Bofrost France

What Bofrost France does

bofrost* France SAS is a French frozen food home delivery retailer that operates as a subsidiary of the German bofrost* group (bofrost* Dienstleistungs GmbH & Co. KG, headquartered in Straelen). The company was incorporated in France in 1994 and runs its headquarters in Saint-Priest (Lyon area), with RCS Lyon n°418 037 768 and share capital of €2,240,000. The business sells a catalog of more than 40 frozen-food categories — including fish, vegetables, meats, prepared meals, ice cream, pizza, bakery, and snacks — alongside specialized sub-lines such as bofrost*free (dietary-specific), Bio (organic), 100% Végétarien, and Cuisines du monde. Pricing is per kilogram, ranges roughly from €6 to €65/kg, and includes a €30 minimum first order, a €15 welcome offer (BIENVENUE15) on orders of €50 or more, and a €20 referral voucher.

The company's go-to-market model is a hybrid of online pre-selection and physical home delivery. Customers browse and pre-order via the bofrost.fr website or the iOS/Android mobile app, then receive their order during a scheduled visit by a sales advisor (vendeur-conseil) operating a fully-stocked mobile store (camion-magasin) within a designated market area (zone de chalandise). Payment is collected in person by cash, card, or check on delivery. The firm does not operate brick-and-mortar retail locations and is limited to French territory. In addition to the core B2C model, bofrost* France has extended into B2B via a connected freezer (congélateur connecté) offering for enterprises and collectivités, marketed through lacuisinegivree.fr. The legal entity is led by a team of country managers (Angela Bisping, Christian Göbser, and Richard Theodor Voldenberg) reporting to the German parent, with Philippe Bottner serving as the publication manager; no venture capital, private equity, or public listing is indicated.

Name

Bofrost France

Legal name

bofrost* France SAS

Website

https://bofrost.fr

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

bofrost* France SAS is a French frozen food retailer that delivers a wide catalog of frozen products directly to households via scheduled visits from sales advisors operating mobile stores, with online pre-selection through its website and mobile app. It operates as a subsidiary of the German bofrost* group.

Ownership category

akta.pro rank

Product category

Frozen Food Direct-to-Home Retail

NAICS

Food and Beverage Retailers (445), All Other Specialty Food Retailers (445298)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Prepared Meals Retail (CRAHAJAE)

akta.pro secondary industries

Frozen Snacks & Appetizers (CRADADAD), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Frozen food delivery
• Home grocery delivery
• Mobile store retail
• Direct-to-consumer food
• Frozen meal catalog

Headquarters

HQ city

Saint Priest

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales - Frozen Foods: Revenue is generated through direct sales of frozen and non-frozen food products during home visits by sales advisors. Customers select products online or in catalogs, and payment is collected in cash, by card, or by check upon delivery. A minimum order of €30 (incl. VAT) is required for first purchases. The company also offers a referral program (parrainage) where existing customers can recommend new customers for purchase incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bofrost France sells frozen and non-frozen food products — including vegetables, meats, seafood, prepared meals, ice cream, pastries, pizzas, and snacks — directly to households in France. Customers preselect items online (website or mobile app) or via catalog, then a sales advisor delivers the order and collects payment in person during regularly scheduled visits to the customer's home, workplace, or residence, using a fully-stocked refrigerated mobile store (camion-magasin).

Product overview

Bofrost France operates as a frozen food home delivery service featuring a comprehensive catalog of frozen products organized across multiple categories including Poissons & Fruits de mer, Pommes de terre & Frites, Volailles & Viandes, Légumes, Glaces, Pizza, Plats cuisinés, Boulangerie & Pâtisserie, and Entrées & Snacks. The company also offers specialized lines including bofrost*free (dietary-specific products), Bio (organic certified), 100% Végétarien, and Cuisines du monde (international cuisine). Core services include a mobile application for iOS and Android, home delivery via scheduled vendor visits, a 15€ new customer welcome offer, a referral program with 20€ gift vouchers, and a satisfaction guarantee. The product portfolio is distributed through a combination of physical catalog browsing and online preselection followed by in-person delivery.

Differentiator

Problem solved

Functional benefit

Brands

• bofrost*free: A sub-brand or product line offering specific product varieties.

