Decision Tactical

What Decision Tactical does

Decision Tactical (DTAC) operates a 43,000 sq ft indoor tactical theme park and training facility at 430 Towne Center Circle in Sanford, Florida (North Orlando). The company uses real, serialized firearms permanently modified to fire zero live projectiles, fitted with CO2 recoil kits that replicate authentic weight, balance, and handling, deployed across hyper-realistic 360-degree scenario environments (House, Mall, Street), a competition course with reactive targets, a shooting range simulator, and a competitive gaming area called The Underground. Live actors, dynamic lighting, and immersive audio differentiate the experience from VR-based alternatives; a Dog Tag after-action review system captures video and performance statistics.

Name

Decision Tactical

Legal name

Decision Tactical

Website

https://decisiontactical.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Decision Tactical operates a 43,000 sq ft indoor tactical theme park and elite training facility in Sanford, FL, offering 360-degree immersive scenarios with modified real firearms (no live projectiles), competitive courses, self-defense classes, and law enforcement training for tourists, corporate groups, students, and agencies.

Ownership category

akta.pro rank

Product category

Indoor Tactical Theme Park and Training Facility

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industries

Defensive Tactics, Use-of-Force & De-escalation Training (EDAOAMAM), Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI), Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Tactical training facility
• Immersive scenario simulation
• Firearms training programs
• Team building events
• Law enforcement training

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experience Packages: Guests purchase individual or bundled tactical experience packages including shooting range access, immersive scenarios, competition courses, and underground sessions. Packages range from basic entry-level experiences to comprehensive multi-scenario drills. Revenue is one-time per visit, with upsell opportunities for higher-tier packages.
2. Food & Beverage (Bar & Grill): Full-service sports bar and grill on-site offering appetizers, entrees, kids menu, desserts, cocktails, beer, wine, and happy hour specials. Provides recurring revenue from dining during and after experiences.
3. Membership Subscriptions: Monthly and annual membership plans (Tier I, II, III) offering unlimited or tiered experience access, skills classes, discounts on food, merchandise and venue rentals, USCCA elite benefits, and VIP perks. Creates predictable recurring revenue stream.
4. Corporate & Private Events: Corporate team building events, birthday parties, and group bookings for 10-200+ guests. Includes private event spaces, custom catering packages, scenario customization, and full venue buyouts. Revenue varies by group size and package selection.
5. Tour Operator / OTA Revenue Share: Commissionable and net rate partnerships with tour operators, DMCs, and online travel agencies (Expedia, Kayak, TripAdvisor). Provides distribution through established travel booking platforms with revenue sharing arrangements.
6. Law Enforcement Training Contracts: Fee-for-service tactical training programs for law enforcement agencies including SWAT, DEA, sheriff offices, and police departments. Includes scenario-based instruction, use-of-force training, and active shooter response training. Customizable to agency requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Decision Tactical operates a 43,000 sq ft indoor tactical theme park and elite training facility in North Orlando, offering immersive scenario-based experiences using real modified firearms with CO2 recoil that fire zero live projectiles. The facility provides tiered experience packages (Underground, Basic Drill, Bill Drill), 360-degree scenario environments, a competition course, law enforcement training contracts, DTAC Academy self-defense and firearms classes, corporate team building, and the no-weapon Human Decision Lab educational program, supported by a full-service bar and grill and tiered membership subscriptions.

Product overview

Decision Tactical operates as an indoor tactical theme park and elite training facility offering a unified platform combining immersive entertainment experiences with professional tactical training. The core product is the DTAC Tactical Theme Park Experience (43,000 sq ft), supported by four main experience pillars: the Shooting Range Simulator with real modified firearms, Immersive Scenarios (House, Mall, Street) in 360-degree environments, the Competition Course for marksmanship challenges, and The Underground competitive gaming area. The portfolio extends into specialized verticals including Law Enforcement Training with customizable scenarios and same-day data non-discoverability, DTAC Academy offering self-defense (Krav Maga, BJJ, Mean Girls Self-Defense) and firearms courses (First Shots, Stop the Bleed), and the Human Decision Lab educational program for student groups. Ancillary offerings include the DTAC Bar & Grill full-service restaurant, corporate team building packages, teen and adult birthday party events, membership subscriptions (Tier I/II/III), and tour operator group packages. Experiences are offered à la carte through packages (Basic Drill, Bill Drill), as recurring special events (Bourbon Gauntlet, Cornhole Wednesdays), and via subscription memberships with USCCA Elite benefits.

