What Lumify Group does

Lumify Group is Australasia's largest ICT training provider, operating 10 fully equipped campuses with 90+ classrooms across Australia (Sydney headquarters, Melbourne, Brisbane, Perth, Adelaide, Canberra), New Zealand (Auckland, Wellington, Christchurch), and the Philippines (Manila). Founded in 1992 as DDLS and rebranded in December 2022 to Lumify Group, the company delivers 750+ vendor-certified courses across 13 categories—spanning cybersecurity, cloud computing, AI, agile, Microsoft Office, and Adobe Creative Cloud—to 32,000+ students per year, served by 170+ industry-accredited expert trainers. The customer base spans 12,000+ organisations, with 87% listed on the ASX, NZX, or Philippine Stock Exchange, including New Zealand Defence Force, Kāinga Ora, Auckland Transport, Spark NZ, ASB, Australian Defence Force, Microsoft, and Fujitsu/Accenture/JP Morgan/Westpac as Microsoft MSSA hiring partners.

The product portfolio operates under eight sub-brands: Lumify Work (enterprise vendor-certified training), Lumify Learn (online bootcamps and accredited qualifications for individuals), Lumify People (Defence and public sector strategic consulting), Nexacu (Microsoft end-user application training), City Desktop Training (Adobe Creative Cloud), Wizard Corporate Training (professional development), Plain English Foundation, and Effective Negotiation Services. Technical infrastructure includes the Lumify Cyber Assessor platform (powered by FifthDomain) with a 50-challenge cyber skills assessment library, a phishing simulation platform built on Cofense PhishMe, the Lumify Plus self-paced learning portal, and telepresence-equipped classrooms enabling cross-campus streaming for hybrid and remote instructor-led training.

The business model centres on per-seat instructor-led training (ILT) revenue, comprising open-enrollment public scheduled courses (pay-as-you-go), private customised corporate training contracts (multi-year, organisation-level), individual bootcamps and accredited ICT qualifications (one-time), and B2C/individual Lumify Learn enrolments. Go-to-market combines direct enterprise field sales targeting ASX-listed firms, government agencies, and Defence organisations; inside sales for SMB and mid-market; channel partnerships with 40+ technology vendors (Microsoft Gold, AWS, VMware, Cisco, Citrix, CompTIA, EC-Council, ISC2); and event-driven demand generation at industry tradeshows. Pricing is quote-based and not publicly disclosed, with eligible Australian small businesses able to access Federal Government training grants up to AUD 100,000 per income year. The company is backed by private equity firm Arowana, with DDLS Australia Pty Ltd as the operating legal entity, and has executed an acquisition-led expansion adding Auldhouse (2021), Nexacu (AUD 19.1M, 2023), Wizard Corporate Training (2022), and City Desktop Training (October 2023).

Name

Lumify Group

Legal name

DDLS Australia Pty Ltd

Website

https://lumifygroup.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Lumify Group is Australasia's largest ICT training provider, delivering 750+ vendor-certified courses in cybersecurity, cloud, AI, and professional development across 10 campuses in Australia, New Zealand, and the Philippines to enterprise, government, and Defence clients.

Ownership category

akta.pro rank

Product category

Professional Training and Education Services

NAICS

Computer Training (611420), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace) (EDABAFAN)

Keywords

• ICT training services
• Vendor-certified courses
• Professional development training
• Cybersecurity skills training
• Defence workforce consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Instructor-Led Training (ILT) Services: Lumify Group generates revenue primarily through instructor-led training sessions delivered in physical classrooms and via virtual instructor-led training (VILT). Courses are priced per seat or per session and delivered across 750+ courses in 13 categories. Training is available as public scheduled courses (open enrollment) and private/customised in-house training for organisations.
2. Vendor-Certified Bootcamps and Short Courses: Revenue generated from short-duration intensive boot camps (e.g., Certified Cyber Security Professional, Certified Data Analytics Professional, Certified Full Stack Developer) and short courses for individuals. Lumify Learn enrolled 424 individual students and conducted 12 boot camps in 2023.
3. Corporate/Enterprise Training Contracts: Customised training contracts with enterprise clients (ASX-listed companies, government, Defence) involving multi-seat, multi-session agreements. Includes bespoke in-house developed courses tailored to client needs. Supports organisations training multiple employees across various locations and modalities.
4. Nationally Accredited ICT Qualifications: Revenue from accredited IT qualifications and nationally recognised credentials for individuals seeking career entry or advancement in ICT. Offered through Lumify Learn with online delivery options.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Lumify Group is Australasia's largest ICT training provider delivering instructor-led training, vendor-certified bootcamps, and professional development courses across 750+ offerings in 13 categories. The company operates physical campuses and online learning platforms serving enterprise, government, and Defence organisations as well as individual learners with cybersecurity, cloud, AI, Microsoft, Adobe, communication, and negotiation training.

