Cleanfuel
Cleanfuel is a Philippine independent fuel retailer operating 100+ stations across Luzon, selling AutoLPG, gasoline, diesel, and lubricants to motorists, PUV/taxi drivers, and corporate fleet operators, with rewards app and fleet card services.
- Company typePrivate
- Founded2007
- HeadquartersDela Paz, Philippines
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Cleanfuel does
Cleanfuel is a Philippine independent fuel retailer founded in 2007 and headquartered in Pasig City, operating 100+ branded retail stations across Luzon with a stated growth target of 200 stations. The company is the pioneer of AutoLPG (autogas) retailing in the Philippines and offers a tiered gasoline lineup (Clean 91, Premium 95, Race 97), diesel, AutoLPG, proprietary Cleanfuel Motoröl lubricants, and supporting services including the FleetPRO fleet card, the Rewards App, and the newly launched Cleanfuel Drive Card co-branded with Oben Group. Its customer base spans individual motorists, public utility vehicle (PUV) drivers, taxi operators, and corporate fleet accounts, with the Drive Card and FleetPRO products signaling a deliberate move into higher-value recurring B2B relationships alongside the core walk-up retail business.
The underlying operating model is that of an asset-heavy retail network: revenue is generated per liter/per transaction at the pump, supplemented by non-fuel income from lubricants, convenience items, and fleet-card interchange economics. Customer engagement is increasingly mediated through the proprietary Rewards App loyalty platform, while the Oben Group partnership (January 2026) extends the payments and fleet card surface area. A related entity, Klean Land Property Ventures Corp., supports real estate needs associated with site acquisition and development. The business is privately held; no public financials, funding rounds, or AI/ML capabilities are disclosed in the available source material. Leadership includes founder and Quezon City Congressman Atty. Jesus "Bong" Suntay, alongside Ralph Atienza, Marco Atienza, and Saymour Go, blending operating and political capital relevant to Philippine retail site licensing and regulatory engagement.
Cleanfuel firmographics
Firmographics- Name
- Cleanfuel
- Legal name
- Cleanfuel
- Website
- https://cleanfuel.ph
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cleanfuel is a Philippine independent fuel retailer operating 100+ stations across Luzon, selling AutoLPG, gasoline, diesel, and lubricants to motorists, PUV/taxi drivers, and corporate fleet operators, with rewards app and fleet card services.
- Ownership category
- akta.pro rank
Cleanfuel industry classification
Industry- Product category
- Fuel Retail Stations
- NAICS
- Other Gasoline Stations (457120)
- SIC
- Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
- akta.pro secondary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where Cleanfuel is headquartered
LocationHeadquarters
- HQ city
- Dela Paz
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Cleanfuel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Fuel Retail: Cleanfuel operates retail fuel stations selling AutoLPG, Clean 91 (gasoline), Premium 95 (gasoline), Race 97 (premium gasoline), and Diesel. Revenue is generated through fuel sales at company-owned and operated stations across Luzon.
- FleetPRO Fleet Card Services: Corporate fleet accounts service offering businesses with fleet management solutions for their company vehicles, providing centralized fuel management and tracking.
- Cleanfuel Rewards Program: Mobile app-based loyalty program where customers earn points with every fuel purchase. Points can be redeemed for merchandise and items, driving customer retention and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard fuel products available at all stations |
| Hybrid | Monthly | Cleanfuel Rewards App - Points Redemption |
| Hybrid | Pay-as-you-go | April 2026 Rewards Drop |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Cleanfuel product offering
Product offeringCore offering
Cleanfuel is a Philippine petroleum service company that operates a network of over 100 company-owned retail fuel stations across Luzon, selling Auto LPG, Clean 91, Premium 95, Race 97 gasoline grades, and Diesel. The company complements its fuel retail with the Cleanfuel Motoröl engine lubricant line (German-formulated, Clean Syntho technology), the FleetPRO fleet management card for corporate accounts, and the Cleanfuel Rewards App loyalty platform, plus driver amenities such as Driver's Lounges and free tune-ups.
Product overview
Cleanfuel is an independent fuel retail company operating a network of over 100 company-owned stations across Luzon, Philippines. The company offers a unified portfolio centered on quality fuel products (Auto LPG, Clean 91, Premium 95, Race 97, and Diesel) complemented by the Cleanfuel Motoröl lubricant line, the FleetPRO fleet management card, and the Cleanfuel Rewards App mobile platform. Additional services include Driver's Lounge facilities, free tune-ups, and the Cleanfuel Motocross Park recreational offering. The company was established in 2007, pioneering AutoLPG as a cleaner fuel alternative in the Philippines, and has since expanded to serve both public utility vehicle drivers and private/commercial vehicle owners.
Differentiator
Problem solved
Functional benefit
Brands
- Cleanfuel Motoröl: Premium line of engine lubricants formulated in Germany, available in variants including Clean Scooter 10W40, Clean Turbo 10W40, and Clean Race 5W40.
- FleetPRO
- Cleanfuel Rewards App
- Cleanfuel Motocross Park
Products and services
- Auto LPG Compressed liquefied petroleum gas sold as a cleaner and cheaper alternative to gasoline; Cleanfuel's flagship fuel product since 2007.
- Clean 91 Regular-grade gasoline offering quality fuel at affordable prices for everyday motorists.
