CNH
CNH Industrial N.V. (NYSE: CNH) is a global agricultural and construction equipment OEM that designs, manufactures, and services tractors, harvesters, sprayers, and heavy machinery under the Case IH, New Holland, CASE, STEYR, and Raven brands, serving farmers, contractors, and dealers across 1,200+ outlets worldwide.
- Company typePublic
- Founded2013
- HeadquartersBasildon, United Kingdom
- Headcount10,001+
- GTM typeB2B
- OfferingHardware or Manufacturing
What CNH does
CNH Industrial N.V. (NYSE: CNH) is a global equipment, technology, and services company that designs, manufactures, and supports agricultural and construction machinery under a multi-brand portfolio — Case IH, New Holland Agriculture, New Holland Construction, CASE Construction Equipment, STEYR, and Raven. The current entity was formed in 2013 through the merger of Fiat Industrial S.p.A. and CNH Global N.V., with operating lineage back to 1847 (Case threshing machines) and 1895 (New Holland), and is incorporated in the United Kingdom with regional hubs in Turin, Oak Brook (Illinois), Lugano, and Curitiba. Agricultural equipment — tractors, combine harvesters (including the AI-enabled CR11), sprayers, balers, sugarcane harvesters, and specialty tractors — represents the core business, with construction equipment (excavators, backhoe loaders, compactors, skid steers) and financial services as standalone segments.
The company's technology stack rests on four pillars: (i) precision-agriculture hardware and software acquired through Raven Industries ($2.1B, 2021), Hemisphere GNSS ($190M, 2022), Augmenta, and ShiVa Technologies; (ii) a unified digital platform, FieldOps, that aggregates telematics, satellite connectivity (via Starlink), and rural 4G coverage (via TIM in Brazil); (iii) AI-driven features such as SenseApply computer-vision spraying, CR11 real-time machine learning, and methane-powered tractor systems (via Bennamann); and (iv) advanced R&D and manufacturing at Zedelgem (Belgium), Modena (Italy), Sioux Falls (US), Greater Noida, and Pune (India). Recent capital deployment of €21M in Modena alone has reduced product-development time by over 30% and parts-retrieval time from 15 minutes to under 30 seconds for 1,200+ dealers.
CNH makes money primarily through unit hardware sales to farmers and construction contractors (e.g., New Holland T6.180 Methane Power tractor at $287,240 retail per unit), supplemented by aftermarket parts and consumables (FLEETPRO), captive equipment financing (CNH Industrial Capital), and a growing pipeline of software- and data-enabled services around FieldOps and Raven. Distribution is anchored by 1,200+ independent dealers globally, augmented by company-owned retail (e.g., the first CASE COCO brandstore in Tamil Nadu, India), direct enterprise sales, and regional distribution partnerships (e.g., Ghassan Aboud Automotive for Syria). The company employs 10,000+ people across manufacturing and R&D sites in 15+ countries.
CNH firmographics
Firmographics- Name
- CNH
- Legal name
- CNH Industrial N.V.
- Website
- https://cnh.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 10,001+ employees
- Short description
- CNH Industrial N.V. (NYSE: CNH) is a global agricultural and construction equipment OEM that designs, manufactures, and services tractors, harvesters, sprayers, and heavy machinery under the Case IH, New Holland, CASE, STEYR, and Raven brands, serving farmers, contractors, and dealers across 1,200+ outlets worldwide.
- Ownership category
- akta.pro rank
CNH industry classification
Industry- Product category
- Agricultural and Construction Equipment Manufacturing
- NAICS
- Construction Machinery Manufacturing (333120), Industrial Machinery Manufacturing (33324), All Other Industrial Machinery Manufacturing (333248)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
- akta.pro secondary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
Keywords
Where CNH is headquartered
LocationHeadquarters
- HQ city
- Basildon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices11 records
Markets served
CNH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Equipment Sales: CNH generates primary revenue through manufacture and sale of agricultural machinery including tractors, combine harvesters, and attachments under Case IH and New Holland brands.
- Construction Equipment Sales: Revenue from construction equipment including backhoe loaders, excavators, and compactors under CASE and New Holland Construction brands.
- Design-to-Cost Software: Implementation of aPriori Manufacturing Intelligence software embedding cost analysis in product design phase, identifying cost savings opportunities during development.
- Aftermarket Parts and Services: FLEETPRO aftermarket line offering certified spare parts, consumables, and precision farming kits for post-warranty and legacy machinery across EMEA region.
