What Cenovis does

Cenovis is an Australian vitamins and supplements brand founded in 1938, operating as a consumer health product line owned by Sanofi-Aventis Healthcare Pty Ltd (trading as Sanofi Consumer Healthcare) within the Opella group of companies. The brand develops, manufactures (in Australia), and sells a portfolio of more than 35 OTC vitamin, mineral, herbal, and multivitamin products across health categories including cold/flu/immunity, energy, bones/muscles/joints, sleep, stress, women's health, men's health, kids' health, liver/detox support, and general wellbeing. Products are delivered in tablets, capsules, and chewable formats (many of which are 99% sugar-free in flavors such as orange, berry, lemon lime, and strawberry) and are positioned on mass-market health needs rather than specialty or clinical use cases.

Cenovis's core technology consists of ingredient-formulation know-how, including proprietary multi-ingredient combinations (e.g., Triple Action Vitamin C, D & Zinc; Echinacea, Garlic, Zinc & C; Triple Magnesium) and traditional Western herbal formulations (Echinacea, Garlic, St John's Wort, Valerian, Milk Thistle, Turmeric, Ginkgo Biloba), supplemented by chewable format expertise and high-strength variants. The brand is positioned as Australia's #1 Immunity Brand based on IQVIA National Sell Out Scan Units MAT 05/07/2025, a market position anchored by 85+ years of brand heritage and local Australian manufacturing.

The business model is a direct-to-consumer OTC supplement sales model: one-time-purchase revenue from physical retail sales through pharmacies and health stores across Australia (with a store finder tool supporting offline discovery), complemented by a brand-owned e-commerce website for direct online purchases. Marketing is content-led via the Cenovis 'Healthy Hub' educational blog and email newsletter targeting general consumers, parents, men, women, and adults 50+ across horizontal health need-based segmentation. Cenovis holds no patents or disclosed certifications of its own, relying on parent-level B Corp certification through Opella. Geographic footprint is primarily Australia, with distribution into New Zealand, and the company is privately held with no independent funding rounds or disclosed financials.

Name

Cenovis

Legal name

Sanofi-Aventis Healthcare Pty Ltd

Website

https://cenovis.com.au

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Cenovis is an Australian vitamins and supplements brand founded in 1938, offering 35+ OTC vitamin, mineral, herbal, and multivitamin products across immunity, energy, women's, men's, kids, and general wellbeing categories to Australian and New Zealand consumers via pharmacies, health stores, and D2C e-commerce.

Ownership category

akta.pro rank

Product category

Vitamins, Minerals & Herbal Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Herbal & Botanical Supplements (CRADAGAD), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Children’s Vitamins & Supplements (CRADAGAJ), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Vitamin supplements
• Mineral supplements
• Herbal supplements
• Multivitamin tablets
• Immune support products

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Vitamins and Supplements Sales: Cenovis generates revenue through the sale of over-the-counter vitamin and mineral supplements. Products are sold in various formats including tablets, capsules, and chewables across multiple health categories including immunity, energy, bones and joints, and general wellbeing. The company sells through retail partners and directly to consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cenovis manufactures and sells over-the-counter vitamin, mineral and herbal supplements in chewable tablet, capsule and standard tablet formats. The portfolio covers immunity, energy, bones/muscles/joints, sleep, stress, liver detox, women's health, men's health, kids' health and 50+ multivitamins, distributed through Australian and New Zealand pharmacies, health stores and the brand's own website.

Product overview

Cenovis is an Australian vitamins and supplements brand offering a comprehensive range of over 35+ products across multiple health categories. The portfolio includes vitamin supplements (Vitamin C, Vitamin D, Vitamin E, B Complex, Mega B), mineral supplements (Magnesium, Zinc, Iron), herbal supplements (Echinacea, Garlic, Turmeric, Ginkgo Biloba, St John's Wort, Valerian, Milk Thistle), and specialized multivitamins for different life stages and genders (Men's Multi, Women's Multi, 50+ Multi). Products are available in various formats including chewable tablets, capsules, and standard tablets. The company positions itself as Australia's #1 immunity brand with a focus on daily health support for immunity, energy, bone/muscle/joint health, sleep, stress, and general wellbeing.

