What Phoenix Petroleum Philippines does

Phoenix Petroleum Philippines, Inc. is an independent Philippine oil company founded in 2002 and headquartered in Davao City. It operates across the downstream petroleum value chain, marketing refined fuels (Diesel, Super, Premium 95, Premium 98) differentiated by its proprietary Phoenix PULSE Technology additive launched in 2018, plus LPG under the Phoenix SUPER LPG brand, automotive and industrial lubricants, and polymer-modified bitumen and asphalt through its joint venture Phoenix Asphalt Philippines with Thailand-based TIPCO Asphalt. Distribution runs through a network of more than 300 participating gas stations, LPG hubs, and commercial/industrial sales channels, supplemented by franchise dealers and the Phoenix Fleet Card and Pinoy Tsuper Card programs.

Beyond core petroleum, the company has built a non-fuel retail and services portfolio: nearly 80 FamilyMart convenience stores (acquired in 2018 via Philippine FamilyMart CVS, Inc.), Autoworx Plus car care centers, and the LIMITLESS digital rewards app with 300,000+ members. LIMITLESS is integrated with Share Treats (43M+ user base), BillEase (installments), TayoCash (75M+ potential users), and a co-branded RCBC Bankard Mastercard, creating a digital engagement and payments layer across the station footprint. Marketing channels span social media, the Phoenix Fuel Masters PBA basketball team, Franchise Asia Philippines events, and CSR initiatives.

Phoenix's commercial and industrial clients include airlines (Jet-A1 into-plane refueling), logistics and construction firms, government (CAAP for runway bitumen), and SME fleet operators. Geographically it operates primarily in the Philippines with overseas presence in Vietnam and Indonesia (via PNX Lubricants Indonesia). The company is publicly listed on the Philippine Stock Exchange (ticker PNX) and was the first independent oil firm to list on the exchange in 2007. It is currently under acute financial stress: 2023 losses of P6.04 billion, negative retained earnings, a 466% debt-to-equity ratio, inability to release audited 2023/2024 financials, and an ongoing Liability Management Exercise with creditors.

Name

Phoenix Petroleum Philippines

Legal name

Phoenix Petroleum Philippines, Inc.

Website

https://phoenixfuels.ph

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Phoenix Petroleum Philippines is an independent oil company operating fuels with proprietary PULSE Technology, LPG, lubricants, asphalt, FamilyMart convenience stores, automotive services, and the LIMITLESS digital rewards platform across 300+ stations in the Philippines.

Ownership category

akta.pro rank

Product category

Retail Petroleum and Energy Distribution

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721), Fuel Dealers (4572)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Retail petroleum products
• LPG distribution
• Automotive lubricants
• Asphalt manufacturing
• Fleet fuel management

Headquarters

HQ city

Davao City

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fuel Sales: Sale of refined petroleum products (gasoline, diesel) through company-owned and franchise gas stations nationwide. Revenue generated from direct fuel sales to motorists and retail customers.
2. LPG Sales: Phoenix SUPER LPG products sold through company-owned and independent LPG dealers/hubs. Includes cylinder sales, refills, and cylinder exchange programs.
3. Lubricants: Sale of automotive and industrial lubricants through gas stations, partner auto supply shops, independent workshops, and retail stores.
4. Commercial/Industrial Petroleum: Bulk refined petroleum products, asphalt, and related products supplied to commercial and industrial clients including airlines (Jet-A1 refueling), logistics companies, and construction firms.
5. Terminaling and Hauling Services: Operation of oil depots, storage facilities, and transport services. Includes hauling and into-plane services for Jet-A1 fuels at airports.
6. Autoworx Plus Car Care: Car repair and maintenance services through Autoworx Plus network of service centers in Metro Manila, offering professional automotive services with genuine parts and quality lubricants.
7. LIMITLESS Loyalty Program: Digital rewards platform generating revenue through partnership integrations, voucher sales, and enhanced customer loyalty driving repeat fuel and LPG purchases.
8. FamilyMart Convenience Stores: Operation of FamilyMart convenience stores across the Philippines, generating retail revenue from food, beverages, and daily essentials sales. FamilyMart operated by Philippine FamilyMart CVS, Inc. (acquired by Phoenix in 2018).
9. Phoenix Asphalt: Joint venture manufacturing and distribution of asphalt, polymer modified bitumen, and asphalt-related products for roads, highways, and airport runways through Phoenix Asphalt Philippines, Inc.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Phoenix Petroleum Philippines sells refined petroleum products (gasoline and diesel under Phoenix PULSE Technology) through a nationwide network of company-owned and franchise gas stations, alongside Phoenix SUPER LPG cylinders and refills, automotive and industrial lubricants, and asphalt products for roads and runways. Beyond core fuels the company operates LPG hubs, Autoworx Plus car care centers, FamilyMart convenience stores, the Phoenix Fleet Card program for SME fleet management, and the LIMITLESS digital rewards and voucher platform serving over 300,000 members.

