrels; and (5) regulatory and import compliance services supporting entry into US, European, Asian, Australian, and Indian markets via partner distributors Park Street Imports and MHW.

Casa Maestri serves as the production partner behind more than 128 active tequila brands and exports to over 80 countries, with an internal sales organization led by VP of Sales José Coira and seven project managers handling end-to-end client delivery. The company employs a workforce over 90% composed of women and maintains active direct-to-consumer shipping infrastructure alongside an AI-powered label concept tool for prospective private label clients. Recent strategic activity includes the May 2026 launch of All Día canned tequila cocktails and a February 2025 Tonino Lamborghini licensing partnership, with sustained award momentum including WSWA 2025 Double Gold medals at 97-98 point scores.

Name

Casa Maestri

Legal name

Destiladora Del Valle de Tequila S.A. de C.V.

Website

https://casamaestri.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Casa Maestri is a family-owned Mexican tequila distillery operating under NOM 1438 that provides full-service private label production, bulk agave spirits, and owns the Casa Maestri, Reserva de MFM, Doña Celia, and TUYO brands. The distillery produces for over 128 third-party tequila brands and exports to 80+ countries worldwide.

Ownership category

akta.pro rank

Product category

Tequila Distillery and Spirits Production

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Mead Producers & Brands (CRADAIAG)

Keywords

• Private label tequila
• Tequila distillery services
• Bulk tequila production
• Barrel aging services
• Tequila manufacturing

Headquarters

HQ city

Tequila

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Tequila Development: Core revenue stream - developing custom tequila products for brand owners worldwide. Services include recipe development, bottle selection, packaging design, regulatory compliance (NOM, CRT, TTB COLA), and production. Clients can create fully custom formulations or choose from existing varieties (Blanco, Reposado, Añejo, Extra Añejo, Cristalino, Rose, Creams, flavored/infused). Timeline ranges 5-7 months per project.
2. Bulk Tequila & Agave Spirits Sales: Production and export of bulk tequila, agave wine, and agave spirits. Products include Mixto Silver & Gold, Blanco, Reposado, Añejo, and Extra Añejo made from Blue Weber Agave grown in Jalisco highlands. Sold to distilleries, copackers, and brand owners for bottling under their own labels.
3. Direct Brand Product Sales: Sale of company-owned brands including Casa Maestri Reserva de MFM, Doña Celia Tequila, TUYO Tequila, and others directly to consumers through e-commerce store.
4. Barrel Aging Services: Custom barrel aging program where clients can bring their own barrels or use Casa Maestri's barrels (American oak, French oak, ex-whiskey, ex-wine, specialty finishes) to age tequila. Services include barrel registration, storage, monitoring, aging time tracking, barrel rotation, and tasting evaluations.
5. Regulatory & Compliance Services: Assistance with brand registration (Mexico or any country), co-responsibility contract (convenio) registration, CAE permit for bulk shipments, label approval (CRT Mexico), and documentation for international markets including US (TTB), Europe, Asia, Australia, and India.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Casa Maestri is a tequila distillery operating under NOM 1438 in Tequila, Jalisco, Mexico, providing full-service private label tequila development for brand owners worldwide (recipe development, bottle design, packaging, regulatory compliance). The company also produces bulk tequila and agave spirits for bottlers/copackers, offers custom barrel aging programs, and sells its own portfolio of premium branded tequilas (Casa Maestri, Reserva de MFM, Doña Celia, TUYO) direct-to-consumer and via distribution.

Product overview

Casa Maestri (operated by Destiladora Del Valle de Tequila S.A. de C.V.) is an ultra-premium tequila distillery located in Tequila, Jalisco, Mexico, operating under NOM 1438. The company offers a comprehensive portfolio combining proprietary branded products with extensive private label and contract manufacturing services. Its owned brand portfolio includes Casa Maestri core tequilas (Blanco, Reposado, Añejo, Extra Añejo), Reserva MFM line (Blanco, Reposado, Añejo, Extra Añejo, Mezcal, Café, Piña Colada Cream), Doña Celia tequilas, TUYO Cristalino series, and specialty editions (Taco Tuesday, Piñata, Avocada, Cactus, Dubai Chocolate Cream). Services include private label development (full-service from concept to bottle including recipe development, packaging, and regulatory compliance for global markets), custom barrel aging programs (with client-owned barrels or Casa Maestri inventory including American oak, French oak, ex-whiskey, ex-wine), bulk tequila and agave spirits production, and importing support through partner distributors. The distillery serves as production partner for over 128 external tequila brands, making it Mexico's largest private label tequila producer. An AI Label Studio Maker tool enables prospective clients to create bottle concept designs.

