Wheatfields

What Wheatfields does

Wheatfields is a community-owned, not-for-profit residential aged care facility located in Freeling, South Australia. It serves elderly residents by providing permanent residential aged care, respite care, and palliative care. The organisation operates a single physical site with a current capacity of 33 beds and a workforce of approximately 51-100 employees. Governance is community-based, anchoring the facility to the Light Regional council catchment rather than to private investors or listed operators.

The facility's revenue model is grounded in Australia's regulated aged care funding system. Residents pay a Basic Daily Fee plus a Daily Accommodation Payment (DAP) or Refundable Accommodation Deposit (RAD), with disclosed room pricing ranging from AUD 550,000 to AUD 750,000. Government policy sets the fee framework, and access requires an Aged Care Assessment Team (ACAT) evaluation, tying Wheatfields' revenue mechanics directly to public sector regulation and individual resident funding arrangements. There is no digital product, software platform, or proprietary technology stack; the offering is a physical care service with on-site amenities.

Wheatfields is currently executing a major capital expansion that will more than double its capacity from 33 to 72-73 beds. The project commenced in April 2024 with staged completion through March 2027 and introduces new service lines including cottage-style living, a wellness centre and gymnasium, cinema, and café. The facility is also investing in workforce development programs aligned with its growth phase. The business is therefore best understood as a regional, single-site aged care operator in the middle of a capacity-led growth programme, with revenue and margin entirely dependent on government funding policy, occupancy at one site, and execution of the build.

Name

Wheatfields

Legal name

Wheatfields Inc.

Website

https://wheatfields.net.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Wheatfields is a community-owned, not-for-profit residential aged care facility in Freeling, South Australia, providing permanent, respite, and palliative care to elderly residents in a 33-bed facility currently expanding to 72-73 beds.

Ownership category

akta.pro rank

Headquarters

HQ city

Freeling

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Residential Accommodation Fees: Fees for ongoing residential care determined by the Federal Government through the Department of Health and Ageing. Factors include pension status, income, and assets. Residents pay a basic daily fee plus accommodation costs (Daily Accommodation Payment or Refundable Accommodation Deposit, or combination).
2. Room Pricing (Accommodation Payments): Single rooms with ensuites priced from $550,000 to $750,000 for ongoing care. Double/shared rooms priced from $550,000 to $750,000 per couple.
3. Respite Care Services: Some beds are used for short-term respite care, providing temporary accommodation and care services for elderly individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wheatfields is a community-owned, not-for-profit residential aged care facility in Freeling, South Australia, providing ongoing accommodation and respite support with individualised, person-centred care to elderly residents. The facility currently operates 33 beds and is expanding to a 72-bed state-of-the-art facility with cottage-style living, a wellness centre, cinema, café, and palliative care suite. Services include 24-hour trained staff support for both high and low level care needs, plus short-term respite care.

Product overview

Wheatfields is a community-owned, not-for-profit residential aged care service provider offering a single integrated care platform. The core offering consists of residential aged care accommodation services with Single Rooms and Double Rooms with ensuites, complemented by respite care and palliative care support. The organisation is undergoing a major expansion project (commencing April 2024) to upgrade from the current 33-bed facility to a 72-73 bed state-of-the-art residential care facility, featuring cottage-style living environments (5 cottages for 10-16 residents each), a wellness centre/gymnasium, cinema, café, multifunction activities hall, and landscaped gardens. On the employment side, Wheatfields offers PCW traineeship programs and internship/work experience opportunities as workforce development initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Aged Care Services Specialised residential aged care service providing ongoing accommodation and respite support with individualised care to elderly residents. Services include 24-hour trained staff support, person-centred care, and care for both high and low level needs as assessed by ACAT.
• Single Room with Ensuite Single rooms with ensuites for aged people assessed by ACAT as needing high or low level ongoing residential care. Priced from $550,000 to $750,000 for ongoing care. Features ensuites and glass sliding doors opening to garden areas.
• Double Room with Ensuite Shared rooms with ensuites for couples or individuals needing ongoing residential care. Priced from $550,000 to $750,000 per couple for ongoing care. Accommodates two residents with shared facilities, supporting the Couples Ageing Together philosophy.
• Respite Care Short-term respite care services using a portion of beds to provide temporary accommodation and care support for elderly individuals. Provides temporary relief for families and caregivers.
• Palliative Care Suite Specialised suite for palliative care available within the facility to serve the community's end-of-life care needs.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• HammondCare: HammondCare is a faith-based, not-for-profit provider specializing in residential aged care with a particular focus on dementia and complex care. Comparable mission-driven, non-profit positioning and dementia-friendly design philosophy to Wheatfields' cottage-style build, though at national scale.
• Arcare: Arcare is an Australian family-owned residential aged care provider with multiple facilities, including regional locations. Comparable as a privately-held residential aged care operator with similar community-rooted positioning, premium amenity offerings, and reliance on government funding mechanisms.
• Allity Aged Care: Allity operates a portfolio of residential aged care homes across Australia, with comparable offering of permanent, respite, and dementia-specific care. Comparable service model and ACAT-gated admissions, but operates at multi-site scale versus Wheatfields' single regional facility.

Broad incumbents

• Opal HealthCare: Opal HealthCare is a major Australian residential aged care operator with 80+ homes (and now includes the former Japara portfolio). Comparable core service offering — 24-hour residential aged care with regulated fees — but with corporate scale and capital access that contrasts with Wheatfields' community-owned, single-site model.
• Estia Health: Estia operates a national portfolio of residential aged care homes across Australia. Comparable as a direct residential aged care provider with the same ACAT-gated admission model and government fee structure, but serves metropolitan and regional catchments at materially larger scale than Wheatfields.
• Bolton Clarke: Bolton Clarke is one of Australia's largest not-for-profit aged care and retirement living providers with a national footprint. Comparable as a community-purpose aged care operator with residential care, home support, and retirement services, but with significantly broader geographic reach and service breadth than Wheatfields.
• Regis Healthcare: Regis is one of Australia's largest residential aged care providers operating 60+ facilities nationwide. Comparable as a regulated residential aged care operator competing for the same government-funded residents, but at significantly greater scale and geographic reach than Wheatfields' single regional site.
• Bupa Aged Care Australia: Bupa operates a large portfolio of residential aged care homes across Australia alongside health insurance. Comparable in offering regulated residential aged care with ACAT-gated admissions, but is a global health insurer with broader funding base and scale than a community non-profit.
• Southern Cross Care: Southern Cross Care operates residential aged care, home care, and retirement living across multiple Australian states as a not-for-profit. Comparable mission and service mix (residential aged care, respite, community-based support), but at materially greater scale and geographic reach than Wheatfields.

Regional players

• BlueCross Community and Residential Services: BlueCross is a Victorian-based not-for-profit provider of residential aged care and retirement living. Comparable as a community-purpose residential aged care provider offering premium amenity-led environments and government-funded care, though primarily serving Victorian catchments rather than South Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WheatfieldsInc
• LinkedInlinkedin.com/company/wheatfields-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheatfields