Dead by Daylight
Dead by Daylight is an asymmetric 4v1 multiplayer horror game developed by Behaviour Interactive, distributed across PC, console, and mobile, monetized through base game sales, DLC chapters, cosmetics, and live-service seasonal events for a global consumer audience.
- Company typePrivate
- Founded-
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Dead by Daylight does
Dead by Daylight is a multiplayer asymmetric horror game developed by Behaviour Interactive and released in 2016, in which four survivors attempt to repair generators and escape while one killer hunts and sacrifices them. The game is built on an asymmetric multiplayer engine with role-differentiated mechanics (generator repair, hook/sacrifice systems), a deep perk-and-add-on customization layer for both roles, real-time matchmaking, and cross-platform play that unifies PC (Steam, Epic Games Store), PlayStation, Xbox, Nintendo Switch, and mobile (iOS, Android) player pools. The product surface extends beyond the core game through paid DLC chapters that introduce new killers, survivors, and maps, including high-profile licensed collaborations such as the Stranger Things chapters; a separate mobile build optimized for touch controls; and a recurring live-service cadence of seasonal events (Bloodhunt Festival, Spring Fling, Summer Slasher) that release timed cosmetics, charms, aura effects, and challenges.
The business model is consumer direct-to-player across digital storefronts, monetized through one-time purchases of the base game and individual DLC chapters, plus an in-game store for cosmetics. Players can alternatively grind in-game currency (Bloodpoints) to unlock some characters, lowering the hard paywall for progression. Customer segments are horizontal and consumer-facing, spanning horror game enthusiasts (primary), competitive ranked players, social/party co-op players, and franchise crossover fans acquired through IP collaborations. Marketing is content- and community-led, relying on official news channels, gaming media coverage, and a large Twitch/YouTube creator ecosystem rather than paid acquisition. The title remains actively operated with new content releases and seasonal events as of 2026, and Behaviour Interactive has not disclosed revenue, headcount, funding, or ownership details in the available source material.
Dead by Daylight firmographics
Firmographics- Name
- Dead by Daylight
- Website
- https://theblogstarters.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dead by Daylight is an asymmetric 4v1 multiplayer horror game developed by Behaviour Interactive, distributed across PC, console, and mobile, monetized through base game sales, DLC chapters, cosmetics, and live-service seasonal events for a global consumer audience.
- Ownership category
- akta.pro rank
Dead by Daylight industry classification
Industry- Product category
- Multiplayer Horror Video Game
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where Dead by Daylight is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Markets served
Dead by Daylight business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Base Game Sales: Players can purchase the base game on PC (Steam, Epic Games Store) and consoles (PS4, PS5, Xbox, Nintendo Switch). The base game provides access to core gameplay mechanics, multiple maps, and base characters.
- Premium Character Chapters and DLC: New killers, survivors, and maps are released as purchasable chapters or DLC. Players can unlock characters through grinding in-game currency (Bloodpoints) or direct purchase. Premium chapters include iconic horror IP crossovers such as Stranger Things, Halloween, and more.
- Cosmetic Purchases: The game offers a wide range of cosmetic items including outfits, charms, aura effects, and character skins. These are available through in-game store or event-specific purchases, providing recurring revenue from the existing player base.
- Mobile App Distribution: Dead by Daylight Mobile on iOS and Android provides touch-optimized gameplay and extends the player base to mobile-first audiences, monetized through the same chapter and cosmetic purchase model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Base Game |
| One time/ perpetual license | One time/ perpetual license | Character Chapters (DLC) |
| One time/ perpetual license | One time/ perpetual license | Cosmetics and Event Items |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Dead by Daylight product offering
Product offeringCore offering
Dead by Daylight is a multiplayer asymmetric horror game developed and published by Behaviour Interactive. Players choose between survivors repairing generators to escape or killers hunting and sacrificing them. The base game is sold on PC, console, and mobile, with recurring revenue from paid character chapters (including IP crossover DLCs like Stranger Things), cosmetic items, and seasonal live-service events.
