Frogmore Creek
Frogmore Creek is a privately held Tasmanian winery producing cool-climate wines under multiple labels (Frogmore Creek, 42 Degrees South, Winemakers Reserve, Single Block Series), selling DTC via e-commerce, cellar door, restaurant, weddings/events, and a Cellar Club subscription.
- Company typePrivate
- Founded-
- HeadquartersCambridge, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Frogmore Creek does
Frogmore Creek is a privately held Tasmanian winery headquartered in Cambridge, Australia, approximately 20 minutes from Hobart CBD in the Coal River Valley Wine Region. The company produces cool-climate wines from southern Tasmania vineyards under a multi-brand portfolio that includes Frogmore Creek, Forty-Two Degrees South (42 Degrees South), Winemakers Reserve, and the Single Block Series, with bottles retailing between A$34 and A$49. All wines from the 2014 vintage onwards are certified Vegan, and viticulture is positioned around sustainable, slow-ripening practices in a pristine cool-climate environment.
The company operates an integrated DTC and hospitality model: an e-commerce storefront (powered by Shopify, shipping within Australia via Australia Post and internationally via GET FREIGHTED), a physical cellar door with tiered tasting fees (A$10–$20 per person based on group size), an on-site restaurant (Wednesday–Monday, 11:30am–3pm), and a wedding and corporate events venue that operates seasonally. Ancillary offerings include the Friends of Frogmore / Cellar Club subscription and digital gift cards. Two winemakers (John Bown and Alain Rousseau) are publicly identified.
Revenue is generated across five streams: wine sales (one-time purchase), restaurant dining, wine tastings, subscription membership (Cellar Club), and weddings/events. The GTM motion is direct-to-consumer, supported by Instagram and Facebook channels for both brands and an email newsletter funnel. The customer base is fragmented across wine enthusiasts/foodies (primary segment) and wedding/event planners (secondary). No funding rounds, acquisitions, or parent company are disclosed; the business appears independently owned with 11–50 employees and no public listing.
Frogmore Creek firmographics
Firmographics- Name
- Frogmore Creek
- Legal name
- Frogmore Creek
- Website
- https://frogmorecreek.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frogmore Creek is a privately held Tasmanian winery producing cool-climate wines under multiple labels (Frogmore Creek, 42 Degrees South, Winemakers Reserve, Single Block Series), selling DTC via e-commerce, cellar door, restaurant, weddings/events, and a Cellar Club subscription.
- Ownership category
- akta.pro rank
Frogmore Creek industry classification
Industry- Product category
- Premium Cool-Climate Wines
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Frogmore Creek is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Frogmore Creek business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wine Sales: Direct-to-consumer wine sales through e-commerce website and cellar door. Multiple wine labels including Frogmore Creek, Forty-Two Degrees South, Winemakers Reserve, and Single Block Series. Prices range from $34 to $49 per bottle.
- Restaurant & Dining: On-site restaurant at Cambridge location serving lunch Wednesday to Monday 11.30am-3pm. 10% surcharge on Sundays and Public Holidays. Catering available for dietary requirements with 48 hours notice.
- Wine Tasting: Tasting experiences at cellar door. $10 per person for 1-8 guests, $15 per person for 9-19 guests (booking required), $20 per person for 20+ guests (booking required).
- Cellar Club Membership: Friends of Frogmore subscription program offering wine discounts and event invitations.
- Weddings and Events: Wedding and event venue hire at Cambridge property in Coal River Valley Wine Region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine Tasting - Groups of 1-8 guests |
| Unit Pricing | Pay-as-you-go | Wine Tasting - Groups of 9-19 guests |
| Unit Pricing | Pay-as-you-go | Wine Tasting - Groups of 20+ guests |
| Unit Pricing | Pay-as-you-go | Cheese Platters (Optional Add-on) |
| Other | Pay-as-you-go | Restaurant Surcharge |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Frogmore Creek product offering
Product offeringCore offering
Frogmore Creek produces and sells cool-climate Tasmanian wines under two primary labels (Frogmore Creek and Forty-Two Degrees South) plus the Winemakers Reserve and Single Block Series collections. The company also operates an on-site Cellar Door for wine tastings, a restaurant serving lunch, weddings and private events hosting, and a Cellar Club membership program offering discounts and event invitations. Distribution is direct-to-consumer via the company e-commerce website, the cellar door, and international shipping.
