GAME 7
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
GAME 7 firmographics
Firmographics- Name
- GAME 7
- Legal name
- Game 7, LLC
- Website
- https://game7.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GAME 7 industry classification
Industry- Product category
- Licensed Sports Merchandise
- NAICS
- Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- akta.pro primary industry
- Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)
- akta.pro secondary industry
- Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
Keywords
Where GAME 7 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
GAME 7 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel
Distribution channels2 records
Marketing channels4 records
GAME 7 product offering
Product offeringCore offering
GAME 7 is a performance lifestyle brand that sells officially licensed sports merchandise — including NBA and NHL apparel and accessories — alongside its own proprietary GAME 7 branded apparel. The company distributes exclusively through Amazon storefronts and builds brand awareness via a Prime Video series, social media, and an official partnership with the New York Rangers.
Differentiator
Problem solved
Functional benefit
Products and services
- NBA Licensed Merchandise Officially licensed NBA-branded apparel and accessories sold through the GAME 7 NBA Amazon storefront, targeted at basketball fans and performance-lifestyle consumers seeking authentic league-backed products.
- NHL Licensed Merchandise Officially licensed NHL-branded apparel and accessories sold through the GAME 7 NHL Amazon storefront, targeted at hockey fans and performance-lifestyle consumers seeking authentic league-backed products.
- GAME 7 Branded Products GAME 7's own branded apparel and accessories carrying the company's performance-lifestyle messaging — celebrating perseverance, success, and performance under pressure — sold through the GAME 7 Amazon storefront.
- New Arrivals Newest GAME 7 merchandise arrivals featuring the latest performance-lifestyle apparel and accessories, merchandised through a dedicated 'New' Amazon storefront page.
Companies that use GAME 7
Customer profileSegments1 record
Ideal customer profiles1 record
GAME 7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GAME 7 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- New York RangersflagshipGAME 7 serves as the Official Partner of the NY Rangers, with the partnership involving team branding, exclusive content, and community engagement around the hockey franchise. The partnership includes Prime Video series content featuring the Rangers organization and team-related merchandise.
GAME 7 competitors and assessment
Company assessmentDirect peers
- '47 Brand: Licensed sports headwear and apparel company producing officially licensed MLB, NBA, NFL, NHL, NCAA merchandise with strong lifestyle brand identity. Directly comparable as a mid-sized licensed sports merchandise player building equity beyond functional apparel.
- Rally House: Multi-store licensed sports apparel and merchandise retailer selling NBA, NFL, MLB, NHL, NCAA gear through regional mall locations and online. Comparable product mix and league-licensed authenticity, though with physical retail focus rather than Amazon-native distribution.
- New Era Cap: Officially licensed headwear partner for MLB, NBA, NFL, NHL, and MLS, with global distribution and lifestyle brand extensions. Comparable as a league-licensed performance lifestyle brand selling through Amazon and owned retail, with established authenticity in the sports merchandise category.
- Mitchell & Ness: Heritage licensed sports apparel and throwback jersey brand owned by Fanatics, selling officially licensed NBA, MLB, NFL merchandise with strong lifestyle and nostalgia positioning. Highly comparable in product category, league licensing strategy, and storytelling-driven marketing approach.
- Lids: Specialty retailer of licensed sports headwear, apparel, and accessories across major US leagues, with strong mall and digital footprint. Comparable in product mix (licensed NBA/NHL gear) and Amazon storefront presence, with deeper retail distribution.
Broad incumbents
- Fanatics: Dominant licensed sports merchandise platform holding long-term league contracts (NFL, NBA, MLB, NHL) with vertically integrated manufacturing and broad omnichannel distribution. Directly comparable business model to GAME 7 but at vastly greater scale, and a likely counterparty in any league license bidding process.
- Fanatics Collectibles: Trading cards and collectibles arm of Fanatics, holding exclusive MLB, NFL, NBA, and WWE trading card licenses. Comparable as a league-licensed sports collectibles/merchandise business, though focused on cards rather than apparel.
- Nike (NBA/NHL Apparel Licensee): Global athletic apparel leader holding NBA and select league apparel licenses, with massive marketing budget and direct-to-consumer distribution. Comparable as a league-licensed performance apparel brand, though at incomparably larger scale and serving a broader athletic market.
Emerging players
- BreakingT: Performance sports apparel brand specializing in officially licensed fan t-shirts and gear tied to athletes and memorable sports moments. Closest comparable to GAME 7's 'performance lifestyle' positioning around clutch moments and athlete storytelling, at similar scale.
- Homage: Vintage-licensed apparel brand selling officially licensed sports and entertainment apparel celebrating nostalgic sports moments. Comparable storytelling-driven licensed apparel brand targeting sports lifestyle consumers, with similar Amazon channel presence and smaller-scale operation.
Market position
Customer concentration
GAME 7 social profiles
Digital presenceGAME 7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
GAME 7 leadership team
Management profileNumber of profiles
Profiles1 record
GAME 7 subsidiaries and ownership
Company hierarchySubsidiaries3 records
GAME 7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GAME 7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GAME 7
What does GAME 7 do?
GAME 7 is a performance lifestyle brand that sells officially licensed sports merchandise — including NBA and NHL apparel and accessories — alongside its own proprietary GAME 7 branded apparel. The company distributes exclusively through Amazon storefronts and builds brand awareness via a Prime Video series, social media, and an official partnership with the New York Rangers.
Is GAME 7 a public or private company?
GAME 7 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GAME 7 founded?
GAME 7 was founded in 2000. It employs 1 to 10 people.
Where is GAME 7 based?
GAME 7 is headquartered in New York, United States, in the North America region.
Who are GAME 7's main competitors?
Direct peers on record are '47 Brand, Rally House, New Era Cap, Mitchell & Ness and Lids. Broad incumbents are Fanatics, Fanatics Collectibles and Nike (NBA/NHL Apparel Licensee). Emerging players are BreakingT and Homage.
Does GAME 7 have an API?
No public API is recorded for GAME 7.
What industry is GAME 7 in?
GAME 7's product category is Licensed Sports Merchandise. Its primary akta.pro industry code is CRAMABAO, Sports Collectibles, Fan Gear & Licensed Merchandise Retail, with a secondary code of CRAMAOAF, Team & League Branded Merchandise Retail (Non-Apparel). Its NAICS code is 4591.