What Ecommerce Equation does

Ecommerce Equation is an Australian-headquartered coaching and membership business serving ecommerce brands, operated as the trading name of Ecommerce Industries Pty Ltd (ACN 644 072 033), a proprietary limited company registered in Merewether, NSW and founded in 2019 by Jay Wright. The company sells a subscription-based coaching program accessed via an application-gated onboarding funnel and combines a Daily Profit Dashboard, Industry Benchmarks against 4,000+ brands, daily coaching calls, playbooks, and a Founder Community into a single integrated operating system for online retailers. Its primary customer segment is SMB ecommerce brands selling physical products, with secondary segments including marketing/ad agencies and service-based businesses, and it maintains an active presence in Australia, New Zealand and the United States.

The business is structured as a small corporate group with two wholly-owned Australian proprietary limited entities: Ecommerce Industries Pty Ltd, which houses the Ecommerce Equation coaching business, and Ecommerce Media Pty Ltd (ACN 648 640 439), a sibling agency that performs marketing services for clients. Operations are founder-owned and bootstrapped, with no disclosed external funding, no public listing, and a headcount of 11-50 employees. The proprietary data asset — performance data across 4,000+ community brands — underpins the benchmarking product and is positioned as the company's primary differentiator, while distribution relies on direct application through the website, organic social on Facebook and Instagram, an email newsletter, and customer testimonials. No AI/ML, API, mobile app, or patent-protected technology is disclosed in the available source material.

Name

Ecommerce Equation

Legal name

Ecommerce Industries Pty Ltd

Website

https://ecommerceequation.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecommerce Equation is an Australian-founded, subscription-based coaching and membership business that helps SMB ecommerce brands grow profitably via a Daily Profit Dashboard, benchmarking against 4,000+ brands, weekly coaching, and a founder community, with operations across Australia, New Zealand and the United States.

Ownership category

akta.pro rank

Product category

Ecommerce Business Coaching and Training

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

Keywords

• Ecommerce coaching services
• Ecommerce business consulting
• Online retail training
• Ecommerce growth advisory
• Digital commerce coaching

Headquarters

HQ city

Merewether

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching and Membership Program: Ecommerce Equation provides a membership/coaching program for ecommerce brands that includes daily profit dashboards, industry benchmarks against 4,000+ brands, daily coaching calls, playbooks and frameworks, and access to a founder community. The revenue model is subscription-based coaching with ongoing membership fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Ecommerce Equation provides a subscription-based coaching, training, and benchmarking program for ecommerce brands and the agencies that serve them. The offering combines a Daily Profit Dashboard, industry benchmarks against 4,000+ brands, recurring coaching calls, documented playbooks, and a founder community, all wrapped in an application-based onboarding process that funnels prospective members through a team review before they join.

Product overview

Ecommerce Equation is a comprehensive online coaching and business development program for ecommerce brands, featuring five interconnected core offerings: the Daily Profit Dashboard (providing real-time financial visibility), Industry Benchmarks (enabling performance comparison across 4,000+ brands), Daily Coaching Calls (delivering expert strategic guidance), Playbooks & Frameworks (the complete documented operating system for scaling), and the Founder Community (connecting brand owners for shared insights). These components work together within a profit-first methodology that connects every business function—paid advertising, email, retention, inventory, and hiring—to actual bottom-line outcomes rather than just revenue growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Profit Dashboard Real-time financial tracking dashboard that consolidates revenue, COGS, CAC, LTV, and contribution margin metrics, updated daily to provide ecommerce brands with a complete financial picture of their business. Available to members of the Ecommerce Equation coaching program.
• Industry Benchmarks Performance comparison tool that enables ecommerce brands to benchmark their metrics against 4,000+ ecommerce brands in the Ecommerce Equation community, providing data-driven insights into what constitutes good performance. Available to members of the coaching program.
• Daily Coaching Calls Recurring expert coaching sessions in which experienced ecommerce coaches review member business numbers, answer questions, and provide direct strategic input on decisions. Available to members of the Ecommerce Equation coaching program.
• Playbooks & Frameworks Documented operating system for profitable ecommerce covering paid advertising, retention, inventory planning, cash management, and hiring, designed to scale brands at every growth stage. Delivered to members of the Ecommerce Equation coaching program.
• Founder Community Peer network of 4,000+ ecommerce brand owners sharing real data, strategies, and performance insights across paid, email, and organic channels, organised around margin targets. Included as part of the Ecommerce Equation membership.

Quantifiable outcome

• Optimised $1B+ in ad spend
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DTC Council: A community and coaching platform for direct-to-consumer ecommerce founders, closely comparable to Ecommerce Equation's membership-and-coaching model for SMB ecommerce operators.
• OMG Commerce: A Shopify-focused growth agency providing paid media, retention, and creative services to ecommerce brands, serving the same mid-market DTC customer segment with a similar consulting-plus-execution offering.
• Electric Eye: An ecommerce growth agency offering performance marketing, retention, and creative services to DTC brands, comparable in target customer (mid-market ecommerce brands) and growth-strategy positioning.
• Adlucent: A performance marketing agency with deep ecommerce and retail focus, comparable in helping brands optimize paid media spend, although operating at a larger agency scale.
• Blend Commerce: A Shopify and ecommerce growth agency combining paid acquisition, retention, and strategic consulting for DTC brands, comparable in service mix and target customer.
• Common Thread Collective: A DTC ecommerce growth agency that combines agency services, coaching, education, and community for ecommerce founders, directly comparable to Ecommerce Equation's integrated coaching-plus-community model.
• Sculpt: A growth agency for ecommerce and consumer brands offering paid media and creative services, comparable in target customer and growth-strategy value proposition.

Others

• Smart Insights: A subscription-based digital marketing training, templates, and membership community for marketers and business owners; comparable in membership/coaching business model, although broader than ecommerce.

Broad incumbents

• GroupM: The world's largest media investment group, offering paid media, analytics, and ecommerce strategy at global scale; competes indirectly for the same ecommerce advertisers' budgets.
• Tinuiti: A large independent performance marketing agency with strong ecommerce and retail capabilities; offers overlapping ad-spend optimization but at significantly greater scale and breadth than Ecommerce Equation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecommerceequation
• Instagraminstagram.com/ecommerceequation
• LinkedInlinkedin.com/company/the-ecommerce-equation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecommerce Equation