The Native Plant Society of New Jersey

What The Native Plant Society of New Jersey does

The Native Plant Society of New Jersey (NPSNJ) is an independent 501(c)(3) nonprofit membership organization founded in 1983 and headquartered in New Jersey. Its mission is to promote the appreciation, protection, and study of New Jersey's native flora, and it operates as the primary statewide authority on native plant conservation. The society serves more than 1,500 members including home gardeners, horticulturists, naturalists, landscape designers, students, and conservation volunteers across 15 county and regional chapters spanning Bergen-Passaic, Delaware Bayshore, Essex, Hudson, Hunterdon, Mercer, Monmouth, Morris, Somerset, Sussex, Union and other NJ geographies.

NPSNJ's core offerings are educational and community-based rather than technology products. Its principal assets include the npsnj.org website (built on WordPress), an extensive content library covering plant lists, invasive plant replacement guidance, the Awesome Native Plants photo gallery, the NPSNJ Rain Garden Manual, NPSNJ School Guide, archived webinar recordings, and the Wildstory Podcast (distributed via Spotify, Apple Podcasts, and Amazon). Operational programs include the annual Plant of the Year voting initiative (split into Rare/Special and Backyard Perennial categories), the Annual Fall Conference, the Annual Meeting (held at Ocean County College in 2026), 15 chapter programs, and grant programs ($500–$2,000 per grant) supporting conservation and education projects. The technology stack is standard nonprofit tooling: WordPress with The Events Calendar plugin, Constant Contact for email, Google OAuth for authentication, and social media integrations — no proprietary technology platform is developed.

Revenue is generated through four streams: annual membership dues (primary recurring stream), event registration fees (e.g., $10 Harvest Party, $35 Weatherwood Ridge tour, with many events free), tax-deductible donations and grants, and online shop merchandise sales. The society does not accept venture or private equity capital and operates as a member-governed organization with no parent company, subsidiaries, or M&A activity.

Name

The Native Plant Society of New Jersey

Legal name

The Native Plant Society of New Jersey

Website

https://npsnj.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

The Native Plant Society of New Jersey is a 501(c)(3) nonprofit founded in 1983 that promotes the appreciation, protection, and study of New Jersey's native flora. It serves 1,500+ members — including gardeners, horticulturists, naturalists, and landscape designers — through 15 county chapters, educational programs, conferences, podcasts, and conservation grants.

Ownership category

akta.pro rank

Product category

Environmental Conservation Nonprofit Services

NAICS

Agriculture, Forestry, Fishing and Hunting (11)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHSAIABAG

Native & Pollinator Garden Design/Install

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Landscape Design & Installation

SECONDARYHSAIAFAL

Native, Pollinator & Drought-Tolerant Garden Installations

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

SECONDARYHSAIADAI

Invasive Species & Vegetation Management (Woody Plants)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

Keywords

• Native plant conservation
• Environmental education
• Community gardening programs
• Habitat restoration services
• Nonprofit membership society

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees provide the primary recurring revenue stream, open to all who share interest in native plants. Membership benefits include access to events, chapters, newsletters, and member-only content.
2. Event Fees: Registration fees for events such as workshops, field trips, tours, and the annual conference. Some events are free while others have modest ticket prices (e.g., $10 for Harvest Party, $35 for Weatherwood Ridge tour).
3. Donations and Grants: Tax-deductible donations from members and supporters. The organization administers grant programs ($500-$2,000 grants) for conservation and education projects, suggesting grant funding as a revenue stream.
4. Shop Sales: Online shop selling merchandise, books, and educational materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Native Plant Society of New Jersey is a nonprofit membership organization that delivers education, conservation programs, and community engagement around New Jersey's native flora. It provides membership subscriptions, statewide events and conferences, county chapter programs, webinars, the Wildstory Podcast, educational resources (plant lists, Rain Garden Manual, School Guide), and grant funding for conservation projects.

Product overview

The Native Plant Society of New Jersey operates primarily as a membership-based nonprofit organization offering educational programs and resources rather than a technology product company. The core offerings include: the main website (npsnj.org) serving as the central hub for membership, events, and information; comprehensive native plant educational resources including plant lists, guides (Rain Garden Manual, School Guide), and the Awesome Native Plants photo gallery site; the Wildstory Podcast series featuring conversations with nature writers, botanists, and conservationists; the Plant of the Year voting program highlighting both rare and common native plants; annual conferences and meetings providing CEU opportunities; and 15 local chapter programs offering field trips, workshops, and community engagement. The organization also provides grant funding for conservation and education projects and publishes newsletters and video content for member and public education. The society uses standard web platforms (WordPress, Constant Contact, Google OAuth) for its operations rather than proprietary technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership Subscription

