Indiana Motor Truck Association

What Indiana Motor Truck Association does

Indiana Motor Truck Association (IMTA) is a 501(c)(6) non-profit trade association headquartered at One N. Capitol, Suite 460, Indianapolis, Indiana, founded on December 13, 1931 (originally as the Indiana Motor Traffic Association). The organization represents the Indiana trucking industry through three core functions: legislative advocacy at the state and federal levels, safety and education programs, and member networking. IMTA serves carrier members (for-hire trucking companies, private carriers, and owner-operators) and allied industry members (insurance, finance, legal, technology/ELD, fuel, training, and other B2B service providers), plus downstream audiences such as CDL training candidates and the general public via distracted-driving education.

The association's product surface is organized around membership, events, and recognition programs. Carrier membership starts at $500 annually and allied membership at $750, generating recurring subscription revenue; this is supplemented by a five-tier ELITE Recognition Allied Sponsorship ladder ($2,500-$20,000), Sustaining Carrier Partnerships ($2,000), convention sponsorships (seven tiers from $500 Contributor to $10,500 Platinum), and newsletter/website advertising (e.g., Truck Talk Weekly reaches 1,300+ trucking professionals). Key programs include the Safety + Maintenance Council (SMC) awards (Driver of the Month, Fleet Safety Awards, Master Truck Driver Certification), the annual Truck Driving Championships, the Future Leaders of Indiana (FLI) Council, the Put the Phone Down distracted driving campaign (25,000+ Hoosiers reached), and the CDL+ certificate program with Ivy Tech Community College and Conexus Indiana. Communication channels include the weekly Truck Talk Weekly newsletter and the Crossroads Quarterly magazine, supported by a member portal at web.intrucking.org.

IMTA is governed by a volunteer Board of Directors drawn from member companies and led by President & CEO Gary Langston (since 2011) and Vice President Jennifer Baker. The association is member-funded, with no external investors, parent company, or subsidiaries, and maintains working relationships with FMCSA, INDOT, ATA, and other regulatory bodies. Notable customer-side enterprises participating in member events and championships include FedEx Freight, UPS, Walmart Transportation, XPO, Old Dominion Freight Line, Carter Logisteed Express, Paschall Truck Lines, Stoops Freightliner Western Star, and Grammer Logistics.

Name

Indiana Motor Truck Association

Legal name

Indiana Motor Truck Association

Website

https://intrucking.org

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1–10 employees

Short description

Indiana Motor Truck Association is a non-profit trade association founded in 1931 that advocates for, educates, and provides networking to Indiana trucking carriers and allied industry service providers through membership, events, and safety programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from Carrier and Allied members provide the primary recurring revenue stream. Carrier membership starts at $500 annually; Allied membership is $750 annually.
2. Sponsorship Programs: Sustaining Carrier Partners ($2,000/year) and Elite Recognition Allied Sponsors (Tier 1: $20,000, Tier 2: $12,500, Tier 3: $7,500, Tier 4: $4,500, Tier 5: $2,500) generate significant event and marketing revenue.
3. Advertising & Newsletter Sponsorship: Truck Talk Weekly newsletter reaches over 1,300 trucking professionals with advertising options including quarter-page ads ($375/month), business card ads ($150/month), and website rotating banners.
4. Event Revenue: 93rd Annual Convention generates revenue through attendee registration and event-specific sponsorships at Platinum ($10,500), Diamond ($7,000), Gold ($5,500), Silver ($3,000), Bronze ($1,000), and Contributor ($500) levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Indiana Motor Truck Association is a nonprofit trade association that delivers advocacy, safety education, and networking services to Indiana's trucking industry. Its core offerings are Carrier Membership and Allied Membership programs ($500 and $750 annually respectively) that provide legislative advocacy at state and federal levels, member-only discounts through endorsed partners (such as PrePass and Infiniti-I Workforce), safety training and recognition programs, professional development through councils (SMC, FLI), industry publications (Truck Talk Weekly newsletter, Crossroads Quarterly magazine), political action through TIPAC, and access to events including the annual Convention and Truck Driving Championships.

Product overview

Indiana Motor Truck Association operates as a trade association offering a portfolio of membership, events, and professional development programs rather than a unified software product. The core offerings include Carrier and Allied Memberships providing access to endorsed partner discounts, safety resources, and advocacy. Key programs include the Safety + Maintenance Council with multiple awards (Driver of the Month, Safety Professional of the Year, Maintenance Professional of the Year, Fleet Safety Awards, Dispatch Professional of the Year, Technician of the Quarter, Master Truck Driver Certification), annual Truck Driving Championships, FLI leadership development, Put the Phone Down distracted driving campaign, and CDL training partnerships. Communication products include Truck Talk Weekly newsletter and Crossroads Quarterly magazine. Sponsorship programs include ELITE Recognition for Allied Members and Sustaining Carrier Partnership. The association also operates TIPAC for political advocacy and hosts an annual convention.

