What OMG Commerce does

OMG Commerce is a private eCommerce marketing agency founded in 2012 and headquartered in Springfield, Missouri. The firm manages paid advertising and brand growth for online retailers across Google Ads (Search, Shopping, Display), YouTube Ads, Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP), Microsoft/Bing Ads, Email and SMS (Klaviyo, PostScript, Attentive), and Facebook (delivered via partner agencies). Its core methodology is the proprietary AMP (Accelerated Marketing Portfolio) framework, which structures campaigns across the four funnel stages of Awareness, Consideration, Purchase, and Loyalty and coordinates strategy, creative, and execution across channels.

The company holds Google Premier Partner and YouTube Premier Partner status and is ranked in the top 3% of YouTube ad spenders globally. It sells services through a sales-led, consultation-based motion starting with free strategy sessions and multi-year retainer engagements, and assigns each client a dedicated team (account manager, channel specialist, strategist) backed by custom reporting dashboards. Customer logos span beauty, pet, electronics, skincare, beverages, and consumer goods at the SMB through enterprise tiers, including Natural Dog Company, Live Bearded, Boom by Cindy Joseph, Macally, QRxLabs, PetHonesty, and Monin, with published outcomes such as a 193% YouTube sales lift, 78% revenue increase, and 46% YoY sales growth.

OMG Commerce is founder-led by CEO Brett Curry and Co-Founder Chris Brewer, with no disclosed institutional funding or parent company. The firm supports thought leadership through the eCommerce Evolution podcast, industry conference speaking, and a 5,000+-subscriber email list. Its scale signals include Inc. 5000 recognition, top-3% YouTube ad spend globally, and 10+ years of Amazon DSP experience.

Name

OMG Commerce

Legal name

OMG Commerce

Website

https://omgcommerce.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

OMG Commerce is a private eCommerce marketing agency managing Google, YouTube, Amazon, email, and Facebook advertising for online retail brands, using its proprietary AMP full-funnel framework to serve SMB through enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Agency Services: OMG Commerce generates revenue through professional services fees for managing eCommerce advertising campaigns across Google Ads, YouTube Ads, Amazon Advertising, and email/SMS marketing. The company offers various service tiers and packages tailored to client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

OMG Commerce is a professional eCommerce marketing agency that manages paid advertising campaigns and brand operations for online retailers across Google Ads (Search, Shopping, Display), YouTube Ads, Amazon Advertising (including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP), Microsoft (Bing) Ads, Email & SMS Marketing, and Facebook Ads. Services are delivered under the proprietary AMP (Accelerated Marketing Portfolio) full-funnel framework spanning Awareness, Consideration, Purchase, and Loyalty stages, supported by dedicated account managers and specialist teams with custom reporting.

Product overview

OMG Commerce is an eCommerce marketing agency offering a comprehensive suite of advertising and brand management services. Their core offerings include Google Search Ads, Google Shopping Ads, YouTube Ads, Amazon Advertising (encompassing Sponsored Products, Sponsored Brands, Sponsored Brand Videos, Sponsored Display, and Amazon DSP), Amazon Brand Management, Email & SMS Marketing, Google Display Ads, and Microsoft/Bing Ads. All services are unified under their proprietary AMP (Accelerated Marketing Portfolio) methodology, which provides a framework for full-funnel campaign management across the four stages of Awareness, Consideration, Purchase, and Loyalty. The company also partners with Facebook advertising agencies for integrated social advertising. Their approach emphasizes strategic automation combined with human expertise, custom reporting dashboards for transparent results, and cross-channel coordination to drive consistent, profitable growth for eCommerce brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Search Ads Managed search advertising service leveraging the Google Ads platform to create targeted campaigns for eCommerce brands, including keyword strategy, ad copy optimization, ad extensions, audience layering, and ongoing campaign optimization.
• Google Shopping Ads Product-based advertising service using Google Shopping to display products in search results, including feed optimization, strategic bidding combining Google's smart bid technology with manual campaigns, SKU-level data visibility, and multiple campaign structures. OMG Commerce has managed Google Shopping since 2012.
• YouTube Ads Managed video advertising service for eCommerce brands on YouTube, including remarketing campaigns, prospecting campaigns, campaign structure optimization, audience targeting, and video asset production assistance.
• Amazon Advertising Comprehensive Amazon advertising management including Sponsored Products, Sponsored Brands, Sponsored Brand Videos, Sponsored Display, and Amazon DSP, focused on growing total sales, improving velocity and ranking, and maintaining healthy ACoS.
• Amazon DSP Demand Side Platform advertising service enabling display ads both on and off Amazon, including remarketing campaigns, competitor targeting, reaching new shoppers through in-market and demographic targeting, and custom reporting dashboards.
• Amazon Brand Management Full-service Amazon brand management including Brand Registry assistance, new product launches, storefront creation and maintenance, A+ Content, listing optimizations, review management, Amazon Posts, Subscribe & Save setup, and promotional strategy.
• Email & SMS Marketing Managed email and SMS marketing service using Klaviyo, PostScript, and Attentive platforms, including customer loyalty flows, sales-driving campaign development, analytics optimization, and profitability-focused execution.
• Google Display Ads Display advertising service using Google's Display Network reaching 97% of the web, including audience targeting and scaling strategies.
• Microsoft (Bing) Ads & Shopping Managed advertising service for the Bing search engine to capture shoppers who may not be using Google Chrome, including search and shopping ad campaigns as part of a full-funnel strategy.
• Facebook Ads Facebook advertising service delivered through strategic agency partnerships, including integrated reporting combining Facebook, Google, and YouTube data, coordinated cross-channel strategies, and audience/creative sharing across platforms.