Differentiator

Problem solved

Functional benefit

Brands

• Reserva de MFM: Premium tequila brand featuring Blanco, Reposado, Añejo, Extra Añejo, and Mezcal expressions, plus Café and Piña Colada Cream varieties.
• Doña Celia
• TUYO
• Agave Boom
• SABABA

Products and services

• Casa Maestri Branded Tequila Line
• Reserva de MFM Tequila Line
• Doña Celia Tequila Line
• TUYO Cristalino Tequila Line
• Agave Boom Margarita RTD and SABABA Mezcal
• Private Label Tequila Development
• Bulk Tequila and Agave Spirits
• Barrel Aging Services
• Importing Services (USA)
• Regulatory and Compliance Services
• AI Label Studio Maker

Quantifiable outcome

• 128+ tequila brands currently produced at the distillery
• +4 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Park Street ImportscoreChannel Partner/ Reseller/ DistributorRecommended US importer and distributor partner for Casa Maestri-produced brands seeking US market entry. Park Street delivers productivity-enhancing and cost-saving back-office solutions, advisory services, and working capital to alcoholic beverage brands. Founded in 2003, headquartered in Miami, FL with operations across US and EU. Founded by McKinsey & Company alumni.
• MHWcoreChannel Partner/ Reseller/ DistributorRecommended US importer and distributor partner. Founded in 1995, MHW is the leading national importer and service provider for the beverage alcohol industry. Provides import and export, distribution, licensing, compliance, logistics and fulfillment, accounting, and procurement services for entrepreneurial brands.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Diageo: Global spirits major owning Don Julio, Casamigos (formerly), and Bulleit; competes in the same agave-spirits category Casa Maestri serves, with overlapping private-label and brand-incubation activities across a far broader portfolio.
• Pernod Ricard: Global spirits major owning Avión Tequila and other agave brands; competes directly with Casa Maestri's clients and operates private-label/contract capabilities across multiple categories.
• Brown-Forman: Major US spirits company (Jack Daniel's, Woodford Reserve) expanding agave exposure; broad incumbent in spirits manufacturing with contract-distilling capabilities analogous to Casa Maestri's model.
• Bacardi Limited (Patrón): Global spirits major that acquired Patrón Tequila; competes in the same ultra-premium tequila category as Casa Maestri's owned brands and serves private-label/distribution partners globally.
• Becle (José Cuervo): Mexican-listed spirits company behind José Cuervo and 1800 Tequila; the largest tequila producer globally, directly competing in the same category as Casa Maestri and operating adjacent bulk/private-label programs.

Direct peers

• Casa Noble Tequila: Premium tequila producer operating its own estate distillery in Jalisco with comparable traditional production methods (brick ovens, slow fermentation) and a mix of owned and partner brands.
• Casa Lumbre: Independent tequila producer and brand incubator that develops and produces tequila brands for founders, similar in business model to Casa Maestri's private-label and contract-distilling focus, with multiple owned and partner brands.
• Heaven Hill Brands: Large family-owned US spirits company with significant contract-distilling capabilities and a broad owned-brand portfolio; comparable to Casa Maestri in operating both proprietary brands and private-label/contract production at scale.
• Tequila Fortaleza: Craft tequila producer emphasizing traditional tahona and brick-oven methods at a Jalisco estate distillery; comparable in production philosophy (traditional methods, NOM certification, premium positioning) to Casa Maestri's heritage-focused process.
• MGP Ingredients: Major US-based contract distiller producing distilled spirits (primarily whiskey and bourbon) for private-label and own-brand customers; directly analogous business model to Casa Maestri's contract/private-label tequila production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@casamaestridistillery
• Facebookfacebook.com/casamaestrimx
• LinkedInlinkedin.com/company/destiladora-del-valle-de-tequila-s.a.-de-c.v.
• Instagraminstagram.com/casamaestri
• TikToktiktok.com/@casamaestri
• Xx.com/MaestriCasa

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Maestri