Habibi's Mediterranean Foods
Habibi's Mediterranean Foods is a family-owned Canadian manufacturer founded in 2008 that produces hummus, toum garlic sauces, and Mediterranean dips for retail and direct-to-consumer channels across Western Canada.
- Company typePrivate
- Founded2008
- HeadquartersSurrey, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Habibi's Mediterranean Foods does
Habibi's Mediterranean Foods is a privately held, family-owned Canadian food manufacturer founded in 2008 and headquartered in Surrey, British Columbia. The company produces and distributes a portfolio of Mediterranean dips and spreads centered on hummus (multiple oil-free and fusion-flavored varieties), Lebanese toum garlic sauces (Original, Ranch Herb, Shawarma, Garam Masala), Baba Ganoush, and Tzatziki, with on-site tahini production at its facility serving as a notable element of its production technology. Products are positioned around clean-label attributes including oil-free formulations, non-GMO ingredients, no preservatives, vegan options, and freezability (excluding Tzatziki and Baba Ghanouj).
Habibi's Mediterranean Foods firmographics
Firmographics- Name
- Habibi's Mediterranean Foods
- Legal name
- Habibis Mediterranean Foods Ltd
- Website
- https://habibis.ca
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Habibi's Mediterranean Foods is a family-owned Canadian manufacturer founded in 2008 that produces hummus, toum garlic sauces, and Mediterranean dips for retail and direct-to-consumer channels across Western Canada.
- Ownership category
- akta.pro rank
Habibi's Mediterranean Foods industry classification
Industry- Product category
- Mediterranean Dips and Spreads
- NAICS
- Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)
- akta.pro secondary industry
- Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)
Keywords
Where Habibi's Mediterranean Foods is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Habibi's Mediterranean Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct Product Sales (DTC): Direct-to-consumer sales through their e-commerce website habibis.ca. Customers purchase hummus, toum, and other Mediterranean dips online with Canada-wide shipping. One-time purchase model for individual products.
- Wholesale/Retail Distribution: Products sold through 100+ independent grocery stores, natural food retailers, and chain stores across Western Canada and Manitoba. Revenue generated through wholesale orders to retailers who then sell to end consumers.
- Gift Cards: Digital gift cards available in denominations of $10, $25, $50, and $75 CAD, allowing customers to purchase Habibi's products as gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beirut Style Hummus - Traditional za'atar-infused hummus |
| Unit Pricing | Pay-as-you-go | Baba Ganoush Smoked Eggplant Dip |
| Unit Pricing | Pay-as-you-go | Lebanese Style Tzatziki |
| Unit Pricing | Pay-as-you-go | Garam Masala Toum Garlic Sauce |
| Unit Pricing | Pay-as-you-go | Fire Roasted Red Pepper Hummus 450g |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Habibi's Mediterranean Foods product offering
Product offeringCore offering
Habibi's Mediterranean Foods manufactures and distributes a line of Mediterranean and Middle Eastern inspired dips and spreads, including multiple hummus varieties, toum (garlic) sauces, baba ghanouj, and tzatziki. Products are produced at the company's Surrey, BC facility using traditional Lebanese family recipes, with tahini made on-site and an emphasis on oil-free, non-GMO, vegan, and freezable formulations.
Product overview
Habibi's Mediterranean Foods is a family-owned company based in Vancouver BC, operating since 2008, specializing in Mediterranean and Middle Eastern vegetarian comfort foods. Their product portfolio centers on hummus (available in multiple varieties including traditional, oil-free, and innovative fusion flavors like Kimchi'D, Street Style Taco, and Samosa Spiced), Toum garlic sauces (Original, Ranch Herb, Shawarma, and Garam Masala flavors), Baba Ganoush, and Tzatziki. They emphasize oil-free hummus options, locally made products, tahini made on-site, fresh garlic, non-GMO ingredients, and vegan options. Products are available in various sizes (200g-450g for hummus, 250g for Toum) and can be frozen (except Tzatziki and Baba Ghanouj). The company sells through their Shopify-powered e-commerce platform with local delivery in BC over $30 and ships to Alberta, British Columbia, Ontario, Manitoba, and Saskatchewan.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5.0/5.0 customer rating on individual products
- +2 more outcomes
Companies that use Habibi's Mediterranean Foods
Customer profileNamed customers5 records
Segments3 records
Habibi's Mediterranean Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Habibi's Mediterranean Foods partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Habibi's Mediterranean Foods competitors and assessment
Company assessmentDirect peers
- Lantana Foods: Specialty hummus and bean-based dips brand sold in natural and mainstream grocery. Comparable size and category overlap with Habibi's product portfolio.
