Hello Initiative
- Company typePrivate
- Founded2019
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Hello Initiative firmographics
Firmographics- Name
- Hello Initiative
- Legal name
- Hello Initiative Incorporated
- Website
- https://helloinitiative.org.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hello Initiative industry classification
Industry- Product category
- Youth Justice Support Services
- NAICS
- Child and Youth Services (62411), Child and Youth Services (624110), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)
- akta.pro secondary industries
- Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ), Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD)
Keywords
Where Hello Initiative is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Hello Initiative business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Government Grants and Partnerships: Funding from government bodies including WA Department of Justice to support program delivery including the Mobile Support Project.
- Donations: Cash donations from individuals and organisations. Registered as Deductible Gift Recipient (Item 1) allowing tax-deductible donations over $2.
- Corporate Sponsorship: Financial and in-kind support from corporate sponsors who provide funding, old device donations, and operational support.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Hello Initiative product offering
Product offeringCore offering
Hello Initiative is a social impact innovation agency that supports young people aged 10-18 involved in the Western Australian youth justice system. Its core offering includes a portfolio of programs: the Mobile Support Project providing refurbished smartphones with pre-loaded apps and mobile credit to help young people comply with court orders, the Court Breakfast Program addressing food insecurity at Perth Children's Court, the Youth Justice Innovation Advisory Council (YJIAC) giving young people a voice in justice reform, Social Innovation Workshops using Stanford's Human-Centred Design methodology, and the Circuit Breaker in-house innovation program for incubating new interventions.
Product overview
Hello Initiative is a social impact innovation agency operating as a single unified offering with multiple distinct programs and services. The core portfolio consists of five interconnected programs: the Mobile Support Project (MSP) as the flagship initiative providing refurbished smartphones to young people in the justice system; the Court Breakfast Program (CBP) addressing basic needs at court appearances; the Youth Justice Innovation Advisory Council (YJIAC) providing youth voice and advocacy; Social Innovation Workshops delivering Human-Centred Design training; and Circuit Breaker serving as the in-house innovation engine for developing new interventions. These programs work together to support young people involved in WA's youth justice system through practical resources, advocacy, and capacity building.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 78% of young people reduce their offending with a HI device
- +4 more outcomes
Companies that use Hello Initiative
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Hello Initiative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hello Initiative partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- WA Department of JusticecoreGovernment partner supporting the Mobile Support Project. Provides backing for statewide expansion of MSP to youth justice offices across WA.
- Phone CyclesupportingListed as a supporter providing support for mobile device recycling and refurbishment initiatives.
- Perth Children's CourtcoreGovernment partner hosting the Court Breakfast Program. Young people summoned to court receive nutritious breakfast at the court facility.
- Court Welfare VolunteerssupportingVolunteer team that distributes breakfast items to young people at the Perth Children's Court.
- Holy GroundssupportingPerth CBD coffee shop that serves as a drop-off point for donated mobile phones. Located next to St George's Cathedral, open 8am-2pm Monday to Friday.
- Port SchoolsupportingEducation partner that collaborated with Hello Initiative on the YJIAC Nobody is Listening report, providing student perspectives on the youth justice system.
- Curtin UniversitysupportingAcademic partner that collaborated on the YJIAC research project and Nobody is Listening report.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Hello Initiative competitors and assessment
Company assessmentDirect peers
- Australian Children's Foundation: Australian nonprofit focused on trauma-informed support, advocacy and capacity building for vulnerable children and young people, including those in or exiting the justice system. Comparable advocacy-plus-direct-service mix and policy engagement orientation.
- Jesuit Social Services: Large Australian nonprofit delivering advocacy, education, training and justice programs for people involved with or at risk of entering the criminal justice system, including young people. Most directly comparable to Hello Initiative in mission, beneficiary cohort and program mix across advocacy, training and direct support.
- Youth Off The Streets: Australian nonprofit running youth justice, education, housing and accommodation programs for disadvantaged and justice-involved young people. Comparable target cohort (10-18 at-risk youth), direct service delivery model and advocacy function make it a close functional peer.
