Big Bird Group
Big Bird Group is a Lahore-based, vertically integrated Pakistani poultry conglomerate producing Hubbard parent stock, day old chicks, feed, and processed chicken products for breeding companies, poultry growers, dairy farmers, and retail consumers across Pakistan and select export markets.
- Company typePrivate
- Founded1985
- HeadquartersLahore, Pakistan
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Big Bird Group does
Big Bird Group is a Lahore-headquartered, privately held Pakistani poultry conglomerate founded in 1985 by Mr. Abdul Basit, Dr. Muhammad Mustafa Kamal, and Dr. Abdul Kareem. It operates six wholly-owned constituent companies spanning the full poultry value chain: Grand Parent Poultry (in collaboration with Hubbard, USA) produces Hubbard parent stock day old chicks; Big Bird Poultry Breeders operates breeding farms and hatcheries producing day old broiler chicks; Big Feed manufactures poultry and dairy feed; Big Bird Foods processes frozen, fresh chilled, and value-added chicken products; Green Nature Farms produces grains for feed; and Pak Tek Associates supplies veterinary medicines, vaccines, and disinfectants. The group's flagship GPP operation caters to approximately 60% of Pakistan's total broiler market demand according to company disclosures.
The group operates a nationwide sales and distribution network spanning 14+ regional offices from Peshawar to Karachi, complemented by international exports of hatchable eggs and day old chicks to the Middle East, South East Asia, and Far East markets. Big Bird Foods' processing facility, located at Jambar Khurd on Multan road, is equipped with technology from Meyn (Netherlands), CFS (Netherlands), JBT (Sweden), Ruhle (Germany), Lima (France), and Ishida (UK), and the group's production standards have been compared favorably by Hubbard with its European and American operations. The group reports approximately 2,600 direct employees and a turnover of around Rs. 8.5 Billion.
Big Bird Group generates revenue across multiple streams: B2B sales of Hubbard parent stock day old chicks and broiler day old chicks to breeding companies and poultry growers, sales of poultry and dairy feed, sale of live broilers in the local market, processed chicken products through Big Bird Foods, exports of hatchable eggs and day old chicks, and ancillary services including diagnostic lab services and supply of veterinary products. The vertically integrated model enables internal supply of chicks, feed, and veterinary products across the group's own farms while external customers are served through the direct sales network. Pricing is quote-based and negotiated directly with B2B counterparties; no public pricing is disclosed.
Big Bird Group firmographics
Firmographics- Name
- Big Bird Group
- Legal name
- Big Bird Group
- Website
- https://bigbirdgroup.com.pk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Big Bird Group is a Lahore-based, vertically integrated Pakistani poultry conglomerate producing Hubbard parent stock, day old chicks, feed, and processed chicken products for breeding companies, poultry growers, dairy farmers, and retail consumers across Pakistan and select export markets.
- Ownership category
- akta.pro rank
Big Bird Group industry classification
Industry- Product category
- Poultry Production and Processing
- NAICS
- Broilers and Other Meat Type Chicken Production (112320), Poultry Hatcheries (112340), Poultry Processing (311615), Poultry and Egg Production (1123)
- SIC
- Poultry Slaughtering And Processing (2015), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Hatcheries & Chick Production (Day-Old Chicks, Pullets) (AFAEADAD)
- akta.pro secondary industries
- Poultry Wholesale (Whole Birds, Parts) (AFAIADAC), Breeder Feed (Broiler Breeders & Layer Breeders) (AFADACAD), Poultry Shops (CRAHAHAD)
Keywords
Where Big Bird Group is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices14 records
Markets served
Big Bird Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Parent Stock & Day Old Chicks: Production and sale of Hubbard parent stock day old chicks to breeding companies, and broiler day old chicks to poultry growers across Pakistan
- Poultry & Dairy Feed: Manufacturing and sale of high-quality poultry and dairy feed to the group's own farms and external customers
- Live Broiler: Sale of live broilers in the local market
- Processed Chicken Products: Sale of frozen/fresh chilled chicken meat and value-added chicken products to consumers through Big Bird Foods division
- Hatching Eggs: Export of hatchable eggs and day old chicks to Middle East, South East Asia, and Far East markets
- Lab Services: Diagnostic and laboratory services provided to the poultry industry
- Veterinary Products & Equipment: Import and supply of quality medicines, vaccines, and disinfectants through Pak Tek Associates
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Big Bird Group product offering
Product offeringCore offering
Big Bird Group is a vertically integrated poultry conglomerate operating six constituent companies across the full poultry value chain in Pakistan. The group produces and sells Hubbard grandparent and parent stock day old chicks, broiler day old chicks, hatchable Hubbard breed eggs, poultry and dairy feed, live broilers, processed frozen and fresh chilled chicken products, and provides diagnostic laboratory services to the poultry industry. The venture spans grandparent breeding, hatcheries, feed mills, broiler farms, a modern processing plant, agricultural grain production, and veterinary product supply.