Quantifiable outcome

• 75% increase in ad revenue for Natural Dog Company
• +10 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Facebook Marketing Partner AgenciescoreGTM or Marketing PartnerOMG Commerce has partnered with leading Facebook agencies to provide integrated Facebook advertising services alongside their Google and YouTube offerings. This partnership enables coordinated cross-platform marketing strategies and integrated reporting across Facebook, Google, and YouTube channels.
• KlaviyocoreTechnology or IntegrationKlaviyo is the primary email marketing platform used by OMG Commerce for their email and SMS marketing services. The company holds certifications with Klaviyo to stay current on the latest email marketing strategies.
• GooglecoreTechnology or IntegrationAs a Google Premier Partner, OMG Commerce has dedicated Google reps, access to all latest Google Ad Beta programs, and deep integration with Google's advertising ecosystem including Search, Shopping, Display, and YouTube.
• AmazoncoreTechnology or IntegrationAs an Amazon Partner, OMG Commerce provides advertising services across Amazon's platform including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tinuiti: Large US-based performance marketing agency specializing in paid search, paid social, Amazon, and full-funnel eCommerce advertising. Closest scaled comparable to OMG Commerce given its similar channel mix (Google, YouTube, Amazon) and eCommerce brand focus, though Tinuiti operates at materially larger scale.
• Disruptive Advertising: PPC and paid media agency focused on Google Ads, YouTube, and eCommerce performance marketing for mid-market brands. Highly comparable to OMG Commerce in channel mix, target customer profile, and emphasis on data-driven paid acquisition.
• KlientBoost: Performance marketing agency providing paid advertising (Google Ads, Facebook, LinkedIn) and landing page CRO services to eCommerce and SaaS clients. Comparable in service mix and mid-market positioning, though broader across channels than OMG's YouTube/Amazon depth.
• Power Digital Marketing: Full-service digital marketing agency with strong eCommerce and paid media practices, including Google, Amazon, and YouTube advertising. Comparable target market (mid-market to enterprise eCommerce brands) and channel stack, with overlapping case-study use cases.
• AdVenture Media Group: Google Ads and YouTube advertising agency serving eCommerce and direct-to-consumer brands. Closely comparable in Google Premier Partner positioning and emphasis on YouTube as a growth channel for eCommerce.
• Hawke Media: Performance marketing agency offering paid media, Amazon, and email/SMS services to eCommerce and DTC brands. Comparable in service taxonomy and mid-market focus, with similar reliance on Amazon advertising as a growth lever.
• Channel Bakers: Amazon-focused advertising and brand management agency providing Sponsored Products, Sponsored Brands, DSP, and storefront services. Directly comparable in Amazon advertising specialization and complementary channel overlap to OMG.
• Avenue Z: Digital marketing and PR agency with strong Amazon and eCommerce paid media practices serving consumer brands. Comparable in cross-channel paid media positioning for eCommerce and DTC clients.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering SEO, paid media, and eCommerce advertising services. Overlaps with OMG Commerce in Google Ads and YouTube management but is significantly broader and larger, serving a wider mix of industries.
• NextRoll (AdRoll): Established martech and advertising platform offering display, retargeting, and eCommerce advertising solutions. Overlaps with OMG Commerce in display/retargeting for eCommerce but operates as a platform-plus-services model at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OMGCommerce
• YouTubeyoutube.com/user/omgsgf
• Facebookfacebook.com/omgcommerce
• LinkedInlinkedin.com/company/10286348
• Instagraminstagram.com/omgcommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMG Commerce