mojekarte.hr

What mojekarte.hr does

Moje karte d.o.o., operating as mojekarte.hr, is a Croatian online event ticketing platform headquartered in Rijeka and founded in 2001. It operates as a two-sided marketplace connecting individual consumers with event organizers, listing tickets for concerts, theater, sports, film, festivals, children's and family events, cultural experiences, and online events across Croatia (Zagreb, Split, Rijeka, Pula, Zadar, Šibenik, Opatija, Brijuni, and others) and Ljubljana, Slovenia. The platform supports over 500 event organizers and has cumulatively sold more than 2 million tickets across 15,000+ listed events, positioning itself as the Croatian platform with the most sold-out shows.

The underlying technology is a multilingual web and mobile-responsive ticketing engine supporting Croatian, Slovenian, English, Italian, and German interfaces, with city-based event filtering and digital ticket delivery through Apple Wallet and Google Wallet integrations launched in March 2025. Distribution is via the mojekarte.hr website, a mobile-responsive experience, and physical point-of-sale locations for offline buyers. Complementary product lines include gift cards ("Darovna kartica") and bundled ticket packages ("Paketi ulaznica"). The editorial team curates weekly newsletter selections and a dedicated sold-out events page.

The business model is a per-ticket transaction fee on organizer sales, with additional revenue from package deals and experience services. Pricing to organizers is not publicly disclosed and is negotiated on a contact basis; consumer ticket prices vary by event. The company is privately held, bootstrapped with no disclosed funding rounds, parent company, or institutional investors. There is no public revenue disclosure, no disclosed headcount, and no management team information available in the source material.

Name

mojekarte.hr

Legal name

Moje karte d.o.o.

Website

https://mojekarte.hr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Mojekarte.hr is a Croatian online event ticketing platform (Moje karte d.o.o.) connecting 500+ event organizers with consumers across Croatia and Slovenia. It lists 15,000+ concerts, theater, sports, film, and cultural events, with multilingual support and digital wallet integration.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

akta.pro secondary industry

Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)

Keywords

• Online event ticketing
• Cultural event platform
• Event marketplace
• Digital ticket sales
• Entertainment ticketing

Headquarters

HQ city

Rijeka

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket sales commission: The platform earns revenue through commission fees on ticket sales. Event organizers list their events on the platform and Mojekarte.hr takes a transaction fee on each ticket sold. The platform also offers package deals and experience services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mojekarte.hr operates an online event ticketing marketplace that connects event organizers (theaters, sports clubs, cultural institutions, festivals) with consumers seeking tickets for concerts, theater, sports, film, festivals, and experiential events across Croatia. The platform aggregates 15,000+ events from 500+ organizers, supports digital ticket delivery via Apple Pay and Google Wallet, and complements online sales with physical point-of-sale locations.

Product overview

Mojekarte.hr is a Croatian event ticketing platform operated by Moje karte d.o.o. that serves as a unified marketplace for tickets across music, theater, sports, film, festivals, and cultural events. The platform operates across five languages (Croatian, Slovenian, English, Italian, German) and features a core ticketing engine complemented by digital wallet integration (Apple Pay, Google Wallet), gift cards, and ticket packages. The platform differentiates itself as the leading Croatian platform for sold-out shows, with over 500 event organizers, 15,000+ events, and 2 million tickets sold across 25 years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Mojekarte.hr Online Ticketing Platform Croatian online event ticketing platform that aggregates and sells tickets for concerts, theater performances, sports events, films, festivals, and cultural activities across Croatia and Ljubljana, Slovenia, serving both individual consumers and event organizers.
• Gift Cards (Darovna kartica) Gift card product that allows users to purchase vouchers redeemable for events and experiences available on the mojekarte.hr platform, intended as a gift for friends or family.
• Ticket Packages (Paketi ulaznica) Bundled ticket packages that combine multiple events or experiences at discounted rates, available through the mojekarte.hr platform.