Product overview
Big Bird Group is an integrated poultry conglomerate offering a vertically integrated portfolio of products and services. The group operates six constituent companies covering the entire poultry value chain: Grand Parent Poultry (Pvt.) Limited produces Hubbard parent stock in partnership with Hubbard (USA); Big Bird Poultry Breeders (Pvt.) Ltd. operates breeding farms and hatcheries for day old broiler chicks; Big Feed (Pvt.) Ltd. manufactures poultry and dairy feeds; Big Bird Foods (Pvt.) Limited processes frozen, fresh chilled, and value-added chicken products; Green Nature Farms produces grains for feed; and Pak Tek Associates supplies veterinary medicines and vaccines. Individual products include Hubbard parent stock day old chicks for breeding companies, Hubbard broiler day old chicks, hatchable eggs of Hubbard breed, poultry and dairy feeds, live broilers for local markets, diagnostic lab services, and a range of processed chicken products.
Differentiator
Problem solved
Functional benefit
Brands
- Big Bird Poultry Breeders: Poultry breeding farms and hatcheries producing day old broiler chicks with exports to Middle East, South East Asia, and Far East.
- Grand Parent Poultry
- Big Feed
- Big Bird Foods
- Green Nature Farms
- Pak Tek Associates
Products and services
- Hubbard Parent Stock Day Old Chicks Day old Hubbard parent stock chicks supplied to commercial poultry breeding companies in Pakistan and for export. These are the genetic foundation for producing commercial broilers.
- Hubbard Broiler Day Old Chicks Day old broiler chicks for commercial poultry production, sold to poultry growers and farmers across Pakistan.
- Hatchable Eggs of Hubbard Breed Hatchable eggs of Hubbard breed used for parent stock and broiler production, supplied domestically and exported to international markets.
- Poultry and Dairy Feeds High-quality poultry and dairy feed manufactured using premium ingredients, supplied to the group's own farms and external poultry growers and dairy farmers for optimal animal growth and weight gain.
- Live Broilers Live broilers sold in the local Pakistani market from the group's broiler farming operations.
- Range of Chicken Products Frozen, fresh chilled, and value-added chicken products for the consumer market, produced at the group's modern poultry processing plant equipped with international food technology brands.
- Diagnostic Lab Services to Poultry Industry Diagnostic and laboratory services provided to the poultry industry to support flock health, disease detection, and breeding operations.
Quantifiable outcome
- 60% of Pakistan's total broiler market demand catered by Grand Parent Poultry operations
- +1 more outcomes
Companies that use Big Bird Group
Customer profileSegments4 records
Ideal customer profiles5 records
Big Bird Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Big Bird Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Hubbard (USA)coreHubbard, world leader in parent stock for poultry meat broilers, partnered with Big Bird Group for grandparent poultry operations. Hubbard entrusted Grand Parent flocks to Big Bird Group in acknowledgment of high standards maintained. Dr. Kamal was instrumental in bringing grandparent poultry technology to Pakistan in collaboration with Hubbard of USA. GPP operations are conducted under Hubbard's supervision and their Pakistan operations are considered among the best globally.
- Meyn (Netherlands)coreMeyn, a leading global poultry processing equipment manufacturer from Netherlands, partnered to equip Big Bird Foods' state-of-the-art processing plant with most current technology.
- CFS (Netherlands)coreCFS from Netherlands provided equipment for Big Bird Foods' poultry processing facility.
- JBT (Sweden)coreJBT from Sweden provided technology for the poultry processing plant.
- Ruhle (Germany)coreRuhle from Germany provided equipment for Big Bird Foods' processing facility.
- Ishida (UK)coreIshida from UK provided weighing and packaging equipment for Big Bird Foods processing plant.
