Proto Energy
Proto Energy is a privately held Kenyan LPG company that manufactures, refills and distributes Progas and Seagas cylinders (6KG, 13KG, 50KG) and runs Otogas automotive LPG refueling, serving households, HORECA, industrial, institutional and vehicle customers nationwide via a 20+ distributor network.
- Company typePrivate
- Founded2015
- HeadquartersNairobi, Kenya
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Proto Energy does
Proto Energy Limited is a privately held Kenyan LPG company founded in 2015 and headquartered in Nairobi that operates across the full LPG value chain: cylinder manufacturing, refilling, bulk supply, home delivery, and automotive autogas. The company manufactures LPG cylinders at its Kabati plant under international safety guidelines and is licensed by the Kenya Bureau of Standards and EPRA; cylinders are produced under the Progas and Seagas brands in 6KG, 13KG and 50KG sizes and tracked via proprietary QR-coded safety labeling.
The firm serves five segments: households (via 6KG and 13KG cylinders and refills), HORECA (hotels, restaurants, cafes and caterers), industrial and processing customers, institutions (schools, hospitals, government, religious organizations), and the automotive segment through its Otogas sub-brand, which includes vehicle conversion services and at least seven company-owned refueling stations across Nairobi. Distribution to households runs through a 20+ distributor/dealership franchise network delivering within 24 working hours, supplemented by a Gobeba online ordering partnership and a web-based distributor locator.
Revenue is generated through outright cylinder sales, refills, transactional bulk LPG supply contracts with installation and scheduled delivery, automotive autogas sales at refueling stations, and B2B/government contracted bulk installations. The executive team is led by CEO Joel Kamau and includes a CFO, CCO, MD-Otogas, Chief People Officer, Chief Legal Officer, and heads of Bulk Sales, Safety and Sustainability, Internal Audit, and Marketing.
Proto Energy firmographics
Firmographics- Name
- Proto Energy
- Legal name
- Proto Energy Limited
- Website
- https://protoenergy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Proto Energy is a privately held Kenyan LPG company that manufactures, refills and distributes Progas and Seagas cylinders (6KG, 13KG, 50KG) and runs Otogas automotive LPG refueling, serving households, HORECA, industrial, institutional and vehicle customers nationwide via a 20+ distributor network.
- Ownership category
- akta.pro rank
Proto Energy industry classification
Industry- Product category
- LPG Energy Supply
- NAICS
- Petroleum and Coal Products Manufacturing (324)
- SIC
- Oil & Gas Field Machinery & Equipment (3533)
- akta.pro primary industry
- NGL/LPG Distribution / Local Delivery Pipelines (Terminal-to-Market) (TLAGAEAJ)
- akta.pro secondary industries
- NGL/LPG Storage & Fractionation Terminals (TLAGAKAE), LPG / Propane-Butane Products Pipeline Transportation (TLAGABAH)
Keywords
Where Proto Energy is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
Proto Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- LPG Cylinder Sales: Sale of LPG cylinders in various sizes (6KG, 13KG, 50KG) to households and businesses. Includes outright purchase and refill options through distributor network.
- Bulk LPG Supply: Bulk LPG supply for commercial and industrial clients including hotels, restaurants, institutions, and industrial operations. Includes installation and delivery services.
- Cylinder Manufacturing: Manufacturing and refilling of LPG cylinders for domestic and industrial sectors. Revenue from manufacturing services and cylinder refilling operations.
