Felipe’s Taqueria
Felipe's Taqueria is a family-owned fast-casual Mexican restaurant group founded in 2006 in New Orleans, operating eight storefronts across Louisiana, Florida, and Massachusetts, serving scratch-made tacos, burritos, bowls, and hand-squeezed margaritas to local consumers, tourists, and corporate and private-event catering clients.
- Company typePrivate
- Founded2006
- HeadquartersNew Orleans, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Felipe’s Taqueria does
Felipe's Taqueria is a privately held, family-owned fast-casual Mexican restaurant group founded in 2006 in New Orleans, Louisiana and led by founders Tom Brush and Felipe Herrera. The chain operates roughly eight storefronts across three U.S. states: four in the New Orleans metropolitan area (Uptown, French Quarter, Mid-City, and Metairie), two in Naples, Florida (Park Shore Plaza and Logan Landings), and one in Harvard Square, Cambridge, Massachusetts, which is operated under a separate sub-brand. Core menu items include signature tacos (Mexico City al pastor, Gringo, Baja Style fried shrimp), the Super Burrito, Burrito Bowls, and hand-squeezed margaritas prepared throughout the day from never-frozen proteins and house-made salsas in a scratch-kitchen model. Adjacent revenue lines include Felipe's Heladeria (a Mexican-inspired soft-serve and dessert concept housed at the Mid-City location), Disappear Here (a wholly-owned private event venue adjacent to the French Quarter restaurant), a Felipe's Rewards loyalty program, gift cards, and a mobile app for ordering and rewards.
The underlying technology stack consists of the Toast Tab POS and online ordering platform (powering the order.felipestaqueria.com storefront and gift card sales), a proprietary consumer mobile app, and Restaurant365 as the back-office accounting and inventory system, which the operator has cited as a 5% Cost-of-Goods-Sold optimization lever. Distribution is multi-channel: dine-in across owned locations, direct online ordering, third-party delivery integration, in-house catering (Mexican Buffet $22-$35 per person, Burrito Box, and three bar-service tiers at $30-$50 per person, all with a 10-person minimum), and private event bookings at Disappear Here.
Commercially, Felipe's monetizes primarily through unit-level dine-in alcohol-inclusive food and beverage sales supplemented by takeout and delivery transaction volume, B2B/wholesale catering revenue, and recurring loyalty-driven repeat traffic. Customer segments are predominantly local individual consumers and families across the New Orleans and Naples trade areas, with a secondary corporate and event-host segment served through catering and the private-event venue; a separate Boston-area consumer base is served through the Cambridge sub-brand. Marketing is community-led and lightly digital, relying on organic Instagram/Facebook/YouTube presence, SMS and email opt-ins, and recurring national food-holiday activations (National Taco Day, Cinco de Mayo, Fourth of July, World Cup, Mardi Gras).
Felipe’s Taqueria firmographics
Firmographics- Name
- Felipe’s Taqueria
- Legal name
- Felipe's Taqueria
- Website
- https://felipestaqueria.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Felipe's Taqueria is a family-owned fast-casual Mexican restaurant group founded in 2006 in New Orleans, operating eight storefronts across Louisiana, Florida, and Massachusetts, serving scratch-made tacos, burritos, bowls, and hand-squeezed margaritas to local consumers, tourists, and corporate and private-event catering clients.
- Ownership category
- akta.pro rank
Felipe’s Taqueria industry classification
Industry- Product category
- Casual Mexican Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industry
- Shaved Ice, Snow Cones & Italian Ice Shops (THAFAGAJ)
Keywords
Where Felipe’s Taqueria is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Felipe’s Taqueria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Food and Beverage Sales: Revenue from serving customers at restaurant locations, including food items (tacos, burritos, bowls, quesadillas, etc.) and alcoholic beverages (margaritas, sangria, beer, wine)
- Takeout and Delivery: Online and phone orders for takeout and third-party delivery services
- Catering Services: Mexican Buffet and Burrito Box catering for events with per-person pricing, minimum 10-person orders, with optional bartending and server services
- Loyalty Program: Felipe's Rewards program earning points with purchases, birthday rewards, and exclusive offers
- Gift Cards: Physical and digital gift cards sold at restaurants and online
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour Menu - New Orleans |
| Unit Pricing | Pay-as-you-go | Happy Hour Menu - Naples |
| Unit Pricing | Pay-as-you-go | Catering - Mexican Buffet |
| Unit Pricing | Pay-as-you-go | Catering - Burrito Box |
| Unit Pricing | Pay-as-you-go | Catering - Drink Packages |
| Unit Pricing | Pay-as-you-go | Lunch Special |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Felipe’s Taqueria product offering
Product offeringCore offering
Felipe's Taqueria operates a chain of fast-casual Mexican restaurants serving scratch-made tacos, burritos, bowls, quesadillas, salads, and hand-squeezed margaritas across locations in Louisiana, Florida, and Massachusetts. The company also provides Mexican Buffet and Burrito Box catering, a private event space (Disappear Here), an ice cream concept (Felipe's Heladeria), a loyalty rewards program, and online/mobile ordering via the Toast Tab platform.
