Realstar Hospitality

What Realstar Hospitality does

Realstar Hospitality is the exclusive Canadian master franchisor for three economy-tier hotel brands: Days Inn (premium economy, part of Wyndham Hotels & Resorts since brand founding in 1970), Motel 6 (budget economy, founded 1962), and Studio 6 (extended-stay, launched 1998). The company is a privately held subsidiary of Realstar Group, headquartered in Toronto, Ontario, and operates a network of over 145 franchised hotels across Canada spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, and Atlantic Canada. Its core function is recruiting franchisees (hotel property owners and developers) and providing them with end-to-end support including training, quality assurance, procurement, marketing and advertising, operations support, revenue management, eCommerce optimization, and architectural/construction/renovation guidance for both new builds and conversions.

The company's technology and brand infrastructure is heavily leveraged from upstream brand owners. Days Inn franchisees gain access to Wyndham's global centralized reservation system, multilingual call center, and the Wyndham Rewards loyalty program with over 100 million enrolled members. Motel 6 and Studio 6 properties are supported through the proprietary My6 loyalty program and My6 Marketplace Canada Perks, which features over 125 retail partners offering exclusive discounts to drive guest bookings. Realstar's revenue model is licensing-and-royalty-based: franchise owners pay initial franchise fees and ongoing royalties as a percentage of revenue or occupancy, with pricing details kept confidential and routed through the development team. Distribution occurs via a regionally-segmented direct field sales team ('heads in beds') covering all major Canadian provinces, supplemented by brand marketing campaigns and the Wyndham brand referral network.

Name

Realstar Hospitality

Legal name

Realstar Hospitality

Website

https://realstarhospitality.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Realstar Hospitality is a Canadian master franchisor for three economy hotel brands—Days Inn, Motel 6, and Studio 6—operating 145+ franchised properties across Canada and providing franchisees with training, marketing, and operational support.

Ownership category

akta.pro rank

Product category

Hotel Franchising Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Franchised/Chain Motels (THAGAFAM)

Keywords

• Hotel franchising
• Franchise support services
• Economy hotel brands
• Master franchisor
• Hotel brand licensing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees and Royalties: Realstar Hospitality generates revenue as a master franchisor by charging franchise fees and ongoing royalties to hotel owners who franchise the Days Inn, Motel 6, and Studio 6 brands in Canada. Franchise owners pay initial franchise fees and continue with royalty payments based on revenue or occupancy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Realstar Hospitality is the master franchisor for the Days Inn, Motel 6, and Studio 6 hotel brands in Canada. The company sells franchise rights to hotel property owners and developers and provides ongoing operational, marketing, training, procurement, revenue management, and construction/renovation support. Franchisees gain access to Wyndham's global reservation network, the Wyndham Rewards loyalty program, and property management technology tools.

Product overview

Realstar Hospitality is a hotel franchise company that operates as the master franchisor for three economy hotel brands in Canada: Days Inn (economy/premium economy), Motel 6 (budget/economy), and Studio 6 (extended-stay). These three distinct brands are positioned to serve different market segments within the economy lodging sector, offering franchise opportunities with comprehensive support services including training, quality assurance, procurement, global and national sales, marketing, operations support, revenue management, eCommerce, and architectural/construction/renovation services. The company provides both new build and conversion support to franchisees, with a network of over 145 franchised hotels across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Days Inn Franchise An economy and premium economy hotel franchise opportunity in Canada under the Days Inn brand (part of Wyndham Hotels & Resorts). Franchisees gain access to Wyndham's global network, centralized reservation system, multilingual call center, and Wyndham Rewards loyalty program with over 100 million enrolled members. Includes new construction prototypes, curated interior design packages, and made-in-Canada marketing campaigns.
• Motel 6 Franchise A budget-friendly economy hotel franchise opportunity in Canada under the Motel 6 brand. Provides franchisees with an award-winning contemporary prototype, conversion and new build support, operational tools, and a dedicated Canadian sales team. Brand focuses on affordable lodging for Canadian travelers.
• Studio 6 Franchise An extended-stay hotel franchise opportunity in Canada under the Studio 6 brand. Studios range from 260 to 320 square feet with fully furnished kitchens, wood-effect flooring, granite countertops, and flat-panel TVs. Includes access to the My6 loyalty program and My6 Marketplace Canada Perks with discounts from over 125 retailers.
• Comprehensive Franchise Support Services Support services provided to Days Inn, Motel 6, and Studio 6 franchisees covering training, quality assurance, procurement expertise, global and national sales support, marketing and advertising, operations support, revenue management, eCommerce optimization, and architectural, construction, and renovation guidance.

