Hilton Head National RV Resort

What Hilton Head National RV Resort does

Hilton Head National RV Resort is a privately held luxury RV resort operating on 97 landscaped acres in Bluffton, South Carolina, adjacent to the Hilton Head National Golf Club and approximately five minutes from Hilton Head Island beaches. The resort features 341 full-hookup RV sites (242 back-in, 46 pull-through, and 24 buddy sites), and is positioned as the only resort in the Hilton Head area that accepts pull-behind RVs (travel trailers and fifth-wheels) in addition to Class A, B, and C motorcoaches. On-site amenities include an 8,500-square-foot beach-entry pool with lazy river (described as unique in the southeast), a two-acre enclosed dog park with washing stations, pickleball courts, a clubhouse with fitness center and retail store, and three dining venues: Billy Mac's Grille, Tiki Bar, and Water's Edge Cocktail Bar. A separate Waters Edge adults-only section adds private cabanas, panoramic golf views, an oversized hot tub, and a dedicated concierge.

The property is owned by Scratch Golf Company, the same entity that developed the adjacent Hilton Head National Golf Club in 1988, and was opened in 2022 under General Manager Kathy Chittenden. Revenue is generated through site rentals (seasonal pricing published through 2027), extended-stay resort fees ($70 per 30-day period), on-site dining and beverage, retail, golf cart rentals, and ancillary services (site lock, RV washing permits, storage, visitor fees, late check-out). Distribution is direct-to-consumer via a Staylist-powered booking system, phone reservations, and channel partnerships including Get Rolling RV Rentals; marketing is digital-first across Facebook, Instagram, email, blog content, and a monthly photo contest.

The resort's go-to-market targets five distinct consumer segments — RV-traveling families, adults (Waters Edge), golf enthusiasts, extended-stay guests, and pet owners — supported by a multi-segment pricing structure and bundled access to the adjacent championship golf course. The company is privately held with no disclosed funding rounds, no institutional investors, and no public revenue figures.

Name

Hilton Head National RV Resort

Legal name

Hilton Head National RV Resort

Website

https://hiltonheadrv.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Hilton Head National RV Resort is a private, 341-site luxury RV resort on 97 acres in Bluffton, South Carolina, adjacent to Hilton Head National Golf Club and minutes from Hilton Head Island. It serves RV-traveling families, adults (via a separate Waters Edge section), golf enthusiasts, and extended-stay guests with full-hookup sites, dining, and resort amenities.

Ownership category

akta.pro rank

Product category

RV Resort / Outdoor Hospitality

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

RV Parks & Motorhome Resorts (THAMAJAA)

akta.pro secondary industries

Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• RV resort accommodations
• Luxury RV camping
• RV site rentals
• Outdoor hospitality services
• Resort amenity recreation

Headquarters

HQ city

Bluffton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. RV Site Rentals: Primary revenue stream from overnight and extended stay RV site rentals. Sites include full hookups (water, electric, sewer), Wi-Fi, premium cable TV, concrete pads, and individual fire pits. Pricing varies by site type (back-in, pull-through, buddy sites) and location (lakeview, golf view).
2. Extended Stay Fees: Resort fee of $70 per 30-day period for stays of 30 days or more, charged on a pro-rated basis for additional days
3. Dining Venues: Revenue from three on-site dining venues: Billy Mac's Grille (full-service restaurant), Tiki Bar, and Water's Edge Cocktail Bar
4. Retail Store: Upscale retail store in clubhouse offering personal items, snacks, vacation wear, RV supplies (jack pads, sewer hoses, sewer doughnuts)
5. Gift Cards: Gift cards available in various denominations for site reservations, valid for 2 years from purchase date
6. Golf Cart Rentals: Resort golf carts available for rent for on-property transportation
7. Additional Services: Revenue from site lock fees ($27), RV washing permits ($15), cargo trailer/dolly storage ($15/day), visitor fees ($10/person/day), and late check-out charges ($75/hour)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hilton Head National RV Resort rents 341 full-hookup RV sites (water, electric, sewer, Wi-Fi, premium cable, concrete pads, fire pits) on 97 landscaped acres in Bluffton, SC, and bundles the stay with resort amenities including a beach-entry pool with lazy river, clubhouse, dog park, three on-site dining venues, an adults-only Waters Edge section, and adjacent golf course access. Extended stays (30+ days) are supported with a $70/30-day resort fee, and ancillary services (golf cart rentals, gift cards, site locks, RV washing permits, storage) generate incremental revenue.

