What Motionball does

Motionball For Special Olympics is a Canadian national non-profit organization founded in 2002 and headquartered at 23 Lesmill Rd, Suite 400, Toronto. Its mandate is to introduce the next generation of donors, volunteers, and sponsors to the Special Olympics movement through integrated social and sporting events. The organization's portfolio centers on the Marathon of Sport, an inclusive multi-sport day that pairs able-bodied teams of corporate employees, young professionals, and university students with Special Olympics athletes across soccer, football, basketball, bocce, and other formats. Supporting programs include motionballU (a 30-campus university chapter network coordinated by a 15-person National Leadership Council), the annual sold-out Toronto Gala (2,500 guests), and the #NoGoodWay national anti-bullying campaign.

Motionball operates a volunteer-driven chapter model across 20 Canadian cities and 30 university campuses, hosting 50+ annual events. Revenue is generated through three streams: individual donations, standard team registration fees ($50 per participant with $250–$350 individual fundraising goals and $1,000–$3,500 team goals), and corporate sponsorships ranging from $1,000 (entry-level corporate team) to $5,000 (presenting/Champion tier), with event-level sponsors such as PCL Construction, CN, Baker Tilly, EY, Tim Hortons, Molson Coors, and Under Armour. National-tier underwriters include Tangerine Bank, CI Financial, and People Corporation. The organization has donated over $22,000,000 net to Special Olympics Canada Foundation since inception, with a transparent 70/25/5 allocation: 70% to the provincial Special Olympics chapter where funds were raised, 25% to the Special Olympics Canada Foundation for national stability, and 5% to the #NoGoodWay campaign. Motionball does not develop proprietary technology; it relies on standard digital platforms for event management, donation processing, and communications.

Name

Motionball

Legal name

motionball For Special Olympics

Website

https://motionball.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Charitable Fundraising Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

akta.pro secondary industries

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Charity fundraising events
• Special Olympics fundraising
• Corporate sponsorship programs
• University community engagement
• Inclusive sporting events

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: Individual donors contribute to motionball events and general fundraising campaigns. For every $1 invested in Special Olympics Canada's community sport programs, $8.76 in social benefit is created.
2. Event Registration Fees: Standard teams pay $50 per participant to register for Marathon of Sport events. Corporate teams pay sponsorship fees ranging from $1,000 to $5,000 depending on city and package level.
3. Corporate Sponsorships: Organizations sponsor events at various levels (Champion, Presenting, Hospitality, Sport Sponsor, Event Sponsor) with corresponding brand recognition benefits including logo placement and onsite visibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

motionball is a national Canadian not-for-profit that raises funds and awareness for the Special Olympics movement through integrated social and sporting events. Its flagship offering is the Marathon of Sport, a full-day inclusive sports event bringing teams of participants together with Special Olympics athletes, supported by the motionballU university program, an annual Toronto Gala, and the #NoGoodWay anti-bullying campaign. All proceeds flow to the Special Olympics Canada Foundation and its provincial chapters under a transparent 70/25/5 funding split.

Product overview

Motionball is a national non-profit organization that operates as a unified fundraising and awareness platform for the Special Olympics movement in Canada. The organization offers a portfolio of event-based products centered around its flagship Marathon of Sport events, the motionballU university program, and the annual Toronto Gala. The core offering consists of inclusive sporting events where teams participate alongside Special Olympics athletes, combined with corporate sponsorship packages and individual team registration options. The organization also runs the #NoGoodWay anti-bullying campaign as part of its social impact initiatives. All products share a unified mission of raising funds and awareness for Special Olympics through integrated social and sporting events, with a transparent funding model allocating 70% to provincial chapters, 25% to the national foundation, and 5% to the anti-bullying campaign.

Differentiator

Problem solved

Functional benefit

Brands

• Marathon of Sport: motionball's flagship event that brings together university students and local Special Olympics athletes for a fun and inclusive day of sport.
• motionballU
• #NoGoodWay Campaign
• Young Professionals Network

Products and services

• Marathon of Sport Flagship full-day inclusive sporting event that brings together teams of participants and Special Olympics athletes for activities including soccer, football, basketball, ultimate, bocce, giant pong, and benchball, while raising funds for the Special Olympics Canada Foundation. Held across 20 Canadian cities annually.
• motionballU University program that gives Canadian university students the opportunity to create on-campus initiatives and events supporting Special Olympics, with chapters at 30+ university campuses across Canada led by volunteer Event Directors and supported by a National Leadership Council.
• motionball Toronto Gala Annual premier black-tie fundraising celebration that brings together young professionals, community leaders, Special Olympics athletes, and media personalities for a night of networking, entertainment, silent auction, and philanthropy. Attracts approximately 2,500 guests as a sold-out event.
• #NoGoodWay Campaign National anti-bullying campaign aiming to end the use of the R-word (retard) in everyday conversation, encouraging Canadians to eliminate harmful language and take the pledge to their circles of influence. Receives 5% of funds raised at motionball events.
• Donation Platform Online donation system enabling supporters to contribute to Special Olympics athletes in their community, province, and across Canada, with proceeds going to the Special Olympics Canada Foundation under a transparent funding allocation model (70% to provincial chapters, 25% to national foundation, 5% to #NoGoodWay).

Quantifiable outcome

• $22M+ donated to Special Olympics Canada Foundation since 2002
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered national, minor, event-level and core.

