Speedex
Speedex Group is an Australian family-owned custom branded merchandise supplier, founded in 1983 and headquartered in Melbourne. The company decorates and distributes promotional products, apparel, drinkware, and corporate gifts to business clients nationwide via MyEzyOrder online ordering, Virtual Sample previews, and free warehousing.
- Company typePrivate
- Founded1983
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Speedex does
Speedex Group is an Australian family-owned custom branded merchandise supplier founded in 1983 and headquartered in Melbourne. The company decorates and distributes promotional products — including apparel, drinkware, technology accessories, stationery, exhibition and POS materials, eco-friendly product lines, and Australian-made confectionery — with customer logos applied via printing, embossing, and engraving. Distribution is offered free of charge across Australia, with warehousing support provided to corporate clients with ongoing branded merchandise programs.
The company's operating technology centers on MyEzyOrder, a self-service online ordering platform for registered corporate buyers, complemented by a Virtual Sample digital visualization service that previews branded merchandise before production. The product catalog is organized into 13 main categories spanning thousands of SKUs, with a dedicated Eco Range positioned to address corporate sustainability procurement. Pricing is unit-based with quantity discounts; quotes are sourced through a phone-and-email sales desk (1800 629 622, [email protected]) or via self-service through MyEzyOrder.
The revenue model is one-time transactional sales of custom decorated merchandise, supplemented by repeat ordering under the warehoused inventory offering. The go-to-market combines direct B2B sales for volume accounts with a self-service e-commerce motion. Speedex serves a horizontal base of corporate buyers — businesses procuring merchandise for events, client gifting, and staff apparel — without disclosed named-logo accounts or vertical specialization. The company is privately held, founder/family-controlled, with no disclosed subsidiaries, partnerships, or institutional investors, operating exclusively in the domestic Australian promotional products market.
Speedex firmographics
Firmographics- Name
- Speedex
- Legal name
- Speedex Group
- Website
- https://speedexgroup.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Speedex Group is an Australian family-owned custom branded merchandise supplier, founded in 1983 and headquartered in Melbourne. The company decorates and distributes promotional products, apparel, drinkware, and corporate gifts to business clients nationwide via MyEzyOrder online ordering, Virtual Sample previews, and free warehousing.
- Ownership category
- akta.pro rank
Speedex industry classification
Industry- Product category
- Promotional Merchandise
- NAICS
- Printing and Related Support Activities (3231), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Commercial Printing (2750), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM)
- akta.pro secondary industries
- Prepress, Plate-Making & Artwork Services (IMALAKAM), Sportswear Customization & Printing Retail (CRAMACAK)
Keywords
Where Speedex is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Speedex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Branded Merchandise Sales: One-time sales of custom branded merchandise including apparel, drinkware, desk accessories, bags, and promotional items. Volume-based pricing with quantity discounts. Products customized with customer branding via printing, embossing, engraving, or other decoration methods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Desk accessories pricing range |
| Unit Pricing | Pay-as-you-go | Compendiums pricing range |
| Unit Pricing | Pay-as-you-go | Calculators pricing range |
| Unit Pricing | Pay-as-you-go | Volume-based quantity discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Speedex product offering
Product offeringCore offering
Speedex Group produces and distributes custom branded promotional merchandise for corporate clients across Australia, including branded apparel, drinkware, desk and writing products, technology accessories, tote bags, exhibition and POS signage, headwear, eco-friendly ranges, commercial print, and novelty items. The company decorates products via printing, embossing, and engraving with customer logos, and supports orders through the MyEzyOrder online platform, Virtual Sample previews, free warehousing, and Australia-wide delivery.
Product overview
Speedex Group is a custom business merchandise and promotional products supplier in Australia, established in 1983. The company operates as a one-stop shop for custom branded merchandise, offering thousands of products across 13 main categories including Technology (USB drives, chargers, power banks, speakers), Desk & Writing (calculators, compendiums, pens, notebooks), Apparel (workwear, hi-vis clothing, casual wear), Drinkware (bottles, mugs, glassware), Eco Range (sustainable alternatives), Tote Bags, Exhibition & POS materials, Headwear, Leisure items, and Novelty products. The product portfolio is organized around core branded merchandise categories with sub-categories spanning practical business items like compendiums and desk accessories to lifestyle products. The company provides additional services including online ordering via MyEzyOrder, virtual sample previews, and free warehousing. Speedex positions itself as helping businesses create memorable branded merchandise for corporate gifting, promotions, and events.
