Encore RV Resorts

What Encore RV Resorts does

Encore RV Resorts is a network of RV resorts, campgrounds, and cabin rental properties operating as a brand under Equity LifeStyle Properties (ELS), a publicly traded REIT. The company manages 200+ locations across 27 U.S. states plus British Columbia, offering overnight RV sites, cabin and cottage rentals, seasonal sites, and annual lease arrangements. The brand also encompasses the Thousand Trails membership program, which provides subscribers access to a network of campgrounds and resorts for a recurring fee, and has extended into cabins via the Cabin Pass product covering 125+ rental locations.

The company's revenue model blends transient/nightly bookings, weekly and seasonal site rentals, annual lease agreements, and recurring membership subscriptions. Direct customer acquisition and booking are facilitated through the rvonthego.com platform and the CampUSA mobile app, enabling guests to browse, compare, and reserve sites and cabins across the portfolio. Marketing is segmented by use case, with the "Winter Differently" campaign explicitly targeting Canadian snowbirds and Spanish-speaking seasonal guests, supported by French and Spanish language assets.

Target customers span RV enthusiasts, retirees and snowbirds seeking long-stay or seasonal sites, family vacationers booking cabins or RV sites, and members enrolled in Thousand Trails or Cabin Pass. The business model emphasizes recurring, contracted revenue through annual leases and memberships as a stabilizing base, supplemented by transient lodging income tied to occupancy and length-of-stay mix at each property.

Name

Encore RV Resorts

Legal name

Equity LifeStyle Properties Inc.

Website

https://rvonthego.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Encore RV Resorts operates 200+ RV resorts, campgrounds, and cabin rentals across 27 U.S. states and British Columbia under Equity LifeStyle Properties, serving RV owners, snowbirds, family vacationers, and Thousand Trails members via nightly, seasonal, and annual pricing.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality & RV Resorts

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

RV Parks & Motorhome Resorts (THAMAJAA)

akta.pro secondary industries

Cabin & Cottage Campgrounds (THAMAJAD), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• RV resort rentals
• Campground memberships
• Cabin vacation rentals
• Outdoor hospitality
• Seasonal RV sites

Headquarters

HQ city

Pacifica

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. RV Site Rentals: Nightly, weekly, and monthly RV site rentals with various hookup options (water, electric, sewer, 30/50 amp services)
2. Vacation Cabin/Cottage Rentals: Rental of cabins, cottages, tiny houses, yurts, vacation campers, and unique accommodations at resort locations
3. Thousand Trails Camping Pass Membership: Annual membership program providing access to 80+ campgrounds with no nightly fees, plus reciprocal access to Encore properties
4. Seasonal and Annual Site Leases: Long-term seasonal (1-5 months) and annual site (6+ months) reservations with discounted rates compared to daily bookings

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Encore RV Resorts operates a network of 200+ RV resorts and campgrounds across 27 U.S. states and British Columbia, Canada, offering nightly, weekly, seasonal, and annual RV site rentals alongside cabin, cottage, tiny house, yurt, and unique vacation rental accommodations. The company also sells annual Thousand Trails Camping Pass and Cabin Pass memberships providing access to 80+ campgrounds and 125+ rental locations with no nightly fees, and runs group reservations and seasonal programs such as Winter Differently.

Product overview

Encore RV Resorts operates a network of RV resorts and campgrounds under the Encore brand alongside the Thousand Trails membership program, both owned by Equity LifeStyle Properties. The company offers three main product lines: (1) RV resort and campground stays across 200+ locations in 27 states plus British Columbia, Canada; (2) vacation rental accommodations including cabins, cottages, tiny houses, yurts, and unique lodging options; and (3) membership programs including the Thousand Trails Camping Pass (80+ campgrounds) and Cabin Pass (125+ rental locations). The company also offers seasonal/annual site reservations, a mobile app for bookings, group reservation services, and the Winter Differently program targeting seasonal winter travelers.

Differentiator

Problem solved

Functional benefit

Brands

• Thousand Trails Camping Pass: Annual membership pass providing access to 80+ Thousand Trails campgrounds with no nightly fees.
• Thousand Trails Cabin Pass
• Winter Differently
• CampUSA Mobile App