Differentiator

Problem solved

Functional benefit

Brands

• DTAC Academy: Training program offering self-defense, firearms training, tactical instruction, life-saving skills and concealed carry courses.
• DTAC Bar & Grill
• Human Decision Lab (HDL)

Products and services

• Shooting Range Simulator Indoor shooting range featuring real modified firearms with CO2 recoil trainers, offering marksmanship drills, scenario drills, reaction drills, reloading drills, movement drills, and stress drills with reactive targets and real-time coaching from trained captains; intended for first-time guests through professional shooters.
• Immersive Scenarios (House, Mall, Street) Three flagship 360-degree interactive environments: House (residential breach and clear), Mall (retail chaos with evolving threats), and Street (diner-to-alleyway encounter), each reacting to participant decisions in real time using dynamic lighting, immersive audio, and live actors.
• Competition Course Timed marksmanship and physical challenge course combining pistol handling with obstacles, testing speed, precision, and decision-making under pressure using reactive targets and live scoring; available solo or head-to-head.
• The Underground Competitive military-style gaming experience featuring three distinct mission scenarios across three cages at three difficulty levels, with live leaderboards and a social lounge atmosphere; includes happy hour pricing Monday-Friday 4-6pm.
• Basic Drill Package Entry-level experience bundle including two immersive scenarios, shooting range circuit, and a selection of survival tactics, priced at $69-$75 per person; available to first-timers and groups.
• Bill Drill Package Premium comprehensive experience combining shooting range, home invasion, competition course, survival tactics, street shootout, and immersive mall, priced at $99-$125 per person with Florida resident pricing.
• Law Enforcement Training Scenario-based tactical training contract offering for law enforcement agencies, covering use-of-force, de-escalation, active shooter response, firearms proficiency, and crisis communication. Includes customizable scenarios built on the proprietary scenario development engine, grant-writing assistance for agency funding, and same-day decoupling of officer training data for non-discoverability.
• DTAC Academy - Self-Defense Classes Recurring self-defense curriculum including Mean Girls Self-Defense ($499 / 16 weeks), Women's Only Brazilian Jiu-Jitsu ($299 / 16 weeks), and Krav Maga training, focused on real-world techniques, situational awareness, human trafficking awareness, and domestic abuse prevention.
• DTAC Academy - Firearms Training Structured firearms instruction programs including First Shots essentials ($35), Stop the Bleed bleeding control, First Aid Fundamentals, and Move/Shoot/Survive advanced movement courses, taught by experienced instructors.
• DTAC Bar & Grill Full-service on-site sports bar and restaurant offering appetizers, entrees, kids menu, desserts, craft cocktails, draft beers, and happy hour specials (Mon-Fri 4-6pm), with TVs, pool tables, darts, and cornhole; reserveable via Toast Tab.
• Corporate Team Building Events Customizable corporate event packages for groups of 10-200+ participants combining live scenarios, competition course, shooting range, and facilitated debrief sessions, designed to build communication, leadership, and decision-making under pressure, with private event spaces and full venue buyout options.
• Teen Birthday Parties Private birthday party experiences for kids and teens with captain-led tactical missions, competition courses, and immersive scenarios in the 43,000 sq ft indoor venue, including private event spaces and full restaurant access.
• Adult Birthday Parties Private adult birthday celebrations with tactical experiences, full-service bar access, private event spaces, and customizable packages for groups of 10-200+ guests.
• Human Decision Lab (HDL) No-weapon, no-projectile educational experience modeled after university-level coursework, focused on decision-making under pressure, crisis response, cultural awareness, community engagement, and STEAM exploration; sold to student travel and educational groups.
• DTAC Membership Tiered membership programs (Tier I/II/III) on monthly and annual billing offering unlimited or tiered experience access, free skills classes, member-only events, USCCA Elite Membership benefits, and discounts on merchandise and bar/grill.
• Tour Operator Packages Commissionable group packages for tour operators and DMCs, offering scalable experiences for 20-100+ participants, net and commissionable rate options, FareHarbor API integration, motorcoach access, and operator-friendly booking policies.
• Special Events Series Recurring and seasonal events including the Bourbon Gauntlet monthly blind bourbon tasting ($20/person), Cornhole Wednesdays, Membership Mondays, Veterans Meetups, and holiday specials; ticketed via Eventbrite.
• Gift Cards Gift cards and gift certificates available for purchase with promotional offers such as buy $75 get $25 bonus, redeemable across experiences, memberships, and bar & grill.

Quantifiable outcome

• Officer training at fraction of traditional ammo cost - 'scenario-based training for less than the cost of ammo'
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, minor and support.