Product overview

Phoenix Petroleum Philippines, Inc. is an independent oil company and the first such firm listed on the Philippine Stock Exchange, established in 2002 in Davao City. The company operates a diversified energy and retail portfolio centered on its core petroleum products (fuels powered by Phoenix PULSE Technology, lubricants, LPG as Phoenix SUPER LPG, and asphalt through its joint venture Phoenix Asphalt Philippines). Beyond petroleum, the company has expanded into convenience retail (FamilyMart Philippines), digital rewards (LIMITLESS app), automotive services (Autoworx Plus), fleet management (Phoenix Fleet Card), and community engagement (Phoenix Fuel Masters PBA team, Phoenix Philippines Foundation). The company maintains operations across the Philippines with over 300 stations and has overseas presence in Vietnam and Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Phoenix PULSE Technology: Proprietary fuel additive technology with advanced cleaning and protection properties for enhanced power and acceleration
• LIMITLESS
• Phoenix SUPER LPG
• Autoworx Plus
• Phoenix Fuel Masters
• Phoenix Asphalt Philippines
• Phoenix Fleet Card
• Pinoy Tsuper Card

Products and services

• Phoenix Fuel Products Refined petroleum fuels including Diesel, Super, Premium 95, and Premium 98, all blended with proprietary Phoenix PULSE Technology for advanced engine cleaning and performance. Sold through Phoenix's nationwide network of company-owned and franchise gas stations and supplied to commercial and industrial clients in bulk.
• Phoenix SUPER LPG Liquefied Petroleum Gas (LPG) for household and commercial cooking, sold in 11kg cylinders and other sizes via Phoenix LPG Philippines, Inc. hubs, dealers, and cylinder exchange programs. Promotional bundles and e-vouchers are offered through the LIMITLESS app.
• Phoenix Lubricants