Product overview
Felipe's Taqueria is a family-owned, fast-casual Mexican restaurant chain operating 8 locations across Louisiana (New Orleans Uptown, French Quarter, Mid-City, Metairie Road) and Florida (Naples Park Shore Plaza, Logan Landings). The company offers a unified restaurant experience centered on scratch-made Mexican cuisine including signature tacos (Mexico City, Gringo, Baja Style), Super Burritos, Burrito Bowls, and hand-squeezed margaritas. Supporting products include a loyalty rewards program (Felipe's Rewards), gift cards, and a mobile app for ordering. The company operates two catering divisions: Mexican Buffet and Burrito Box catering packages, plus bar catering services. Additional offerings include Felipe's Heladeria (ice cream/desserts) at Mid-City and Disappear Here private event space in the French Quarter.
Differentiator
Problem solved
Functional benefit
Brands
- Felipe's Rewards: Loyalty program offering points for purchases and birthday rewards
- Felipe's Catering
- We Love Foundation Partnership
Products and services
- Dine-In Restaurant Service Full-service casual Mexican restaurant dining experience at Felipe's company-owned locations in New Orleans (Uptown, French Quarter, Mid-City), Metairie, Naples (Park Shore Plaza, Logan Landings), and Cambridge, featuring scratch-made tacos, burritos, bowls, quesadillas, salads, and a full bar with hand-squeezed margaritas.
- Online Ordering Direct-to-customer online ordering platform (powered by Toast Tab) enabling takeout and delivery orders from all Felipe's Taqueria locations, with promo code support and rewards integration.
- Felipe's Mobile App Proprietary Felipe's mobile app for iOS and Android supporting online ordering, Felipe's Rewards points earning, exclusive offers, and birthday rewards.
- Felipe's Rewards Loyalty Program Customer loyalty program where members earn points with every purchase and receive a $10 credit during their birthday month, available at all Louisiana and Florida Felipe's locations.
Companies that use Felipe’s Taqueria
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Felipe’s Taqueria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Felipe’s Taqueria partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- We Love FoundationcoreFelipe's launched a 30-day Venezuela relief fundraiser supporting We Love Foundation following devastating earthquakes. Guests can add donations at checkout, and special Give Nights (June 10) donate 25% of sales. The foundation connects emergency aid to trusted partners supporting families in Venezuela.
- Toast TabcoreToast Tab powers Felipe's online ordering, gift card sales, and loyalty rewards program across all locations.
- Shuck CancerminorFall partnership where Felipe's supports Shuck Cancer initiative, allowing guests to contribute to cancer research while enjoying their favorite meals.
- Son of a SaintminorMay partnership supporting Son of a Saint, a New Orleans organization. Felipe's invites guests to join in supporting this community initiative.
- Guadalupe CenterminorMay partnership supporting education through the Guadalupe Center. Felipe's supports this initiative as part of their community giving program.
- Love Lily InitiativeminorDecember initiative inviting guests to round up orders to support the fight against childhood cancer through the Love Lily Initiative.
- Disappear HereminorPrivate event space adjacent to French Quarter location, available for hosting events with full catering and bar services. Book via email or phone.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Felipe’s Taqueria competitors and assessment
Company assessmentRegional players
- Taco Cabana: Taco Cabana is a regional fast-casual Mexican chain primarily operating in Texas with 24-hour service and a Tex-Mex menu. Comparable in fast-casual Mexican positioning and family-friendly atmosphere, though geographically concentrated in Texas rather than the Gulf South/Northeast markets Felipe's serves.