Products and services

• Encore RV Resorts A network of 200+ RV resorts and campgrounds offering overnight, seasonal, and annual stay options across 27 states plus British Columbia, Canada, for RV travelers, snowbirds, families, and active retirees.
• Thousand Trails Camping Pass An annual membership program providing access to 80+ Thousand Trails campgrounds with no nightly fees for RV camping, plus reciprocal access to Encore properties for frequent outdoor travelers.
• Thousand Trails Cabin Pass An annual pass providing access to 125+ vacation rental locations including cabins, cottages, tiny houses, yurts, vacation campers, and unique accommodations with no overnight fees, targeted at non-RV owners and families.
• Cabins & Rentals Vacation rental accommodations including cabins, cottages, tiny houses, yurts, vacation campers, and unique lodging options at resort locations for non-RV travelers and families seeking outdoor stays.
• Seasonal and Annual RV Sites Extended-stay RV site reservations offering seasonal stays of 1-5 months and annual sites of 6+ months with guaranteed spot availability and discounted yearly rates versus nightly bookings, targeted at snowbirds and repeat seasonal visitors.
• Group Reservations Dedicated group booking services for rallies, events, and organized group stays at Encore and Thousand Trails RV resorts, handled through a dedicated reservations team serving multiple properties.
• Winter Differently Seasonal Program A seasonal winter-stay program targeting snowbirds and Winter Texans seeking warm-weather winter destinations in Florida, Arizona, South Texas, and Southern California through seasonal and annual RV site and vacation home offerings.

Named customers5 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Equity LifeStyle Properties, Inc.coreOthersParent company operating Encore RV Resorts and Thousand Trails campgrounds. Publicly traded REIT (NYSE: ELS) managing lifestyle communities and campgrounds. MHC Property Management L.P. handles Thousand Trails membership operations.
• Thousand Trails Members (Reciprocal Arrangement)coreStrategic or Co-development PartnerReciprocal access agreement allows Thousand Trails members to stay at Encore RV properties and vice versa. Members report high satisfaction with ability to access both property networks under single membership.
• US Armed ForcesminorOthersMilitary discount program offering 20% off nightly rates for active and retired military personnel with promo code MILITARY20, valid at Encore and Thousand Trails RV sites and rentals across the country.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kampgrounds of America (KOA): KOA is the largest and most recognized campground franchise system in North America, offering RV sites, cabins, and tent camping across 500+ locations. It is Encore's most direct competitor in the branded RV resort/campground category with overlapping customer base (RV owners and family travelers).
• Sun Outdoors (Sun Communities): Sun Outdoors operates more than 170 RV resorts, campgrounds, and marinas across the U.S., directly competing with Encore for snowbird and seasonal RV site customers. Owned by Sun Communities (NYSE: SUI), it is a near-twin business model with comparable membership and seasonal lease programs.
• Yogi Bear's Jellystone Park Camp Resorts: Jellystone is a franchise network of family-oriented RV resorts and campgrounds with more than 75 locations across North America. It competes directly with Encore's family vacationer segment through amenity-rich destinations and themed experiences.
• Bluewater RV Resorts: Bluewater is a private network of high-end RV and marina resorts concentrated in the Southeast U.S. (e.g., Carolina, Georgia, Florida). It competes for premium seasonal and snowbird RV site customers in geographies that overlap with Encore's strongest Sun Belt markets.
• American Land & Leisure: American Land & Leisure operates and manages RV parks, campgrounds, and marina resorts, often under management contracts for public and private owners. It is comparable to Encore as a multi-site outdoor lodging operator with overlapping resort types and geographies.

Others

• Thousand Trails: Thousand Trails is a wholly owned subsidiary brand of Encore under Equity LifeStyle Properties, sharing reciprocal access with Encore resorts. Included as a peer because it represents the membership-anchored business model that Encore leverages, and it competes with independent membership campground networks.

Broad incumbents

• Good Sam Club (Good Sam Enterprises): Good Sam is a long-established RV membership and camping network with hundreds of affiliated parks and a consumer club focused on RV enthusiasts. It overlaps with Encore's Thousand Trails membership and RV owner customer base as a broader incumbent in the RV lifestyle category.

Emerging players

• Hipcamp: Hipcamp is a digital marketplace connecting travelers with private campgrounds, glamping sites, and RV-friendly land. It is an emerging competitor on the demand-generation and discovery side rather than asset ownership, and is reshaping how outdoor travelers find and book sites that could otherwise have gone to Encore.
• The Dyrt: The Dyrt is a campground search and booking platform with extensive U.S. campground inventory and a large user community. It functions as both a discovery channel and a potential disintermediation risk for traditional campground operators like Encore.
• Kamp Rentals (Kampgrounds Enterprises): Kamp Rentals offers outdoor-themed vacation rental cabins and unique accommodations at campgrounds and resorts. It overlaps with Encore's Cabin Pass and vacation rental product line in the 'no RV, no problem' segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thousandtrails
• YouTubeyoutube.com/channel/UCQeIteYILALDNwtpABXaM_Q
• Facebookfacebook.com/EncoreRVResorts
• Instagraminstagram.com/thousandtrails
• Pinterestpinterest.com/thousandtrails
• TikToktiktok.com/@thousandtrails?
• LinkedInlinkedin.com/company/southern-palms-rv-resort

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore RV Resorts