What Radar does

Radar (legal entity Radar Labs, Inc., headquartered in Brooklyn, NY) is a location data infrastructure platform that provides SDKs, APIs, and proprietary location-tracking technology to enterprise product and growth teams. The platform fuses data across GPS, Wi-Fi, IP, and on-device sensors to deliver real-time location signals, and is organized around two core platform products — Geofencing and Maps — and three bundled solutions: Protect (fraud detection and geo-compliance), Optimize (arrival detection, live tracking, and job management for deliveries and field operations), and Engage (location-based marketing and customer engagement). Radar serves customers across financial services, retail, restaurants, gaming, travel/hospitality, and logistics, with named enterprise logos including Dick's Sporting Goods, RBC, Six Flags, Bet365, PGA Tour, Sleeper, Raising Cane's, and Ibotta.

The business operates an API-first, developer-friendly go-to-market combined with enterprise sales: developers discover and integrate the platform via a self-serve developer portal and documentation, while larger accounts are pursued through a 'Get a demo' direct sales motion. The platform processes approximately 1 billion API calls per day, is installed on hundreds of millions of devices, and is SOC 2 Type II and GDPR compliant. Radar generates revenue through recurring subscription and usage-based pricing for its location platform services, sold across multiple vertical industries. The company has raised roughly $255 million in venture funding across multiple rounds (including a $55M Series C led by Insight Partners in February 2022 and a $170M Series B in May 2026 that achieved a $1B+ unicorn valuation), with investors including Accel, Insight Partners, Two Sigma Ventures, Heavybit, Bedrock, PrimeSet, and Expa.

Name

Radar

Legal name

Radar Labs, Inc.

Website

https://radar.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Radar (Radar Labs, Inc.) is a Brooklyn-based location infrastructure platform that provides SDKs and APIs for geofencing, maps, fraud detection, operations tracking, and location-based marketing to enterprise product teams across financial services, retail, gaming, logistics, and hospitality.

Ownership category

akta.pro rank

Product category

Location Infrastructure Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industry

Customer Visibility Portals & Shipment Collaboration (TLAEADAK)

Keywords

• Location infrastructure platform
• Geofencing services
• Location tracking APIs
• Developer SDK platform
• Location intelligence software

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Location Platform Services: API and SDK-based location services sold to enterprise teams. Revenue derived from platform usage at enterprise scale with SOC 2 and GDPR compliant infrastructure. The company claims cost-effectiveness compared to legacy solutions through proprietary infrastructure and economies of scale.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Radar provides an all-in-one location infrastructure platform that combines SDKs, APIs, and proprietary real-time location tracking technology (GPS, Wi-Fi, IP, sensor fusion) to power geofencing, maps, fraud detection, arrival detection, and location-based customer engagement for enterprise teams. The platform processes 1 billion API calls per day, is installed on hundreds of millions of devices, and is sold primarily through subscription-based, developer-led self-serve plus enterprise sales motions across financial services, retail, restaurants, gaming, logistics, and travel/hospitality.

Product overview

Radar is an all-in-one location platform built as a platform-plus-modules architecture. The core platform provides location infrastructure and intelligence, supporting three integrated solutions: Protect (fraud detection and geo-compliance), Optimize (arrival detection, live tracking, and job management), and Engage (location-based marketing). The platform is powered by two core products: Geofencing (hyper-accurate location tracking and geofencing) and Maps (base maps, geocoding, autocomplete, and routing APIs). Together these enable enterprise teams to fight fraud, optimize operations, and engage customers at scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Geofencing Hyper-accurate location tracking and geofencing product built for enterprise teams, enabling precise zone-based triggers, monitoring, and downstream use cases across fraud, operations, and engagement.
• Maps Customizable maps, geocoding, search, and routing APIs offered as a core platform product at cost-effective pricing compared to legacy mapping providers.
• Protect Solution for stopping fraud, verifying user location, and maintaining geo-compliance across all operating regions; targeted at financial services and other regulated industries.
• Optimize Solution that delivers arrival detection, live tracking, and job management for pickups, deliveries, and field operations, providing real-time visibility for logistics, restaurants, and field service teams.
• Engage Location-based marketing and customer engagement solution that enables teams to reach the right user at the right moment based on real-world location context.

Quantifiable outcome

• 1 billion API calls per day
• +1 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mapbox: Developer-focused location platform offering maps, geocoding, search, routing, and SDKs. Direct competitor to Radar's Maps and Geofencing products, serving many of the same enterprise and developer customers.
• Foursquare: Location intelligence platform with geofencing, POI data, and audience products. Comparable to Radar across location-based marketing (Engage) and analytics-driven enterprise use cases.
• CARTO: Spatial analytics and location intelligence platform providing mapping, geocoding, and routing APIs to enterprises. Closely comparable in API-first delivery and developer audience to Radar.
• Yext: Location data management platform for business listings and local search. Comparable to Radar in serving multi-location enterprises with location-aware tooling and APIs.

Broad incumbents

• Google Maps Platform: Google's enterprise location APIs (Maps, Routes, Places) bundled into Google Cloud. A broad incumbent competing on scale and pricing across the same maps/geocoding/routing surface as Radar.
• HERE Technologies: Enterprise location platform with maps, location services, and SDKs serving automotive, logistics, and consumer use cases. Overlaps with Radar across geofencing, fleet, and on-demand location services.
• TomTom: Established mapping and location technology vendor with maps APIs, traffic, and navigation services. Comparable to Radar as a legacy location infrastructure provider competing on price and accuracy.

Emerging players

• Placer.ai: Location analytics platform focused on foot-traffic and competitive intelligence for retail and real estate. Overlaps with Radar's retail and Optimize use cases via panel-based location data.
• PlaceIQ: Location data and audience platform for marketing and advertising. Overlaps with Radar's Engage solution via SDK-driven location signals for audience targeting.
• GeoComply: Specialized geolocation and identity verification vendor for online gambling and financial services. A niche competitor to Radar's Protect solution in the geo-compliance vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/radarlabs
• Facebookfacebook.com/radarlabs
• LinkedInlinkedin.com/company/radar-labs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radar