• TripAdvisorcoreChannel Partner/ Reseller/ DistributorDecision Tactical is listed on TripAdvisor, providing visibility to millions of travelers researching attractions in the Sanford/Orlando area. The listing includes reviews, photos, and booking links that drive direct consumer traffic.
• Visit OrlandocoreChannel Partner/ Reseller/ DistributorOfficial listing on Visit Orlando's attraction directory, positioning Decision Tactical as a recommended experience for tourists visiting Central Florida. Provides credibility and visibility to the official Orlando tourism marketing platform.
• KayakminorChannel Partner/ Reseller/ DistributorListed on Kayak's Sanford/Orlando activity guide, enabling the platform's user base to discover and book Decision Tactical experiences as part of travel itineraries.
• ExpediaminorChannel Partner/ Reseller/ DistributorDecision Tactical is featured on Expedia's things-to-do listings for the Orlando area, with activity details and booking integration for travelers planning Orlando vacations.
• SYTA (Student Youth Travel Association)coreChannel Partner/ Reseller/ DistributorActive membership positions Decision Tactical as a preferred vendor for student and youth travel operators. Enables networking with tour operators specializing in educational group travel and provides credibility within the youth travel industry.
• Seminole County Chamber of CommerceminorGTM or Marketing PartnerBusiness membership connects Decision Tactical with the local business community, potential corporate clients, and community events within Seminole County.
• USCCA (United States Concealed Carry Association)coreGTM or Marketing PartnerPartnership provides USCCA Elite Membership benefits to Decision Tactical members. USCCA offers real-world protection resources, training materials, and member benefits that extend beyond the DTAC experience, creating value-added membership tiers.
• Grant Writing SpecialistsupportImplementation/ SI/ Consulting PartnerDecision Tactical has partnered with an experienced grant writer specializing in law enforcement funding applications. The partnership helps agencies secure federal and state grants to fund tactical training programs at DTAC, at no cost to the agency.
• FareHarborcoreTechnology or IntegrationBooking platform integration enabling online reservations for experiences, memberships, and events. Provides calendar management, availability tracking, and seamless checkout experience for direct-to-consumer bookings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Urban Axes: Multi-city axe-throwing entertainment bar concept combining an experiential activity with full bar service. Mirrors Decision Tactical's venue economics and adult group/corporate appeal, though the core activity is lower-skill and lacks the tactical training narrative.
• Sandbox VR: Immersive VR experience venue with multiple locations offering shared, story-driven scenarios for groups. Direct competitor for the 'immersive scenario' share of consumer spend; lower capex per location but lacks the real-firearm tactile differentiator that DTAC markets.

Direct peers

• K1 Speed: Indoor electric karting entertainment chain with on-site food, group/corporate event packages, and membership programs. Comparable venue economics, group-event focus, and experiential positioning to Decision Tactical, with a similar multi-revenue-stream model.
• Topgolf: Topgolf is the closest analog: a multi-site experiential entertainment concept that wraps a sport (golf) in a tech-enabled, food-and-beverage-inclusive venue format. Decision Tactical explicitly positions itself as the 'Topgolf of shooting,' targeting the same tourist, corporate, and group-event audiences with comparable per-person pricing and venue economics.
• Andretti Indoor Karting & Games: Large-format indoor entertainment venues combining a core activity (karting) with arcade, dining, and event spaces. Andretti mirrors Decision Tactical's playbook of bundling an adrenaline activity, F&B, corporate events, and group packages inside a single multi-thousand-sq-ft venue.
• Main Event Entertainment: Family entertainment center operator combining bowling, laser tag, arcade, and F&B with corporate and group event programming. Operates at a similar venue scale and target demographic (families, corporate groups, tourists) as Decision Tactical.
• Range USA: Multi-location indoor shooting range and firearms training operator with retail. Comparable on the firearms-training and recreational-shooting side of the business, but lacks the immersive scenario environment, themed entertainment positioning, and full F&B venue DTAC operates.

Broad incumbents

• Dave & Buster's: National chain of entertainment complexes combining games, sports-viewing, dining, and group events. Competes for the same corporate, tourist, and family group-event dollars, though with a broader, less differentiated entertainment mix than Decision Tactical.
• Bass Pro Shops: Outdoor retail destination with large-format stores that include aquarium, restaurant, and firearms/experiential elements. Targets a similar tourist/family demographic with firearms-themed leisure, but is anchored by retail rather than training or immersive scenarios.
• Universal Orlando Resort: Anchor Orlando theme park operator competing for the same tourist discretionary spend and corporate/group event budgets. Not a direct competitor on activity, but a primary demand substitute in the Orlando visitor's itinerary decision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@decisiontactical
• Facebookfacebook.com/DecisionTactical
• Instagraminstagram.com/decisiontactical
• Xx.com/DTACOrlando
• LinkedInlinkedin.com/company/decision-tactical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decision Tactical