- Premium 95 Mid-grade gasoline with higher octane rating for enhanced engine performance.
- Race 97 High-performance 97-octane gasoline designed for vehicles requiring premium fuel.
- Diesel Standard diesel fuel for diesel-powered vehicles and commercial fleet operators.
- Cleanfuel Motoröl Premium engine lubricants for motorcycles, SUVs/diesel vehicles, and high-performance engines, formulated in Germany using Clean Syntho technology.
- FleetPRO Fleet management and fuel card service giving businesses centralized control over fuel accounts and reporting for their commercial vehicle fleets.
- Cleanfuel Rewards App Mobile application that lets customers earn reward points on every fuel purchase and redeem them for merchandise and discounts.
- Cleanfuel Motocross Park Recreational dirt bike riding facility with a mini flat course track for beginner and intermediate riders.
- Driver's Lounge Driver comfort service at selected stations featuring air-conditioned lounges with double-deck beds and mattresses, free bedding facilities for PUV drivers working long hours.
- Free Tune-Up Service Complimentary tune-up service available at over 12 gas stations for all LPG vehicles, even without Cleanfuel conversion kits installed.
Companies that use Cleanfuel
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Cleanfuel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Cleanfuel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oben GroupcoreCleanfuel entered into a strategic partnership with the Oben Group to launch the Cleanfuel Drive Card. This partnership enables customers to access fleet management and fuel card services through the Oben Group's platform, expanding Cleanfuel's reach into the corporate fleet segment.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Cleanfuel competitors and assessment
Company assessmentOthers
- Oben Group: Strategic partner of Cleanfuel for the Cleanfuel Drive Card launch in January 2026. Comparable as an enabling platform for fleet management and fuel-card services in the Philippine market.
Broad incumbents
- Liquigaz Philippines: Major LPG marketer in the Philippines (subsidiary of SHV Energy), operating cylinders, bulk, and AutoLPG supply. Comparable to Cleanfuel's AutoLPG business and a direct AutoLPG competitor.
- Solane (Island Gas Corp.): One of the largest LPG distributors in the Philippines. Comparable to Cleanfuel in LPG distribution infrastructure and competing for AutoLPG demand.
Direct peers
- Total Philippines (TotalEnergies): Multinational branded fuel retailer with a Luzon station footprint and lubricant offerings. Direct competitor to Cleanfuel in retail fuel and lubricant adjacencies.
- Seaoil Philippines: Homegrown Philippine independent fuel company with hundreds of stations nationwide. Comparable to Cleanfuel as a Filipino-owned independent challenger to the multinational majors.
- Pilipinas Shell Petroleum Corporation: Major branded fuel retailer in the Philippines with hundreds of Shell stations across Luzon. Competes head-to-head with Cleanfuel on gasoline, diesel, and driver loyalty programs.
- Chevron Philippines (Caltex): Major multinational fuel retailer operating branded service stations across Luzon. Direct competitor in retail gasoline, diesel, and Techron-branded additives.
- Petron Corporation: Largest oil refining and marketing company in the Philippines, operating thousands of service stations. Direct competitor to Cleanfuel in retail gasoline, diesel, and LPG across Luzon and nationwide.
- Flying V: Filipino-owned independent fuel retailer with station network concentrated in Luzon. Closest small-independent peer to Cleanfuel in terms of Luzon focus and independent positioning.
- Phoenix Petroleum Philippines: Fast-growing Philippine independent fuel retailer with national station network and a family of fleet cards. Closest direct comp to Cleanfuel in terms of independent scale and Luzon retail presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cleanfuel social profiles
Digital presenceCleanfuel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleanfuel leadership team
Management profileNumber of profiles
Profiles4 records
Cleanfuel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cleanfuel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleanfuel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleanfuel
What does Cleanfuel do?
Cleanfuel is a Philippine petroleum service company that operates a network of over 100 company-owned retail fuel stations across Luzon, selling Auto LPG, Clean 91, Premium 95, Race 97 gasoline grades, and Diesel. The company complements its fuel retail with the Cleanfuel Motoröl engine lubricant line (German-formulated, Clean Syntho technology), the FleetPRO fleet management card for corporate accounts, and the Cleanfuel Rewards App loyalty platform, plus driver amenities such as Driver's Lounges and free tune-ups.
Is Cleanfuel a public or private company?
Cleanfuel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cleanfuel founded?
Cleanfuel was founded in 2007. It employs 11 to 50 people.
Where is Cleanfuel based?
Cleanfuel is headquartered in Dela Paz, Philippines, in the Asia region.
How does Cleanfuel make money?
Three revenue lines are on record. Fuel Retail is the primary driver. The others are fleetPRO Fleet Card Services and cleanfuel Rewards Program.
Who are Cleanfuel's main competitors?
Oben Group is listed as an others. Broad incumbents are Liquigaz Philippines and Solane (Island Gas Corp.). Direct peers are Total Philippines (TotalEnergies), Seaoil Philippines, Pilipinas Shell Petroleum Corporation, Chevron Philippines (Caltex), Petron Corporation, Flying V and Phoenix Petroleum Philippines.
Does Cleanfuel have an API?
No public API is recorded for Cleanfuel.
What industry is Cleanfuel in?
Cleanfuel's product category is Fuel Retail Stations. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution, with a secondary code of EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery). Its NAICS code is 457120 and its SIC code is 4900.