Wild Coast

What Wild Coast does

Wild Coast is a privately held pet food company founded by Tyler Duncan and headquartered in Olympia, Washington, where it operates a state-of-the-art manufacturing facility. Inspired by his mother, Dr. Suzan Seelye, a veterinarian with over 45 years of practice experience, Duncan built the company around human-grade, fresh pet nutrition using USDA-inspected meats sourced from free-range and grass-fed family-owned farms primarily in Washington, California, and Oregon. The company sells premium raw and gently cooked food products through independent pet retail stores across Washington and Oregon, with expansion to California announced as a near-term priority, and positions itself as a 'kitchen, not a plant' producer serving pet owners seeking transparency and freshness in pet food.

The product portfolio spans raw and gently cooked formulas for both dogs and cats, with approximately fifteen SKUs covering multiple protein varieties including pasture-raised beef, farm-raised duck, ranch-raised turkey, free-range chicken, and rabbit with pork, sold in multiple pack sizes (3lb meatballs, 6lb patties, and 18lb patties for dogs). Notable technical differentiators include High Pressure Pasteurization applied to feline raw formulas to mitigate Highly Pathogenic Avian Influenza (HPAI) risk, a strict HACCP food safety plan with batch-level testing for harmful bacteria, and AAFCO compliance for all raw formulas certified as complete and balanced. All recipes are formulated under Dr. Seelye's consultation, and the company advertises 100% cage- and crate-free sourcing and organic produce from Washington, California, and Oregon.

The business model is exclusively wholesale-to-retail through independent pet specialty stores rather than direct-to-consumer or e-commerce channels, with distribution currently constrained to Washington and Oregon and California announced as the next market. Specific retail pricing is not publicly disclosed but is positioned at the premium end of the specialty raw pet food category. The customer base consists of individual pet owners (predominantly single-consumer purchases) plus modest institutional accounts such as pet rescues (e.g., Shedd Rescue for bulk duck), with marketing driven by a retail store locator, customer testimonials, and social media presence on Instagram and Facebook. The company is bootstrapped with no disclosed institutional funding, founder-operated, and reports no public financials.

Name

Wild Coast

Legal name

Wild Coast

Website

https://wildcoastpets.com

Company type

Private

Operating status

Operating

Short description

Wild Coast is a privately held pet food company based in Olympia, Washington, producing premium raw and gently cooked food for dogs and cats using human-grade, USDA-inspected ingredients sourced from West Coast family-owned farms and sold through independent pet retailers in Washington and Oregon.

Ownership category

akta.pro rank

Product category

Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

akta.pro secondary industries

Fresh & Refrigerated Pet Food (CRADAFAC), Functional & Veterinary Diet Pet Food (CRADAFAF), Organic Pet Food & Companion Animal Feed (AFADAJAF)

Keywords

• Raw pet food
• Gently cooked pet food
• Cat food
• Dog food
• Premium pet nutrition

Headquarters

HQ city

Olympia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pet Food Sales: Direct sales of raw and gently cooked pet food products through retail pet stores. Products available in multiple sizes (3lb Meatballs, 6lb Patties, 18lb Patties) and protein varieties for dogs and cats.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wild Coast produces and sells premium-quality raw and gently cooked pet food for dogs and cats. All products are formulated with human-grade, USDA-inspected meats from free-range and grass-fed family-owned farms in Washington, California, and Oregon, paired with organic produce. The company operates a manufacturing facility in Olympia, Washington, and sells its products through retail pet stores in Washington and Oregon.

Product overview

Wild Coast is a pet food company offering premium-quality fresh, raw, and gently cooked food for dogs and cats. Their product portfolio includes two main categories: (1) Raw food formulas available in multiple protein options (Rabbit and Pork, Farm Raised Duck, Ranch Raised Turkey, Pasture Raised Beef) sold in 3lb Meatballs, 6lb Patties, and 18lb Patties sizes for dogs, and boneless/chicken-free options (Rabbit with Pork, Pasture Raised Beef, Boneless Ranch Raised Turkey, Boneless Free Range Chicken) for cats; (2) Gently cooked fresh food products (GC Chicken and Rice, GC Turkey and Quinoa, GC Beef and Barley) and lightly cooked formulas (Pork and Millet, Turkey and Quinoa, Beef and Barley) available refrigerated. All products feature human-grade, USDA inspected ingredients sourced from free-range and grass-fed family-owned farms, with organic produce and no antibiotics or hormones.