Differentiator

Problem solved

Functional benefit

Products and services

• Sugarless C 500mg Sugar-free orange-flavoured chewable Vitamin C tablet (500mg) for adults; supports healthy immune system function, reduces duration and severity of common cold symptoms, and aids collagen formation.
• Kids Chewable Vitamin C 250mg Strawberry Natural strawberry-flavoured chewable Vitamin C tablet (250mg) for children over 2 years; supports healthy immune system function, gum health and minor wound healing.
• Chewable Triple Magnesium Mg Chewable tablet containing three forms of magnesium (citrate, oxide, amino acid chelate); relieves muscle cramps, supports muscle function and maintains energy production.
• 50+ Multi Comprehensive multivitamin with 27 nutrients for adults 50+; supports energy levels, immune function, nervous system function, healthy eye function, heart health and calcium absorption.
• Celery 2500 Traditional Western herbal medicine capsule used to relieve mild fluid retention, mild rheumatic aches and pains, and support healthy digestion.
• B Complex Tablet combining seven B vitamins (B1, B2, B3, B5, B6, B12, folic acid); supports energy levels, nervous system function and heart health.
• Garlic Garlic capsule traditionally used in Western herbal medicine to clear respiratory tract mucous, support cardiovascular health and maintain healthy immune system function.
• Echinacea 5000 Echinacea capsule (5000mg fresh herb equivalent); relieves symptoms of common colds and mild upper respiratory tract infections, and supports healthy immune system function.
• Garlic, Horseradish + C Complex Combination supplement with Garlic, Horseradish, Vitamin C, Marshmallow and Fenugreek to shorten common cold symptoms, support immune function and provide antioxidant protection.
• Hair, Skin & Nails Supplement with Vitamin C, Zinc, Biotin, Copper and Horsetail; supports healthy hair, skin and nails while maintaining collagen formation.
• Vitamin C 250mg Orange-flavoured chewable Vitamin C tablet (250mg) supporting healthy immune system function, reducing cold symptom severity and duration, and supporting collagen formation.
• Cranberry 30,000 Cranberry capsule (equivalent to 30g fresh cranberries) to maintain urinary tract health and help reduce occurrence of medically diagnosed cystitis.
• Folic Acid 500mcg Folic acid supplement (500mcg) to help prevent neural tube defects when taken before and during early pregnancy, and support healthy foetal brain development.
• Guarana & Ginseng Combination of Korean Ginseng and Guarana to support energy levels, physical endurance, decrease mental fatigue and support healthy stress response.
• EasySleep Valerian Valerian capsule (2000mg equivalent) traditionally used in Western herbal medicine to help fall asleep faster, reduce restlessness and improve sleep quality.
• Ginkgo Biloba 2000 Ginkgo Biloba tablet (2000mg) to support memory, cognitive function, healthy blood circulation to extremities, and provide antioxidant protection.
• Women's Multi + Energy Boost Multivitamin with over 25 nutrients including B Vitamins, Iron, Korean Ginseng and Evening Primrose Oil to support women's daily nutritional needs, energy levels and premenstrual health.
• Multivitamin and Minerals Comprehensive multivitamin with Vitamin C, B vitamins, Vitamin D3, Iron and Zinc to support energy production, healthy immune function, heart, bone and eye health.
• Liver Support Milk Thistle 7000 High-strength Milk Thistle supplement (7000mg equivalent) to support the liver's natural detoxification processes and maintain healthy liver function.
• Mega B High-strength Vitamin B complex with B1, B2, B3, B5, B6, B12, C, Biotin, Folic Acid, Inositol and Choline to support energy levels and healthy immune/nervous system function.
• Men's Multi + Performance Men's multivitamin with 25 nutrients including Vitamin B12, Zinc, Vitamin C and Korean Ginseng to maintain energy levels, physical stamina, and support healthy immune and nervous system function.
• Zinc Plus Zinc supplement combined with Vitamin B6 and Manganese to support skin health, immune function, male reproductive system health, and provide antioxidant protection.
• Vitamin D3 1000IU Vitamin D3 supplement (1000IU) in easy-to-swallow tablet to support bone strength, calcium absorption and healthy immune system function.
• St John's Wort St John's Wort supplement (2000mg equivalent) to support healthy mood balance and relieve symptoms of mild anxiety.
• Mega E 500IU Natural Vitamin E supplement (500IU) to support healthy immune function in elderly individuals, provide antioxidant protection and prevent Vitamin E deficiency.