Direct peers
- Cava Group: Cava operates fast-casual Mediterranean restaurants with a customizable bowl/wrap model similar in structure to Felipe's burrito bowls. Comparable in fast-casual positioning, customization approach, and target demographic, though differentiated by Mediterranean vs. Mexican cuisine.
- Chipotle Mexican Grill: Chipotle is the dominant fast-casual Mexican chain in the US, serving burritos, bowls, tacos, and salads made with fresh ingredients. It is the most direct comparable to Felipe's in terms of menu, service model, and target customer, though operating at vastly greater scale (3,500+ locations vs. Felipe's ~8).
- Freebirds World Burrito: Freebirds is a fast-casual burrito chain with a customizable, made-to-order positioning similar to Felipe's. Comparable in menu structure (burritos, bowls, tacos), customization model, and target demographic, with a regional footprint in Texas and the Midwest.
- Qdoba Mexican Eats: Qdoba is a fast-casual Mexican chain offering customizable burritos, bowls, tacos, and quesadillas with a similar made-to-order positioning. Comparable in menu structure, customer demographic, and price tier to Felipe's, with a national footprint.
- Moe's Southwest Grill: Moe's is a fast-casual Mexican chain (owned by Restaurant Brands International) serving burritos, tacos, bowls, and nachos with a fun, welcoming brand voice. Directly comparable in operating model, menu composition, and price point to Felipe's, with national scale advantages.
- Torchy's Tacos: Torchy's is a fast-casual taco chain specializing in scratch-made, creative tacos with a premium positioning. Directly comparable in menu focus on tacos, scratch-kitchen approach, and willingness to charge a premium for fresh ingredients.
- Bartaco: Bartaco is an upscale fast-casual taco and tequila bar concept offering scratch-made tacos, fresh-squeezed margaritas, and a beach/lifestyle brand positioning. Highly comparable to Felipe's in its focus on elevated tacos, craft margaritas, and an experiential bar-driven atmosphere.
- Baja Fresh: Baja Fresh is a fast-casual Mexican chain emphasizing flame-grilled proteins and fresh ingredients. Comparable to Felipe's in emphasizing fresh, never-frozen proteins and customizable Mexican menu items, with broader geographic presence.
- Mi Cocina: Mi Cocina is a fast-casual/upscale Tex-Mex restaurant chain in Texas offering made-from-scratch Mexican food and signature frozen margaritas. Comparable to Felipe's in the scratch kitchen approach, hand-crafted margaritas, and family-owned origins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Felipe’s Taqueria social profiles
Digital presenceFelipe’s Taqueria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Felipe’s Taqueria leadership team
Management profileNumber of profiles
Profiles3 records
Felipe’s Taqueria subsidiaries and ownership
Company hierarchySubsidiaries3 records
Felipe’s Taqueria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Felipe’s Taqueria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Felipe’s Taqueria
What does Felipe’s Taqueria do?
Felipe's Taqueria operates a chain of fast-casual Mexican restaurants serving scratch-made tacos, burritos, bowls, quesadillas, salads, and hand-squeezed margaritas across locations in Louisiana, Florida, and Massachusetts. The company also provides Mexican Buffet and Burrito Box catering, a private event space (Disappear Here), an ice cream concept (Felipe's Heladeria), a loyalty rewards program, and online/mobile ordering via the Toast Tab platform.
Is Felipe’s Taqueria a public or private company?
Felipe’s Taqueria is a private company. It is classified as family owned and is currently operating.
When was Felipe’s Taqueria founded?
Felipe’s Taqueria was founded in 2006. It employs 101 to 250 people.
Where is Felipe’s Taqueria based?
Felipe’s Taqueria is headquartered in New Orleans, United States, in the North America region.
How does Felipe’s Taqueria make money?
Five revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are takeout and Delivery, catering Services, loyalty Program and gift Cards.
Who are Felipe’s Taqueria's main competitors?
Taco Cabana is listed as a regional player. Direct peers are Cava Group, Chipotle Mexican Grill, Freebirds World Burrito, Qdoba Mexican Eats, Moe's Southwest Grill, Torchy's Tacos, Bartaco, Baja Fresh and Mi Cocina.
Does Felipe’s Taqueria have an API?
No public API is recorded for Felipe’s Taqueria.
What industry is Felipe’s Taqueria in?
Felipe’s Taqueria's product category is Casual Mexican Dining Restaurants. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFAGAJ, Shaved Ice, Snow Cones & Italian Ice Shops. Its NAICS code is 722513 and its SIC code is 5810.