Lei Comerford Consulting

What Lei Comerford Consulting does

Lei Comerford Consulting is a founder-owned, sole-practitioner leadership development consultancy founded in 2020 and headquartered in the Nashville, Tennessee area, operating under a single proprietary methodology, The Advancement™. The methodology integrates four validated frameworks (ICF PCC coaching, Herrmann HBDI, Tilt365, and Positive Intelligence) into a four-pillar curriculum — Innovative, Authentic, Effective, and Courageous leadership — delivered via a portfolio of five core product formats plus one add-on line. Core products are The Advancement™ Online Leadership Academy (self-paced, $995 per participant, 70+ modules over three months), The Advancement™ Leadership Development Program (six-month cohort-based, half-day Leadership Labs plus HBDI/True Tilt/PQ Saboteur assessments and two 1:1 coaching sessions), The Advancement™ Coaching (1:1 engagements running 6-12 months), The Advancement™ Workshops (half-day, full-day, or multi-session Learning Journeys delivered on-site or virtually), and The Advancement™ Speaking (keynote appearances at SHRM, ATD, MPI, HBA, and corporate events). An AI Transformation category — AI BlackBelt Training & Coaching, The AI Launch Lab, and The Solopreneur Coach Launchpad — extends the offering into AI literacy enablement.

The business operates a hybrid go-to-market spanning sales-led enterprise team sales to HR executives and COOs, a self-serve PLG motion through the Online Academy, event-driven demand generation via industry speaking, and referral-driven 1:1 coaching acquisition through Calendly. Revenue mechanics blend one-time license fees ($995 Online Academy), professional-services fees for workshops and enterprise cohorts, and 6-12 month coaching subscriptions; enterprise and coaching pricing is quote-based and not publicly disclosed. Named customers span bio-pharmaceutical (US iPVU Speaker Bureau), healthcare (Director of Clinical Learning & Development), biotech (National Director), media (Cox Enterprises AVP), legal/risk (General Counsel), consulting, and government verticals. The firm holds no disclosed funding, no parent company, no subsidiaries, and no recorded M&A activity.

Name

Lei Comerford Consulting

Legal name

Lei Comerford

Website

https://leicomerford.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Lei Comerford Consulting is a sole-practitioner leadership development firm operating The Advancement™, a trademarked methodology delivered through an online academy, six-month cohort program, 1:1 coaching, workshops, and keynotes, serving HR executives and emerging leaders across pharma, healthcare, biotech, and corporate sectors.

Ownership category

akta.pro rank

Product category

Leadership Development and Executive Coaching Services

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Coaching Leadership & Mentoring Skills (EDABAAAG)

Keywords

• Leadership development
• Executive coaching
• Leadership training
• Team workshops
• AI transformation training

Headquarters

HQ city

Mount Juliet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Online Leadership Academy: Self-paced online learning program with 70+ modules, 3-month access, and monthly coaching calls. One-time investment per participant. $995 per person.
2. Leadership Development Program: Six-month cohort-based program with Leadership Labs, three assessments, accountability structures, and two 1:1 coaching sessions per participant per program. Enterprise pricing; targets organizations with multiple leaders.
3. Advancement Coaching: One-on-one personalized coaching partnerships ranging from 6-12 months. Designed for high-achieving individuals addressing leadership challenges. Customized engagement per participant.
4. Customized Workshops: Tailored workshop programs delivered half-day, full-day, or as learning journeys at agreed intervals. Topics include Team Building, Cognitive Diversity, Positive Intelligence, Decision Making, and Trust/Team Effectiveness. Corporate client engagements.
5. Speaking Engagements: Keynote speaking at industry events. Booked through speaking page. Revenue from appearance fees at corporate and association events.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lei Comerford Consulting delivers leadership development, executive coaching, and team training services built around its proprietary trademarked methodology, The Advancement™. Offerings span multiple delivery formats — an online self-paced leadership academy, a six-month cohort-based Leadership Development Program, one-on-one executive coaching (6–12 months), customized corporate workshops, keynote speaking, and AI-focused training — targeting individual professionals and enterprise organizations seeking to develop adaptable, agile, and aligned leaders.

Product overview

Lei Comerford Consulting operates as a coaching and leadership development consultancy built around a single unified proprietary methodology, The Advancement™. The portfolio is organized into two main pillars — The Advancement (leadership development) and AI Transformation — and consists of multiple delivery formats of the core methodology: The Advancement™ Online Leadership Academy (self-paced online), The Advancement™ Leadership Development Program (six-month cohort-based), The Advancement™ Coaching (one-on-one), The Advancement™ Workshops (customized group sessions), The Advancement™ Speaking (keynote), and Positive Intelligence Coaching (add-on mental performance bootcamp). Under the AI Transformation umbrella, the company offers AI BlackBelt Training & Coaching, The AI Launch Lab, and The Solopreneur Coach Launchpad. The methodology itself is built on four pillars — Innovative, Authentic, Effective, and Courageous — and integrates tools such as HBDI, Tilt365, and Positive Intelligence assessments.

Differentiator

Problem solved

Functional benefit

Brands

• The Advancement™: A proprietary leadership development methodology and brand encompassing training, coaching, and workshops for developing adaptable, agile, and aligned leaders.