Differentiator

Problem solved

Functional benefit

Products and services

• Lumify Work Vendor-certified instructor-led IT training for business and enterprise customers in Australia, New Zealand, and the Philippines, delivered in classroom, virtual, and on-site modalities across 750+ courses in 13 categories by industry-accredited trainers.
• Lumify People Strategic advisory, technical advice, and tailored IT learning solutions for Defence and public sector workforces, providing logistics, supply chain management, ICT and cyber security, and learning and development consulting.
• Lumify Learn Accredited IT qualifications, short courses, globally-recognised certifications, and vendor-certified bootcamps for individuals, delivered entirely online through Lumify Plus and other self-paced digital modalities.
• Nexacu (Powered by Lumify) Quality, instructor-led Microsoft end-user application training for individual end-users and teams within small to medium businesses and large enterprises across APAC.
• City Desktop Training (Powered by Lumify) Courses and custom training in Adobe InDesign, Photoshop, Illustrator, Premiere Pro, After Effects, WordPress, HTML and other creative tools from an Adobe Authorized Training Partner.
• Wizard Corporate Training Short professional development courses, application IT training, management tools, and custom training programs delivered in Australia.
• Plain English Foundation (PEF) ISO-aligned workplace writing training, editing systems, and communication techniques that help employees produce clearer, faster, and better business writing.
• Effective Negotiation Services (ENS) Psychology-based negotiation and influencing training and consulting for organisations seeking sophisticated negotiation outcomes, operated globally since 1978.
• Australian Institute of ICT (AIICT) Accredited IT skills training with online courses and bootcamps in cybersecurity, data science, cloud computing, AI, and web development.
• Lumify Cyber Assessor Skills-based assessment platform that evaluates individual or team cyber skills via experiential challenges in real-world environments, with 50 challenges (6 with Virtual Machines, 44 static) and rich reporting insights.
• Lumify Phishing and Awareness Training Platform SaaS phishing simulation platform that immerses users in real-world phishing scenarios such as Business Email Compromise (BEC), with customisable simulations, pre-prepared playbooks, landing pages, attachments, and instant user education.
• Microsoft Software and Systems Academy (MSSA) for Veterans Cloud training program for veterans in partnership with Microsoft, offering Cloud Application Development and Server & Cloud Administration tracks to support veteran transition into technology careers.

Quantifiable outcome

• Nexacu customers report increased efficiency of up to 5% and savings of up to $350,000 and 8,000 hours per annum after staff training
• +2 more outcomes