- Financial Services: CNH Industrial Capital provides financing solutions for customers purchasing equipment, supporting sales across all product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Holland T6.180 Methane Power Tractor |
| Unit Pricing | Pay-as-you-go | Tractor pricing in India market |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
CNH product offering
Product offeringCore offering
CNH Industrial N.V. is a global equipment, technology, and services company that designs, manufactures, and sells agricultural machinery (tractors, combine harvesters, sprayers, balers, sugarcane harvesters) and construction equipment (excavators, backhoe loaders, compactors) under brands including Case IH, New Holland Agriculture, New Holland Construction, CASE Construction Equipment, STEYR, and Raven. The company also provides precision agriculture platforms (FieldOps, Raven), aftermarket parts (FLEETPRO), methane-powered tractors, and financial services (CNH Industrial Capital) to farmers, contractors, and dealers worldwide.
Product overview
CNH Industrial operates as a global equipment, technology, and services company offering agriculture and construction equipment through its brand portfolio comprising Case IH, New Holland Agriculture, New Holland Construction, CASE Construction Equipment, and STEYR. The portfolio includes tractors ranging from specialty vineyard models to 400+ horsepower machines, combine harvesters (CX, CR, and CR11 with AI capabilities), sugarcane harvesters, balers, rotavators, and construction equipment including excavators, backhoe loaders, and compactors. CNH has built a technology ecosystem through acquisitions (Raven for precision agriculture and autonomy, Augmenta for AI field analysis, Bennamann for methane solutions, ShiVa for graphics technology) and partnerships (Starlink for satellite connectivity, TIM for rural telecommunications) organized around the FieldOps digital platform. The company offers methane-powered tractors as part of its clean energy strategy, targets full autonomy development, and provides aftermarket support through the FLEETPRO service line. Manufacturing is distributed globally including facilities in Italy (San Matteo, Zedelgem), India (Pune, Greater Noida), Brazil (Curitiba), UK (Basildon), and USA (Grand Island, Sioux Falls).
Differentiator
Problem solved
Functional benefit
Brands
- Case IH: Agricultural equipment brand specializing in tractors, combines, sprayers and tillage equipment with a focus on high-horsepower farming operations
- New Holland Agriculture
- CASE Construction Equipment
- New Holland Construction
- STEYR
- Raven
Products and services
- Case IH Agricultural Equipment
- New Holland Agriculture Equipment
- CASE Construction Equipment
- New Holland Construction Equipment
- STEYR Tractors
- Raven Precision Agriculture Technology
- FieldOps Digital Platform
- CR11 Combine Harvester
- T6.180 Methane Power Tractor
- FLEETPRO Aftermarket Service Line
- CNH Industrial Capital Financial Services
- TL5 Accessible Tractor
- New Holland HD and XHD Series Rotary Tillers
Quantifiable outcome
- Over 97,000 tonnes of CO₂ emissions prevented through SES mechanized baling program
- +6 more outcomes
Companies that use CNH
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
CNH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability11 records
Feature7 records
CNH partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Mehler ProtectioncoreSTEYR brand partnered with Mehler Protection to design light-armoured tractor concept for defense applications, built around Steyr's Terrus CVT platform with NATO-compliant ballistic protection. Concept showcased at Eurosatory 2026 defense trade fair.
- K4GGWA (Knowledge for Great Green Wall Action)coreK4GGWA programme, in partnership with New Holland brand, launched fifth Innovation Facility call targeting tools and technologies to restore degraded land across Africa's Great Green Wall region spanning eleven African countries.
- Pidthong Lang Phra FoundationcoreThree-year MoU with foundation operating across 33 provinces in Thailand providing agricultural equipment including tractors, ploughs, and harrows along with structured training for rural development, water resource management, and environmental preservation.
- TIMcoreCNH and TIM announced R$77 million investment to deploy 97 telecommunications towers in Minas Gerais, Brazil, as part of Alô Minas III Program bringing 4G connectivity to 1.5 million hectares benefiting over 200,000 people.
- xFarmcorePartnership on Drops of the Future initiative in Central Asia with OSCE to tackle water, energy, and food security challenges through innovation and collaboration with young professionals.
- Re:Build CadonixcoreCNH selected Arcadia and smartBuild software platforms to modernize wire harness design and manufacturing for precision farming solutions. Cloud-based electrical CAD enables digital thread from engineering to production.
- Flanders MakecoreThree-year Accelerator project at Zedelgem plant invested €150 million for digital manufacturing innovations including automation, AI-supported quality control, and flexible manufacturing.
- Ghassan Aboud AutomotiveminorDistribution agreement to distribute New Holland agricultural machinery in Syria, aiming to modernize Syrian farming and support food security with equipment and aftersales support.
- Starlink (SpaceX)coreAgreement to provide satellite connectivity to Case IH, New Holland, and STEYR equipment in remote rural locations worldwide through Starlink's Low-Earth-Orbit network integrated with CNH's FieldOps digital platform.
- BennamanncorePartnership for methane/biomass energy solutions enabling full energy independence on farms. Supports circular waste-to-energy systems for agricultural operations with methane-powered tractors.
- AugmentacoreAcquired ag tech company providing Sense & Act capabilities with AI and computer vision technology. Augmenta field analyzer integrated through Raven brand to optimize customer operations.