Product overview
Dead by Daylight is a single, unified multiplayer horror game with additional content chapters and a mobile version. The core game features asymmetric multiplayer gameplay where players choose between playing as survivors or killers. Content expansions like the Stranger Things Chapter 2 add new characters (killers and survivors) with unique abilities and perks. A separate mobile version enables play on iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Dead by Daylight (Core Game)
- Stranger Things Chapter 2 (DLC)
- Dead by Daylight Mobile
Quantifiable outcome
- Sustained popularity since initial release through 2026 with consistent player engagement
- +1 more outcomes
Companies that use Dead by Daylight
Customer profileSegments4 records
Ideal customer profiles4 records
Dead by Daylight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dead by Daylight partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Netflix (Stranger Things)coreBehaviour Interactive collaborated with Netflix to bring Stranger Things characters into Dead by Daylight as playable content. The partnership introduced Vecna as a new killer, and Dustin and Eleven as playable survivors, alongside legendary outfits for Robin Buckley and Eddie Munson. The crossover also brought Steve Harrington and Nancy Wheeler from the 2019 Stranger Things chapter into the game's roster, expanding the shared universe within The Fog.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Dead by Daylight competitors and assessment
Company assessmentDirect peers
- Evolve: Turtle Rock Studios / 2K Games-developed asymmetric 4v1 multiplayer game. Historical direct peer sharing the asymmetric hunter-vs-prey structure even though the live service has been sunset.
- Predator: Hunting Grounds: IllFonic-developed asymmetric 4v1 PvP game built on the Predator film IP. Directly comparable asymmetric multiplayer format and IP-driven crossover strategy.
- Friday the 13th: The Game: IllFonic-developed asymmetric horror multiplayer game built on a major horror film IP. Directly comparable on asymmetric horror PvP design, licensed IP integration, and console/PC distribution.
- Phasmophobia: Kinetic Games-developed 4-player co-op horror investigation game. Comparable on horror multiplayer mechanics, community-driven content, and indie-studio live-service model.
- Identity V: NetEase-developed 1v4 asymmetric horror multiplayer game on PC and mobile. Closest direct competitor to Dead by Daylight, sharing the survivor-vs-killer asymmetric loop, free-to-play monetization, and cross-platform play strategy.
Broad incumbents
- Capcom: Major incumbent publisher with the Resident Evil horror franchise. Comparable on horror IP stewardship, licensed crossover potential, and live-service-leaning monetization of established franchises.
- Supermassive Games: Established horror game studio behind Until Dawn and The Dark Pictures Anthology. Comparable as a larger, multi-title horror game studio with ongoing live content and franchise partnerships.
Emerging players
- Sons of the Forest (Endnight Games): Endnight Games-developed horror survival game. Comparable as a leading indie horror multiplayer studio with live-service-style ongoing content support.
- Dark and Darker: Ironmace-developed asymmetric PvPvE dungeon extraction game. Emerging peer intersecting with Dead by Daylight's audience through asymmetric multiplayer and hardcore multiplayer design.
- Vampire: The Masquerade – Bloodhunt: Sharkmob-developed free-to-play asymmetric PvP battle royale built on a horror/dark IP. Comparable on asymmetric multiplayer design and licensed horror franchise integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dead by Daylight social profiles
Digital presenceDead by Daylight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dead by Daylight leadership team
Management profileNumber of profiles
Profiles1 record
Dead by Daylight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dead by Daylight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dead by Daylight
What does Dead by Daylight do?
Dead by Daylight is a multiplayer asymmetric horror game developed and published by Behaviour Interactive. Players choose between survivors repairing generators to escape or killers hunting and sacrificing them. The base game is sold on PC, console, and mobile, with recurring revenue from paid character chapters (including IP crossover DLCs like Stranger Things), cosmetic items, and seasonal live-service events.
When was Dead by Daylight founded?
Dead by Daylight was founded in -1. It employs 11 to 50 people.
Where is Dead by Daylight based?
Dead by Daylight is headquartered in Montréal, Canada, in the North America region.
How does Dead by Daylight make money?
Four revenue lines are on record. Base Game Sales are the primary driver. The others are premium Character Chapters and DLC, cosmetic Purchases and mobile App Distribution.
Who are Dead by Daylight's main competitors?
Direct peers on record are Evolve, Predator: Hunting Grounds, Friday the 13th: The Game, Phasmophobia and Identity V. Broad incumbents are Capcom and Supermassive Games. Emerging players are Sons of the Forest (Endnight Games), Dark and Darker and Vampire: The Masquerade – Bloodhunt.
Does Dead by Daylight have an API?
No public API is recorded for Dead by Daylight.
What industry is Dead by Daylight in?
Dead by Daylight's product category is Multiplayer Horror Video Game. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 71 and its SIC code is 7990.