Murray Bros

Name

Murray Bros

Legal name

Murray Bros Pty Ltd

Website

https://murraybros.com.au

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wholesale Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

akta.pro secondary industry

Fresh Fruit Wholesale (AFAIACAA)

Keywords

• Wholesale produce trading
• Fresh produce logistics
• Avocado kiwifruit ripening
• Third party logistics
• Import export clearance

Headquarters

HQ city

Rocklea

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Produce Trading: Murray Bros trades in wholesale fruit and vegetables at the Brisbane Produce Market, operating 4 trading floor bays. They sell to wholesalers 5 days per week and the public 2 days per week.
2. Third Party Logistics (3PL): Customized logistics services for growers, packing sheds, brokers, retailers and other customers. Services include cold storage, quality control, ripening, pre-packing, order assembly and value adding.
3. Import/Export Clearance: Import and export clearance services for fresh produce, allowing Murray Bros to manage all import/export needs of customers from a single certified facility.
4. Ripening Services: Specialized avocado and kiwifruit ripening services for direct supply to customers and for other suppliers to supermarkets. Includes conditioning services for distribution centres.
5. Quality Control & Certifications: Third-party certified food safety and quality management services including SQF V7.2 level 3 and HARPS compliance. Social accountability and ethical sourcing compliance services through SEDEX membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Murray Bros trades in wholesale fruit and vegetables at the Brisbane Produce Market and provides an integrated suite of third-party logistics services to retailers, foodservice operators, processors, growers and packing sheds. Core offerings include wholesale fresh produce trading, ripening (avocados and kiwifruit), pre-packing, cold and dry storage, import/export clearance, fumigation, and quality control certified to SQF V7.2 Level 3 and HARPS.

Product overview

Murray Bros is a wholesale fresh produce trading and logistics company offering an integrated suite of services. The core offering is wholesale fruit and vegetable trading from its Brisbane Produce Market base, complemented by Third Party Logistics (3PL) services. The product portfolio includes six interconnected service modules: Pre-packing (custom packaging solutions), Ripening (avocado and kiwifruit conditioning), Import/Export Clearance (customs brokerage), Cold and Dry Storage (multi-temperature warehousing), Quality Control (food safety certification), and Fumigation (biosecurity services). The company trades one of Australia's largest produce ranges sourced from a broad grower network and supplemented by imports, particularly New Zealand kiwi fruit and avocados. Services are offered as a unified package through the logistics division, with the trading floor and off-site multi-purpose facility enabling end-to-end supply chain solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Fruit and Vegetable Trading Wholesale trading of fresh fruit and vegetables from 4 bays at the Brisbane Produce Market, supplied to wholesalers 5 days a week and the public 2 days a week. Sourced from one of Australia's largest grower and packing-shed networks plus imported New Zealand kiwifruit and avocados.
• Third Party Logistics (3PL)
• Pre-packing
• Ripening Services
• Import/Export Clearance
• Cold and Dry Storage
• Quality Control
• Fumigation

Quantifiable outcome

• Over 200 containers imported per season from New Zealand
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Nocelle FoodscoreChannel Partner/ Reseller/ Distributor · 23 March 2018Murray Bros partnered with Nocelle Foods to distribute their Nature's Delight range (artisan nuts, dried fruit, pretzels, corn chips and confectionary) in Brisbane, Gold Coast, Sunshine Coast and surrounding areas. This was the first appearance of the Nature's Delight brand in Queensland. Nocelle Foods is a family-owned company based in Adelaide, South Australia, manufacturing since 1996.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Freshmax Group: Australian and New Zealand fresh produce marketer and distributor supplying apples, pears, stonefruit, and berries to retail and wholesale channels. Comparable to Murray Bros as a multi-category produce marketer with import and export programs, particularly across the Australia-NZ corridor.
• Perfection Fresh: Major Australian fresh produce marketer covering a broad portfolio including berries, tomatoes, citrus, and tropical fruit with national retail distribution. Comparable to Murray Bros as a large-scale Australian fresh produce player supplying supermarket chains, though with a more grower-integrated model.
• Costa Group: ASX-listed Australian fresh produce leader spanning berries, mushrooms, citrus, avocados, and tomatoes with integrated growing, packing and marketing. Comparable to Murray Bros as a major Australian fresh produce supplier to supermarket chains, though Costa is a vertically integrated grower-marketer rather than a central-market trader.
• Nutrano Produce Group: Australian fresh produce company operating across tropical fruit, berries, citrus, and vegetables with growing, packing and marketing capabilities. Comparable to Murray Bros for Australian fresh produce supply to retail and wholesale channels.

Regional players

• T&G Global: New Zealand-headquartered fresh produce marketer with significant apple, grape and citrus operations and an international distribution footprint. Comparable to Murray Bros' NZ-sourced import book for kiwifruit and avocados, and a useful proxy for cross-Tasman produce trade economics.

Emerging players

• Moraitis Group: Australian fresh produce company operating across leafy greens, tomatoes, broccoli and other categories with growing, packing and marketing operations. Comparable to Murray Bros for Australian supermarket fresh produce supply and multi-category produce marketing.
• Pinata Farms: Australian grower and marketer of pineapples, mangoes, berries and other tropical fruit supplying major retailers. Comparable to Murray Bros as a domestic Australian produce supplier with multi-state sourcing and supermarket relationships.
• Flavorite Hydroponics: Australian greenhouse-grown producer and marketer of tomatoes, capsicums, cucumbers and other produce with national retail supply. Comparable to Murray Bros in Australian fresh produce retail supply, though more focused on protected-cropping than central-market trading.

Others

• Zespri International: New Zealand-headquartered single-desk marketer of kiwifruit globally and Murray Bros' most important upstream supplier for the NZ kiwifruit import program. Comparable as a counterparty in the same Australian kiwifruit supply chain rather than a direct competitor.

Direct peers

• LaManna Group: Australian fresh produce wholesaler operating at the Adelaide Produce Market, offering wholesale fruit and vegetable trading alongside ripening, packing and logistics services. Closest direct peer to Murray Bros by virtue of shared central-market trading model, supermarket and wholesale customer mix, and value-added produce services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=Bduy4GQlfRI&feature=youtu.be
• Facebookfacebook.com/MurrayBros22
• LinkedInlinkedin.com/company/murray-bros

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murray Bros