Allur

What Allur does

Allur (JSC Allur Group of Companies / АО «Группа Компаний Аллюр») is Kazakhstan's largest automotive group, founded in 2003 and headquartered in Astana with major operations in Almaty. The company operates as the official distributor and dealer for nine or more international brands spanning South Korean (Kia), American (Chevrolet), Chinese (JAC, Jetour, Li Auto, Geely Galaxy, MG, Soueast), and European (Škoda) OEMs, covering price segments from entry-level vehicles starting at approximately 5.99 million KZT (around $13,000) to premium SUVs up to 53.99 million KZT (around $120,000). Its core vertical operations include CKD (Completely Knocked Down) vehicle assembly at the Allur Automotive Plant, which produces four models locally — JAC S3, Kia Sportage, Chevrolet Onix, and Jetour X70 Plus — making it the largest domestic producer in Kazakhstan. Beyond distribution and manufacturing, Allur runs Allur Finance, a financial services division partnering with 14 banks and insurance providers (Eurasian Bank, Halyk Bank, ForteBank, Altyn Bank, Shinhan Bank, Bereke Bank, Bank CenterCredit, Freedom Bank, Sapa Digital Finance, SK Basel, ioka, Nur Leasing, and others) that has facilitated over 140,000 auto credit agreements.

Allur's revenue model combines one-time vehicle sales through its 123+ dealer center network with recurring financial-services income from auto credit, leasing, and insurance — supplemented by authorized technical service and aftersales maintenance for all distributed brands. The integrated customer journey is anchored by Eurasian Drive, a digital auto-credit platform developed with Eurasian Bank that integrates the Ministry of Internal Affairs, MCRIA, NAO Government for Citizens, and NIT to enable full online vehicle purchase, financing approval, ЭЦП digital signature, registration, and number-plate selection in under one hour. The company sells primarily to individual consumers in Kazakhstan (over 140,000 financed customers) through owned flagship showrooms in Almaty and Astana plus a partner dealer network nationwide, with a secondary B2B segment serving corporate fleets and employee benefit programs.

Marketing and customer acquisition run through the official allur.kz website, social media (Instagram, YouTube, Facebook), a corporate news portal (Allur Bügin), and CSR-led community engagement including the Ortaq Jol road-safety mobile app, the Allur Campus housing project, Kostanay Half Marathon sponsorship, and youth-recognition programs. Operational reach is exclusively domestic; no cross-border sales or exports are disclosed. Leadership is led by Chairman Andrey Lavrentyev, President Oksana Valerevna Kholstinina, and Managing Director for Retail Mukhamed Alimkhanov, with the company privately held and not listed on any exchange.

Name

Allur

Legal name

АО «Группа Компаний Аллюр»

Website

https://allur.kz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Allur is Kazakhstan's largest privately-held automotive distributor and CKD manufacturer, distributing nine-plus international brands (Kia, Chevrolet, JAC, Jetour, Škoda, Li Auto, Geely Galaxy, MG, Soueast) through 123+ dealer centers and offering integrated financing via Allur Finance to over 140,000 customers.

Ownership category

akta.pro rank

Product category

Automotive Distribution and Manufacturing

NAICS

Automobile Dealers (4411), Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

Keywords

• Automotive distribution services
• CKD vehicle manufacturing
• Auto financing services
• Dealer network operations
• New vehicle retail

Headquarters

HQ city

Astana

HQ country

Kazakhstan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Allur generates the majority of revenue through the sale of new vehicles across 9+ international brands distributed in Kazakhstan, including Kia, Chevrolet, JAC, Jetour, Skoda, Li Auto, Geely Galaxy, MG, and Soueast. Vehicles are sold through owned dealer centers and partner dealerships nationwide.
2. Allur Finance - Auto Financing: The company operates Allur Finance, a financial services division offering auto credit, leasing, and insurance products. It partners with 14 financial institutions and has facilitated over 140,000 auto credit agreements, generating revenue through interest and service fees on financed vehicle purchases.
3. Technical Service and Maintenance: Allur provides authorized technical service and maintenance for all distributed brands through its dealer center network. Revenue is generated from scheduled maintenance (ТО), repairs, and parts replacement services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Allur distributes and locally manufactures passenger vehicles from 9+ international brands (Kia, Chevrolet, JAC, Jetour, Škoda, Li Auto, Geely Galaxy, MG, Soueast) through 123+ dealer centers across Kazakhstan, with CKD assembly of Chevrolet Onix, JAC S3, Kia Sportage, and Jetour X70 Plus. The company also operates Allur Finance (auto credit, leasing, insurance through 14 financial partners), an authorized nationwide maintenance network, and the Ortaq Jol mobile road-safety app.