Named customers10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• VMware by BroadcomcoreTechnology or Integration · 7 May 2024Lumify Work was appointed as a VCF Authorised Education Delivery Partner in Australia and New Zealand by VMware by Broadcom. Provides a comprehensive suite of VMware courses including new VMware Cloud Foundation (VCF) courses covering software-defined computing, networking, storage, and management.
• SkillsTXcoreStrategic or Co-development Partner · 1 January 2023Lumify Group partnered with SkillsTX as an official SFIA Mapping Partner. The partnership provides SFIA skills mapping services to organisations, enabling them to map Lumify's 750+ courses into their SFIA competency management portals. SkillsTX is a global SFIA Partner offering the #1 fully featured Talent eXperience SaaS platform with SFIA at its heart.
• MicrosoftcoreTechnology or IntegrationLumify Group is Microsoft's largest training partner in Australia and a Gold Partner. Partnership includes delivery of Microsoft Certified Training courses, Microsoft Software and Systems Academy (MSSA) for veteran training, and co-development of cloud, AI, and data analytics curricula. Lumify Work trained over 8,000 Microsoft students in FY24 and won the MCT Superstars Award for FY24 in ANZ. Nexacu is also a Microsoft Gold Partner.
• FifthDomaincoreTechnology or IntegrationLumify Cyber Assessor platform is built and powered by FifthDomain. The platform supports clients in evaluating individual or team cyber skills via skills-based assessments in real-world, experiential environments, with a content library of 50 challenges.
• CofensecoreTechnology or IntegrationLumify partnered with Cofense, a leading email security provider, to supply the PhishMe phishing simulation platform with custom digital awareness training. The platform simulates real-world phishing threats including BEC (Business Email Compromise) and provides instant education for users.
• Australian Computer Society (ACS)minorChannel Partner/ Reseller/ DistributorACS and Lumify Group partner to supercharge IT careers in Australia. Partnership includes multiple programs: Launch your IT Career with ACS & Lumify Learn, Accelerate your Career with ACS & Lumify Work, and Amplify your IT Skills with ACS & Nexacu.
• AWS (Amazon Web Services)coreTechnology or IntegrationLumify Group is an authorised AWS training partner delivering cloud computing courses across its campuses in Australia, New Zealand, and Philippines.
• CiscocoreTechnology or IntegrationLumify Group is an authorised Cisco training partner delivering networking and infrastructure courses across its campuses.
• EdventureCominorOthersEdventureCo supported Lumify Group in achieving BCorp Certification. EdventureCo is a companion organisation that helped facilitate the certification process.
• Citrix, Red Hat, CompTIA, EC-Council, ISC2 and 40+ additional vendorscoreTechnology or IntegrationLumify Group holds authorised training partner status with over 40 technology vendors including Citrix, Red Hat, CompTIA, EC-Council, and ISC2, enabling delivery of vendor-certified courses across cybersecurity, cloud, virtualisation, and professional IT disciplines.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Pluralsight: Global technology skills training platform offering video courses, assessments, and certification prep for IT professionals. Directly comparable to Lumify in technology skills content (cloud, cyber, software development) though delivered primarily online rather than instructor-led.
• Coursera: Online learning platform partnering with universities and technology vendors (including Google, IBM, AWS) to deliver certificates and courses. Comparable to Lumify Learn/Lumify Plus on online individual learner side, with similar vendor-certification play.
• QA (QA Limited): UK-headquartered technology training provider delivering vendor-certified courses, apprenticeships, and consulting across enterprise and individual segments. Closest international analogue to Lumify's instructor-led, multi-vendor enterprise model.
• Skillsoft: Enterprise corporate learning company delivering technology, leadership, and compliance training to large organisations globally. Comparable to Lumify's enterprise training contracts across multiple delivery modalities and its broad curriculum catalog.
• General Assembly: Bootcamp-style tech training provider offering short-duration courses in software engineering, data, and digital skills to individuals and enterprise clients. Comparable to Lumify's bootcamps (e.g., Certified Full Stack Developer) and enterprise upskilling model.
• New Horizons Computer Learning Centers: Global IT training franchise delivering vendor-authorised courses (Microsoft, Cisco, CompTIA) across in-person classrooms and online. Directly comparable to Lumify Work's instructor-led vendor-certified training model.
• Learning Tree International: IT and management training provider offering instructor-led courses across technology, leadership, and project management globally. Comparable to Lumify Work on multi-vendor, multi-modality enterprise training with public schedule and on-site delivery.

Emerging players

• Go1: Australia-headquartered corporate learning content aggregator integrating third-party course libraries into enterprise LMS systems. Adjacent comparison to Lumify Plus as an ANZ-based learning platform competing for the same corporate L&D budget.

Regional players

• TAFE NSW (and other state TAFEs): Public vocational education provider in Australia delivering accredited ICT qualifications and short courses. Comparable to Lumify Learn / AIICT on nationally accredited ICT training but competes from a government-subsidised position.
• Upskilled: Australian online Registered Training Organisation offering nationally accredited ICT and professional development qualifications. Comparable to Lumify Learn / AIICT on the accredited online RTO side within Australia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LumifyWorkAU
• Facebookfacebook.com/LumifyWorkAU
• LinkedInlinkedin.com/company/lumify-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumify Group