Way Technology
Way Technology, LLC is a privately held St. Louis holding company operating Distribution, Retail, and eCommerce business units, with a subsidiary (Unified Commerce) that develops a proprietary multi-tenant SaaS ERP platform licensed to mid-market ecommerce operators while acquiring peer companies via an in-house M&A division.
- Company typePrivate
- Founded2001
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Way Technology does
Way Technology, LLC is a privately held, St. Louis-based holding company founded in 2001 that operates as an umbrella corporation with three business units: Distribution, Retail, and eCommerce. The company runs its own portfolio of ecommerce websites and, through its wholly owned software subsidiary Unified Commerce, has built a proprietary multi-tenant, omni-channel SaaS ERP platform that it licenses to mid-market ecommerce operators. This platform was developed in-house over more than a decade and is described as supporting both first-party operations and third-party clients.
The company's commercial posture is sales-led and targets mid-market ecommerce companies as both customers (for its ERP SaaS) and acquisition targets. It maintains a dedicated M&A division that has executed several acquisitions of mid-market ecommerce operators over the last decade, with acquired businesses integrated onto the internal Unified Commerce stack. Revenue mechanics include (i) direct ecommerce sales through owned websites — described as approaching $200 million — and (ii) SaaS subscription revenue from clients running on the Unified Commerce platform, though the company does not disclose split between the two.
Way Technology operates from three U.S. offices — St. Louis (headquarters), Atlanta, and Denver — and is reported at 11–50 employees, which is materially smaller than the headcount implied by a $200 million ecommerce operation, suggesting the ecommerce top-line figure likely reflects gross merchandise volume or pass-through revenue rather than net retained revenue. The company is privately held with no disclosed funding rounds, named customers, public awards, or AI/ML capabilities referenced in available material.
Way Technology firmographics
Firmographics- Name
- Way Technology
- Legal name
- Way Technology, LLC
- Website
- https://waytechnology.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Way Technology, LLC is a privately held St. Louis holding company operating Distribution, Retail, and eCommerce business units, with a subsidiary (Unified Commerce) that develops a proprietary multi-tenant SaaS ERP platform licensed to mid-market ecommerce operators while acquiring peer companies via an in-house M&A division.
- Ownership category
- akta.pro rank
Way Technology industry classification
Industry- Product category
- Ecommerce ERP Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Managed Services & AMS (Application Management) (BPAEAGAB), ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where Way Technology is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Way Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Ecommerce Website Sales: Generating nearly 200 Million in revenue from the company's own ecommerce websites. Owns and operates multiple brands under its umbrella corporation structure in Distribution, Retail and eCommerce sectors.
- SaaS Platform Services: Providing clients access to the proprietary multi-tenant ERP ecommerce platform, generating revenue from software-as-a-service model for the Unified Commerce platform.
- Business Consulting: Senior leaders with over a decade of ecommerce experience provide consulting services to help clients develop more efficient internal processes, streamline accounting, and develop marketing strategies.
- M&A Portfolio Growth: Company strategy focused on acquiring Mid Market ecommerce companies, using in-house software development to reduce operational costs of acquired companies and grow portfolio value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions based on client requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Way Technology product offering
Product offeringCore offering
Way Technology develops and licenses Unified Commerce, an in-house multi-tenant, omni-channel SaaS ERP ecommerce platform that manages one or multiple ecommerce websites for mid-market clients. The company complements this platform with business consulting services focused on internal process optimization, accounting, and marketing strategy, and operates an active M&A division that acquires mid-market ecommerce companies and integrates them onto its proprietary software.
Product overview
Way Technology is a multi-million dollar umbrella corporation with three core business units: Distribution, Retail, and eCommerce. The company's software development division, Unified Commerce, has developed a state-of-the-art multi-tenant, omni-channel SaaS ERP platform and related software that serves as the technological foundation for their operations and provides strategic advantage to companies they acquire. The company also provides Business Consulting services and operates an M&A Division focused on Mid Market acquisitions. The software platform enables them to reduce operational costs of acquired companies while growing their own brands.
Differentiator
Problem solved
Functional benefit
Brands
- Unified Commerce: Software development division that developed a state of the art ERP platform and related software. Also operates at UnifiedCommerce.com providing custom software solutions and full ERP solutions to clients.