Product overview

Allur is Kazakhstan's leading automotive group operating as an official distributor and dealer for multiple international automotive brands. The product portfolio spans sedans, SUVs, crossovers, pickups, and electric/hybrid vehicles through brands including Kia, Chevrolet, JAC, Jetour, Li Auto, Škoda, Geely Galaxy, MG, and Soueast. Supporting the vehicle sales business, Allur offers Allur Finance (auto credit, leasing, and insurance), a nationwide network of 123+ dealer centers, and technical service/maintenance. The company also operates its own CKD manufacturing plant producing vehicles locally (Chevrolet Onix, JAC S3, Kia Sportage, Jetour X70 Plus), and provides a mobile app Ortaq Jol for traffic rule education. The portfolio covers price segments from budget (from ~5.9M KZT) to premium (up to 53M+ KZT), and body types from sedans to full-size SUVs and electric vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Allur Finance: Financial services division providing auto credit, leasing, and insurance products for vehicle purchases
• Ortaq Jol

Products and services

• Allur Finance Integrated auto financing platform offering car loans, leasing, and insurance in partnership with 14 Kazakh banks and leasing companies (Eurasian Bank, Altyn Bank, Halyk Bank, ForteBank, Shinhan Bank, Freedom Bank, Bereke Bank, Bank CenterCredit, Sapa Digital Finance, Nur Leasing, Halyk Leasing, ForteLeasing, SK Basel insurance, ioka payment processing). Supports rates from 0.1%, down payments from 0%, and terms up to 84 months, targeted at individual vehicle buyers and corporate fleet clients in Kazakhstan.
• Allur Technical Service Authorized vehicle maintenance and repair service across Allur's dealer center network, covering scheduled maintenance (T0–T10), diagnostics, and spare-parts replacement for Chevrolet, Kia, JAC, Jetour, Škoda, Li Auto, Geely Galaxy, MG, Soueast, and other distributed brands. Serves individual vehicle owners and corporate fleets across Kazakhstan.
• Allur Dealer Centers Owned and operated dealer center network of 123+ locations across Kazakhstan providing vehicle sales, after-sales service, parts, and customer support for 9+ international automotive brands. Functions as the primary physical channel for Allur's vehicle distribution business.
• Ortaq Jol mobile application Standalone mobile application for learning Kazakh traffic rules (ПДД), featuring three modules—Young Pedestrian (children), Intersections and Traffic Signals (drivers), and Safe Rider (cyclists/motorcyclists)—with progress tracking, badges, and completion certificates. Targeted at Kazakhstan-based learners, parents of young children, and new drivers; registration is optional.
• Allur Automotive Plant (CKD Manufacturing) Owned CKD (Completely Knocked Down) vehicle assembly facility in Kazakhstan producing Chevrolet Onix, JAC S3, Kia Sportage, and Jetour X70 Plus for the domestic market. Localized assembly enables cost-competitive pricing, supply-chain integration, and price points from entry-level to mid-market, with production volume of 23,161 vehicles in Jan–Apr 2026 and 79,000+ in the first 11 months of 2025, making Allur Kazakhstan's largest automaker.
• Li Auto brand distribution in Kazakhstan Official distribution of the Li Auto brand in Kazakhstan, providing the Li L6, Li L7, and Li L9 premium extended-range hybrid crossovers with full service, original spare parts, and 2-year/100,000-km warranty. Offers customers a legitimate channel alternative to grey-market imports.

