Fuego Coffee Roasters

What Fuego Coffee Roasters does

Fuego Coffee Roasters is a privately held, founder-owned specialty coffee roaster founded in 2013 and headquartered at 1 Woodbury Blvd, Rochester, NY, with a staff reported at 1-10 employees. The company operates a single retail cafe and roasts coffee for direct-to-consumer sales, wholesale accounts, and a recurring subscription program. Its product line centers on the Bear Claw Blend as a flagship, complemented by Brazil and Kenya single-origin offerings and rotating direct-trade selections.

Fuego's supply chain is built around named direct-trade relationships with Loma La Gloria in El Salvador and Vergel Estates in Colombia, with origin storytelling reinforced by a sister cafe in Huehuetenango, Guatemala opened in 2016 in partnership with Roberts Wesleyan College. No patents, third-party certifications, or industry awards are disclosed in the available data, and no management team beyond founders is identified. Marketing is concentrated on Facebook, Instagram, and the physical cafe itself.

The business model is multi-channel and small-scale: in-cafe service and Square-enabled to-go purchases at the Rochester location, Shopify-based e-commerce for shipped bean orders, a wholesale line serving B2B accounts, and a subscription tier for recurring home delivery. No external funding rounds have been disclosed, and revenue figures are not public. The company has not raised institutional capital and operates as a bootstrapped lifestyle business with diversified but limited reach.

Name

Fuego Coffee Roasters

Legal name

Fuego Coffee Roasters

Website

https://fuegocoffee.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Fuego Coffee Roasters is a privately held, founder-owned specialty coffee roaster founded in 2013 in Rochester, NY. It operates a single retail cafe, direct-trade bean sourcing from Latin American estates, and an e-commerce, wholesale, and subscription business.

Ownership category

akta.pro rank

Product category

Coffee Roastery

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Direct trade coffee
• Single origin coffee
• Wholesale coffee supply
• Coffee subscription service

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Coffee Sales: Direct-to-consumer coffee sales through their Rochester NY cafe and online storefront. Products include single-origin coffees, blends, and roasted beans sold by the bag.
2. Coffee Subscriptions: Recurring subscription service providing regular deliveries of coffee products including the Bear Claw Subscription and other offerings. Customers can subscribe for automated recurring orders.
3. Wholesale: Wholesale accounts for restaurants, cafes, and other businesses to supply their coffee needs. Ordering is available upon request through contact form.
4. E-commerce: Online sales through their Shopify storefront featuring products like Bear Claw Blend at $17.00 for 12oz and $17.00 for 5lb options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fuego Coffee Roasters roasts and sells specialty coffee through a flagship cafe in Rochester NY, an online Shopify storefront, a recurring Bear Claw Subscription service, and a wholesale program for businesses. Their product line centers on the flagship Bear Claw Blend plus single-origin coffees (e.g., Brazil, Kenya), with coffee beans sourced through direct-trade relationships with partner farms in El Salvador and Colombia.

Product overview

Fuego Coffee Roasters operates as a vertically integrated coffee company offering a portfolio of coffee products and retail services. The core product line includes the flagship Bear Claw Blend along with single origin offerings (Brazil, Kenya). The company offers subscription services for regular deliveries, a wholesale program for business customers, a physical cafe and roastery location in Rochester NY, and to-go ordering. The products are distributed through their own cafe, online via Shopify, and to-go orders via Square.

Differentiator

Problem solved

Functional benefit

Products and services

• Bear Claw Blend

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Roberts Wesleyan CollegeflagshipStrategic or Co-development Partner · 1 January 2016In 2016, Fuego partnered with students from Roberts Wesleyan College to launch a sister cafe in Huehuetenango, Guatemala. This project provides entrepreneurial and employment opportunities to teenagers and financial support to coffee farmers in the Huehue community. This is a flagship community impact initiative.
• Loma La GloriacoreStrategic or Co-development PartnerPartner farm in El Salvador. Fuego works directly with this coffee farm to ensure farmers are being paid for their value. The goal is to establish long-term, sustainable relationships with this farm as part of their ethical sourcing commitment.
• Vergel EstatescoreStrategic or Co-development PartnerPartner farm in Colombia. Fuego maintains direct relationships with this farm as part of their commitment to ethical sourcing. The partnership ensures sustainable, long-term relationships with coffee farmers.
• Sister Cafe (Huehuetenango, Guatemala)flagshipStrategic or Co-development PartnerA sister cafe established in Huehuetenango, Guatemala in partnership with Roberts Wesleyan College students. This initiative provides entrepreneurial and employment opportunities to teenagers in the community and provides financial support to local coffee farmers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Verve Coffee Roasters: Direct-trade specialty roaster with cafes and e-commerce subscription — closely mirrors Fuego's cafe-plus-subscription plus DTC model.
• Ruby Coffee Roasters: Specialty roaster with cafes, subscriptions, and wholesale, comparable in scale to Fuego as a mid-size specialty coffee operator.
• Onyx Coffee Lab: Specialty roaster competing on quality and sourcing story with DTC e-commerce and subscriptions, directly comparable to Fuego's positioning.
• Intelligentsia Coffee: Specialty coffee roaster with direct-trade sourcing, cafes, and wholesale — closely comparable to Fuego's product model and ethical-sourcing positioning.
• Counter Culture Coffee: Specialty coffee roaster with strong sustainability and direct-trade sourcing ethos, sells beans wholesale and direct — same ethical-sourcing narrative and product offering as Fuego.
• Stumptown Coffee Roasters: Specialty coffee roaster with cafes, direct-trade sourcing, and subscriptions — directly comparable to Fuego in business model, but at substantially larger national scale.

Regional players

• Boulder Coffee Company: Rochester NY specialty coffee roaster with multiple cafes and wholesale — a direct local competitor to Fuego in the same market.
• Caffe Ladro: Specialty cafe and roaster chain operating in a different region (PNW); comparable cafe-plus-roastery business model to Fuego.
• Glen Edith Coffee Roastery: Local Rochester NY specialty roaster and cafe — the closest geographic direct competitor to Fuego's flagship cafe.

Broad incumbents

• Blue Bottle Coffee: Specialty coffee roaster/cafe with subscriptions and broad retail distribution; a much larger incumbent in the same product category as Fuego.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fuegocoffee
• Instagraminstagram.com/fuegocoffee
• Xx.com/fuegobeach
• LinkedInlinkedin.com/company/fuego-coffee-roasters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuego Coffee Roasters