What MusiCraft does

MusiCraft Inc. is a privately held design/build audio-visual contracting company founded in 1985 and headquartered in Roebuck, South Carolina. The company designs, sells, and installs professional-grade audio, video, lighting, and integrated control systems for churches, K-12 schools, universities, and commercial end markets (restaurants, hospitality, retail, conference facilities, and sports venues). MusiCraft operates on a project-based revenue model combining professional services (engineering, consulting, Crestron programming, CAD documentation, installation, and project management) with hardware sales of premier-manufacturer A/V equipment. Its core technology stack centers on Crestron control platforms and QSC audio systems, with in-house engineering providing end-to-end design/build delivery from concept through commissioning and training.

The company serves a regional footprint across South Carolina, North Carolina, and Georgia, leveraging its location at the intersection of I-85 and I-26 to reach cities including Greenville, Spartanburg, Columbia, Asheville, Charlotte, and Charleston. Go-to-market is enterprise field sales backed by referral relationships with regional architects, engineers, and general contractors; the website functions primarily as a portfolio and reference tool for prospective clients. Notable project references include Clemson University Memorial Stadium, Fluor Field at the Greenville Drive, multiple school districts, and a long list of worship facilities across the Southeast. The business is founder-led, with Lamar Holt tied to the company's 38+ year operating history, and has no disclosed institutional ownership, no subsidiaries, and no funding history.

Name

MusiCraft

Legal name

MusiCraft Inc.

Website

https://musicraft.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

MusiCraft is a privately held design/build A/V contracting company, founded in 1985 and headquartered in Roebuck, SC. It designs, sells, and installs audio, video, lighting, and control systems for churches, schools, and commercial clients across South Carolina, North Carolina, and Georgia.

Ownership category

akta.pro rank

Product category

Audio Visual Integration Services

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

Keywords

• Audio visual integration
• Lighting system design
• Commercial AV installation
• Church sound systems
• Control system programming

Headquarters

HQ city

Roebuck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services and Installation: Design/build contracting services including engineering, consulting, programming, installation, and project management for audio, video, lighting, and control systems. Revenue is generated through project-based professional services.
2. Equipment Sales: Sale of professional grade audio, video, and lighting products from premier manufacturers in the industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MusiCraft is a design/build audio visual contracting firm that designs, builds, sells, and installs professional audio, video, lighting, and control systems for churches, schools, and commercial businesses across South Carolina, North Carolina, and Georgia. The company also delivers related consulting, engineering and design, Crestron programming, and CAD documentation services as part of its turnkey AV integration offering.

Product overview

MusiCraft is a design/build audio-visual contracting company offering a portfolio of four core product categories (Audio Systems, Video Systems, Lighting Systems, and Control Systems) supported by professional services including engineering, consulting, Crestron programming, installation, and equipment sales. The company serves three primary market segments with tailored solutions: Education (auditorium systems, athletic facilities, multipurpose spaces, portable systems), Churches (complete A/V systems design and installation), and Commercial (conference automation, restaurant systems, retail solutions, multiuse facilities). The core systems integrate leading platforms including Crestron and QSC for control and automation. The company operates as a single unified service offering rather than a modular software platform, combining in-house engineering with third-party equipment from premier manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Systems Design and Installation Professional audio system design and installation services for churches, schools, and commercial businesses, including integration of audio platforms such as QSC.
• Video Systems Design and Installation Professional video system design and installation services for churches, schools, and commercial businesses, including projection, display, and video distribution systems.
• Lighting Systems Design and Installation Professional lighting system design and installation services for churches, schools, and commercial businesses, including architectural and performance lighting systems.
• Control Systems Design and Installation Design, programming, and installation of integrated control systems, including Crestron control system programming, for churches, schools, and commercial businesses.
• Engineering and Design Services Engineering and design services for AV systems performed by MusiCraft's in-house engineering team, serving as the technical foundation of the firm's design/build projects.
• Consulting Services Consulting services to help churches, schools, and commercial businesses evaluate AV requirements and plan system investments.
• Crestron Programming Services Specialized Crestron control system programming services for integrators and end clients, delivered as a standalone service or as part of a wider design/build project.
• Installation and Contractor Services On-site installation and contracting services for AV systems, delivered as part of MusiCraft's turnkey design/build projects for churches, schools, and commercial businesses.
• Equipment Sales Sale of professional AV equipment to churches, schools, and commercial businesses, integrated with MusiCraft's design and installation services.
• CAD Services Computer-aided design (CAD) documentation services for AV system design, supporting engineering and design work and coordination with architects, engineers, and general contractors.