Quantifiable outcome

• Online vehicle purchase and registration completed in under 1 hour through the Eurasian Drive digital platform
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Li AutocoreStrategic or Co-development Partner · 29 August 2025Allur signed a strategic partnership agreement with Li Auto Inc. to become the official distributor of Li Auto vehicles in Kazakhstan. The partnership includes the opening of official Li Auto dealer centers in Nur-Sultan (November 2025) and Almaty (April 2026), offering three models: Li L6, Li L7, and Li L9. Allur provides full service including original spare parts, warranty coverage (2 years or 100,000 km), and official support, positioning against grey market imports.
• Eurasian BankcoreStrategic or Co-development Partner · 31 July 2025Allur partnered with Eurasian Bank to launch the first fully digital auto credit in Kazakhstan called 'Eurasian Drive'. The platform integrates with Allur Finance and government systems (Ministry of Internal Affairs, MCRIA, NAO Government for Citizens, NIT) to enable customers to complete vehicle selection, credit application, approval, document signing with ЭЦП digital signature, down payment, vehicle registration, number plate selection (including VIP), and fee payment entirely online in under one hour.
• Road Safety Experts (Kazakhstan)minorStrategic or Co-development Partner · 1 January 2025Allur developed the Ortaq Jol road safety mobile app in collaboration with Kazakh road safety experts. The app teaches traffic rules to children (Young Pedestrian module), drivers (Intersections and Traffic Signals module), and riders (Safe Rider module), with progress tracking, badges, and certificates. Registration is optional.
• Škoda (Volkswagen Group)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Allur signed a partnership agreement with Škoda Auto a.s. (Volkswagen Group) to include Škoda in its Kazakhstan brand portfolio. The partnership brings European vehicles including Octavia FL, Karoq, Kodiaq NG, and Superb to the Kazakh market with Allur operating official Škoda dealer centers and service facilities.
• MG (SAIC Motor)coreChannel Partner/ Reseller/ Distributor · 1 January 2024MG brand (owned by SAIC Motor) was added to Allur's portfolio, with a new flagship MG dealer center opened in Almaty in April 2026. The opening was attended by the Mayor of Shanghai, highlighting the international nature of the partnership.
• Jetour (Chery Holdings)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Allur added Jetour to its brand portfolio in 2023 and opened a flagship Jetour dealer center in Nur-Sultan in October 2025, described as the largest in the region. Jetour models distributed include X50, X70, X70 Plus, X90 Plus, T1, T2, and Dashing. CKD production of Jetour X70 Plus began in 2025.
• HongqiminorChannel Partner/ Reseller/ Distributor · 1 January 2023Hongqi was added to Allur's brand portfolio in 2023 alongside Jetour.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Regional players

• ROLF: Major Russian automotive dealer holding company with multi-brand dealership operations, service, and financing. Comparable integrated distribution-service-financing business model, though serving Russia rather than CIS.
• Major Auto Group: Russian automotive dealer group operating multiple international brands across dealership and service networks. Comparable multi-brand automotive retail model operating in a CIS market.
• Avtodom Group: One of Russia's largest multi-brand automotive dealer groups operating across multiple cities. Comparable diversified brand portfolio and dealer-network operating model, though in a different geography.
• UzAuto Motors: Uzbekistan's state-linked automotive manufacturer and distributor, producing GM vehicles (Chevrolet) and distributing several international brands. Comparable model of localized CKD manufacturing combined with multi-brand distribution in a neighboring CIS market.

Others

• SAIC Motor: Chinese state-owned automotive manufacturer and parent of the MG brand distributed by Allur. Key OEM partner to Allur with overlapping emerging-market distribution interests in CIS and adjacent regions.
• Chery Holding: Chinese automotive conglomerate and parent of the Jetour brand distributed by Allur. Closely tied to Allur as a key OEM partner and indirect competitor through its distribution partnerships in other markets.

Broad incumbents

• Inchcape plc: Global automotive distribution group operating in 40+ markets, including emerging markets in Africa, Asia, and CIS. Operates as official distributor for multiple OEMs at scale; broader and more geographically diversified than Allur but operates the same distribution business model.

Direct peers

• Bipek Avto: Kazakhstan-based automotive distributor and dealer group. Historically distributed major international brands through a nationwide dealer network, operating as a direct competitor to Allur in the same geography.
• Hyundai Trans Auto: Official distributor of Hyundai and Kia in Kazakhstan with manufacturing and dealer operations. Direct competitor to Allur, particularly given Allur's Kia portfolio overlap.
• Astana Motors: One of Kazakhstan's largest automotive distribution groups, distributing Toyota, Lexus, Hyundai, and other international brands. Direct competitor to Allur in the Kazakhstan new-vehicle distribution market with comparable dealer network and CKD operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@allurcompany
• Facebookfacebook.com/allur.kz
• Instagraminstagram.com/allur.kz
• LinkedInlinkedin.com/company/allurcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allur