Nemo
Nemo (Nemo.money) is a mobile-first retail investment app operated by ADGM-regulated Exinity ME Ltd in Abu Dhabi, offering commission-free trading in global stocks, ETFs, and crypto CFDs with GPT-powered AI features to retail investors across MENA and other Exinity Group markets.
- Company typePrivate
- Founded2023
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Nemo does
Nemo (Nemo.money) is a mobile-first retail investment app operated by Exinity ME Ltd, a UAE-incorporated entity within the Exinity Group (established 1996), headquartered in Abu Dhabi and regulated by the ADGM Financial Services Regulatory Authority. The platform serves retail investors across multiple markets — leveraging the parent group's footprint across 126 countries — and offers commission-free trading access to 8,000+ global stocks, 2,000+ ETFs, and crypto CFDs through a single mobile interface.
The product is differentiated by an embedded AI layer rather than by price competition: Nemo AI is a GPT-powered conversational assistant integrated into the trading flow, and Nemes is an AI-curated thematic stock product that packages baskets around specific investment themes. The app also pays a promotional 6% AER on uninvested cash balances up to $20,000 as a customer-acquisition and retention lever.
Nemo's business model relies on brokerage revenue mechanics typical of commission-free retail platforms: spreads on CFD instruments (where disclosed client-profitability ratios have trended down from 52% in Q3 2025 to 28.7% in Q1 2026), securities lending, FX conversion, and net interest on client cash balances. Customer acquisition is distributed via app stores and an Impact.com affiliate partnership. The Exinity Group parent provides shared infrastructure, licensing, and treasury support, allowing Nemo to operate with a lean team of 11-50 employees while accessing a 1M+ customer base at the group level.
Nemo firmographics
Firmographics- Name
- Nemo
- Legal name
- Exinity ME Ltd
- Website
- https://nemo.money
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nemo (Nemo.money) is a mobile-first retail investment app operated by ADGM-regulated Exinity ME Ltd in Abu Dhabi, offering commission-free trading in global stocks, ETFs, and crypto CFDs with GPT-powered AI features to retail investors across MENA and other Exinity Group markets.
- Ownership category
- akta.pro rank
Nemo industry classification
Industry- Product category
- Retail Investment Platform
- NAICS
- Investment Banking and Securities Intermediation (523150), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Retail Crypto Brokerages (Simple Buy/Sell) (FSADAAAB)
- akta.pro secondary industries
- Digital Asset/Crypto Trade Execution Platforms (FSAFANAO), Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
Keywords
Where Nemo is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Nemo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Market Execution Fees: Nemo receives a small fee for routing orders to market for execution. This is their primary revenue stream, supplemented by future planned asset class additions.
- Securities Lending: Stocks owned by users can be lent out to other firms for a small rebate. Earnings are added to user funds and often reinvested.
- Interest on Uninvested Cash: Users earn 6% AER interest on uninvested cash held in Nemo Wallet, paid daily. Interest applies to balances up to $20,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Trading - Zero Commission |
| Subscription | Pay-as-you-go | Interest on Cash - 6% AER |
| Transaction based/ take rate | Pay-as-you-go | Crypto Trading - Zero Commission |
| Transaction based/ take rate | Pay-as-you-go | CFD Trading - Leverage (Boost) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Nemo product offering
Product offeringCore offering
Nemo operates a mobile-first AI-powered investment app that enables retail investors to trade 8,000+ global stocks, 2,000+ ETFs, crypto CFDs, and leveraged CFDs (gold, oil, indices, FX) commission-free. The platform differentiates through proprietary AI features—Nemo AI (a GPT-powered investing navigator), Nemes (AI-curated thematic stock lists), Stock Finder, and Nemo Alerts—and offers 6% AER interest on uninvested cash balances held in the Nemo Wallet. The service is operated by Exinity ME Ltd under ADGM FSRA regulation.
Product overview
Nemo.money is an AI-powered commission-free investment and trading app offering a unified platform for stocks, ETFs, crypto CFDs, and CFDs (gold, oil, indices, FX). The core product is the Nemo App, complemented by AI-driven features including Nemo AI (a GPT-powered investing navigator), Nemes (AI-curated thematic stock lists), Stock Finder, and Nemo Alerts. The platform also includes Nemo Save for interest-earning on cash balances up to 6% AER. The company also offers a Nemo Blog content hub and an Affiliate Program. Users can invest from $1 with access to over 8,000 global stocks.