Products and services

• Frozen food home delivery service (Service de livraison à domicile bofrost*) Scheduled home delivery of a full range of frozen and non-frozen food products (vegetables, meats, fish, prepared meals, ice cream, bakery items, pizzas, entrées, snacks) to French households by sales advisors operating refrigerated mobile stores on regular visit cycles within designated market areas (zones de chalandise). Payment is collected in cash, card, or check upon delivery.
• bofrost* mobile application (Application mobile bofrost*) Free mobile application for iOS and Android enabling registered customers to browse the bofrost* catalog, preselect products, manage their account, and prepare orders for the sales advisor's scheduled delivery visit.
• bofrost*free product line Specialized range of bofrost* frozen products targeted at consumers with specific dietary requirements, available via the home delivery service and online shop.
• Gamme Bio (organic product line) Range of bio-certified organic frozen fruits and vegetables from organic farming, sold to French households through bofrost*'s home delivery service.
• Gamme 100% Végétarien 100% vegetarian frozen product line using exclusively plant-based ingredients (with dairy, eggs, honey and beeswax), sold to French households via the bofrost* home delivery service.
• Cuisines du monde Frozen food range inspired by international cuisines (Asian, Mediterranean, and other global culinary traditions), sold to French households via the bofrost* home delivery service.
• Offre de bienvenue (new customer welcome offer) Promotional offering for new French customers that delivers a €15 discount on a first order of €50 or more, applied via the BIENVENUE15 code on the bofrost.fr website.
• Service de parrainage (referral program) Referral program in which existing customers recommend bofrost* to friends or family and receive a €20 gift voucher upon a successful new-customer purchase.
• Satisfaction guarantee (Garantie satisfait ou remboursé) Customer satisfaction guarantee from bofrost* France allowing refunds or exchanges on frozen food products up to their optimal use-by date.
• Catalogue Printemps - Été 2026 Seasonal Spring–Summer 2026 catalog release showcasing 40+ new bofrost* frozen food products across multiple categories, distributed to French customers for preselection ahead of mobile-store visits.

Quantifiable outcome

• Minimum order of €30 for first purchase ensures meaningful transaction value

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• bofrost* Dienstleistungs GmbH & Co. KGcoreTechnology or IntegrationThe German parent company, headquartered in Straelen, Germany, handles website hosting and appears to provide the underlying e-commerce platform technology. The French operation is a subsidiary of the German group.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Picard Surgelés: Picard is France's leading specialty frozen food retailer with a national network of ~1,000 stores and a deep private-label assortment. It is the closest direct competitor to Bofrost France in frozen food category and target consumer, differentiating mainly through physical storefront density rather than home delivery.
• Thiriet: Thiriet is a long-established French frozen food retailer combining a network of branded stores with a home-delivery service. It competes head-to-head with Bofrost on assortment, quality positioning, and DTC delivery in overlapping French regions.
• Toupargel: Toupargel is a French frozen food home-delivery specialist operating a direct-to-consumer model very similar to Bofrost, with scheduled visits and an online catalog. It is the most comparable peer in terms of business model (DTC frozen home delivery) and French geographic focus.

Broad incumbents

• Carrefour: Carrefour is one of France's largest grocery incumbents with an extensive private-label frozen range, click-and-collect, and home delivery via Carrefour Drive and Carrefour Livraison. It competes on frozen-food assortment and convenience, but as part of a much broader grocery portfolio rather than a frozen specialist.
• Auchan: Auchan is a major French retail incumbent with hypermarket, supermarket, and online grocery operations including frozen delivery. It is comparable to Bofrost on the frozen-food consumer occasion but operates as a broad-grocery incumbent rather than a specialist.
• E.Leclerc: E.Leclerc is a leading French hypermarket and supermarket chain with strong private-label frozen offerings and growing e-commerce / drive services. It overlaps with Bofrost on frozen-food purchasing occasions but competes as a generalist retailer rather than a frozen-only specialist.

Emerging players

• HelloFresh: HelloFresh is a leading European meal-kit subscription service delivering portioned ingredients and recipes direct to consumers. It competes with Bofrost for the "convenient weeknight dinner" occasion and is relevant as an emerging alternative to traditional frozen food retail, though it does not sell finished frozen meals.
• Gousto: Gousto is a UK meal-kit subscription brand delivering portioned recipes and ingredients to households. It competes for the same convenience-oriented weeknight dinner occasion as Bofrost, though its model is meal kits rather than finished frozen meals.
• Cook: COOK is a UK-based frozen ready-meal retailer with a network of branded concession counters inside partner food retailers plus DTC ordering. It is comparable to Bofrost as a frozen prepared-meal specialist targeting premium convenience occasions, operating at smaller scale and outside France.

Regional players

• Bringmeister: Bringmeister is a German online grocery delivery service, owned by the Edeka group, offering scheduled home delivery of fresh and frozen products. It is comparable to Bofrost as a DTC grocery / frozen delivery specialist but operates in Germany rather than France.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bofrost-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bofrost France