Quantifiable outcome

• 1,500+ members engaged in native plant conservation
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Barnegat Bay PartnershipcoreStrategic or Co-development PartnerDeveloped Jersey Friendly Yards certification program with support from NJ Department of Environmental Protection. Engages residents, schools, and municipalities in stewardship actions for stormwater management, pollution reduction, and wildlife habitat creation through native plant choices. NPSNJ collaborated on 'Going Native Northern NJ' brochure and Spanish translation.
• The Nature of Reading BookshopcoreGTM or Marketing PartnerLocated at 4 Green Village Road, Madison, NJ. Partner for annual meeting bookshop with curated selection of nature writing, environmental literature, and native plant gardening titles. Organizes book signings featuring authors like Larry Weaner and Ann E. Wallace.
• NJ Butterfly ClubminorStrategic or Co-development PartnerCo-hosts field trips and nature walks with NPSNJ, including Kittatinny Valley State Park Walk to observe native vegetation and butterfly species.
• Garden State GardensminorGTM or Marketing PartnerConsortium of New Jersey's public gardens promoting horticultural, educational, artistic, and historic value. Offers passport program encouraging visits to 30 public gardens across the state.
• DarkSky New JerseyminorGTM or Marketing PartnerNew Jersey chapter of DarkSky International (formerly International Dark-Sky Association). Raises awareness about light pollution's effects on ecosystems and advocates for responsible outdoor lighting practices.
• FoHVOS New Jersey Invasive Species Strike TeamcoreStrategic or Co-development PartnerFounded 15 years ago as part of Friends of Hopewell Valley Open Space. Focuses on detecting and eradicating threatening invasive species. Works with 150+ partner organizations and hundreds of private citizens. NPSNJ exhibits at annual meeting to share invasive species management resources.
• Richard DeKorte ParkminorChannel Partner/ Reseller/ DistributorBergen-Passaic chapter hosts Butterfly Day event at Richard DeKorte Park, 2 DeKorte Park Plaza, Lyndhurst, NJ 07071.
• Tulpehaking Nature CenterminorChannel Partner/ Reseller/ DistributorMercer County chapter hosts Nature's Action Guide Study Group at Tulpehaking Nature Center, 157 Westcott Ave, Hamilton, NJ 08610.
• Hunterdon Main Branch LibraryminorChannel Partner/ Reseller/ DistributorHunterdon County chapter hosts 'Creating and Maintaining Community Gardens' presentation at Hunterdon Main Branch Library, 314 Rt 12, Building 3, Flemington, NJ 08822.

Scale indicators3 records

Expansion highlights4 records

Broad incumbents

• The Nature Conservancy (New Jersey): Global conservation organization with active NJ operations. Overlaps with NPSNJ on habitat restoration and conservation education, and offers a much larger institutional platform for partnerships and funding.
• Pollinator Partnership: National nonprofit promoting pollinator health through native plant habitat initiatives. Shares NPSNJ's mission on native plants and pollinator support, with a broader national footprint.
• Xerces Society for Invertebrate Conservation: National nonprofit focused on invertebrate and pollinator conservation, with strong overlap with NPSNJ's pollinator habitat and native plant advocacy work. Operates at a larger national scale.
• New Jersey Audubon Society: A larger, established New Jersey environmental nonprofit with overlapping audiences of birders, gardeners, and conservationists. Competes for members and donors in the same geography but with a broader wildlife-conservation mandate.
• Lady Bird Johnson Wildflower Center: Research and conservation institution focused on native plants and sustainable landscapes. Comparable educational mission and native plant research/resourcing focus, though operating at university/center scale rather than membership-society scale.

Direct peers

• Native Plant Society of Maryland: A state-level nonprofit membership organization dedicated to conserving Maryland's native plants through education, advocacy, and community programs. Most directly comparable to NPSNJ in mission, structure, and chapter-based engagement model.
• Native Plant Trust (New England Wildflower Society): The nation's oldest native plant conservation organization, operating across New England. Shares NPSNJ's nonprofit/membership model, native plant education, and conservation focus, though at a larger and more regional scale.
• California Native Plant Society: Large state-level native plant nonprofit with chapters, advocacy, and educational programs. Operates a similar model to NPSNJ but at significantly greater scale, serving as a benchmark for organizational growth potential.

Regional players

• Brooklyn Botanic Garden: A nearby regional botanical garden with native plant programs, educational resources, and member base. Comparable in geographic reach to NPSNJ's audience and offers overlapping content and programming perspectives.
• Pennsylvania Native Plant Society: Neighboring state-level native plant nonprofit serving Pennsylvania. Closely comparable in mission and chapter structure to NPSNJ, with potential for cross-border partnerships and member overlap.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/npsnj
• YouTubeyoutube.com/@NativePlantSocietyofNewJersey
• Facebookfacebook.com/NPSNJ
• Instagraminstagram.com/nativeplantsocietynj
• LinkedInlinkedin.com/company/native-plant-society-of-nj

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Native Plant Society of New Jersey