Appellation Hotels

Name

Appellation Hotels

Legal name

Makr Hospitality, LLC

Website

https://appellationhotels.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Hotel & Resort Restaurants (THAFACAH), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Wine Bars (CRANACAE)

Keywords

• Luxury boutique hotels
• Culinary hospitality
• Wine country resorts
• Hotel dining venues
• Wellness spa retreats

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Hotel Accommodations: Luxury hotel rooms and suites across multiple properties in California wine country and Utah, with nightly rates starting at over $500 per night for Appellation Healdsburg. Pricing is per person per night based on two people sharing.
2. Dining Experiences: Multiple restaurant concepts including Folia Bar & Kitchen, BeeLine rooftop bar at Healdsburg; Americana House and Maison Lodi at Lodi property. Features house-milled pastas, bread carts, and seasonal menus rooted in local sourcing.
3. Spa Services: Wine & Roses Spa at Lodi and Terroir Spa at Healdsburg offering massages, facials, body treatments, and wellness experiences. Open daily 9am-7pm at Lodi location.
4. Events & Private Dining: Weddings, meetings, and group events hosting across all properties. The Gather platform manages group bookings and special occasions.
5. Experiential Learning & Craft Programs: The 'Crafted' program connects guests with local artisans and makers for experiential learning including culinary gardening, artisan coffee roasting, and fashion design workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Appellation Hotels operates a portfolio of culinary-first luxury boutique hotels in California wine country and Utah, offering luxury accommodations, on-site fine and casual dining venues, sensory spa services, and experiential artisan programming. The brand integrates locally-sourced cuisine, regional wines, and craft partnerships as core elements of the guest experience across its open properties in Healdsburg and Lodi, with additional properties under development.

Product overview

Appellation Hotels is a culinary-first luxury hotel brand operating a portfolio of boutique properties across California wine country and Utah. The company offers a unified hospitality platform combining luxury accommodations with distinctive dining venues, spa services, and experiential programming. The portfolio includes two open properties (Appellation Healdsburg and Appellation Lodi – Wine & Roses Resort and Spa) with four additional properties in development (Ameyalli Resort & Spa Utah, Appellation Petaluma, Appellation Pacific Grove, and The MOHI by Appellation in Morgan Hill). Core offerings span hotel accommodations, fine and casual dining (Folia, Beeline, Maison Lodi, Americana House), spa services (Terroir Spa, Wine & Roses Spa), event spaces for weddings and meetings, and membership/gift card programs. The brand differentiates through culinary excellence, local artisan partnerships, and destination-authentic experiences rooted in wine country and wellness culture.

Differentiator

Problem solved

Functional benefit

Brands

• The MOHI by Appellation: Luxury culinary hotel property in Morgan Hill, California, opening early 2027.
• Appellation Lodi - Wine & Roses Resort and Spa
• Ameyalli Resort & Spa by Appellation

Products and services

• Appellation Healdsburg Flagship culinary-first luxury resort in Healdsburg, Sonoma County wine country, featuring multiple dining venues including Folia restaurant and Beeline rooftop bar, Terroir Spa, and experiential spaces showcasing local artisans and food producers. Named No. 1 Resort in California and continental United States by Travel + Leisure 2026 World's Best Awards.
• Appellation Lodi – Wine & Roses Resort and Spa Luxury resort and spa in Lodi wine country featuring Wine & Roses Spa, multiple dining venues including Americana House and Maison Lodi restaurants, event spaces, and agricultural-inspired experiences.
• The MOHI by Appellation Luxury culinary hotel under development in Morgan Hill, California, opening early 2027, featuring four planned restaurants and amenities serving wine country and outdoor enthusiasts.
• Ameyalli Resort & Spa by Appellation Wellness resort under development in Park City, Utah, featuring thermal hot springs, culinary programming, and partnership with Deepak Chopra for wellness experiences.
• Folia Bar & Kitchen Signature restaurant at Appellation Healdsburg featuring locally-sourced California cuisine with seasonal menus, private dining rooms, and communal table experiences.
• Beeline Rooftop Bar Rooftop bar and lounge at Appellation Healdsburg featuring seasonal cocktails, small plates, and panoramic views of the property.
• Americana House Signature restaurant at Appellation Lodi showcasing American cuisine with locally-sourced ingredients, celebrating the culinary heritage of the Lodi region.
• Maison Lodi French-inspired bakery and café at Appellation Lodi featuring house-milled breads, pastries, quiches, and coffee.
• Terroir Spa Wellness spa brand at Appellation Healdsburg offering massages, facials, and treatments designed to evoke all five senses, rooted in the terroir and local character of Sonoma County wine country.
• Wine & Roses Spa Award-winning sensory spa retreat at Appellation Lodi featuring herbally-infused treatments, aromatherapy, hot tub, seasonal specials, body treatments, facials, and yoga. Open daily 9:00 am - 7:00 pm.
• Gather Events and Group Bookings Dedicated event and group booking service offering venues for weddings, corporate meetings, retreats, and team off-sites across all Appellation Hotels properties.
• Crafted Experiential Program Experiential learning program connecting guests with local artisans and makers for hands-on workshops including culinary gardening, artisan coffee roasting, and fashion design.
• Appellation Membership Loyalty and membership program offering exclusive benefits, preferred availability, and special experiences for repeat guests at Appellation properties.
• Gift Cards Digital and physical gift cards redeemable for hotel stays, dining, spa treatments, and experiences across all Appellation properties.