Products and services

• The Advancement™ Online Leadership Academy A self-paced online learning platform offering over 70 learning modules accessible via 3-month unlimited access, including 3-minute expert playbooks, leadership competency assessments, step-by-step implementation playbooks, and monthly 30-minute coaching sessions with Lei Comerford. Priced at $995 per participant for individual professionals or small teams.
• The Advancement™ Leadership Development Program A six-month intensive cohort-based leadership program built around four pillars (Innovative, Authentic, Effective, Courageous leadership). Includes half-day Leadership Labs, three top leadership assessments (HBDI, True Tilt, Positive Intelligence Saboteur), group debriefs, accountability structures, and two 1:1 coaching sessions per participant. Sold to organizations for enterprise teams.
• The Advancement™ Coaching One-on-one personalized executive coaching partnerships spanning 6, 9, or 12 months. Designed for high-achieving individual leaders addressing leadership challenges with a customized roadmap, accountability structure, and coaching support. Quote-based pricing.
• The Advancement™ Workshops Customized group workshops covering Team Building, Cognitive Diversity, Positive Intelligence, Decision Making and Problem Solving, and Trust and Team Effectiveness. Delivered in half-day, full-day, or multi-session Learning Journey formats, on-site or virtual. Corporate clients only.
• The Advancement™ Speaking Keynote speaking engagements delivered at corporate events and industry conferences (SHRM, ATD, MPI, HBA) on leadership and professional development topics. Booked through the dedicated speaking page.
• Positive Intelligence Coaching A 3-month Positive Intelligence Bootcamp focused on training the brain and building mental fitness skills for peak daily performance, eliminating self-defeating saboteur behaviors.
• AI BlackBelt Training & Coaching AI-focused training and coaching program under the AI Transformation category, designed to build AI proficiency and enablement skills for leaders and professionals.
• The AI Launch Lab AI Transformation program aimed at helping organizations and leaders launch AI initiatives or capabilities within their teams.
• The Solopreneur Coach Launchpad Program designed for solopreneurs in coaching roles to launch and grow their own coaching businesses, combining business launch support with coaching methodology.

Quantifiable outcome

• 60% of new managers fail within first two years - addressed by The Advancement's proactive development approach
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor.

• HBA Ambassador ProgramminorOthers · 1 January 2023Volunteer ambassador role in Healthcare Businesswomen's Association starting January 2023. Networking and professional development opportunity in healthcare leadership.
• Vanderbilt Women In Business (WiB) Mentorship ProgramminorOthers · 1 September 2022Mentor in Vanderbilt Women In Business mentorship program since September 2022. Provides guidance to women professionals in Vanderbilt ecosystem.
• Humanitarian Coaches Network (HCN)minorOthers · 1 June 2020Volunteer member since June 2020. Pro bono coaching and support for humanitarian causes.
• ICF Coaches for GoodminorOthers · 1 May 2020Pro bono coaching initiative through International Coaching Federation from May-September 2020. Provides coaching services for social impact.
• SHRM (Society for Human Resource Management)minorGTM or Marketing PartnerSHRM logo appears on homepage as a speaking engagement venue. Lei Comerford speaks at SHRM events, positioning her as a thought leader in the HR and leadership development space.
• ATD (Association for Talent Development)minorGTM or Marketing PartnerATD logo appears on homepage as a speaking engagement venue and board affiliation (board member of ATD Nashville Chapter since September 2020). Dual relationship as speaker and chapter leader.
• MPI (Meeting Professionals International)minorGTM or Marketing PartnerMPI logo appears on homepage as a speaking engagement venue for meeting and events professionals.
• HBA (Healthcare Businesswomen's Association)minorGTM or Marketing PartnerHBA logo appears on homepage. Lei participates in HBA Ambassador Program since January 2023, demonstrating commitment to healthcare industry women's leadership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterUp: Digital coaching platform offering one-on-one leadership and professional coaching plus learning content. Comparable to Lei Comerford Consulting's self-serve Online Leadership Academy and coaching subscription streams, but at vastly greater scale with enterprise sales.
• CoachHub: Global digital coaching platform delivering one-on-one coaching and leadership development at enterprise scale. Comparable business model to the Advancement Coaching subscription stream and enterprise Leadership Development Program.
• Marshall Goldsmith Partners: Executive coaching and leadership development firm built around a named practitioner's proprietary methodology. Direct analog to Lei Comerford's Advancement™ methodology approach, including stakeholder-centered coaching and enterprise engagements.

Broad incumbents

• Blanchard: Established leadership training company (e.g., Situational Leadership, SLII) serving enterprise L&D. Comparable content and assessment-led training approach to The Advancement methodology.
• The John Maxwell Company: Leadership training and certification organization offering speaker, coach, and trainer programs (Lei herself holds Maxwell certifications). Serves the same market of leaders seeking structured leadership development content.
• Korn Ferry: Global organizational consulting firm with a large leadership development and executive coaching practice. Competes for enterprise HR and L&D budgets alongside boutique firms like Lei Comerford Consulting.
• DDI (Development Dimensions International): Global leadership development firm specializing in leadership assessment, training, and succession for enterprises. Comparable to Lei Comerford's enterprise Leadership Development Program with its assessment-led, cohort-based design.
• Center for Creative Leadership: Nonprofit leadership education and research institution offering coaching, assessments, and executive programs. A scaled, established counterpart in the same leadership development category.
• FranklinCovey: Large incumbent training and consulting firm offering leadership development content, assessments, and enterprise programs (e.g., The 7 Habits). Competes for the same HR executive buyers as The Advancement Leadership Development Program.

Emerging players

• Tilt365: Assessment-based leadership and agility tools firm (Lei is a Tilt365 Master Agility Practitioner). Shares the assessment-led methodology approach and overlapping buyer persona in the leadership development market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LeiComerford
• LinkedInlinkedin.com/company/lei-comerford-consulting-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lei Comerford Consulting