SailLink
SailLink operates the first commercial sailing passenger ferry across the English Channel aboard a 12-passenger Lagoon 57S catamaran, running scheduled crossings between Dover and Boulogne-sur-Mer for cyclists, slow-travel tourists, corporate teams, and citizen-science passengers.
- Company typePrivate
- Founded2023
- HeadquartersDover, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SailLink does
SailLink (SAILLINK LTD) is a UK-incorporated private company founded in 2023 that operates the first commercial sailing passenger ferry across the English Channel, connecting Dover Marina in the United Kingdom with Boulogne-sur-Mer in France. The service runs on a single 17-metre Lagoon 57S catamaran named "Echoes" with a strict 12-passenger capacity, sailing approximately 32 km in 4–5 hours and prioritizing wind power (achieving nearly 70% pure sailing in its inaugural season). The company sells individual one-way and round-trip passenger fares (£85 adult, discounted youth tiers), bicycle transport (£10–£15 per bike), private corporate team-building charters, and limited-event sunset coastal cruises, with Sail & Stay packages bundled through partner hotels in both Dover and Boulogne.
The business model is direct-to-consumer, community-led, and seasonal (April to mid-September, weather-dependent). Revenue is generated entirely through transactional fees on the company's own booking website; there is no third-party reseller or aggregator distribution, and the only outbound channel is direct corporate enquiry handled by founder Andrew Simons. SailLink serves four primary segments: long-distance cyclists (NCN1, EuroVelo 4, Via Francigena users), slow travel and adventure tourists, corporate teams for charter experiences, and research/education users via the IFREMER Pocket FerryBox citizen-science platform. The company has built an ecosystem of 13+ formal partners spanning ports, tourism boards, hotels, restaurants, and scientific institutions, and funds operations through private investor backing supplemented by community-style micro-fundraising (e.g., the £9,435 Christmas Challenge 2025).
SailLink firmographics
Firmographics- Name
- SailLink
- Legal name
- SAILLINK LTD
- Website
- https://saillink.co.uk
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SailLink operates the first commercial sailing passenger ferry across the English Channel aboard a 12-passenger Lagoon 57S catamaran, running scheduled crossings between Dover and Boulogne-sur-Mer for cyclists, slow-travel tourists, corporate teams, and citizen-science passengers.
- Ownership category
- akta.pro rank
SailLink industry classification
Industry- NAICS
- Coastal and Great Lakes Passenger Transportation (483114)
- SIC
- Water Transportation (4400)
- akta.pro industry
- International Cross-Border Ferry ServicesCross-Border & International Passenger Ferries
Keywords
Where SailLink is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SailLink business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Passenger Crossing Fares: One-way and return fares for individual passengers crossing the English Channel between Dover and Boulogne-sur-Mer. Pricing tiers by age group. Round trip discount available.
- Bicycle Transport: Additional fee per bicycle for transporting bikes on board, sheltered from salt and spray in the catamaran's saloon
- Corporate Team Building Charters: Private charter of the full boat for corporate team building events, one-way crossings, double crossings under sail, or half-day coastal sailing experiences
- Evening Cruises: Special sunset cruise events departing from Boulogne-sur-Mer, offered as partnership with local tourism office
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Adult one-way crossing: £85 |
| Transaction based/ take rate | Pay-as-you-go | Age-based passenger pricing |
| Unit Pricing | Pay-as-you-go | Bicycle transport surcharge |
| Other | Pay-as-you-go | Return trip discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SailLink product offering
Product offeringCore offering
SailLink operates a passenger sailing ferry service aboard the 12-passenger Lagoon 57S catamaran "Echoes" between Dover Marina (UK) and Boulogne-sur-Mer Marina (France), running April to mid-September. The service carries foot passengers and cyclists on a 4-5 hour wind-powered crossing, with bicycles transported inside the vessel sheltered from salt and spray. The company is the first commercial sailing passenger ferry on the English Channel in European maritime history.