Differentiator

Problem solved

Functional benefit

Brands

• TIPAC: Trucking Industry Political Action Committee - a non-partisan political action committee structured for IMTA members to donate funds supporting pro-trucking candidates.
• Safety and Maintenance Council (SMC)
• Future Leaders of Indiana (FLI) Council

Products and services

• IMTA Carrier Membership Annual membership program for trucking companies (for-hire carriers, private carriers, owner-operators) starting at $500/year. Provides cost savings through endorsed partner discounts, safety resources, networking events, advocacy representation, regular publications, free consultations, and educational webinars.
• IMTA Allied Membership Annual membership program for industry service providers (insurance, finance, legal, training, technology, fuel, equipment dealers) priced at $750/year. Includes Truck Talk Weekly Newsletter, Crossroads Quarterly Magazine, Membership Directory listing, advertising opportunities, educational events, networking, and eligibility for event sponsorships.
• Truck Talk Weekly Newsletter Weekly electronic newsletter reaching 1,300+ trucking industry representatives with industry news, regulatory updates, member spotlights, and association announcements. Accepts paid advertising placements from members and non-members.
• Crossroads Quarterly Magazine Quarterly in-depth publication featuring articles, industry trends, and member features; included with Allied and ELITE sponsorship tiers with featured article placements for higher tiers.
• ELITE Recognition Allied Sponsorship Tiered annual sponsorship program for Allied Members priced $2,500-$20,000/year across five tiers. Provides enhanced directory listings, website banners (1-12 months), event recognition at Boxing Night, Safety Conference, SMC Awards, Championships, and FLI Conference, webinar sponsorships, articles in Crossroads Quarterly, and social media spotlight.
• Sustaining Carrier Partnership Annual carrier sponsorship at $2,000/year providing recognition in all IMTA publications, newsletters, website, social media, enhanced directory listing, event sponsorship benefits, and logoed recognition on Sustaining Carrier Banner.
• Safety + Maintenance Council (SMC) Awards Program Annual recognition program providing Driver of the Month, Safety Professional of the Year, Maintenance Professional of the Year, Fleet Safety Awards, Dispatch Professional of the Year, Technician of the Quarter, and Master Truck Driver Certification recognitions at the SMC Awards Banquet.
• Fleet Safety Awards Safety recognition program for trucking fleets based on accident frequency ratios (reportable accidents per million miles driven in Indiana); evaluates member fleet safety performance and awards top performers at the SMC Awards Banquet.
• Put the Phone Down Campaign Distracted driving education and awareness campaign that has reached over 25,000 Hoosiers statewide through school visits, summer camp demonstrations, and specialty license plate sales.
• Truck Driving Championships Annual state-level competition recognizing professional truck drivers through written tests, driving skills, pre-trip inspections, and awarding categories including Grand Champion, Rookie of the Year, Himmel High Point Award, Pre-Trip Inspection Award, Written Test Award, Sportsman of the Year, and Team Trophies (Small and Large).
• IMTA 93rd Annual Convention Annual three-day convention featuring business sessions, networking, optional golf outing, and Bourbon & Bats activity, held for the 93rd time on September 29 - October 1 in Louisville, KY; generates revenue through tiered sponsorships and attendee registration.
• TIPAC (Trucking Industry Political Action Committee) Non-partisan political action committee enabling IMTA members to support pro-trucking candidates at federal, state, and local levels through tiered monetary contributions (1-Star $250 through 5-Star $2,500).
• Future Leaders of Indiana (FLI) Council Leadership development council and program preparing trucking industry employees for success through mentorship, networking, and professional growth opportunities; sponsored through FLI Conference sponsorships at $500.
• CDL Training Program Partnerships Workforce development initiative that connects aspiring drivers with member CDL schools (160 Driving Academy, KLLM Driver Academy, MRP CDL, CTS Driving, C1 Training, Vincennes University) and the Ivy Tech CDL+ certificate program (17-credit-hours, 160 hours DOT training, behind-the-wheel practice, 8-week internship) launched with Conexus Indiana.
• Endorsed Partner Discount Programs Exclusive member discount programs with industry service providers including PrePass Safety Alliance (1 month FREE for new IMTA members), Infiniti-I Workforce System (10% off driver training programs with 800+ training videos), and ATA Business Solutions marketplace for safety, CSA, training, economic reports, and freight forecasting products.