- Big Brothers Big Sisters Australia: National mentoring nonprofit pairing at-risk young people with adult mentors, funded through corporate partnerships, donations and government. Comparable volunteer-driven model, beneficiary cohort and reliance on referrals from schools, justice and community agencies.
- The Australian Centre for Social Innovation (TACSI): Australian social innovation nonprofit applying human-centred design and prototyping to disadvantage, including justice-involved populations. Closely comparable to Hello Initiative's Social Innovation Workshops and Circuit Breaker programs, which license Stanford's Human-Centred Design methodology.
- SYC: National Australian nonprofit delivering youth justice, education, employment and community services. Comparable in operating model (multi-program, government-funded, disadvantaged youth cohort) and in serving young people on community orders and in detention.
- CREATE Foundation: National Australian advocacy nonprofit for children and young people in out-of-home care and justice systems, with a strong youth voice and participation model. Comparable in advocating for system reform led by young people's lived experience, similar to Hello Initiative's YJIAC.
- Youturn Youth Services: Queensland-based nonprofit supporting at-risk and justice-involved young people through education, mentoring and intensive support programs. Comparable beneficiary cohort, multi-program structure and government/funder mix to Hello Initiative.
Others
- MobileMuster: Australia's official mobile phone recycling program, run by the telecommunications industry. Comparable as a phone collection/refurbishment infrastructure partner in the Australian ecosystem; Hello Initiative is more of a downstream beneficiary/supplier than a direct competitor, but the operating models intersect.
Emerging players
- Wayout: UK-based charity refurbishing donated mobile phones and distributing them to people leaving prison, with similar e-waste-and-rehabilitation dual impact model. Comparable in narrow device-redistribution intervention for justice-involved populations, though geographically distinct.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hello Initiative social profiles
Digital presenceHello Initiative compliance and trust
Trust signalCompliance2 records
Hello Initiative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Initiative leadership team
Management profileNumber of profiles
Profiles10 records
Hello Initiative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Initiative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Initiative
What does Hello Initiative do?
Hello Initiative is a social impact innovation agency that supports young people aged 10-18 involved in the Western Australian youth justice system. Its core offering includes a portfolio of programs: the Mobile Support Project providing refurbished smartphones with pre-loaded apps and mobile credit to help young people comply with court orders, the Court Breakfast Program addressing food insecurity at Perth Children's Court, the Youth Justice Innovation Advisory Council (YJIAC) giving young people a voice in justice reform, Social Innovation Workshops using Stanford's Human-Centred Design methodology, and the Circuit Breaker in-house innovation program for incubating new interventions.
Is Hello Initiative a public or private company?
Hello Initiative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hello Initiative founded?
Hello Initiative was founded in 2019. It employs 1 to 10 people.
Where is Hello Initiative based?
Hello Initiative is headquartered in Perth, Australia, in the Oceania region.
How does Hello Initiative make money?
Three revenue lines are on record. Government Grants and Partnerships are the primary driver. The others are donations and corporate Sponsorship.
Who are Hello Initiative's main competitors?
Direct peers on record are Australian Children's Foundation, Jesuit Social Services, Youth Off The Streets, Big Brothers Big Sisters Australia, The Australian Centre for Social Innovation (TACSI), SYC, CREATE Foundation and Youturn Youth Services. MobileMuster is listed as an others. Wayout is listed as an emerging player.
Does Hello Initiative have an API?
No public API is recorded for Hello Initiative.
What industry is Hello Initiative in?
Hello Initiative's product category is Youth Justice Support Services. Its primary akta.pro industry code is BPAGADAM, Youth Justice, At-Risk Youth & Violence Prevention Nonprofits, with a secondary code of EDAJAEAJ, Wraparound Student Support & Case Management Services (At-Risk K–12). Its NAICS code is 62411 and its SIC code is 8300.