Middle East Poultry Expo

What Middle East Poultry Expo does

Middle East Poultry Expo is a private annual trade show organized by Nesma Intl Events Co Ltd and held at the Riyadh International Convention and Exhibition Center (RICEC). It is the largest specialized poultry exhibition in the Kingdom of Saudi Arabia and is positioned as the flagship business platform for the Saudi/Middle East poultry sector, sanctioned by the Saudi Ministry of Environment, Water and Agriculture and supported by the Agricultural Development Fund, which provides up to 70% capital financing for modern poultry technology projects. The expo serves commercial poultry producers, equipment and input suppliers (feed, veterinary products, processing technology), investors, government officials, and academic researchers, drawing exhibitors and visitors from 54 countries.

The commercial product is a multi-revenue-stream event platform: tiered exhibition space rental (in 9 to 27+ SQM increments, with inside-space-only or organizer-stand-fitting options), tiered sponsorships (Diamond, Gold, Silver plus strategic partner categories such as Sector Development, Agri Funding, Agricultural Empowerment, Animal Health, and Food Security), advertising in the official exhibition guide, and paid seminar speaker registration for the Poultry Knowledge Planet Seminar. Technology is operational rather than differentiated: a digital event management stack comprising an online exhibitor portal (exhibitor.eventservicesportal.com), a visitor registration system (eventservicesportal.com/mepexpo), and standard inbound marketing (Google Ads, LinkedIn, Instagram, X, YouTube, email) supported by media partnerships with PLMEA, Saudi Poultry, and Agrifuture-MEA. No proprietary AI, data, or software IP is disclosed.

The 2025 edition (4th edition) hosted 340 exhibitors from 40 countries and 13,848 visitors from 54 countries across 16,000 SQM. The upcoming 5th edition (October 4-6, 2026) is expanding to 20,000 SQM and targets 400 exhibitors from 45 countries and 16,000+ visitors. Growth is anchored to the Saudi poultry market which is valued at $17.3B in 2024 with a projected 4.11% CAGR through 2026, and to large announced capex programs (Almarai SAR 4.5B in Hail, Tanmiah SAR 4.5B by 2030, a national SAR 17B target) that the expo increasingly serves as a deal-announcement venue. Co-located events — Middle East Feed & Mills Expo and Middle East Animal Health & Nutrition Expo — extend the platform into adjacent livestock value chains.

Name

Middle East Poultry Expo

Legal name

Nesma Intl Events Co Ltd

Website

https://mep-expo.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Middle East Poultry Expo is a Saudi trade show organized by Nesma Intl Events Co Ltd that connects Saudi/Middle East poultry producers, equipment suppliers, investors, and government officials with global industry participants through an annual Riyadh exhibition, tiered sponsorships, and co-located feed and animal health events.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Poultry and Egg Production (1123), Poultry Processing (311615), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Pet & Animal Expos (MPAGAFAI)

akta.pro secondary industries

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI), Poultry Processing & Packing (AFAKALAC), Poultry Export & Specialty Certification Processing (Halal/Kosher, Organic, Antibiotic-Free, Traceability Programs) (AFANACAL)

Keywords

• Poultry trade show
• Agricultural exhibitions
• Industry exhibition services
• B2B event management
• Animal health events

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Space Rental: Booth and exhibition space rental fees for companies participating in the trade show, with options for inside space only or space with organizer stand-fitting. Space sizes available in increments of 9, 12, 15, 18, 21, 24, or more than 27 SQM units.
2. Sponsorship Packages: Tiered sponsorship tiers including Diamond, Gold, and Silver sponsorships, as well as strategic partner categories such as Sector Development Partner, Agri Funding Partner, Agricultural Empowerment Partner, Animal Health Partner, and Food Security Partner.
3. Advertising in Exhibition Guide: Paid advertising placements in the official exhibition directory/guide distributed to all attendees.
4. Seminar Speaker Registration: Fees for participation as a speaker in the Poultry Knowledge Planet Seminar scientific program.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Middle East Poultry Expo is an annual B2B trade exhibition organized by Nesma Intl Events Co Ltd that connects global poultry producers, equipment suppliers, animal health companies, investors, and government stakeholders in Riyadh, Saudi Arabia. The event offers exhibition space rentals, tiered sponsorship packages, co-located expos (Feed & Mills, Animal Health & Nutrition), and a scientific seminar program (Poultry Knowledge Planet). It operates under official sponsorship of the Saudi Ministry of Environment, Water and Agriculture.

Product overview

Middle East Poultry Expo is a trade exhibition platform organized by Nesma Intl Events Co Ltd. The main offering is the Middle East Poultry Expo itself, a specialized poultry industry exhibition held annually in Riyadh, Saudi Arabia. The event is co-located with the Middle East Feed & Mills Expo and Middle East Animal Health & Nutrition Expo, creating a comprehensive multi-sectoral event covering all aspects of the poultry industry. A scientific seminar component, the Poultry Knowledge Planet Seminar, provides educational content. Supporting services include an Exhibitor Portal for participant management and a Visitor Registration System. The expo serves as a business networking platform connecting global suppliers with local investors and decision-makers.