Differentiator

Problem solved

Functional benefit

Products and services

• Steam Cooked Turkey (Cat) Steam-cooked turkey formula for cats with turkey, turkey organs, whole egg, cod liver oil, minerals, and vitamins. Nutritional profile: 18% protein minimum, 8% fat minimum, 70% moisture maximum.
• Steam Cooked Chicken (Cat) Steam-cooked chicken formula for cats with chicken, chicken organs, whole egg, cod liver oil, and supplements. Nutritional profile: 19% protein minimum.
• GC Chicken and Rice (Dog) Gently cooked fresh food for dogs featuring chicken, chicken organs, organic vegetables (carrots, zucchini, kale), organic apples, and brown rice. Nutritional profile: 12% protein minimum, 3% fat minimum, 76% moisture maximum.
• GC Turkey and Quinoa (Dog) Gently cooked fresh food for dogs with turkey, organic quinoa, organic vegetables, and fruits. Nutritional profile: 5.5% fat minimum, 9.5% total carbohydrate maximum.
• GC Beef and Barley (Dog) Gently cooked fresh food for dogs featuring pasture-raised beef, beef organs, organic barley, and organic vegetables. Nutritional profile: 6% fat minimum.
• Pork and Millet Lightly cooked pork formula with organic millet, organic vegetables, and bonemeal. Available refrigerated for convenience. Nutritional profile: Protein 16.81%, Fat 9.34%, Moisture 64.16%, Net Carbs 5.09%.
• Turkey and Quinoa Lightly cooked turkey formula with organic quinoa and organic vegetables. Available refrigerated for convenience. Nutritional profile: Protein 14.72%, Fat 6.44%, Moisture 71.98%, Net Carbs 3.51%.
• Beef and Barley Lightly cooked beef formula with organic barley and organic vegetables. Available refrigerated for convenience. Nutritional profile: Protein 18.49%, Fat 8.65%, Moisture 63.66%, Net Carbs 4.5%.
• Rabbit with Pork (Cat) Raw cat food formula with rabbit (with bone), pork heart, pork liver, whole egg, and supplements. Meets AAFCO requirements for adult maintenance. Nutritional profile: 15% protein minimum, 5% fat minimum, 76% moisture maximum.
• Pasture Raised Beef (Cat) Raw cat food formula with beef shoulder, beef heart, beef kidney, beef liver, and organic kelp. Nutritional profile: 14.45% protein minimum, 9% fat minimum, 72% moisture maximum.
• Boneless Ranch Raised Turkey (Cat) Raw cat food formula with turkey, turkey organs, whole egg, cod liver oil, and supplements. GAP 3 Animal Welfare Verified. Nutritional profile: 18% protein minimum, 8% fat minimum, 73% moisture maximum.
• Boneless Free Range Chicken (Cat) Raw cat food formula with chicken, chicken hearts, chicken gizzards, chicken liver, whole egg, and supplements. Nutritional profile: 19% protein minimum.
• Rabbit and Pork (Dog) Raw dog food formula with rabbit, pork, organic vegetables, and organic fruits. Available in 3 sizes: 3lb Meatballs, 6lb Patties, and 18lb Patties. Nutritional profile: Protein 15.33%, Fat 6.86%, Moisture 73.94%.
• Farm Raised Duck (Dog) Raw dog food formula with whole cleaned duck (including bone), turkey gizzard, duck liver, and organic vegetables. Available in 3 sizes: 3lb Meatballs, 6lb Patties, and 18lb Patties. Nutritional profile: 16% protein minimum, Calcium:Phosphorus ratio 1.09:1.
• Ranch Raised Turkey (Dog) Raw dog food formula with turkey (with ground bone), turkey organs, and organic vegetables. Available in 3 sizes: 3lb Meatballs, 6lb Patties, and 18lb Patties. Nutritional profile: 14% protein minimum, 6% fat minimum, Calcium:Phosphorus ratio 1.06:1.
• Pasture Raised Beef (Dog) Raw dog food formula with beef heart, beef shoulder, beef liver, and organic vegetables. Available in 3 sizes: 3lb Meatballs, 6lb Patties, and 18lb Patties. Nutritional profile: 7% fat minimum, 75% moisture maximum, Calcium:Phosphorus ratio 1.22:1.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vital Essentials: Vital Essentials is a raw pet food brand offering frozen and freeze-dried proteins for dogs and cats. Comparable raw/frozen SKUs, protein rotation (beef, turkey, duck, rabbit) and specialty-retail channel mix.
• Northwest Naturals: Northwest Naturals is a Portland, Oregon-based raw pet food manufacturer producing frozen raw diets for dogs and cats. Highly comparable on geography (Pacific Northwest origin), raw/frozen format, and specialty-retail distribution.
• Smallbatch Pets: Smallbatch produces raw frozen and freeze-dried pet food with a small-batch, locally sourced brand story similar to Wild Coast's 'kitchen, not a plant' positioning and Pacific Northwest/West Coast sourcing narrative.
• JustFoodForDogs: JustFoodForDogs produces fresh, gently cooked whole-food diets for dogs (and some cats) with veterinary-formulated recipes. Comparable gently cooked/fresh format and veterinary-led formulation authority.
• Darwin's Natural Pet Products: Darwin's produces fresh, raw, gently cooked pet food delivered via subscription. Comparable fresh/raw product format and premium positioning, though Darwin's is DTC-direct while Wild Coast is retail-only.
• Primal Pet Foods: Primal is a leading raw and freeze-dried pet food brand offering frozen formulas for dogs and cats nationwide. Directly comparable product format (frozen raw), target customer (premium pet owners), and AAFCO-compliant positioning.
• Stella & Chewy's: Stella & Chewy's produces raw, frozen, and freeze-dried pet food for dogs and cats with a strong specialty-retail footprint. Comparable raw/frozen product format and premium positioning through independent pet retailers.
• Steve's Real Food: Steve's Real Food produces raw frozen and freeze-dried pet food with a focus on grass-fed, responsibly sourced ingredients. Comparable raw/frozen product format, premium ingredient sourcing, and specialty-retail channel.

Broad incumbents

• Freshpet: Freshpet is the largest fresh, refrigerated pet food brand in the US, distributed nationally in grocery and mass channels. Comparable fresh/refrigerated format and category, but at vastly larger scale and broader retail footprint than Wild Coast's regional specialty play.

Emerging players

• Open Farm: Open Farm produces ethically sourced pet food (kibble, wet, freeze-dried raw, treats) with traceability and sustainability positioning similar to Wild Coast's farm-sourcing story. Partial overlap: Open Farm is broader-format and DTC-led, but shares the human-grade, ethically sourced narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wild-Coast-Pets-100063953978962

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Coast