Product overview
Frogmore Creek is a Tasmanian winery operating a multi-brand portfolio centered on two wine labels (Frogmore Creek and Forty-Two Degrees South) plus specialty lines (Winemakers Reserve and Single Block Series). The company combines direct-to-consumer wine sales through its e-commerce platform with hospitality services including a Cellar Door, Restaurant, and wedding/event venue. The business also operates a Cellar Club membership program and offers gift cards.
Differentiator
Problem solved
Functional benefit
Brands
- 42 Degrees South: Wine label producing cool-climate wines from Southern Tasmania vineyards.
Products and services
- Frogmore Creek Wines
Companies that use Frogmore Creek
Customer profileSegments2 records
Ideal customer profiles2 records
Frogmore Creek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Frogmore Creek partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Frogmore Creek competitors and assessment
Company assessmentBroad incumbents
- Yalumba: Heritage Australian wine brand with national and export distribution, operating across multiple tiers. Competes with Frogmore Creek for shelf and on-premise wine listings.
- Brown Brothers: Large established Australian wine producer with broad varietal and price-tier coverage. Comparable on product category but vastly larger distribution, retail and marketing reach.
- Penfolds: Australia's flagship premium wine producer with global distribution and brand scale. Sets the price ceiling and competitive context for any premium Tasmanian label.
Regional players
- Cloudy Bay: Iconic New Zealand cool-climate producer (Marlborough) with strong DTC and global fine-wine distribution. Comparable on cool-climate positioning but serves a different domestic market.
Direct peers
- Stoney Rise: Tasmanian cool-climate wine producer with cellar door and DTC distribution, competing for the same premium niche consumer.
- Domaine A: Small premium Tasmanian winery with cellar-door sales and a similar DTC focus on cool-climate varietals. Comparable scale and channel mix.
- Ghost Rock Wines: Small Tasmanian cellar-door winery on the north-west coast with on-site dining and events, similar in scale and direct-to-consumer orientation to Frogmore Creek.
- Jansz Tasmania: Premium Tasmanian sparkling wine producer targeting the same cool-climate, premium-DTC consumer as Frogmore Creek and competing for Tasmania wine tourism.
- Josef Chromy Wines: Tasmanian cool-climate winery operating a cellar door, restaurant and event venue. Most directly comparable to Frogmore Creek on geography, hospitality model and product mix.
- Moorilla Estate (Mona): Tasmanian winery under the MONA brand with cellar door, restaurant and event programming in southern Tasmania, overlapping Frogmore Creek's wine-tourism and premium DTC positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Frogmore Creek social profiles
Digital presenceFrogmore Creek compliance and trust
Trust signalCompliance1 record
Frogmore Creek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frogmore Creek leadership team
Management profileNumber of profiles
Profiles2 records
Frogmore Creek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frogmore Creek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frogmore Creek
What does Frogmore Creek do?
Frogmore Creek produces and sells cool-climate Tasmanian wines under two primary labels (Frogmore Creek and Forty-Two Degrees South) plus the Winemakers Reserve and Single Block Series collections. The company also operates an on-site Cellar Door for wine tastings, a restaurant serving lunch, weddings and private events hosting, and a Cellar Club membership program offering discounts and event invitations. Distribution is direct-to-consumer via the company e-commerce website, the cellar door, and international shipping.
Is Frogmore Creek a public or private company?
Frogmore Creek is a private company. It is classified as unknown and is currently operating.
When was Frogmore Creek founded?
Frogmore Creek was founded in -1. It employs 11 to 50 people.
Where is Frogmore Creek based?
Frogmore Creek is headquartered in Cambridge, Australia, in the Oceania region.
How does Frogmore Creek make money?
Five revenue lines are on record. Wine Sales are the primary driver. The others are restaurant & Dining, wine Tasting, cellar Club Membership and weddings and Events.
Who are Frogmore Creek's main competitors?
Broad incumbents on record are Yalumba, Brown Brothers and Penfolds. Cloudy Bay is listed as a regional player. Direct peers are Stoney Rise, Domaine A, Ghost Rock Wines, Jansz Tasmania, Josef Chromy Wines and Moorilla Estate (Mona).
Does Frogmore Creek have an API?
No public API is recorded for Frogmore Creek.
What industry is Frogmore Creek in?
Frogmore Creek's product category is Premium Cool-Climate Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.