What Sneg does

Sneg, operated by Platform Services, is a mobile-first marketplace and booking platform for outdoor activities across the Balkans. Founded in 2020 and headquartered in Serbia, the company offers a consumer-facing companion app (available on iOS, Android, Huawei APK, and web) through which individuals can discover, search, and book outdoor activities, lessons, camps, and equipment rentals year-round. The catalog spans skiing, snowboarding, cross-country skiing, ski touring, via ferrata, hiking, mountain biking, rafting, kayaking, sailing, windsurfing, kitesurfing, and climbing across Serbia, Bosnia and Herzegovina, Montenegro, Bulgaria, and Croatia. Core product components include an outdoor sports marketplace, a booking engine, a dedicated mobile app for instructors and guides, and a free CRM tool for outdoor sports schools, clubs, and organizations.

The underlying technology stack is built around a dual-app mobile architecture plus a web application, integrating marketplace listings, a booking engine, CRM functionality, GPS location tracking, interactive map-based discovery, real-time chat, push notifications, and QR-code-based quick booking. The platform's value proposition combines a one-stop discovery and booking experience for end users with operational tools (free CRM, synced instructor calendars, automated reporting, payment and finance tracking) for service providers. Notable integrations include partnerships with major regional ski resorts—Kopaonik (Serbia), Bansko (Bulgaria), Borovets (Bulgaria), and Kolašin 1450/1600 (Montenegro)—alongside outdoor activity providers such as Rafting Camp Encijan (Bosnia and Herzegovina) and PD Gornjak (Serbia). Distribution relies on app stores, SEO-driven blog content, and partner resort promotion.

Sneg's business model is a commission-based marketplace: end users (outdoor enthusiasts) and service providers (instructors, guides, schools, clubs, organizations) access the platform and CRM free of charge, while Sneg earns transaction commissions on bookings and equipment rentals facilitated through the app. Specific commission rates are not publicly disclosed. The company is privately held, employs 1-10 people, and has no disclosed institutional funding rounds or external investors in the available source material.

Name

Sneg

Legal name

Sneg by Platform Services

Website

https://sneg.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sneg is a mobile-first marketplace and booking platform that connects outdoor enthusiasts with instructors, guides, schools, and clubs for year-round activities across the Balkans, earning commissions on bookings and equipment rentals while offering free CRM tools to providers.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Booking Marketplace

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

akta.pro secondary industry

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

Keywords

• Outdoor activity booking
• Adventure sports marketplace
• Equipment rental platform
• Outdoor sports CRM
• Ski lesson booking

Headquarters

HQ city

Kragujevac

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Booking Commissions: Sneg charges a transaction fee or commission on outdoor activity and lesson bookings made through its platform. The platform connects users with instructors, schools, and organizations and takes a cut on completed transactions.
2. Equipment Rental Commissions: The platform facilitates equipment rental bookings (ski, snowboard, and other outdoor gear) and earns a commission on each rental transaction processed through the app.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sneg operates a mobile-first digital marketplace and booking platform for year-round outdoor activities across the Balkans. It connects outdoor enthusiasts with certified instructors, guides, schools, clubs, and organizations for activities including skiing, snowboarding, rafting, hiking, sailing, kayaking, and via ferrata, and also offers integrated equipment rental. The platform is free for both end users and service providers, with Sneg earning commissions on completed bookings and rentals, and provides a free CRM tool for schools and clubs to manage operations.

Product overview

Sneg is a one-stop digital platform and mobile application for outdoor enthusiasts, offering year-round outdoor activities including skiing, snowboarding, rafting, hiking, sailing, via ferrata, and more. The platform consists of multiple integrated products: the Sneg Companion Mobile App for consumers to discover and book activities; a dedicated Instructor/Guide Mobile App for professionals; a free CRM tool for schools, clubs, and organizations to manage operations; and an outdoor sports marketplace connecting users with certified instructors and service providers. Additional offerings include equipment rental and educational/training video content.