- Otogas (Automotive LPG): LPG refueling services for converted vehicles through company-owned refueling stations. Revenue from sale of LPG autogas to automotive customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 6KG Cylinder - Small household/solo cooking |
| Unit Pricing | Pay-as-you-go | 13KG Cylinder - Medium/large household use |
| Unit Pricing | Pay-as-you-go | 50KG Cylinder - Commercial/hospitality use |
| Transaction based/ take rate | Pay-as-you-go | Bulk LPG Supply - Commercial and industrial clients |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Proto Energy product offering
Product offeringCore offering
Proto Energy manufactures, distributes, and refills LPG cylinders in 6KG, 13KG, and 50KG sizes for domestic and commercial customers across Kenya under the Progas and Seagas brands. The company also supplies bulk LPG to HORECA, industrial, and institutional clients with installation and scheduled delivery, runs Otogas automotive LPG refueling stations for converted vehicles, and manufactures LPG cylinders locally in compliance with Kenya Bureau of Standards requirements.
Product overview
Proto Energy is Kenya's leading LPG company offering a comprehensive portfolio of energy solutions. The product portfolio centers on LPG cylinders in three sizes (6KG for home/solo use, 13KG for regular household cooking, and 50KG for commercial/industrial use) sold under Progas and Seagas sub-brands. Services span the entire value chain: Home Delivery for domestic cylinder refills and outright purchases, Bulk LPG Supply with installation and delivery for HORECA and industrial clients, Otogas automotive LPG for converted vehicles, and Cylinder Manufacturing for domestic and industrial cylinders. The integrated offering combines physical LPG products with distribution logistics, installation services, and refueling station networks.
Differentiator
Problem solved
Functional benefit
Brands
- Progas: LPG cylinder brand for domestic use, available in 6KG, 13KG, and 50KG sizes.
- Seagas
- Otogas
Products and services
- 6KG LPG Cylinder Compact and portable LPG cylinder aimed at quick meals, solo cooking, apartments, and smaller households, with easy connection to standard burners and an efficient, smokeless, consistent flame.
- 13KG LPG Cylinder Domestic LPG cylinder sized for everyday home cooking in medium to large households with regular to heavy cooking needs, offering longer usage time between refills and cost-effectiveness over time.
- 50KG LPG Cylinder High-capacity commercial LPG cylinder designed for hotels, restaurants, institutions, and industrial operations requiring bulk LPG, usable individually or manifolded for extended use.
- Home Delivery LPG Service LPG cylinder delivery service for domestic customers, offering outright purchase and refill orders via a network of 20+ distributors across Kenya with delivery in less than 24 working hours.
- Bulk LPG Supply Commercial LPG supply for HORECA, institutions, and industrial customers, including bulk storage tanks, installation, and scheduled delivery services.
- Otogas Automotive LPG LPG autogas solution for converted vehicles, offering conversion services, refueling stations, and maintenance for dual-fuel cars, with LPG positioned as up to 50% cheaper per litre than petrol or diesel.
- Cylinder Manufacturing In-house LPG cylinder manufacturing and refilling services for domestic and industrial demand, manufactured to strict international safety guidelines and compliant with the Kenya Bureau of Standards.
- Bulk LPG Installation Custom-engineered bulk LPG installation services for commercial kitchens, designed to meet unique energy requirements with seamless integration and long-term cost savings.
- Bulk LPG Delivery Premium bulk LPG delivery service for commercial use, ensuring consistent supply for hotels, restaurants, and industrial operations with flexible scheduling and adherence to safety standards.
Quantifiable outcome
- LPG is up to 50% cheaper per litre compared to petrol or diesel, with vehicle owners reporting savings of up to 40%
- +2 more outcomes
Companies that use Proto Energy
Customer profileSegments5 records
Ideal customer profiles5 records
Proto Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Proto Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GobebaminorOnline ordering platform partnership allowing customers to order Proto Energy (Progas and Seagas) LPG cylinders through Gobeba's e-commerce platform for home delivery.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Proto Energy competitors and assessment
Company assessmentDirect peers
- Hass Petroleum (Kenya): East African downstream oil marketer with LPG distribution operations in Kenya, Uganda, and Rwanda. Overlaps with Proto Energy on household cylinders, bulk LPG, and regional LPG logistics.
- Galana Oil Kenya: Kenyan downstream oil company distributing LPG cylinders and petroleum products. Direct competitor to Proto Energy in household and small commercial LPG segments.