Quantifiable outcome

• Over 145 franchised hotels operating across Canada
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Wyndham Hotels & Resorts (Days Inn)coreChannel Partner/ Reseller/ DistributorRealstar Hospitality is the master franchisor for Days Inn (part of Wyndham Hotels & Resorts) in Canada. Days Inn was founded in 1970 by Cecil B. Day and is now part of Wyndham's global portfolio of 24 iconic brands. Realstar leverages Wyndham's global network, centralized reservation system, multilingual call center, and Wyndham Rewards loyalty program with over 100 million enrolled members.
• Motel 6coreChannel Partner/ Reseller/ DistributorMotel 6 was founded in Santa Barbara, California in 1962 by William Becker and Paul Greene, revolutionizing budget-friendly accommodations. Realstar Hospitality is the master franchisor for Motel 6 in Canada, offering economy hotel franchise opportunities with contemporary designs and functional furnishings tailored for the Canadian market.
• Studio 6coreChannel Partner/ Reseller/ DistributorStudio 6 is an extended-stay hotel brand that first opened in El Paso, TX in 1998. Realstar Hospitality is the master franchisor for Studio 6 in Canada, offering economy extended-stay franchise opportunities with studios ranging from 260-320 square feet featuring fully furnished kitchens and modern amenities.
• Realstar GroupflagshipStrategic or Co-development PartnerRealstar Hospitality is a subsidiary of Realstar Group. Realstar Group is the parent company providing strategic direction and support for the hospitality franchising operations across Canada.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Choice Hotels International: Choice Hotels International franchises a portfolio of economy and midscale hotel brands (Comfort Inn, Quality Inn, Sleep Inn, Econo Lodge) globally including Canada. Most directly comparable competitor as a multi-brand economy/midscale franchisor with similar business model, target franchisee base (hotel property owners), and licensing/royalty revenue structure.
• Best Western Hotels & Resorts: Best Western is a member-based hotel referral and franchising organization operating globally including Canada, with brands spanning economy to upper-midscale. Comparable franchise model and Canadian market presence targeting independent hotel owners seeking affiliation with an established brand.
• Super 8 by Wyndham: Super 8 is Wyndham's economy hotel brand operating globally including Canada alongside Days Inn. Comparable as a direct competitor economy hotel brand targeting similar budget-conscious travelers and the same franchisee pool, distributed through Wyndham's network in Canada.

Broad incumbents

• Hilton Worldwide: Hilton operates a portfolio of 18 brands including Hampton Inn (economy/midscale franchised model), Home2 Suites (extended-stay), and Hilton Garden Inn. Comparable as a global franchisor competing for Canadian hotel owners in overlapping segments.
• Marriott International: Marriott International is the world's largest hotel company with 30+ brands spanning luxury to economy (including Residence Inn and Fairfield Inn). Comparable as a global multi-brand franchisor with extended-stay and economy segments that compete for the same franchisee pool in Canada.
• Wyndham Hotels & Resorts: Wyndham Hotels & Resorts is the parent brand partner for Days Inn and a global leader in hotel franchising with 24 iconic brands including Super 8, Travelodge, Howard Johnson, and Ramada. Comparable as the parent franchisor of one of Realstar's core brands and as the dominant economy hotel franchisor globally, though operating at much broader geographic scale.
• InterContinental Hotels Group (IHG): IHG is one of the world's largest hotel companies operating franchise and managed models across 17 brands including Holiday Inn, Holiday Inn Express, and Candlewood Suites (extended-stay). Comparable as a broad multi-brand franchisor with extended-stay exposure overlapping with Studio 6.
• G6 Hospitality: G6 Hospitality owns the Motel 6 and Studio 6 brands globally and franchises them in markets outside Canada. Directly comparable as the source of Realstar's two other core brands and as a franchisor in the same economy and extended-stay economy segments.

Regional players

• Sandman Hotels, Inns & Suites: Sandman is a Canadian-owned hotel chain operating primarily in Western Canada across economy, midscale, and extended-stay segments. Comparable as a Canadian-focused lodging operator competing for the same domestic hotel owner and traveler markets, though operating company-owned/managed rather than franchise model.
• Coast Hotels & Resorts: Coast Hotels is a Canadian-owned hotel chain with properties across Western Canada and urban centers. Comparable as a regional Canadian lodging competitor in the midscale/economy segments, though operates as a management/franchise hybrid rather than pure franchisor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/realstarhospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realstar Hospitality