Product overview

Hilton Head National RV Resort is a single luxury RV resort property offering comprehensive vacation accommodation and leisure services. The resort features RV site rentals with full hookups as its core offering, supported by multiple on-site amenities including the Clubhouse (with Billy Mac's Grille dining, retail store, and fitness center), Waters Edge adults-only section with private cabanas and cocktail bar, Tiki Bar, beach access pool with lazy river, dog park, pickleball courts, and direct access to Hilton Head National Golf Club. The resort also provides concierge services and a full activities calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• Hilton Head National RV Resort (RV Site Rentals) A 97-acre luxury RV resort in Bluffton, SC, adjacent to Hilton Head National Golf Club and minutes from Hilton Head Island, renting 341 full-hookup RV sites with concrete pads, Wi-Fi, premium cable, and fire pits to RV travelers. The core product bundles the site with resort-style amenities including a clubhouse, beach-entry pool with lazy river, dog park, dining, and pickleball courts.
• Waters Edge Adults-Only Section

Quantifiable outcome

• Only resort in Hilton Head area accepting pull-behind RVs
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Get Rolling RV RentalsminorChannel Partner/ Reseller/ DistributorPartnership with Get Rolling RV Rentals allows guests without their own RVs to experience the resort, including the adults-only Waters Edge section. The rental company delivers and sets up RVs at the resort for guests.
• Hilton Head National Golf ClubcoreStrategic or Co-development PartnerAdjacent championship golf course developed by the same ownership team (Scratch Golf Company) that developed the RV resort. The course was designed by Hall of Fame golfer Gary Player and architect Bobby Weed. Resort guests have convenient access to the golf course.
• Outside Hilton Head ExcursionsminorGTM or Marketing PartnerLocal partner offering water-based activities including kayaking, paddleboarding, boat tours, and dolphin excursions for resort guests seeking external adventures.
• Move Fitness YogaminorGTM or Marketing PartnerLocal wellness partner providing yoga classes and fitness activities for resort guests interested in health and wellness programming.
• The Bluffton BreezeminorGTM or Marketing PartnerLocal newspaper and media partner providing information about Bluffton area events, dining, and attractions for resort guests.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Encore RV Resorts & Thousand Trails: Operates a national network of upscale RV resorts and a membership-based access program. Highly comparable amenitized-resort model, though the portfolio is membership-driven and geographically dispersed rather than a single luxury destination property.
• Sun Outdoors (Sun RV Resorts): One of the largest RV resort operators in North America with a portfolio of more than 170 RV resorts and campgrounds. Comparable in business model (RV site rentals + amenities) but a much broader, lower-end-skewing portfolio with no Hilton Head presence.
• Disney's Fort Wilderness Resort & Campground: Premium themed RV/cabin resort at Walt Disney World with extensive amenities, activities programming, and dining. Comparable as a luxury amenitized RV/cabin destination experience, though embedded within a much larger destination ecosystem.
• KOA (Kampgrounds of America): Largest franchised campground network in North America with ~500 properties. Provides the closest benchmark for amenitized, family-friendly RV resort pricing and operations, even though most KOAs are franchise-operated rather than owner-developed single assets.

Regional players

• Jetty Park Campground & RV Resort: Coastal RV/cabin resort in Fort Myers, FL run by Lee County. Comparable destination-waterfront RV park with strong seasonality and tourist-destination dynamics, though publicly operated and lower-amenity.
• Carolina Pines RV Resort: Amenity-rich RV resort in Conway, SC (near Myrtle Beach). Closest Carolinas analog for the upscale, amenity-heavy RV resort competitive set, though inland and without the Hilton Head destination brand.
• Huntington Beach State Park Campground: South Carolina coastal state-park campground near Murrells Inlet. Comparable in regional coastal-RV demand dynamics and seasonality, though publicly operated and far less amenitized.

Direct peers

• Outdoor Resorts (Luxury RV Resort Collection): Portfolio of luxury Class A-only motorcoach resorts in destinations such as Palm Springs, Napa, and Orlando. Closest analog on the luxury, amenity-rich, destination-RV-resort model Hilton Head National is pursuing.
• Hilton Head Island Motorcoach Resort: Class-A-only luxury motorcoach resort located on Hilton Head Island. Direct competitor in the same Hilton Head luxury RV market, although it does not accept pull-behind RVs — the precise gap Hilton Head National exploits.

Others

• Get Rolling RV Rentals: Hilton Head-area RV rental company and a listed distribution partner. Not a competitor but a complementary ecosystem participant whose delivery-and-setup service expands the resort's addressable market to non-RV owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HHNRVResort
• Instagraminstagram.com/hhnrvresort
• LinkedInlinkedin.com/company/hilton-head-national-rv-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilton Head National RV Resort