Overview Coffee

What Overview Coffee does

Overview Coffee is a privately held specialty coffee company founded in 2020 and headquartered in Jackson, United States, that roasts and sells single-origin and blended coffees sourced from regenerative organic farms in the 'bean belt.' Its six-SKU core lineup—Africa, Latin America, Espresso Blend, Earthrise (seasonal), Half Caf, and Decaf—leans on direct partnerships with the COMSA cooperative in Honduras (Denominación de Origen Café de Marcala, 1,300-1,700m altitude) and the CECANOR cooperative in Peru, with chemical-free mountain water decaffeination for the decaf SKU.

The platform is a standard Shopify e-commerce storefront paired with ReCharge for subscription management, supported by content channels (blog 'Ideas,' Instagram, Spotify Radio, email newsletter) and a wholesale login portal for B2B buyers. Products are offered in 250g, 1kg, and 5lb formats with free shipping over $40, and 100% recyclable packaging is positioned as a core differentiator alongside regenerative sourcing.

Revenue is generated primarily through direct product sales (transactional SKU purchases ranging $24-$26 per 250g and $72-$76 per 1kg) and an annual prepaid subscription tier ($270/year for 250g, $799/year for 1kg) that delivers a 10% discount. The target customer is an environmentally conscious consumer or specialty coffee enthusiast in the US (with global e-commerce shipping), and the company has also stood up physical cafés and a wholesale channel alongside direct-to-consumer. The business is small (1-10 employees), unfunded by external capital, and has received third-party editorial features from Patagonia, Forbes, and Gear Patrol.

Name

Overview Coffee

Legal name

Overview Coffee

Website

https://overviewcoffee.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Overview Coffee is a privately held US specialty coffee roaster that sells single-origin and blended coffees from regenerative organic farms in Honduras, Peru, and Africa via Shopify e-commerce, annual subscriptions, wholesale, and physical cafés, targeting environmentally conscious consumers and specialty coffee enthusiasts.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee
• Single-origin coffee
• Regenerative coffee
• Coffee subscription
• Roasted coffee beans

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for specialty coffee products sold in 250g, 1kg, and 5lb sizes. Products include single-origin coffees and blends from Africa and Latin America.
2. Subscription Revenue: Recurring annual subscription model with 10% discount. Options include 250g (250g delivered regularly at $270/year) and 1kg (1kg delivered regularly at $799/year) plans. Guarantees continued customer relationship and predictable revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Overview Coffee sells a curated lineup of specialty single-origin and blended roasted coffees — Africa, Latin America, Espresso Blend, Earthrise Blend, Half Caf, and Decaf — sourced from regenerative organic farms in Honduras (COMSA) and Peru (CECANOR). The company distributes these products online through its Shopify storefront in 250g, 1kg, and 5lb formats and via annual subscriptions (250g and 1kg), with free shipping on subscriptions and orders over $40.

Product overview

Overview Coffee is a specialty coffee company offering a curated portfolio of single-origin and blended coffees sourced from regenerative farms. The core product lineup includes six retail coffee products: Africa and Latin America (single-origin offerings), Espresso Blend (multi-origin blend), Earthrise Blend (seasonal single-origin featuring small lot farmers), Half Caf (blend for reduced caffeine), and Decaf (chemical-free decaf process). Products are available in three size variants: 250g, 1kg, and 5lb bags. The company also offers subscription services through annual plans (250g and 1kg options), powered by ReCharge subscription management. All products feature 100% recyclable packaging and free shipping on orders over $40 and subscriptions. The company emphasizes regenerative organic agriculture as a sustainable alternative to conventional farming.