Differentiator
Problem solved
Functional benefit
Brands
- Nemes: AI-curated stock lists organized by trend, theme, or industry that match world trends with stocks to create investment opportunities.
- Boost
- Nemo AI
- Nemo Alerts
- Stock Finder
Products and services
- Nemo App
- Nemes
- Nemo AI
- Nemo Save
- Boost (CFD Trading)
- Crypto CFD Trading
Quantifiable outcome
- Users can start investing from as little as $10 commission-free
- +3 more outcomes
Companies that use Nemo
Customer profileSegments3 records
Ideal customer profiles2 records
Nemo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Nemo partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Nemo competitors and assessment
Company assessmentBroad incumbents
- Interactive Brokers: Large, established multi-asset broker offering global stocks, ETFs, FX, and CFDs across many jurisdictions — broader portfolio but overlapping capability set and global regulatory footprint comparable to Nemo/Exinity.
- Revolut: Global super-app offering commission-free stock/ETF/crypto trading alongside banking features and interest on cash — comparable multi-asset, mobile-first proposition aimed at beginner retail investors.
Direct peers
- eToro: Global multi-asset retail platform offering stocks, ETFs, crypto, and CFDs with social/thematic discovery and mobile-first onboarding — directly comparable to Nemo's commission-free, multi-asset, theme-based investing proposition.
- Sarwa: UAE-regulated retail investment platform offering diversified portfolios, ETFs, and US stocks to MENA retail investors — the most direct in-region competitor to Nemo's UAE investor segment.
- Robinhood: Commission-free multi-asset retail brokerage with mobile-first UX, AI-driven discovery features, and PFOF-style monetization — closely matches Nemo's product, target customer (retail/beginner investors), and revenue model.
- Trading 212: Commission-free retail broker offering stocks, ETFs, and CFDs with interest on uninvested cash and a mobile-first app — closely aligned with Nemo's pricing model and asset mix.
- Webull: Mobile-first commission-free retail broker with AI-powered screening, thematic lists, and zero-commission stock/ETF/crypto trading — directly comparable on product, UX, and target customer.
- XTB: Commission-free multi-asset retail broker offering stocks, ETFs, and leveraged CFDs with mobile app and interest on uninvested cash — directly comparable to Nemo's Boost/CFD pricing and asset mix.
Regional players
- Stake: Commission-free mobile broker offering US stocks and ETFs primarily in Australia and New Zealand — closely comparable on UX and target customer, but geographically distinct from Nemo's UAE-led footprint.
- Wealthsimple: Canadian commission-free investing, savings, and crypto platform with a mobile-first app and AI features — directly comparable product set but primarily serves Canadian retail customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nemo social profiles
Digital presenceNemo compliance and trust
Trust signalCompliance3 records
Nemo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nemo leadership team
Management profileNumber of profiles
Profiles5 records
Nemo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nemo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nemo
What does Nemo do?
Nemo operates a mobile-first AI-powered investment app that enables retail investors to trade 8,000+ global stocks, 2,000+ ETFs, crypto CFDs, and leveraged CFDs (gold, oil, indices, FX) commission-free. The platform differentiates through proprietary AI features—Nemo AI (a GPT-powered investing navigator), Nemes (AI-curated thematic stock lists), Stock Finder, and Nemo Alerts—and offers 6% AER interest on uninvested cash balances held in the Nemo Wallet. The service is operated by Exinity ME Ltd under ADGM FSRA regulation.
Is Nemo a public or private company?
Nemo is a private company. It is classified as corporate owned and is currently operating.
When was Nemo founded?
Nemo was founded in 2023. It employs 11 to 50 people.
Where is Nemo based?
Nemo is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Nemo make money?
Three revenue lines are on record. Market Execution Fees are the primary driver. The others are securities Lending and interest on Uninvested Cash.
Who are Nemo's main competitors?
Broad incumbents on record are Interactive Brokers and Revolut. Direct peers are eToro, Sarwa, Robinhood, Trading 212, Webull and XTB. Regional players are Stake and Wealthsimple.
Does Nemo have an API?
No public API is recorded for Nemo.
What industry is Nemo in?
Nemo's product category is Retail Investment Platform. Its primary akta.pro industry code is FSADAAAB, Retail Crypto Brokerages (Simple Buy/Sell), with a secondary code of FSAFANAO, Digital Asset/Crypto Trade Execution Platforms. Its NAICS code is 523150 and its SIC code is 6200.