Differentiator

Problem solved

Functional benefit

Products and services

• Sneg Companion Mobile App

Quantifiable outcome

• Booking and scheduling of outdoor activities and lessons in under a minute via mobile phone
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Kopaonik Ski ResortcoreStrategic or Co-development PartnerKopaonik, Serbia's largest ski resort, integrates Sneg.app for booking ski and snowboard lessons. The resort promotes Sneg to its visitors as the recommended platform for arranging lessons and finding instructors, extending Sneg's reach to the resort's winter sports visitors.
• Bansko Ski ResortcoreStrategic or Co-development PartnerBansko, one of Bulgaria's largest ski resorts, uses Sneg.app to facilitate ski and snowboard lesson bookings. Sneg is promoted at the resort as the platform for finding and booking instructors and ski schools.
• Borovets Ski ResortcoreStrategic or Co-development PartnerBorovets, one of Bulgaria's oldest ski resorts with over 120 years of tradition, integrates Sneg.app for lesson bookings. The platform connects visitors with experienced instructors and reputable ski schools at Borovets.
• Kolašin Ski Resorts (Kolašin 1450 and Kolašin 1600)coreStrategic or Co-development PartnerKolašin, Montenegro's most modern ski complex on Bjelasica mountain, partners with Sneg.app to make it easy for visitors to find ski schools and instructors and book lessons. Sneg is highlighted as the go-to platform for winter adventures at Kolašin.
• Rafting Camp EncijancoreChannel Partner/ Reseller/ DistributorRafting Camp Encijan, operating in the Tara River Canyon in Bosnia and Herzegovina, is one of the original camps along the Tara River with over 15 years of tradition. Uses Sneg to list and manage bookings for rafting adventures on the platform.
• PD GornjakminorChannel Partner/ Reseller/ DistributorPD Gornjak (Mountaineering Club Gornjak) is a Serbian mountain hiking organization based in Petrovac na Mlavi. Uses Sneg to promote via ferrata and hiking activities in the Homolje mountain range, including Via Ferrata Gornjak on Mali Vukan.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outdooractive: European platform offering route planning, activity discovery, and a marketplace for guided outdoor tours and experiences. Comparable in combining year-round outdoor activity discovery with booking functionality and a supplier-side ecosystem across Europe.
• CheckYeti: European online booking platform for ski lessons, mountain activities, and outdoor experiences with a marketplace model connecting instructors and outdoor providers to consumers. Highly comparable two-sided marketplace operating across Alpine and Balkan resorts.
• Rezdy: Booking software and channel manager for tour operators and activity providers, supplying inventory to OTAs and direct channels. Comparable in serving the supply side of the activity-booking ecosystem with software plus distribution tooling.
• Peek: Online booking platform for activities and experiences, with supplier-side software tools. Comparable marketplace-plus-software stack aimed at outdoor and leisure activity providers, although Peek skews US-centric while Sneg is Balkans-focused.

Regional players

• Bergfex: Leading ski and outdoor information portal for the DACH region and Alpine Europe, with weather, webcams, and increasingly tour/booking features. Comparable in anchoring an outdoor sports audience around ski resorts and outdoor destinations.
• OnTheSnow: Global ski resort information and snow-report platform with some activity booking features. Comparable in centering on ski resort discovery and ski instruction experiences, though predominantly informational rather than transactional.

Emerging players

• Komoot: Outdoor route-planning and discovery app popular across Europe for hiking, biking, and mountaineering, with a marketplace for guided tours. Comparable in serving the same outdoor enthusiast persona with discovery plus paid experiences.

Broad incumbents

• Viator: Tripadvisor-owned global marketplace for tours, attractions, and activities including outdoor experiences. Comparable booking-and-discovery marketplace model for experiences but at global scale and broader category coverage than Sneg's outdoor niche.
• GetYourGuide: Global marketplace for tours, activities, and outdoor experiences across thousands of destinations including the Balkans. Overlaps with Sneg's outdoor-activity booking offering but operates at much larger scale with broad travel categories beyond just outdoor sports.
• Airbnb Experiences: Online marketplace for bookable experiences hosted by locals, including outdoor activities in the Balkans. Comparable demand-side booking experience for outdoor activities but inside Airbnb's broader travel marketplace with much larger audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sneg-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sneg