Differentiator

Problem solved

Functional benefit

Products and services

• Africa Single-origin specialty roasted coffee sourced from African regenerative farms, sold in 250g, 1kg, and 5lb sizes, targeted at environmentally conscious and specialty-coffee consumers.
• Latin America Single-origin specialty roasted coffee sourced from Latin American regenerative farms, sold in 250g, 1kg, and 5lb sizes, targeted at environmentally conscious and specialty-coffee consumers.
• Espresso Blend Multi-origin espresso blend combining African and Latin American coffees using natural and washed processes; tasting notes include Chocolate Covered Cherries, S'mores, and Molasses; sold in 250g, 1kg, and 5lb sizes for espresso-focused home consumers.
• Earthrise Blend Seasonal single-origin offering highlighting small-lot farmers committed to environmental stewardship; current edition features Peru CECANOR using regenerative organic cultivation and traditional shade-grown practices; tasting notes of green apple, lemon peel, and milk chocolate; sold in 250g and 1kg sizes.
• Half Caf Blend combining COMSA Decaf and Latin America coffees for a full cup with half the caffeine; washed process, medium roast; tasting notes of peach, milk chocolate, and blood orange; sold in 250g and 1kg sizes.
• Decaf Honduras single-origin decaf coffee using 100% chemical-free mountain-water decaffeination; grown at 1,300–1,700 meters by farmers in the Denominación de Origen Café de Marcala; tasting notes of peach, peanut brittle, and milk chocolate; sold in 250g, 1kg, and 5lb sizes.
• Annual Subscription – 250g Annual coffee subscription that delivers 250g packages of Overview Coffee on a recurring schedule for $270.00 per year, including free shipping and a 10% subscription discount, targeted at regular home coffee drinkers.
• Annual Subscription – 1kg Annual coffee subscription that delivers 1kg packages of Overview Coffee on a recurring schedule for $799.00 per year, including free shipping and a 10% subscription discount, targeted at higher-volume home coffee drinkers and small offices.

Quantifiable outcome

• 100% Recyclable Packaging

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• COMSA (Café Organico Marcala, Honduras)coreStrategic or Co-development PartnerLong-term partnership since Overview Coffee's founding. COMSA is a Honduras-based cooperative in the protected Denominación de Origen Café de Marcala. Farms operate at 1,300-1,700m altitude. Provides single-origin Honduras coffee for decaf and blend products using chemical-free mountain water decaffeination.
• CECANOR (Peru)coreStrategic or Co-development PartnerPeruvian cooperative supplying smallholder farmers for the Earthrise seasonal blend. Farms practice regenerative organic cultivation and traditional shade-grown methods. Producers use on-farm micro-mills with washed processing methods.
• One Percent for the PlanetminorGTM or Marketing PartnerEnvironmental giving program to which Overview Coffee contributes, linking their mission of environmental stewardship to tangible charitable donations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• MistoBox: Specialty coffee subscription service that curates roasts from multiple roasters. Comparable to Overview Coffee's subscription/DTC mechanics and origin storytelling, but operates as a marketplace.
• Onyx Coffee Lab: Award-winning specialty roaster with a strong direct-trade and innovation focus, plus DTC and a café. Comparable in regenerative/specialty positioning and small-batch craft narrative.
• Grounds & Hounds Coffee Co. Mission-driven specialty coffee brand (animal welfare cause) with DTC subscriptions. Comparable to Overview Coffee in using a values-driven, narrative-led brand to differentiate in the specialty DTC space.

Direct peers

• Driftaway Coffee: Subscription-based specialty coffee company focused on traceability and curated tasting experiences. Comparable to Overview Coffee's recurring-delivery model and single-origin storytelling.
• Atlas Coffee Club: Subscription coffee service delivering single-origin coffees from around the world. Comparable to Overview Coffee in subscription mechanics, origin-led branding, and direct-to-consumer focus.
• Trade Coffee: Online specialty coffee subscription service that matches consumers to curated roasts. Comparable to Overview Coffee's DTC subscription model and emphasis on provenance and roast education.
• Counter Culture Coffee: Specialty coffee roaster with a longstanding direct-trade and sustainability program. Closely comparable to Overview Coffee in emphasizing single-origin transparency, farmer relationships, and educational content marketing.
• Verve Coffee Roasters: Specialty roaster with strong sustainability and farmer-relationship positioning, plus cafés and DTC e-commerce. Closely comparable to Overview Coffee's regenerative/people-first narrative and omnichannel model.

Broad incumbents

• Blue Bottle Coffee: Large specialty coffee roaster and café operator with DTC subscriptions. Comparable as a benchmark for omnichannel specialty coffee at scale, but with much broader portfolio and capitalization.
• Stumptown Coffee Roasters: Established specialty roaster with direct-trade sourcing, cafés, and wholesale distribution. Comparable in single-origin and direct-trade narrative but at significantly larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/overviewcoffee
• LinkedInlinkedin.com/company/overview-coffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overview Coffee