- Ministry of Agriculture IndiacorePartnership with Ministry of Agriculture for straw management pilot in Punjab, India, which eliminated all stubble burning in first year and created income through straw sales to power plants.
Scale indicators18 records
Recent moves12 records
Expansion highlights6 records
CNH competitors and assessment
Company assessmentDirect peers
- JCB: JCB is a UK-based global construction equipment manufacturer with strong overlap to CNH's CASE backhoe loaders, excavators, and telehandlers. Both companies compete intensely in agricultural and light construction equipment segments.
- Caterpillar Inc. Caterpillar is the global leader in construction equipment and competes head-to-head with CNH's CASE and New Holland Construction brands in excavators, backhoe loaders, and compactors. Both companies also serve overlapping large-infrastructure and rural connectivity customer bases.
- Deere & Company: John Deere is the global market leader in agricultural equipment (tractors, combines, sprayers) and a direct competitor across Case IH and New Holland product lines. It also competes in precision agriculture through its See & Spray, GPS guidance, and Operations Center platform, making it the closest end-to-end comparable to CNH.
- Mahindra & Mahindra (Farm Equipment): Mahindra is the largest tractor manufacturer by volume globally and the dominant player in India, directly competing with CNH's India tractor business where CNH is targeting 100,000 annual sales by 2030. Overlap is strongest in the Indian and emerging-market tractor segments.
- AGCO Corporation: AGCO is a direct competitor in agricultural equipment via Fendt, Massey Ferguson, and Valtra brands, with very similar product overlap to CNH's tractor and combine portfolio. AGCO's PTx Trimble joint venture makes it a particularly close peer in precision agriculture technology and autonomous farming platforms.
- CLAAS KGaA: CLAAS is a German-headquartered specialist in combines, forage harvesters, and tractors that directly competes with New Holland's flagship harvesting lineup including the CR11 combine harvester. It is a close European peer with comparable precision-ag ambitions.
- Volvo Construction Equipment: Volvo CE is a global construction equipment OEM and direct competitor to CASE Construction Equipment and New Holland Construction. It is comparable in product range (excavators, wheel loaders, compact equipment) and in its transition to electric and autonomous machinery.
- Komatsu Ltd. Komatsu is a leading global construction equipment OEM and direct competitor to CNH's CASE Construction Equipment brand across excavators, wheel loaders, and compact machinery. Both companies are also investing in autonomous construction technology.
- Kubota Corporation: Kubota is a major Japanese manufacturer of tractors, compact equipment, and precision agriculture solutions. It directly competes with CNH's compact tractor lines and has expanded its North American and European footprint to overlap with Case IH and New Holland.
Emerging players
- Trimble Inc. Trimble provides GPS guidance, precision agriculture software, and connected farm platforms. Through AGCO's PTx Trimble JV it competes with CNH's Raven and FieldOps platforms; it is an adjacent technology peer rather than a direct equipment competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CNH social profiles
Digital presenceCNH compliance and trust
Trust signalCompliance1 record
CNH financial estimates
Financial estimateRevenue estimate
Valuation estimate
CNH leadership team
Management profileNumber of profiles
Profiles27 records
CNH subsidiaries and ownership
Company hierarchySubsidiaries9 records
CNH funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CNH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CNH
What does CNH do?
CNH Industrial N.V. is a global equipment, technology, and services company that designs, manufactures, and sells agricultural machinery (tractors, combine harvesters, sprayers, balers, sugarcane harvesters) and construction equipment (excavators, backhoe loaders, compactors) under brands including Case IH, New Holland Agriculture, New Holland Construction, CASE Construction Equipment, STEYR, and Raven. The company also provides precision agriculture platforms (FieldOps, Raven), aftermarket parts (FLEETPRO), methane-powered tractors, and financial services (CNH Industrial Capital) to farmers, contractors, and dealers worldwide.
Is CNH a public or private company?
CNH is a public company. It is classified as public and is currently operating.
When was CNH founded?
CNH was founded in 2013. It employs 10,001+ people.
Where is CNH based?
CNH is headquartered in Basildon, United Kingdom, in the Europe region.
How does CNH make money?
Five revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are construction Equipment Sales, design-to-Cost Software, aftermarket Parts and Services and financial Services.
Who are CNH's main competitors?
Direct peers on record are JCB, Caterpillar Inc., Deere & Company, Mahindra & Mahindra (Farm Equipment), AGCO Corporation, CLAAS KGaA, Volvo Construction Equipment, Komatsu Ltd. and Kubota Corporation. Trimble Inc. is listed as an emerging player.
Does CNH have an API?
No public API is recorded for CNH.
What industry is CNH in?
CNH's product category is Agricultural and Construction Equipment Manufacturing. Its primary akta.pro industry code is IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers), with a secondary code of IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers). Its NAICS code is 333120 and its SIC code is 3550.