• Tangerine BanknationalGTM or Marketing PartnerTangerine Bank is a national partner of motionball, providing national sponsorship support. As a leading digital bank in Canada, Tangerine supports motionball's mission to raise funds and awareness for Special Olympics through inclusive events.
• CI FinancialnationalGTM or Marketing PartnerCI Financial is a leading global asset management and wealth management firm and national partner of motionball, supporting the Special Olympics movement through national sponsorship.
• People CorporationnationalGTM or Marketing PartnerPeople Corporation is listed as a national sponsor of motionball, supporting the organization's fundraising and awareness initiatives for Special Olympics.
• Etherington GenerationsminorGTM or Marketing PartnerEtherington Generations, a trusted financial advisory firm, partners with motionball. Specializes in multi-generational planning and helps families navigate complex financial decisions.
• Brodie O'Brien (Rothschild O'Brien Kingsley Private Wealth)minorGTM or Marketing PartnerBrodie O'Brien, a partner at Rothschild O'Brien Kingsley Private Wealth, is a financial advisor partner supporting motionball. Specializes in personalized strategies for high net-worth individuals and families.
• PCL Constructionevent-levelGTM or Marketing PartnerPCL Construction is a Champion Sponsor of the Vancouver Marathon of Sport event, providing event-level support for the Vancouver sports day.
• CNevent-levelGTM or Marketing PartnerCN is a corporate sponsor of the Montreal Marathon of Sport event, supporting the event's logistics and community impact.
• Baker Tillyevent-levelGTM or Marketing PartnerBaker Tilly serves as presenting sponsor for the Montreal Marathon of Sport, providing primary event sponsorship support.
• EY (Ernst & Young)event-levelGTM or Marketing PartnerEY is a corporate team participant and sponsor for motionball events including the Toronto Gala and Montreal Marathon of Sport.
• Tim Hortonsevent-levelGTM or Marketing PartnerTim Hortons is a corporate team sponsor for motionball events, providing employee engagement and event support.
• Molson Coorsevent-levelGTM or Marketing PartnerMolson Coors provides beer sponsorship for motionball events, contributing to the beverage offerings at galas and after-parties.
• Under Armourevent-levelGTM or Marketing PartnerUnder Armour provides t-shirts for Toronto Marathon of Sport participants, with event participants receiving motionball Under Armour t-shirts.
• Special Olympics Canada FoundationcoreStrategic or Co-development Partnermotionball's primary beneficiary. All proceeds go to the Special Olympics Canada Foundation (charity #869562041 RR0001). The foundation receives 25% of funds for long-term organizational stability and coordinates with provincial chapters.
• Special Olympics Provincial ChapterscoreStrategic or Co-development PartnerRegional Special Olympics organizations receive 70% of funds raised within their province to support grassroots programming including uniforms, tournaments, travel, equipment, and Healthy Athlete programs.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Big Brothers Big Sisters of Canada: Major Canadian youth-mentoring nonprofit with national footprint, corporate partnerships, and event-driven fundraising (gala, signature events). Comparable in scale and chapter structure though focused on mentoring rather than sport.
• Canadian Tire Jumpstart Charities: Larger Canadian charity helping kids in financial need participate in sport and recreation. Comparable funding model (corporate anchor sponsor, individual donations, chapter structure) but at significantly greater scale and broader recreational scope.
• United Way Canada: Large-scale Canadian federated nonprofit running workplace giving campaigns and community fundraising events across Canada. Comparable in scale and corporate-partner-driven fundraising model though with broader social-services scope beyond sport.

Direct peers

• True Sport Foundation: Canadian sport-values nonprofit promoting ethical and inclusive sport culture. Comparable as a sport-focused charitable organization with national reach, cause-marketing campaigns, and corporate partner engagement.
• Right To Play: Canadian-headquartered international nonprofit that uses sport and play to educate and empower children facing adversity. Comparable as a sport-for-development nonprofit with corporate sponsorship, event-based fundraising, and youth engagement programs across multiple countries.
• Make-A-Wish Canada: Major Canadian nonprofit with strong corporate sponsorship, gala-based fundraising, and youth volunteer engagement. Comparable as a high-profile Canadian charity that runs signature fundraising events and cultivates major donors through premium experiences.
• Paralympic Foundation of Canada: Canadian nonprofit foundation supporting Paralympic athletes with physical disabilities. Comparable as a disability-sport fundraising organization with national scope, corporate sponsorships, and event-driven donor engagement.
• Camp Quality Canada: Canadian nonprofit providing camp and recreational programs for children with cancer and their families. Comparable as a cause-driven charity with event-based fundraising, corporate team participation, and youth volunteer engagement.
• KidSport Canada: Canadian nonprofit that helps remove financial barriers preventing kids from playing organized sport. Comparable as a sport-focused charitable organization with chapter-based structure, corporate partnerships, and community fundraising events across Canadian cities.
• Special Olympics Canada: National sports federation for athletes with intellectual disabilities and the primary beneficiary of motionball's fundraising. Directly comparable mission focus and event formats (sport tournaments, grassroots chapters) though Special Olympics operates the athlete programs while motionball is the fundraising arm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motionball
• LinkedInlinkedin.com/company/motionball-for-special-olympics
• Instagraminstagram.com/motionball
• TikToktiktok.com/@motionballforso
• Xx.com/motionball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motionball