- Wild Garden: Authentic Middle Eastern/Mediterranean dips and grains brand emphasizing traditional recipes. Directly comparable in flavor authenticity and store-channel mix.
- Ithaca Hummus: Premium small-batch-style hummus brand with multiple clean-label flavors. Targets the same natural-grocery, premium-priced consumer as Habibi's.
- Hope Foods: Premium refrigerated hummus brand with multiple flavor SKUs and natural-foods positioning. Direct competitor in the same shelf set and consumer demographic.
- Tribe Mediterranean Foods: US-based hummus and dip brand with similar premium positioning, clean-label, and ethnic-authenticity narrative. Directly competes for the same health-conscious consumer segment.
- Hannah International Foods: Mediterranean and Middle Eastern dips/sauces manufacturer serving North American retail and foodservice. Comparable product range including hummus, tzatziki, and baba ghanoush.
- Cedar's Mediterranean Foods: Premium hummus and Mediterranean dip maker sold widely in natural and conventional grocery. Overlaps with Habibi's on hummus, tzatziki, baba ghanoush, and tapenade categories.
Regional players
- President Brand (Strub's): Canadian hummus and Mediterranean dips brand distributed mainly in Ontario and Eastern Canada. Competes with Habibi's in the broader Canadian hummus category but in a different regional footprint.
Broad incumbents
- Sabra Dipping Company: Largest hummus brand in North America, owned by PepsiCo/Strauss. Competes directly with Habibi's across grocery shelves in Canada and the US, but with vastly larger scale and broader product range.
Emerging players
- Eat Well Embrace Life (EWEL): Canadian dips and spreads CPG brand competing in the same health-conscious, artisanal grocery aisles as Habibi's with a focus on clean-label ingredients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Habibi's Mediterranean Foods social profiles
Digital presenceHabibi's Mediterranean Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Habibi's Mediterranean Foods leadership team
Management profileNumber of profiles
Habibi's Mediterranean Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Habibi's Mediterranean Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Habibi's Mediterranean Foods
What does Habibi's Mediterranean Foods do?
Habibi's Mediterranean Foods manufactures and distributes a line of Mediterranean and Middle Eastern inspired dips and spreads, including multiple hummus varieties, toum (garlic) sauces, baba ghanouj, and tzatziki. Products are produced at the company's Surrey, BC facility using traditional Lebanese family recipes, with tahini made on-site and an emphasis on oil-free, non-GMO, vegan, and freezable formulations.
Is Habibi's Mediterranean Foods a public or private company?
Habibi's Mediterranean Foods is a private company. It is currently operating.
When was Habibi's Mediterranean Foods founded?
Habibi's Mediterranean Foods was founded in 2008. It employs 11 to 50 people.
Where is Habibi's Mediterranean Foods based?
Habibi's Mediterranean Foods is headquartered in Surrey, Canada, in the North America region.
How does Habibi's Mediterranean Foods make money?
Three revenue lines are on record. Direct Product Sales (DTC) is the primary driver. The others are wholesale/Retail Distribution and gift Cards.
Who are Habibi's Mediterranean Foods's main competitors?
Direct peers on record are Lantana Foods, Wild Garden, Ithaca Hummus, Hope Foods, Tribe Mediterranean Foods, Hannah International Foods and Cedar's Mediterranean Foods. President Brand (Strub's) is listed as a regional player. Sabra Dipping Company is listed as a broad incumbent. Eat Well Embrace Life (EWEL) is listed as an emerging player.
Does Habibi's Mediterranean Foods have an API?
No public API is recorded for Habibi's Mediterranean Foods.
What industry is Habibi's Mediterranean Foods in?
Habibi's Mediterranean Foods's product category is Mediterranean Dips and Spreads. Its primary akta.pro industry code is CRADACAG, Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole), with a secondary code of AFAKADAM, Dips, Salsas, Relishes & Chutneys Manufacturing. Its NAICS code is 311 and its SIC code is 2090.