Quantifiable outcome

• Over 300,000 LIMITLESS app members
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Share TreatscoreGTM or Marketing Partner · 21 April 2025Expansion of partnership to introduce over 30 new partner merchants on LIMITLESS app, providing users more ways to shop, redeem, and share rewards. Integration of Share Treats network allows seamless redemption of digital vouchers for various partner merchants.
• Share TreatscoreGTM or Marketing Partner · 14 October 2024Phoenix partnered with Share Treats, a digital treating platform, to offer customers convenient purchase of Phoenix fuel vouchers via the Share Treats app. Vouchers in Php 100, 200, and 500 denominations can be redeemed through LIMITLESS app at over 300 participating stations. Share Treats brings 43 million+ customer base across Philippines and Indonesia.
• PETRONASminorStrategic or Co-development PartnerPETRONAS and Phoenix signed MOU to jointly explore opportunities in the Philippines. Global major oil company partnering with homegrown independent oil firm.
• TIPCO-COLAS (Thailand)coreStrategic or Co-development PartnerPhoenix Asphalt Philippines, Inc. is a joint venture between Phoenix Petroleum, Thailand-based TIPCO Asphalt Public Co. Ltd, and PhilAsphalt Development Corporation. Partners manufacture, market, and distribute asphalt products for roads, highways, and airport runways. TIPCO-COLAS provides technical expertise in polymer modified bitumen technology.
• Etiqa PhilippinesminorGTM or Marketing PartnerAutoworx Plus MyCasa partnered with Etiqa Philippines to offer insurance products including eCTPL, eComprehensive Insurance, and eTravel Insurance at Autoworx Plus service centers. Etiqa is majority-owned by Maybank Malaysia.
• Gulong.phminorGTM or Marketing PartnerAutoworx Plus MyCasa partnered with Gulong.ph, Philippines' premier online tire marketplace. Customers can browse and select tires online with delivery to Autoworx Plus service centers for installation. Founded by Lica Auto Group.
• MyCasacoreStrategic or Co-development PartnerPhoenix partnered with MyCasa for Autoworx Plus car care service upgrade. MyCasa provides home service vehicle maintenance and joint operations for B2C and B2B customers. MyCasa is pioneer in home service car care.
• GS Battery (Pollux Marketing)minorChannel Partner/ Reseller/ DistributorFive-year contract with Pollux Marketing to distribute GS Battery products at all seven Autoworx Plus branches in Luzon. GS Battery is the number one battery brand in Japan, installed in Toyota, Mitsubishi, and Honda vehicles.
• LalamoveminorGTM or Marketing PartnerPhoenix Tsuper Club-Lalamove Loyalty and Rewards Card launched in 2020, providing registered Lalamove drivers discounted rates for Phoenix fuels. Partnership expanded through Bossing Caravan events at Phoenix stations.
• Dunkin' and FamilyMartminorChannel Partner/ Reseller/ DistributorFamilyMart convenience stores located at Phoenix stations offering Japanese food, daily essentials, and services. FamilyMart operated by Philippine FamilyMart CVS, Inc., acquired by Phoenix in 2018.
• Philippine Eagle FoundationminorOthersPhoenix Philippines Foundation CSR partnership with Philippine Eagle Foundation for conservation of critically endangered Philippine Eagle. Extended adoption of eagle named Phoenix for 5 more years.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Petron Corporation: Philippines' largest oil company and the dominant player in retail fuels, LPG, and lubricants — directly competes with Phoenix across the same forecourt, LPG, and lubricant product lines in the same Filipino customer base.
• Pilipinas Shell Petroleum Corporation: Subsidiary of Shell plc operating one of the three major retail fuel networks in the Philippines; comparable in station count, lubricants, and convenience retail offerings.
• Chevron Philippines Inc. (Caltex): Markets fuels and lubricants under the Caltex brand across a nationwide Philippine station network; competes head-to-head with Phoenix on retail gasoline and diesel pricing.
• SEAOIL Philippines Inc. Another Filipino-founded independent oil company with a comparable franchise-style retail fuels model and similar regional positioning to Phoenix as a homegrown challenger to the major oil companies.
• Liquigaz Philippines Corporation: Major LPG marketer in the Philippines competing directly with Phoenix SUPER LPG on household cylinders, refill pricing, and dealer/distributor coverage.
• Philippine Seven Corporation (7-Eleven): Operator of the largest convenience-store chain in the Philippines and Phoenix FamilyMart's closest competitor on c-store footprint, foodservice, and forecourt-adjacent retail.

Broad incumbents

• TotalEnergies Marketing Philippines: Subsidiary of TotalEnergies SE distributing fuels and lubricants in the Philippines as part of a broader global retail network; overlaps with Phoenix on retail fuels and lubes but at materially smaller scale.
• PT Pertamina (Indonesia): Indonesia's state-owned integrated oil company where Phoenix already operates a lubricants entity (PNX Lubricants); the relevant upstream/downstream incumbent against which Phoenix's regional ambitions must compete.

Regional players

• PTT Public Company Limited (PTT Philippines): Thai state-backed integrated oil company with retail and LPG operations across Southeast Asia; comparable as a regional fuel/LPG operator with cross-border ambitions similar to Phoenix's Vietnam/Indonesia footprint.
• Alfamart (PT Sumber Alfaria Trijaya Tbk): One of Indonesia's largest convenience-store chains and the structural competitor to a Phoenix FamilyMart-style c-store playbook in the same Indonesian market where PNX Lubricants already operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/phoenixfuels
• YouTubeyoutube.com/@phoenixfuels_ph
• Facebookfacebook.com/phoenixfuels.ph
• LinkedInlinkedin.com/company/phoenixfuels
• Instagraminstagram.com/phoenixfuels
• TikToktiktok.com/@phoenixfuelsph

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Petroleum Philippines