Differentiator
Problem solved
Functional benefit
Brands
- MyEzyOrder: Online ordering platform for customers to place orders
Products and services
- Custom Branded Apparel
- Branded Drinkware
- Desk and Writing Products
- Technology Promotional Products
- Custom Tote Bags
- Branded Headwear
- Exhibition and POS Signage
- Eco Range Merchandise
- Novelty and Confectionery Promotional Items
- Commercial Print Products
- Leisure Promotional Items
- MyEzyOrder Online Ordering Service
- Virtual Sample Preview Service
- Free Warehousing Service
Companies that use Speedex
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Speedex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Speedex partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Speedex competitors and assessment
Company assessmentDirect peers
- National Pen: National Pen is a San Diego-based promotional products company specializing in custom pens and writing instruments, with adjacent offerings in drinkware, apparel, and bags — closely overlapping with Speedex's Desk & Writing and broader merchandise categories.
- Quality Logo Products: Quality Logo Products is a US online promotional products retailer offering thousands of customizable SKUs across apparel, drinkware, bags, and tech — a comparable e-commerce-led custom merchandise supplier to Speedex's MyEzyOrder-driven B2B model.
- HALO Branded Solutions: HALO is a leading US-based promotional products and corporate gifting company with deep enterprise customer relationships, in-house decoration, and proprietary technology platforms — a direct functional analog to Speedex's corporate gifting and decoration offering.
- Pens.com: Pens.com (operated by National Pen's parent) is an online-first promotional products retailer focused on custom pens and writing instruments, with adjacencies in drinkware and bags — directly comparable to Speedex's Desk & Writing category and broader writing-instrument assortment.
- ePromos: ePromos is a US promotional products distributor offering custom-branded merchandise across apparel, drinkware, bags, and tech accessories, with volume-based pricing for corporate clients — comparable to Speedex in product breadth and B2B motion.
- 4imprint: 4imprint is one of the largest North American promotional products distributors, offering custom branded merchandise across apparel, drinkware, bags, tech accessories, and writing instruments — directly mirroring Speedex's category breadth and B2B custom-decoration model.
Broad incumbents
- Vistaprint (Cimpress): Vistaprint, owned by Cimpress, is a large incumbent printing and marketing services platform offering business cards, signage, apparel, and promotional products — broader in scope than Speedex but overlapping in commercial print and branded merchandise.
Emerging players
- Boundless Promotions: Boundless is a smaller emerging promotional products distributor with online ordering and a curated catalogue of branded merchandise — overlapping with Speedex in product mix but operating at smaller scale and with a narrower customer base.
Regional players
- Officeworks: Officeworks is a major Australian office supplies and stationery retailer that also sells basic branded and printable merchandise — a regional adjacently comparable operator sharing the Australian B2B and consumer market with Speedex.
- Snap Print Solutions: Snap Print Solutions is an Australian franchise-based printing and design network offering commercial print, signage, and marketing collateral — a regional peer comparable to Speedex's Australian Commercial Print category and Exhibition & POS offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Speedex social profiles
Digital presenceSpeedex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speedex leadership team
Management profileNumber of profiles
Speedex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speedex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speedex
What does Speedex do?
Speedex Group produces and distributes custom branded promotional merchandise for corporate clients across Australia, including branded apparel, drinkware, desk and writing products, technology accessories, tote bags, exhibition and POS signage, headwear, eco-friendly ranges, commercial print, and novelty items. The company decorates products via printing, embossing, and engraving with customer logos, and supports orders through the MyEzyOrder online platform, Virtual Sample previews, free warehousing, and Australia-wide delivery.
Is Speedex a public or private company?
Speedex is a private company. It is classified as family owned and is currently operating.
When was Speedex founded?
Speedex was founded in 1983. It employs 11 to 50 people.
Where is Speedex based?
Speedex is headquartered in Melbourne, Australia, in the Oceania region.
How does Speedex make money?
One revenue line is on record: custom Branded Merchandise Sales.
Who are Speedex's main competitors?
Direct peers on record are National Pen, Quality Logo Products, HALO Branded Solutions, Pens.com, ePromos and 4imprint. Vistaprint (Cimpress) is listed as a broad incumbent. Boundless Promotions is listed as an emerging player. Regional players are Officeworks and Snap Print Solutions.
Does Speedex have an API?
No public API is recorded for Speedex.
What industry is Speedex in?
Speedex's product category is Promotional Merchandise. Its primary akta.pro industry code is IMALABAM, Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil), with a secondary code of IMALAKAM, Prepress, Plate-Making & Artwork Services. Its NAICS code is 3231 and its SIC code is 2750.