Product overview
SailLink operates as a single unified sailing ferry service, with the core product being the passenger crossing between Dover and Boulogne-sur-Mer aboard the sailing catamaran 'Echoes'. The service functions as a door-to-door experience, departing from marina pontoons rather than industrial ports. Additional offerings include team building charters for corporate groups, bicycle transport as an add-on service, and specialist assistance dog travel. Accommodation partnerships and scientific research collaborations extend the core product's value proposition. The company is structured around a single vessel operating seasonal routes (April-October) with no multi-product portfolio.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Nearly 70% of crossings completed under pure wind power last season
- +2 more outcomes
Companies that use SailLink
Customer profileNamed customers4 records
Segments4 records
SailLink technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SailLink partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- IFREMERcoreScientific partnership with France's national institute for sea research. The Laboratoire Environnement Ressources in Boulogne-sur-Mer uses Echoes' crossings to observe the Channel daily. Pocket FerryBox records salinity, temperature, dissolved oxygen, water clarity and phytoplankton every 500 metres. First mobile high-frequency monitoring system in this part of the Channel.
- SeaKeepersminorEchoes is part of the DISCOVERY Fleet. Passengers and crew collect real data: cetacean sightings with ORCA, marine pollution mapping with Eyesea, water quality testing with EarthEcho.
- Cross-Channel GeoparkcoreOfficial Ambassador for UNESCO designation (expected spring 2027). The Geopark connects Kent and Pas-de-Calais through 450,000 years of shared geological heritage. SailLink sails across the geological scar of the megaflood that carved the Channel.
- Port of DovercoreHome Port partnership in the UK. Primary operational partner for Dover marina operations and passenger boarding facilities.
- Port Boulogne CalaiscoreFrench Port of Call partnership. Harbour that welcomes Echoes home; France's leading fishing port and one of Europe's busiest cross-Channel gateways with berth reserved for SailLink.
- Pas-de-Calais TourismecoreRegional tourism agency behind some of Europe's most beautiful cycling routes. SailLink passengers arrive into the Boulonnais territory.
- Office du Tourisme de Boulogne-sur-MercoreCity's official welcome desk and first stop for SailLink passengers. Partnership for sunset cruise event in July 2026.
- Büro für MobilitätminorUrban mobility consultancy from Bern, Switzerland that has been pushing sustainable transport for decades. Understands why two wheels across a sea strait is the logical next step.
- F2 ECOminorHull coating with zero biocides, zero PFAS, zero solvents that lasts 5+ years. Removes source of pollution: typical leisure boat releases up to 2kg of biocides into water every year.
- Ship CoffeeminorCoffee and chocolate shipped across Atlantic under sail, zero engine. Lists Echoes as part of their fleet. Wind-powered goods meet wind-powered passengers.
- Café ProquaminorCoffee roaster in Boulonnais since 1951. Coffee shop on rue de Folkestone is Accueil Vélo certified. Official waiting point in 2026, a few minutes walk from pontoon.
- Hôtel Restaurant Monsieur Georgesminor4-star boutique hotel with kitchen focused on local seafood, just in front of the pontoon. Where arriving by sailing catamaran makes complete sense.
- Cool K'cahuèteminorNomadic gastronomic restaurant on Côte d'Opale. Local produce, no fixed address, panoramic views. Exactly the kind of place SailLink passengers should end up.
- La MatelotecoreOne of finest restaurant-hotels on Côte d'Opale. Founding partner since 2024, backed SailLink before the season even launched. Included in Sail & Stay packages.
- The Salty Dog Harbour CaféminorWaiting point at Dover marina, 2 minutes from pontoon gate. Freshly brewed coffee, tasty bites, window onto harbour. 10% discount for SailLink passengers.