- Equator Bottlers (Kenya LPG): East African LPG bottling and distribution player with cylinder refilling operations. Comparable to Proto Energy on the cylinder refilling and distribution side of the value chain.
- National Oil Corporation of Kenya: Kenyan state-affiliated downstream oil and gas company distributing LPG cylinders and bulk LPG. Competes with Proto Energy in domestic and commercial LPG segments across Kenya.
- Oilibya Kenya (Puma Energy): Multinational downstream fuel marketer with LPG operations in Kenya. Competes directly with Proto Energy on cylinder distribution and bulk supply to HORECA and industrial customers.
- Vivo Energy Kenya (Shell licensee): Shell-licensed downstream operator in Kenya offering LPG alongside petrol, diesel, and lubricants. Competes with Proto Energy on household cylinders, bulk supply, and forecourt LPG.
- TotalEnergies Marketing Kenya: Subsidiary of TotalEnergies distributing LPG cylinders, bulk LPG, and automotive fuels in Kenya. Directly competes with Proto Energy across household, HORECA, and autogas segments with global procurement and brand strength.
Emerging players
- M-Gas (Kenya): Kenyan pay-as-you-go LPG provider targeting low-income households with smart metering. Addresses the same household LPG segment as Proto Energy via a different (financing-led) distribution model.
Others
- African Clean Energy (ACE): Clean cooking appliance and LPG solution provider in East Africa. Adjacent competitor in the Kenyan clean-cooking ecosystem that intersects with Proto Energy's household LPG customer base.
Regional players
- Gas Yetu: East African LPG brand focused on Tanzania and Kenya markets with cylinder distribution and bulk supply. Comparable to Proto Energy's cylinder/bulk LPG model with adjacent geographic footprint.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Proto Energy social profiles
Digital presenceProto Energy compliance and trust
Trust signalCompliance2 records
Proto Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proto Energy leadership team
Management profileNumber of profiles
Profiles11 records
Proto Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proto Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proto Energy
What does Proto Energy do?
Proto Energy manufactures, distributes, and refills LPG cylinders in 6KG, 13KG, and 50KG sizes for domestic and commercial customers across Kenya under the Progas and Seagas brands. The company also supplies bulk LPG to HORECA, industrial, and institutional clients with installation and scheduled delivery, runs Otogas automotive LPG refueling stations for converted vehicles, and manufactures LPG cylinders locally in compliance with Kenya Bureau of Standards requirements.
Is Proto Energy a public or private company?
Proto Energy is a private company. It is classified as unknown and is currently operating.
When was Proto Energy founded?
Proto Energy was founded in 2015. It employs 501 to 1,000 people.
Where is Proto Energy based?
Proto Energy is headquartered in Nairobi, Kenya, in the Africa region.
How does Proto Energy make money?
Four revenue lines are on record. LPG Cylinder Sales are the primary driver. The others are bulk LPG Supply, cylinder Manufacturing and otogas (Automotive LPG).
Who are Proto Energy's main competitors?
Direct peers on record are Hass Petroleum (Kenya), Galana Oil Kenya, Equator Bottlers (Kenya LPG), National Oil Corporation of Kenya, Oilibya Kenya (Puma Energy), Vivo Energy Kenya (Shell licensee) and TotalEnergies Marketing Kenya. M-Gas (Kenya) is listed as an emerging player. African Clean Energy (ACE) is listed as an others. Gas Yetu is listed as a regional player.
Does Proto Energy have an API?
No public API is recorded for Proto Energy.
What industry is Proto Energy in?
Proto Energy's product category is LPG Energy Supply. Its primary akta.pro industry code is TLAGAEAJ, NGL/LPG Distribution / Local Delivery Pipelines (Terminal-to-Market), with a secondary code of TLAGAKAE, NGL/LPG Storage & Fractionation Terminals. Its NAICS code is 324 and its SIC code is 3533.