Moja EV
Moja EV (MojaEV Kenya Limited) is a Nairobi-based electric mobility distributor selling imported Chinese EVs (Neta, Skyworth, Radar, Pioneer, Foton) through a single showroom, with a KSh 4,000/day lease-to-own program targeting taxi drivers, matatu PSV operators, fleet buyers, and individual consumers across Kenya.
- Company typePrivate
- Founded-
- HeadquartersNairobi, Kenya
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moja EV does
MojaEV Kenya Limited (DBA Moja EV Africa) is a Nairobi-based electric mobility company that distributes imported Chinese electric vehicles and operates an end-to-end mobility stack in Kenya. The product line spans six EV SKUs covering multiple segments: the NETA V compact SUV and Neta Light minivan (Neta Auto), the Skyworth K luxury SUV (Skyworth), the Radar RD6 electric pickup (Geely's Radar brand), the Pioneer MV5 14-seat electric matatu tailored to Kenya's public service vehicle (PSV) routes, and the Foton City Bus H1 for municipal mass transit. Supporting services include electric taxi, van, and city-bus operations, vehicle financing through partnerships with leading Kenyan financial institutions, and after-sales support covering maintenance, battery management, and fleet monitoring, with AA Kenya and AVA providing roadside and service ecosystem coverage.
The business model combines direct vehicle sales from a single Ngong Road showroom in Nairobi with a daily lease-to-own program priced at KSh 4,000/day plus KSh 900-2,100 in charging costs, targeted at taxi, rideshare, and matatu operators who lack access to traditional auto financing. Pricing on outright vehicle purchases is quote-based and not publicly disclosed; ancillary home-charging hardware (KES 45,000-120,000 unit plus KES 15,000-40,000 installation) generates additional hardware revenue. Customer acquisition runs through content marketing, the MojaAI chatbot, online 'Book a Test Drive' CTAs, and inside sales via phone and email, serving five customer segments: taxi/rideshare operators, electric matatu PSV operators, commercial fleet buyers, individual EV consumers, and city bus transit systems.
Operationally the firm is small (1-10 employees, single showroom, founded as a Kenyan private limited company) with no disclosed institutional funding, revenue, cap table, or management team. The stated 2030 vision is to make electric mobility accessible to 10 million Africans and prevent 1 million tons of CO2 annually, with goals of 100% renewable operations and 80% recyclable vehicle materials. Today the company is best characterized as an early-stage EV distributor and mobility-finance pioneer rather than an EV manufacturer; its differentiation rests on first-mover retail positioning in Kenya, multi-OEM SKU breadth, and the lease-to-own financing wrapper rather than proprietary vehicle technology.
Moja EV firmographics
Firmographics- Name
- Moja EV
- Legal name
- MojaEV Kenya Limited
- Website
- https://mojaev.africa
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moja EV (MojaEV Kenya Limited) is a Nairobi-based electric mobility distributor selling imported Chinese EVs (Neta, Skyworth, Radar, Pioneer, Foton) through a single showroom, with a KSh 4,000/day lease-to-own program targeting taxi drivers, matatu PSV operators, fleet buyers, and individual consumers across Kenya.
- Ownership category
- akta.pro rank
Moja EV industry classification
Industry- Product category
- Electric Vehicles
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- EV Fleet Leasing & Subscription (EVs, Charging Bundles, Battery-as-a-Service) (TLABAHAH)
- akta.pro secondary industries
- Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE), Commercial EV Rentals (Electric Vans/Trucks) (THADANAE)
Keywords
Where Moja EV is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
Moja EV business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Electric Vehicle Sales: Direct sales of electric vehicles including SUVs (NETA V, Skyworth K), pick-up trucks (Radar RD6), matatus (Pioneer MV5), buses (City Bus H1), and minivans (Neta Light) to individual and commercial customers
- Lease-to-Own EV Program: Daily payment lease-to-own model where drivers pay KSh 4,000 per day plus charging costs (KSh 900-2,100) toward eventual vehicle ownership. Targets taxi and rideshare operators who cannot access traditional financing
- Vehicle Financing: Asset management partnerships with leading financial institutions to provide vehicle financing options for EV purchases
- After-Sales Support Services: Service, maintenance, battery management, and fleet monitoring services for EV owners and fleet operators
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Lease-to-Own EV: KSh 4,000/day + charging |
| Unit Pricing | One time/ perpetual license | Home Charging Equipment and Installation |
| Other | Multi-year contract | Vehicle purchase pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Moja EV product offering
Product offeringCore offering
Moja EV sells electric vehicles (SUVs, pickup trucks, matatus, buses, and minivans) sourced from Chinese manufacturers, targeting individual consumers, taxi operators, matatu (PSV) operators, and fleet buyers in Kenya. The company complements vehicle sales with a daily lease-to-own program (KSh 4,000/day) for drivers lacking traditional financing, vehicle financing brokered through partner financial institutions, home charging equipment sales and installation, and after-sales service including maintenance, battery management, and fleet monitoring.