Named customers35 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Design 2020minorStrategic or Co-development PartnerAudio consulting firm contact: Armando Fullwood, located at 12082 University City Blvd, Harrisburg, NC 28075, phone 1 (800) 613-2518. Serves as a reference and potential referral partner for A/V projects.
• James S. Brawley & Assoc.minorStrategic or Co-development PartnerAudio consultants contact: Jim Brawley, located in Clemson, SC, phone 864-654-5539. Professional audio consulting services reference partner.
• McMillian, Smith, and Partners/Architects: PLLCminorChannel Partner/ Reseller/ DistributorArchitecture firm contact: Donza Mattison or Tommy Kinghorn, located at 127 Dunbar Street, Spartanburg, SC 29302, phone (864)-585-5678. Architecture firm providing referral and project collaboration for A/V system integration.
• Lee Sound DesignminorStrategic or Co-development PartnerAudio consulting firm contact: Wayne Lee, located at 1474 Stephens Drive, NE, Atlanta, GA 30329-3745, phone 404-633-8590, fax 404-633-1914. Professional sound design consultants reference partner.
• CrestroncoreTechnology or IntegrationTechnology partnership for control and automation systems. MusiCraft employs Crestron Certified programmers providing programming services to end users and through subcontracting arrangements, with IT professional partnerships for comprehensive control networks.
• QSCcoreTechnology or IntegrationTechnology partnership for audio systems and control platforms. QSC provides professional audio and control technology integrated into MusiCraft's system designs.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Ford Audio-Video: Commercial AV integrator serving enterprise, education, worship, and government clients with design/build services. Closely comparable business model and customer verticals including houses of worship.
• Spinitar: AV integration firm providing design, installation, and managed services across the Southeast and Southwest. Directly comparable in pro AVL design/build contracting and vertical mix.
• CCS Presentation Systems: AV integrator delivering design, installation, and service for education, government, and corporate clients. Comparable regional integrator model with multi-state field operations.
• Vistacom: Mid-Atlantic/regional AV integrator providing design, installation, and integration services for control rooms, collaboration spaces, and AV deployments. Closely comparable design/build business model serving enterprise and public-sector clients.
• HB Communications: Northeast-based AV integration company delivering design, engineering, and installation of pro audio, video, and control systems. Comparable integration-led service model.
• Conference Technologies Inc. AV integrator providing design, installation, and managed services for corporate, education, and government clients across multiple US regions. Comparable design/build contracting model.
• Advanced AV LLC: Regional AV systems integrator focused on design/build of audio, video, lighting, and control systems for commercial, education, and worship markets. Very comparable offering and customer mix to MusiCraft.

Broad incumbents

• Whitlock (a Wesco company): National AV integration and collaboration services provider now part of Wesco. Direct overlap with MusiCraft in pro AV design/build contracting with broader geographic reach and larger portfolio.
• AVI Systems: Large national AV systems integrator offering design, build, and managed services across enterprise, education, and government. Comparable in offering (pro AV integration) but operates at much greater scale and geographic breadth than MusiCraft.

Others

• Crestron Electronics: Manufacturer of AV control and automation platforms with which MusiCraft holds Certified programmer status. Not a competitor but a technology supplier whose ecosystem defines integration standards MusiCraft works within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MusiCraft