• Chewable Mega C 1000mg Orange High-strength chewable Vitamin C tablet (1000mg) with orange flavour to support healthy immune system function and reduce common cold symptoms.
• Chewable Mega C 1000mg Berry High-strength chewable Vitamin C tablet (1000mg) with berry flavour to support healthy immune system function and reduce common cold symptoms.
• Chewable Mega C 1000mg Lemon Lime High-strength chewable Vitamin C tablet (1000mg) with lemon-lime flavour to support healthy immune system function and reduce common cold symptoms.
• Chewable Vitamin D 1000IU High-strength chewable Vitamin D3 tablet (1000IU) with orange and mango flavour to support healthy immune function, bone strength and muscle function.
• Kids Chewable Triple Action Vit C, D & Zinc Triple-action kids' immunity supplement combining Vitamin C, D and Zinc in an orange and mango flavoured chewable to support healthy immune function and bone development.
• Chewable Triple Action Vit C, D & Zinc Triple-action supplement combining Vitamin C, Vitamin D and Zinc to support healthy immune system function and reduce common cold symptoms.
• Men's Multi Daily multivitamin for men containing vitamins, minerals and nutrients to support energy production and healthy immune system function in a convenient once-daily dose.
• Iron Plus Iron supplement with Vitamin C for enhanced iron absorption, plus B5, B6, B12 and Folic Acid to support energy levels and relieve tiredness and fatigue.
• Turmeric 3100 Turmeric supplement traditionally used in Western herbal medicine to relieve mild joint pain by reducing inflammation, and to support healthy digestion and liver health.
• Echinacea, Garlic, Zinc & C Combination bestseller tablet containing Echinacea, Garlic, Zinc and Vitamin C; supports healthy immune system function to help fight illness all year round. Available in 60 and 125 tablet pack sizes.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• OpellacoreOthersCenovis is owned by Opella, a Certified B Corp company. Opella is a leading global self-care company and one of the largest Tems of its kind globally. The company is part of the Opella Group which includes Sanofi-Aventis Healthcare Pty Ltd trading as Sanofi Consumer Healthcare.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Herron: Established Australian vitamin and supplement brand with long heritage. Competes in similar pharmacy and grocery channels with comparable single-nutrient and multivitamin range targeting mass-market consumers.
• Blackmores: Australia's largest publicly-listed vitamin and supplement brand, offering a comparable broad multivitamin, herbal, and specialty range. Directly competes with Cenovis across pharmacy retail in Australia with stronger international distribution.
• Nature's Way: International vitamin and herbal supplement brand with Australian operations. Competes with Cenovis in herbal (Echinacea, Garlic) and immunity categories through pharmacy and health food retail.
• Nature's Own: Australian vitamin and supplement brand owned by Nature's Care. Closely comparable product portfolio (multivitamins, single vitamins, herbal) and pharmacy-led distribution directly overlapping with Cenovis's positioning.
• Elevit: Bayer-owned Australian supplement brand specializing in women's health (prenatal, pregnancy, fertility). Directly comparable to Cenovis's women's health and folic acid SKUs, both stocked through pharmacy.
• Swisse Wellness: Premium Australian vitamin and supplement brand owned by Health & Happiness (H&H Group). Competes head-to-head with Cenovis in pharmacy channel with strong positioning in beauty-from-within and women's health segments.

Broad incumbents

• Bayer Consumer Health: Global consumer health division of Bayer, owner of Elevit and Berocca. Overlaps with Cenovis through Elevit in Australian market and offers broader pharma-backed supplement capabilities.
• GlaxoSmithKline Consumer Healthcare: Global consumer healthcare company with vitamin and supplement brands. Operates broadly in the same category with overlapping immunity and multivitamin offerings at retail.
• Pfizer Consumer Healthcare: Multinational pharmaceutical company with consumer health portfolio including Centrum multivitamins. Comparable as a broad incumbent with mass-market vitamin brands competing against Cenovis in retail.
• Sanofi Consumer Healthcare (Opella): Parent company of Cenovis and global self-care platform spanning multiple brands across OTC, vitamins, and personal care. Comparable as the broader portfolio entity of which Cenovis is one brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CenovisAustralia
• LinkedInlinkedin.com/company/cenovis-pty-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cenovis