- Dover Marina Hotel & SpaminorPartner hotel for Dover side in Sail & Stay packages. Rooms with harbour views, convenient for pre/post crossing stay.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
SailLink competitors and assessment
Company assessmentBroad incumbents
- DFDS: Large European ferry and logistics operator with cross-Channel and Irish Sea routes. A broad incumbent passenger ferry player that could credibly enter wind-assisted cross-Channel services and compete for sustainability-minded travelers.
- Compagnie du Ponant: French-flag small-ship cruise operator offering sail-assisted voyages with a focus on sustainability and expedition-style experiences. Relevant as a French-headquartered premium small-vessel operator with strong decarbonisation positioning.
- Irish Ferries: Operates passenger ferry services between Ireland and the UK/France. Comparable passenger ferry business model and customer demographic of leisure and foot passengers traveling cross-sea.
- Hurtigruten Group: Norwegian coastal voyage and expedition cruise operator with a strong sustainability narrative and small-ship format. Comparable model of branded, experience-led maritime travel with environmental positioning.
- Windstar Cruises: Operates small sailing cruise yachts with high crew-to-guest ratios and an emphasis on experiential, low-impact sea travel. Comparable wind-powered leisure maritime business model targeting affluent, experience-driven customers.
- Star Clippers: Runs tall-ship sailing cruises globally, marketing authentic wind-powered voyages to a similar experiential travel segment. Comparable use of sailing vessels as the core product and pricing premium positioning.
Regional players
- Condor Ferries: Operates passenger and vehicle ferries between the UK, Channel Islands, and France. Comparable fast-passenger ferry service profile targeting leisure travelers, though focused on Channel Islands rather than Dover-Boulogne.
- Fred. Olsen Express: Operates fast passenger ferries and small-ship coastal services in Norway and Spain. Comparable small-vessel passenger ferry business with similar seasonality and route-based operations, although geographically distinct.
Direct peers
- P&O Ferries: Major Dover-based cross-Channel ferry operator running high-frequency passenger services. Closest competitor in terms of route geography (Dover) and customer base (cross-Channel passengers), although operating conventional vessels rather than sailing ferries.
- Brittany Ferries: Operates passenger and vehicle ferries between the UK and France, including routes that overlap SailLink's Dover-Boulogne corridor. Most directly comparable established cross-Channel passenger ferry operator and the primary incumbent SailLink competes against for UK-France travelers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SailLink social profiles
Digital presenceSailLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
SailLink leadership team
Management profileNumber of profiles
SailLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SailLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SailLink
What does SailLink do?
SailLink operates a passenger sailing ferry service aboard the 12-passenger Lagoon 57S catamaran "Echoes" between Dover Marina (UK) and Boulogne-sur-Mer Marina (France), running April to mid-September. The service carries foot passengers and cyclists on a 4-5 hour wind-powered crossing, with bicycles transported inside the vessel sheltered from salt and spray. The company is the first commercial sailing passenger ferry on the English Channel in European maritime history.
Is SailLink a public or private company?
SailLink is a private company. It is currently operating.
When was SailLink founded?
SailLink was founded in 2023. It employs 1 to 10 people.
Where is SailLink based?
SailLink is headquartered in Dover, United Kingdom, in the Europe region.
How does SailLink make money?
Four revenue lines are on record. Passenger Crossing Fares are the primary driver. The others are bicycle Transport, corporate Team Building Charters and evening Cruises.
Who are SailLink's main competitors?
Broad incumbents on record are DFDS, Compagnie du Ponant, Irish Ferries, Hurtigruten Group, Windstar Cruises and Star Clippers. Regional players are Condor Ferries and Fred. Olsen Express. Direct peers are P&O Ferries and Brittany Ferries.
Does SailLink have an API?
No public API is recorded for SailLink.
What industry is SailLink in?
Its primary akta.pro industry code is THAEAGAL, International Cross-Border Ferry Services, with a secondary code of THAIAJAI, Cross-Border & International Passenger Ferries. Its NAICS code is 483114 and its SIC code is 4400.