Quantifiable outcome

• Eliminated 7% sales tax on diesel fuel for private carriers
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• PrePass Safety AlliancecoreGTM or Marketing PartnerPrePass is North America's leading weigh station bypass platform. IMTA members receive 1 month FREE with IMTA membership (promo code INMTA). PrePass allows qualified carriers to bypass inspection facilities at highway speeds, saving time and fuel.
• Infiniti-I Workforce System by Vertical Alliance Group, Inc.coreGTM or Marketing PartnerOnline driver training platform with over 800 training videos covering safety, CSA, harassment, fuel efficiency, HR compliance, and business training. IMTA members receive 10% off driver training programs.
• ATA Business SolutionscoreGTM or Marketing PartnerMarketplace for trucking products and business solutions including safety awards, CSA products, cargo securement, training resources, economic reports, driver compensation data, and freight forecasting.
• Ivy Tech Community CollegecoreStrategic or Co-development PartnerPartnered with Conexus Indiana and IMTA to launch CDL+ program - the nation's first federally funded commercial truck driver training program. The 17-credit-hour certificate includes 160 hours DOT training, operating observation, behind-the-wheel practice, and an 8-week internship.
• Conexus IndianacoreStrategic or Co-development PartnerProposed and developed the CDL+ certification program with Ivy Tech to make Indiana roads safer, ensure high-quality CDL training, and increase driver employability.
• Venture LogisticscoreStrategic or Co-development PartnerCollaborated with IMTA and Ivy Tech on the CDL+ program internship component, training drivers in partnership with employers.
• 160 Driving AcademyminorGTM or Marketing PartnerIMTA Member CDL school offering commercial driver training programs.
• KLLM Driver AcademyminorGTM or Marketing PartnerIMTA Member CDL school offering commercial driver training programs.
• MRP CDLminorGTM or Marketing PartnerIMTA Member CDL school offering commercial driver training programs.
• CTS DrivingminorGTM or Marketing PartnerIMTA Member CDL school offering commercial driver training programs.
• C1 TrainingminorGTM or Marketing PartnerIMTA Member CDL school offering commercial driver training programs.
• Vincennes UniversityminorGTM or Marketing PartnerIMTA Member CDL school offering workforce development and logistics programs.
• Federal Motor Carrier Safety Administration (FMCSA)coreStrategic or Co-development PartnerIMTA has established relationships with FMCSA for regulatory guidance and advocacy representation on federal trucking regulations.
• Indiana Department of Transportation (INDOT)coreStrategic or Co-development PartnerIMTA maintains working relationships with INDOT for state-level transportation policy and infrastructure matters affecting Indiana trucking.
• American Trucking Associations (ATA)coreStrategic or Co-development PartnerIMTA works with ATA at the national level, having helped establish ATA in 1933 and continuing to participate in ATA safety programs and initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Truckload Carriers Association (TCA): National association dedicated to truckload carriers, with carrier/allied membership, safety awards, and convention programming that overlap with IMTA's offerings but operate at national scope.
• American Trucking Associations: National umbrella federation of which IMTA is a state affiliate. ATA provides federal advocacy, industry data, and national programming; it is the broader incumbent that IMTA complements at the state level and helped establish in 1933.
• National Motor Freight Traffic Association (NMFTA): National association focused on LTL freight classification, digital standards, and cybersecurity for trucking. Broader incumbent than a state body but engages overlapping carrier members on standards and technology that IMTA members also care about.
• National Private Truck Council (NPTC): National association for private fleets (e.g., Walmart Transportation, FedEx Freight-type operations). Overlaps with IMTA's private-carrier segment and competes for Allied sponsor attention from fleet-facing vendors.

Direct peers

• Ohio Trucking Association: State-level trade association serving Ohio motor carriers with advocacy, safety, and networking. Closest geographic and structural peer to IMTA, offering a near-direct comparison of membership model, event programming, and state-level lobbying effectiveness.
• Michigan Trucking Association: Michigan's state trucking association with comparable advocacy, safety awards, and event-based engagement. Another adjacent Midwest state association competing for similar member mindshare and Allied sponsor dollars.
• Wisconsin Trucking Association: Wisconsin state trucking trade association. Comparable member-based model, safety council structure, and legislative advocacy footprint in another Midwest market with similar carrier profiles to Indiana.
• Kentucky Trucking Association: Kentucky state association serving motor carriers with safety, legislative, and convention programming. Direct peer operating an overlapping service mix in a neighboring state where IMTA even holds its annual convention (Louisville, KY).
• Illinois Trucking Association: State trade association for Illinois motor carriers. Operates the same carrier/allied membership, safety council, and legislative advocacy framework as IMTA, making it a structurally identical peer in an adjacent Midwest state.

Emerging players

• Owner-Operator Independent Drivers Association (OOIDA): National advocacy group focused on owner-operators and small carriers. Not a state association, but it competes for the same individual driver/owner-operator membership dollars and runs parallel federal legislative campaigns on overlapping issues.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/intrucking
• Facebookfacebook.com/IMTA1934
• LinkedInlinkedin.com/company/indiana-motor-truck-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana Motor Truck Association