Quantifiable outcome

• 2M+ tickets sold through the platform
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• HNK Split (Croatian National Theatre Split)coreChannel Partner/ Reseller/ DistributorMajor theater venue that sells tickets for its productions (ballet, opera, drama) exclusively or primarily through the mojekarte.hr platform. Events include 'Baletni triptih', 'LADO - plesni koncert', 'SKUP', '4 TENORA', and other theatrical productions.
• Zagreb Puppet Theatre (Zagrebačko kazalište lutaka)coreChannel Partner/ Reseller/ DistributorLeading puppet and children's theater in Zagreb that uses mojekarte.hr for ticket sales for its family-friendly performances.
• Pula Film FestivalcoreChannel Partner/ Reseller/ DistributorMajor annual film festival in Pula, Croatia that sells tickets for screenings and festival events through the platform.
• HNK Ivana pl. Zajca RijekacoreChannel Partner/ Reseller/ DistributorCroatian National Theatre in Rijeka selling tickets for opera, drama, and ballet performances through the platform.
• Hajduk SplitcoreChannel Partner/ Reseller/ DistributorMajor Croatian football club with dedicated subdomain (hajduk.mojekarte.hr) for ticket sales to fans.
• INK Pula (Istarsko narodno kazalište)coreChannel Partner/ Reseller/ DistributorIstrian National Theatre in Pula that sells theater and cultural event tickets through the platform.
• Kastafsko Kulturno LetocoreChannel Partner/ Reseller/ DistributorCultural festival organization (Kastafsko Kulturno Leto) in Kastav, Croatia selling tickets for the annual cultural festival including 'NOVA OŠTIJA!' events.
• Umjetnička organizacija Kazalište UlyssescoreChannel Partner/ Reseller/ DistributorArtistic organization that produces theater performances including 'ANTIGONA – 2000 godina kasnije' and concerts at various venues including Mali Brijun.
• Apple Inc.coreTechnology or IntegrationIntegration partner for Apple Wallet support, allowing users to store and access digital tickets through Apple Wallet on iOS devices.
• GooglecoreTechnology or IntegrationIntegration partner for Google Wallet support, enabling Android users to store and access digital tickets through Google Wallet.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Dice: Mobile-first ticketing and event discovery platform with strong emphasis on live music and cultural events. Comparable technology approach (mobile wallet integration, event discovery/filtering) targeting the same consumer demographic of event-goers that mojekarte.hr serves.

Broad incumbents

• Ticketmaster: Global ticketing incumbent with primary-market and resale operations. Operates a similar two-sided marketplace model connecting event organizers to ticket buyers, with exclusive venue contracts that represent the primary competitive threat to regional platforms like mojekarte.hr.
• Eventbrite: Global self-service event ticketing platform with broad event category coverage. Comparable business model (commission on ticket sales, two-sided marketplace for organizers and consumers) but serves a global audience and competes for the same event organizer supply.
• Eventim: Europe's largest ticketing platform, operating across multiple countries including the DACH region and increasingly across CEE. Comparable as a multi-vertical ticketing marketplace serving concerts, theater, and sports, though at vastly greater scale and with deeper venue contracts than mojekarte.hr.

Regional players

• Tixoo (AdmiralBet / regional): Regional ticketing platform active in Croatia and the Balkans with comparable D2C ticket sales model. Competes for organizer relationships in the same cultural-events and entertainment category mix.
• Admitone: Smaller Croatian ticketing service focused on selected event categories. Operates in the same Croatian market with overlapping organizer relationships, illustrating the fragmented local competitive landscape.

Direct peers

• See Tickets: European-focused ticketing platform serving multiple countries including UK, France, Spain, and expanding into CEE. Comparable as a mid-sized regional ticketing marketplace with similar organizer/consumer dynamics and event category breadth.
• KupiUlaznice / KućiUlaznice (AdmiralBet group): Croatian ticketing platform focused on events, concerts, theater, and sports across Croatia and the wider Balkans. Direct competitor for the same Croatian organizer supply and consumer demand that mojekarte.hr serves.
• Tickethour: Ticketing platform serving Central and Southeast European markets including cultural events, theater, and concerts. Comparable as a multi-country regional ticketing marketplace pursuing a similar organizer-onboarding and consumer-discovery strategy.
• Entrio: Croatian and regional (Adriatic/Balkans) online ticketing platform serving a similar event mix including concerts, theater, festivals, and cultural events. Closely comparable in target market (Croatia and neighboring countries), event categories, and D2C ticketing business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mojekarte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mojekarte.hr