Quantifiable outcome

• No. 1 Resort in California and Continental US - Travel + Leisure 2026 World's Best Awards
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Deepak ChopracoreStrategic or Co-development Partner · 21 May 2025Deepak Chopra partnered with Appellation Hotels for AMEYALLI Park City wellness resort opening in 2026. The partnership combines healing thermal springs with Chopra's mindfulness and wellness expertise alongside Chef Charlie Palmer's culinary excellence. Deepak Chopra is a globally recognized integrative medicine pioneer and author.
• ÆRENA Galleries & GardensminorStrategic or Co-development PartnerÆRENA Galleries & Gardens curates seven sculptural works woven into the landscape of Appellation Healdsburg. The partnership brings contemporary art into the guest experience, complementing the property's culinary and hospitality offerings.
• Small Luxury Hotels of the WorldcoreChannel Partner/ Reseller/ DistributorAppellation Healdsburg joined Small Luxury Hotels of the World following its opening, gaining access to the luxury hotel collective's booking platform and marketing reach.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Auberge Resorts Collection: Operates a portfolio of ultra-luxury boutique hotels and resorts with a culinary-driven identity (e.g., Auberge du Soleil, Solage). Closest direct comparable to Appellation's culinary-first luxury positioning in California wine country.
• The Lodge at Torrey Pines: California luxury resort with culinary-driven programming (e.g., A.R. Valentien) and a similar destination-resort positioning. Comparable on California luxury geography and food-led guest experience.
• Rosewood Hotels & Resorts: Manages a global collection of luxury boutique hotels with strong F&B programming and sense-of-place design (e.g., Rosewood Sand Hill in Napa). Comparable to Appellation on luxury positioning and destination curation.
• Six Senses Hotels Resorts Spas: Ultra-luxury brand built on wellness, sustainability, and culinary experiences. Most relevant comparable to Appellation's Ameyalli Park City wellness resort and Deepak Chopra partnership direction.
• Post Ranch Inn: Independent ultra-luxury boutique property on the Big Sur coast with acclaimed dining and a strong destination-experience ethos. Comparable to Appellation's boutique scale and culinary-driven luxury.
• Meadowood Napa Valley: Historic luxury wine-country resort in Napa with culinary programming and estate experience. Comparable to Appellation Healdsburg on geography, culinary-first ethos, and luxury nightly rates.
• Carneros Resort and Spa: Independent luxury wine-country resort in Napa/Sonoma with strong culinary and spa programming. Directly comparable to Appellation's Healdsburg flagship on geography, price point, and target guest.
• Montage Hotels & Resorts: Luxury resort and hotel brand with California properties (e.g., Montage Healdsburg, Beverly Hills) overlapping directly with Appellation's core Healdsburg market and luxury culinary positioning.

Broad incumbents

• Kimpton Hotels & Restaurants: Boutique hotel brand operated by IHG with a culinary-first identity and signature restaurant-at-each-hotel model. Broader incumbent analogue to Appellation's restaurant-driven concept.
• Four Seasons Hotels & Resorts: Global ultra-luxury hotel operator with California wine-country presence (Four Seasons Napa Valley) and Michelin-level F&B. Broader incumbent peer competing for the same affluent culinary-travel segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AppellationHotels
• LinkedInlinkedin.com/company/appellationhotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appellation Hotels