Differentiator

Problem solved

Functional benefit

Products and services

• Middle East Poultry Expo The largest specialized exhibition for the poultry industry in the Kingdom of Saudi Arabia, bringing together industry leaders, investors, and suppliers to drive poultry sector growth and food security. The 5th edition is scheduled for October 04-06, 2026, expected to attract 400 exhibitors from 45 countries and 16,000+ visitors from 54 countries across 20,000 SQM.
• Middle East Feed & Mills Expo

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Ministry of Environment, Water and Agriculture (Saudi Arabia)flagshipStrategic or Co-development Partner · 4 October 2026Official sponsor of the Middle East Poultry Expo, providing unparalleled government support to enhance investment opportunities in the poultry industry and provide an ideal trading platform connecting local investors with global suppliers and expertise houses.
• Agricultural Development Fund (ADF)coreStrategic or Co-development Partner · 4 October 2026Sector Development Partner providing financing support of up to 70% of capital for modern technology projects in the poultry sector, and facilitating business connections between investors and exhibitors.
• Middle East Feed & Mills ExpocoreStrategic or Co-development Partner · 4 October 2026Co-located event covering grain milling, storage, transportation and production of feed, highlighting latest technologies and creating a comprehensive agricultural technology ecosystem.
• Middle East Animal Health & Nutrition ExpocoreStrategic or Co-development Partner · 4 October 2026Co-located event focusing on animal nutrition and animal health for livestock and poultry sectors, complementing the poultry expo's coverage of the industry.
• Poultry Knowledge Planet SeminarminorStrategic or Co-development Partner · 4 October 2026Associated seminar program running alongside the expo covering topics in animal health, breeding, farm production, feed technology, IT services, logistics, and food engineering.
• CEVA Santé AnimalecoreTechnology or Integration · 4 October 2026French veterinary vaccine company signing MoU with Saudi National Program to localize vaccine industry, transfer technology, and expand commercial production of veterinary vaccines. CEVA joining Biotech Park in Dharma Governorate, the world's first specialized veterinary biotechnology city.
• MHP (MHP S.A.)coreStrategic or Co-development Partner · 4 October 2026EU's largest poultry producer (headquartered in Ukraine) establishing joint venture with Tanmiah's subsidiary Desert Hills for Veterinary Services for poultry breeding facilities, greenfield hatchery, and feed milling operations.
• Tanmiah Food Co.coreStrategic or Co-development Partner · 4 October 2026Major Saudi poultry company announcing SAR 4.5 billion investment by 2030, signing agreements with Agricultural Development Fund, Saudi Investment Recycling Co., and National Center for Vegetation Development and Combating Desertification.
• Almarai CompanycoreStrategic or Co-development Partner · 4 October 2026Major Saudi food company investing 4.5 billion SR in Al-Shamli Governorate, Hail Region to expand poultry production with more than 150 million birds annually, creating 4,000 job opportunities.
• Balady Poultry Co.minorStrategic or Co-development Partner · 4 October 2026Saudi poultry company receiving CMA approval for direct listing on Nomu-Parallel Market for qualified investors, demonstrating growth and market development.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VIV worldwide (VNU Exhibitions): VIV runs the leading global livestock and poultry production trade-show portfolio (VIV Europe, VIV Asia, VIV MEA), directly comparable to the Middle East Poultry Expo in exhibitor profile, target buyers and B2B matchmaking format.
• Poultry India Expo: India's premier poultry industry exhibition covering breeding, feed, equipment and processing; comparable in vertical specialization, B2B matchmaking and co-located technical conference format targeting emerging-market producers.
• Livestock Asia: Asia-focused livestock and poultry trade exhibition series; comparable in vertical specialization, hosted-buyer programming and feed-to-processing exhibition scope aimed at high-growth emerging markets.
• International Production & Processing Expo (IPPE): IPPE is the largest poultry, meat and feed industry trade show in the Americas, organized by USPOULTRY, AFIA and NAMI; directly comparable in its focus on poultry production, processing and feed technology exhibitors.

Broad incumbents

• EuroTier / DLG: DLG-organized EuroTier is the world's leading livestock trade fair with strong poultry coverage; comparable as an established incumbent in agricultural exhibitions with broader livestock scope than MEP's poultry focus.
• Informa Markets (Agricultural Portfolio): Informa runs multiple livestock and feed exhibitions globally and is the dominant incumbent in trade-show media; comparable as a much larger incumbent with established poultry/feed event franchises that compete for the same exhibitor wallet.

Regional players

• AGRENA (Egypt's International Poultry Industry Exhibition): AGRENA is the leading poultry exhibition in Egypt organized by the Egyptian Poultry Association; directly comparable in vertical focus and emerging-market positioning, but serving a different MEA geography than Saudi Arabia.
• Saudi Agriculture Exhibition: Long-running general agriculture exhibition in Riyadh organized by Recap; comparable as a Saudi-based B2B agricultural event with overlapping exhibitor base and government sponsorship, though broader than MEP's poultry focus.
• SPACE (Salon des Productions Animales): SPACE is France's leading livestock and poultry exhibition in Rennes, organized by its chamber of agriculture; comparable as a regional European poultry/livestock event with similar hosted-buyer and seminar programs, but serving a different geography.

Others

• Agrifuture-MEA: Regional agricultural media platform that already partners with the Middle East Poultry Expo as a media partner; comparable as an adjacent ecosystem enabler covering MEA agriculture and food-security news and events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mep_expo
• YouTubeyoutube.com/channel/UCTfITaxLO5kKkCcgWnkGFaQ
• LinkedInlinkedin.com/company/middle-east-poultry
• Instagraminstagram.com/mep_expo_sa
• Facebookfacebook.com/MEPExpo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Middle East Poultry Expo