Scale indicators6 records
Recent moves12 records
Expansion highlights5 records
Big Bird Group competitors and assessment
Company assessmentDirect peers
- K&N's: Largest Pakistani integrated poultry company, producing broiler chicks, feed, and processed chicken products under the K&N's brand. Closest direct competitor in Pakistan across nearly every layer of Big Bird's value chain.
- 2 Sisters Food Group: UK-based vertically integrated poultry producer supplying fresh and value-added chicken to major retailers. Comparable as a mid-sized integrated operator with a similar focus on branded processed chicken and retailer/QSR distribution.
- Cobb-Vantress: Global broiler breeding company and direct competitor to Hubbard for grandparent and parent stock. Comparable as a primary breeding-stock supplier whose genetics compete head-to-head with Hubbard-based birds in Pakistan and emerging markets.
- Maple Leaf Foods: Canadian vertically integrated poultry producer breeding, growing, processing, and selling branded chicken. Comparable in mid-sized integrated poultry operations spanning breeding through retail-ready processed products.
- Aviagen: World's largest poultry breeding company (Ross, Arbor Acres brands), a direct competitor to Hubbard at the grandparent/parent stock layer. Comparable to Big Bird's GPP operations as the other major global supplier of broiler genetics into Pakistan and South Asia.
- Suguna Foods: India's largest integrated poultry company operating contract broiler farming, feed mills, and processed chicken. Closest South Asian analog to Big Bird's integrated smallholder-grower model and feed-plus-broiler economics.
Regional players
- Godrej Agrovet: Indian diversified agribusiness with significant poultry (Real Good Chicken) and animal feed operations. Comparable as a vertically integrated regional poultry and feed producer in South Asia targeting similar protein markets.
Broad incumbents
- Charoen Pokphand Foods (CPF): Thai-based fully integrated poultry and feed conglomerate operating across Asia, including grandparent breeding, feed mills, broiler farming, and processed foods. Comparable in vertical integration model and SE Asia/Far East export presence.
- Tyson Foods: Largest US poultry processor with integrated breeding, feed, growing, processing, and branded retail chicken. Comparable in vertical integration and in operating a leading global equipment stack for poultry processing.
- BRF (Brasil Foods / Sadia / Perdigão): One of the world's largest poultry processors with leading frozen and value-added chicken brands across emerging markets. Comparable as a vertically integrated player with branded processed chicken distribution and global export reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Big Bird Group social profiles
Digital presenceBig Bird Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Bird Group leadership team
Management profileNumber of profiles
Profiles7 records
Big Bird Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Big Bird Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Bird Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Bird Group
What does Big Bird Group do?
Big Bird Group is a vertically integrated poultry conglomerate operating six constituent companies across the full poultry value chain in Pakistan. The group produces and sells Hubbard grandparent and parent stock day old chicks, broiler day old chicks, hatchable Hubbard breed eggs, poultry and dairy feed, live broilers, processed frozen and fresh chilled chicken products, and provides diagnostic laboratory services to the poultry industry. The venture spans grandparent breeding, hatcheries, feed mills, broiler farms, a modern processing plant, agricultural grain production, and veterinary product supply.
Is Big Bird Group a public or private company?
Big Bird Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Bird Group founded?
Big Bird Group was founded in 1985. It employs 501 to 1,000 people.
Where is Big Bird Group based?
Big Bird Group is headquartered in Lahore, Pakistan, in the Asia region.
How does Big Bird Group make money?
Seven revenue lines are on record. Parent Stock & Day Old Chicks are the primary driver. The others are poultry & Dairy Feed, live Broiler, processed Chicken Products, hatching Eggs, lab Services and veterinary Products & Equipment.
Who are Big Bird Group's main competitors?
Direct peers on record are K&N's, 2 Sisters Food Group, Cobb-Vantress, Maple Leaf Foods, Aviagen and Suguna Foods. Godrej Agrovet is listed as a regional player. Broad incumbents are Charoen Pokphand Foods (CPF), Tyson Foods and BRF (Brasil Foods / Sadia / Perdigão).
Does Big Bird Group have an API?
No public API is recorded for Big Bird Group.
What industry is Big Bird Group in?
Big Bird Group's product category is Poultry Production and Processing. Its primary akta.pro industry code is AFAEADAD, Hatcheries & Chick Production (Day-Old Chicks, Pullets), with a secondary code of AFAIADAC, Poultry Wholesale (Whole Birds, Parts). Its NAICS code is 112320 and its SIC code is 2015.