Products and services
- Unified Commerce SaaS ERP Platform A multi-tenant, omni-channel SaaS ERP ecommerce platform built in-house to manage one or multiple ecommerce websites, offered with custom software solutions and full ERP implementations for mid-market ecommerce clients.
- Business Consulting Consulting services delivered by senior leaders with over a decade of ecommerce experience, focused on developing more efficient internal processes, streamlining accounting, and building marketing strategies for ecommerce clients.
- M&A Division
Quantifiable outcome
- Nearly $200 Million in revenue generated for own ecommerce websites
- +1 more outcomes
Companies that use Way Technology
Customer profileSegments2 records
Ideal customer profiles2 records
Way Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Way Technology partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Way Technology competitors and assessment
Company assessmentDirect peers
- BigCommerce: Mid-market focused SaaS ecommerce platform with headless and omnichannel capabilities. Most directly comparable to Way Technology's Unified Commerce platform in targeting mid-market ecommerce merchants with omnichannel SaaS.
- Kaspien: Ecommerce platform and brand operator that combines proprietary technology with marketplace management for owned brands. Comparable hybrid operator-plus-platform model targeting mid-market ecommerce.
- Brightpearl: Retail-first ERP and operations platform built for retailers and DTC brands. Closely comparable to Unified Commerce in targeting retail/ecommerce operations with multi-tenant SaaS ERP.
- Pattern: Ecommerce accelerator that acquires and scales brands on a proprietary technology platform. Closely comparable business model to Way Technology, which combines ecommerce brand ownership with proprietary platform technology and M&A strategy.
- Acumatica: Cloud-native ERP platform with distribution, retail, and ecommerce editions serving mid-market companies. Comparable to Unified Commerce as a multi-tenant cloud ERP targeting mid-market distribution and retail.
Broad incumbents
- NetSuite (Oracle): Established cloud ERP suite with distribution, retail, and ecommerce capabilities for mid-market and enterprise. Comparable as an ERP platform serving similar operational domains to Unified Commerce.
- Shopify: Dominant SaaS ecommerce platform serving merchants from SMB to enterprise. Comparable to Way Technology's Unified Commerce platform in that both serve the ecommerce platform market, though Shopify operates at much greater scale and broader market.
- Adobe Commerce (Magento): Enterprise-grade ecommerce platform now part of Adobe, serving mid-market and enterprise merchants with omnichannel capabilities. Comparable to Unified Commerce as a mid-market ecommerce platform solution.
Others
- Salsify: Product experience management platform powering ecommerce product content for brands and retailers. Adjacent infrastructure provider in the ecommerce operations stack that Way Technology's Unified Commerce platform also serves.
Emerging players
- ChannelEngine: Ecommerce integration and marketplace operations platform serving brands and retailers selling across multiple channels. Comparable omnichannel ecommerce infrastructure play to Unified Commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Way Technology social profiles
Digital presenceWay Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Way Technology leadership team
Management profileNumber of profiles
Way Technology subsidiaries and ownership
Company hierarchySubsidiaries1 record
Way Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Way Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Way Technology
What does Way Technology do?
Way Technology develops and licenses Unified Commerce, an in-house multi-tenant, omni-channel SaaS ERP ecommerce platform that manages one or multiple ecommerce websites for mid-market clients. The company complements this platform with business consulting services focused on internal process optimization, accounting, and marketing strategy, and operates an active M&A division that acquires mid-market ecommerce companies and integrates them onto its proprietary software.
Is Way Technology a public or private company?
Way Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Way Technology founded?
Way Technology was founded in 2001. It employs 11 to 50 people.
Where is Way Technology based?
Way Technology is headquartered in St Louis, United States, in the North America region.
How does Way Technology make money?
Four revenue lines are on record. Ecommerce Website Sales are the primary driver. The others are saaS Platform Services, business Consulting and M&A Portfolio Growth.
Who are Way Technology's main competitors?
Direct peers on record are BigCommerce, Kaspien, Brightpearl, Pattern and Acumatica. Broad incumbents are NetSuite (Oracle), Shopify and Adobe Commerce (Magento). Salsify is listed as an others. ChannelEngine is listed as an emerging player.
Does Way Technology have an API?
No public API is recorded for Way Technology.
What industry is Way Technology in?
Way Technology's product category is Ecommerce ERP Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 5132 and its SIC code is 7373.