Product overview
Moja EV is an electric mobility company offering a portfolio of electric vehicles and related services. The product lineup includes six electric vehicle models spanning multiple segments: NETA V and Skyworth K (SUVs), Radar RD6 (pickup truck), Pioneer MV5 (matatu/minibus), City Bus H1 (city bus), and Neta Light (minivan). Complementing the vehicle sales, Moja EV provides end-to-end electric mobility services including electric taxis with lease-to-own programs, electric vans for inter-city transport, electric city buses for mass transit, vehicle financing through financial partnerships, and after-sales support covering service, maintenance, battery management, and fleet monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- NETA V Electric SUV with up to 5400 km range and 38.6 KWH battery capacity, designed for urban commuters and taxi operators.
- Skyworth K Luxury electric SUV offering up to 5620 km range and 86 KWH battery, targeting the premium market segment.
- Radar RD6 Electric pickup truck with up to 5461 km range and 73 KWH battery, built for utility and commercial fleet use.
- Pioneer MV5 Electric 14-seater matatu (public service vehicle) with 300-400 km range and 60-86 KWH battery, designed for modern African PSV commuter routes.
- City Bus H1 Electric city bus with 30+ seating capacity, 300 km range, and 256 KWH battery for mass public transport systems.
- Neta Light Electric minivan with 4 seats, 210 km range, and 18 KWH battery, suitable for personal mobility and light commercial use.
- Lease-to-Own EV Program Daily payment lease-to-own model where drivers pay KSh 4,000 per day plus charging costs (KSh 900-2,100) toward eventual vehicle ownership, targeting taxi and rideshare operators who cannot access traditional financing.
- Vehicle Financing Asset management and financing solutions brokered through partnerships with leading financial institutions, enabling EV ownership without high upfront costs.
- After-Sales Support Comprehensive service, maintenance, battery management, and fleet monitoring services for EV owners and fleet operators.
- Home Charging Equipment and Installation Level 2 home charger unit (KES 45,000-120,000), professional installation (KES 15,000-40,000), and required electrical upgrades (KES 20,000-80,000) sold as a complete home charging solution for EV owners.
Quantifiable outcome
- 70% savings on fuel costs compared to petrol vehicles
- +5 more outcomes
Companies that use Moja EV
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Moja EV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Moja EV partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Neta AutocorePrimary vehicle supply partnership for NETA V and Neta Light electric vehicles sold through Moja EV Africa. Neta is a Chinese EV manufacturer providing compact SUVs and minivans.
- SkyworthcorePartnership for Skyworth K luxury SUV electric vehicle supply. Skyworth is a Chinese electronics and automotive company providing premium EV models.
- Radar (RD6)coreSupply partnership for Radar RD6 electric pickup truck. Radar is a brand under Geely Holding focused on electric utility vehicles.
- Pioneer (Electric Matatu)corePartnership for Pioneer MV5 electric matatu (public service vehicle) designed for African public transport routes.
- FotonsupportingFoton is a Chinese commercial vehicle manufacturer providing electric bus solutions like the City Bus H1 model.
- WulingsupportingWuling is a Chinese automotive manufacturer (SGMW joint venture) providing electric vehicle models for the African market.
- JoylongsupportingJoylong is a Chinese automotive company providing electric vans and small buses for commercial transport applications.
- AA KenyasupportingAutomotive Association of Kenya partnership providing roadside assistance and automotive support services for EV customers.
- AVAsupportingAVA (Automotive) partnership for automotive services and support ecosystem for Moja EV customers in Kenya.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Moja EV competitors and assessment
Company assessmentDirect peers
- BasiGo: Kenyan electric bus manufacturer and operator targeting PSV and mass-transit fleets in East Africa. Direct competitor in Kenya's commercial EV space with similar pay-as-you-own financing and B2B fleet focus, overlapping most directly with Moja EV's Pioneer MV5 matatu and City Bus H1 offerings.
