What CREATE Foundation does

CREATE Foundation is an Australian non-profit advocacy organisation, established approximately in 1999 and headquartered in Parramatta, NSW, that represents the voices of children and young people with a care experience across out-of-home, foster, kinship, and residential care. The organisation's portfolio centres on the free clubCREATE membership program (over 30,000 members nationwide), direct advocacy to drive systemic reform of the care system, transition supports for young people moving from care to independence, workshops and skill-building programs designed with young people, and a quarterly clubCREATE magazine. It also delivers Worker Training as a fee-for-service channel bringing lived experience into frontline child-welfare practice, supported by a Policy Hub and a published Reconciliation Action Plan.

The technology footprint is limited to a content/CRM stack (including SwiftFox CRM for subscriptions and donations) rather than a unified software product; no proprietary platform, API, SDK, or AI/ML capabilities are disclosed. An upcoming "My Profile" self-service feature signals incremental investment in the digital member experience, while dedicated Aboriginal and Torres Strait Islander and LGBTQ+ resource pages indicate extension of the served sub-segments.

Commercially, CREATE Foundation operates as a community-led non-profit. End-user services (clubCREATE membership, programs, resources) are free, with revenue derived from public donations and, by inference from headcount and service breadth, government and philanthropic grants. The GTM motion is community-led, relying on direct member engagement, events across Australia, digital content (blog, magazine, newsletter), and enterprise-facing worker training for the care sector. With a national headcount in the 50-109 range and 25+ years of operating history, the organisation functions as a sector peak body rather than a technology or product business.

Name

CREATE Foundation

Legal name

CREATE Foundation

Website

https://create.org.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

CREATE Foundation is an Australian non-profit that advocates for and supports children and young people with a care experience through its 30,000+ member clubCREATE program, transition supports, systemic advocacy, and worker training for the care sector.

Ownership category

akta.pro rank

Product category

Youth Advocacy Services

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311), Civic and Social Organizations (813410), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Youth advocacy services
• Child welfare support
• Care experience programs
• Transition support services
• Nonprofit youth services

Headquarters

HQ city

Parramatta

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: The organization accepts donations from the public through its 'Donate' button on the website, enabling supporters to contribute financially to its mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CREATE Foundation is a nonprofit advocacy organization that represents the voices of children and young people with a care experience in Australia. Its core offerings include the clubCREATE free membership program, systemic advocacy and policy work, transition supports for moving from care to independence, skill-building programs and events, professional worker training for the care sector, and a library of digital resources and a quarterly magazine. The organization also publishes rights information for young people in care.

Product overview

CREATE Foundation is a non-profit advocacy organization (not a technology product company) offering a portfolio of programs and services for children and young people with care experience. The core offerings include clubCREATE (a membership club), Advocacy services, Transition Supports, Programs (workshops/events), Worker Training, Resources, and a clubCREATE Magazine. The organization also provides Rights in Care information and is developing a 'My Profile' feature. These are social services and advocacy programs rather than a unified software product or platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• clubCREATE: A free club for kids and young people with a care experience. Makes friends, have fun, be heard.

Products and services

• clubCREATE Free membership club for children and young people with a care experience in Australia, offering peer connection, activities, and a platform to have their voices heard. Members receive access to events, the quarterly clubCREATE magazine, and advocacy opportunities.
• Advocacy Systemic advocacy and policy work that listens to young people with care experience and drives change to improve the Australian care system. Includes advocacy publications and policy engagement.
• Transition Supports Tools and resources designed to help young people move from care to independence with confidence. Supports the transition from out-of-home care to independent adulthood.
• Programs Fun, skill-building workshops and events designed with young people, for young people. Held locally and nationally across Australia to build skills, connection, and confidence.
• Worker Training Professional development that brings lived experience of care to the frontline of child welfare practice. Targeted at care-sector organizations and frontline workers.
• Resources Guides, videos, reports, and toolkits shaped by young voices for information and education. Available digitally through the CREATE Foundation website.
• clubCREATE Magazine Quarterly magazine featuring stories, games, and prizes for clubCREATE members, distributed to young people with care experience across Australia.
• Rights in Care Information resource helping young people know their rights while in care and where to get help if things are not right.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MacKillop Family Services: Large Australian Catholic nonprofit providing out-of-home care, foster care, and support services for children and young people. Directly comparable as a major care-sector provider and advocacy voice overlapping with CREATE's member base.
• Berry Street: Victorian-headquartered nonprofit providing foster care, residential care, and family services across Australia. Directly comparable in care-experienced youth focus, advocacy role, and service portfolio breadth.
• Carers Australia: National peak body advocating for unpaid carers, including kinship carers. Directly comparable as a peak advocacy body in the care ecosystem, with similar policy influence and member-network model.
• Life Without Barriers: One of Australia's largest nonprofits delivering foster care, residential care, and youth support nationally. Highly comparable in mission, beneficiary population, and nationwide delivery model.

Emerging players

• headspace: National youth mental health foundation with community engagement programs for young Australians. Comparable as a federally-backed youth nonprofit with strong brand, member engagement, and worker training offerings.

Broad incumbents

• Anglicare Australia: National federation of Anglican community service organisations providing foster care, family support, and youth services. Comparable in scale, sector, and care-experienced beneficiary population, though broader in scope.
• Relationships Australia: Federation of nonprofit relationship support services including family and child welfare programs. Comparable as a national service-and-advocacy nonprofit in the social services sector.
• The Smith Family: Major Australian children's charity focused on education and disadvantage for young people, including those in care. Comparable as a national, donation-funded nonprofit serving vulnerable young Australians.
• Mission Australia: Large national nonprofit providing housing, homelessness, and youth services including leaving-care support. Comparable as a national advocacy and service delivery peer in the care-leaver and at-risk-youth space.

Regional players

• YACVic (Youth Affairs Council Victoria): Victorian peak body for youth sector advocacy and participation. Comparable as a youth-focused advocacy peak body using a community-led, young-people-co-design model similar to CREATE's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/create-foundation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CREATE Foundation