- Spiro: Africa-focused electric motorcycle operator with battery-swap networks across Kenya, Uganda, Rwanda, Nigeria, and Benin. Direct peer in the African EV mobility space, targeting similar taxi and boda-boda drivers with a comparable asset-financing and swap-energy model.
- Roam: Kenyan electric mobility company developing electric motorcycles and EV conversion kits, headquartered in Nairobi. Direct competitor for African-tailored EVs in the same Kenyan market, with overlapping focus on local operating conditions and taxi/rideshare use cases.
Others
- M-KOPA: Kenyan pay-as-you-go asset financing platform primarily for solar home systems and smartphones, with growing two-wheeler EV financing. Comparable in pioneering daily-payment financing for underbanked Kenyan customers and could expand into EV financing directly competing with Moja EV's lease-to-own model.
Broad incumbents
- BYD: Global Chinese EV and battery manufacturer producing passenger cars, commercial vehicles, and buses across all key segments. Broad incumbent whose products (including buses and commercial vans) overlap with Moja EV's lineup, and a potential future competitor or direct supplier should BYD enter African distribution.
- NIO: Global premium Chinese EV manufacturer with battery-swap and connected-car technology. Broad incumbent with comparable EV technology stack (OTA updates, digital cockpit, smart dashboard) referenced in Moja EV's vehicle feature set.
- Tesla: Global EV leader and benchmark for connected, software-defined electric vehicles. Broad incumbent setting the technology, range, and charging benchmarks that African EV offerings (including Moja EV's portfolio) are compared against in customer and investor minds.
Regional players
- MAX (Metro Africa Xpress): Nigeria-based mobility and delivery platform transitioning its driver fleet to electric vehicles. Regional peer in the African ride-hailing and EV transition space with comparable two-wheeler focus but operating in West Africa rather than East Africa.
- Ampersand: Rwanda-based electric motorcycle company serving motorcycle taxi (moto) operators with a battery-swap business model. Regional peer with comparable vehicle type, customer segment, and financing approach, though geographically focused on Rwanda rather than Kenya.
Emerging players
- Zembo: Uganda-based electric motorcycle and battery-swap company serving boda-boda riders with a similar pay-as-you-go ownership model. Emerging peer in the East African EV motorcycle space with strong overlap in customer segment and asset-financing approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Moja EV social profiles
Digital presenceMoja EV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moja EV leadership team
Management profileNumber of profiles
Profiles1 record
Moja EV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moja EV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moja EV
What does Moja EV do?
Moja EV sells electric vehicles (SUVs, pickup trucks, matatus, buses, and minivans) sourced from Chinese manufacturers, targeting individual consumers, taxi operators, matatu (PSV) operators, and fleet buyers in Kenya. The company complements vehicle sales with a daily lease-to-own program (KSh 4,000/day) for drivers lacking traditional financing, vehicle financing brokered through partner financial institutions, home charging equipment sales and installation, and after-sales service including maintenance, battery management, and fleet monitoring.
Is Moja EV a public or private company?
Moja EV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moja EV founded?
Moja EV was founded in -1. It employs 1 to 10 people.
Where is Moja EV based?
Moja EV is headquartered in Nairobi, Kenya, in the Africa region.
How does Moja EV make money?
Four revenue lines are on record. Electric Vehicle Sales are the primary driver. The others are lease-to-Own EV Program, vehicle Financing and after-Sales Support Services.
Who are Moja EV's main competitors?
Direct peers on record are BasiGo, Spiro and Roam. M-KOPA is listed as an others. Broad incumbents are BYD, NIO and Tesla. Regional players are MAX (Metro Africa Xpress) and Ampersand. Zembo is listed as an emerging player.
Does Moja EV have an API?
No public API is recorded for Moja EV.
What industry is Moja EV in?
Moja EV's product category is Electric Vehicles. Its primary akta.pro industry code is TLABAHAH, EV Fleet Leasing & Subscription (EVs, Charging Bundles, Battery-as-a-Service), with a secondary code of TLABAHAE, Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies). Its NAICS code is 5321 and its SIC code is 7510.