Drumheller and District Chamber of Commerce

What Drumheller and District Chamber of Commerce does

The Drumheller and District Chamber of Commerce is a non-profit, membership-based business association founded in 1968, headquartered at 60 1st Avenue West in Drumheller, Alberta, Canada, serving the small and medium-sized businesses, non-profits, and visitor economy of the Drumheller Valley. It functions as the principal business advocacy and economic development body for the region, delivering member benefits (group insurance via Chambers Plan, business directory listing, networking), education (Lunch & Learn Series, Women in Business Mixer, Jingle Mingle Christmas Mixer), recognition (annual Celebration of Excellence awards gala co-hosted with Rotary Club of Drumheller and Travel Drumheller), and grant-making (Business Enhancement Grant Program up to $6,000 per business; World's Largest Dinosaur Legacy Fund up to $25,000 per project, with $890,000+ invested since 2004). The Chamber also operates the World's Largest Dinosaur ("Tyra"), a 65-tonne, 25-metre T-Rex tourist attraction that opened in 2000 and runs an adjoining gift shop, visitor information centre, and Support Services operations at the Royal Tyrrell Museum under a Government of Alberta service contract.

Its core products and service surface cover grant administration, member engagement events, Shop Local campaigns (Mission Possible, ChamberMarket e-commerce enablement), and Chamber Cash ($20/$50 local gift certificates). The Chamber does not operate proprietary technology — confirmed in input as having no technology platform, no app, and no API — and operates one wholly-owned adjacent subsidiary, the World's Largest Dinosaur attraction. The organization is governed by a volunteer Board of Directors (President Lana Phillips, Vice President Tammy Dettrich, Secretary-Treasurer Jennifer Dickson) with day-to-day operations led by Executive Director Heather Bitz.

Revenue is not publicly disclosed; the Chamber generates operating income primarily from World's Largest Dinosaur admissions and gift shop sales, recurring membership dues, Chamber Cash transactions, and the Royal Tyrrell Museum service contract, with reinvestment into community economic development via the WLD Legacy Fund. In March 2025, the Chamber announced the WLD attraction will close in December 2029 at lease expiry, triggering a planned strategic refocus on core business advocacy and economic development, a $310,000 exterior restoration of Tyra, and a tripartite joint planning process with the Town of Drumheller and Travel Drumheller.

Name

Drumheller and District Chamber of Commerce

Legal name

Drumheller & District Chamber of Commerce

Website

https://drumhellerchamber.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

The Drumheller and District Chamber of Commerce is a non-profit, membership-based business association serving the Drumheller Valley of Alberta, Canada, delivering business advocacy, grant programs, networking events, and Chamber Cash gift certificates to local SMBs and non-profits while operating the World's Largest Dinosaur tourist attraction through its planned December 2029 closure.

Ownership category

akta.pro rank

Product category

Chamber of Commerce Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Chamber of commerce services
• Business advocacy services
• Community economic development
• Local tourism attraction operations
• Membership association services

Headquarters

HQ city

Drumheller

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Local businesses pay annual membership fees to join the Chamber and access member benefits including networking events, advocacy services, business directory listing, and exclusive value-added programs.
2. World's Largest Dinosaur Attraction Operations: The Chamber operates the World's Largest Dinosaur attraction (Tyra), generating revenue from admissions and gift shop sales. Proceeds are reinvested into the community through the WLD Legacy Fund.
3. Chamber Cash Gift Certificates: Local gift certificates sold in $20 and $50 denominations. Businesses redeem vouchers at full face value through the Chamber.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Drumheller and District Chamber of Commerce is a non-profit membership-based business association that provides business advocacy, networking events, educational programs, grant programs, and a business directory to local businesses in the Drumheller Valley. It funds these programs through membership dues and by operating the World's Largest Dinosaur (Tyra) tourist attraction and its adjoining gift shop and Visitor Information Centre, with attraction operations scheduled to end in December 2029.

Product overview

The Drumheller and District Chamber of Commerce operates as a membership-based business organization offering a portfolio of economic development programs, networking events, and business support services. The core offerings include the Business Enhancement Grant Program (providing up to $6,000 per business for renovations), the World’s Largest Dinosaur Legacy Fund (supporting community capital projects up to $25,000), and Chamber Cash (a local gift certificate program in $20/$50 denominations). The Chamber maintains a Business Directory of member organizations, runs the Celebration of Excellence annual awards program, and coordinates the Lunch & Learn educational series. Through its partnership with Chambers Plan, it offers group insurance products to member businesses. The Chamber also operates the World's Largest Dinosaur tourist attraction (Tyra) and its Visitor Information Centre, with operations scheduled to conclude in December 2029. Additional programs include Shop Local initiatives, Women in Business and Jingle Mingle networking mixers, and Support Services operations at the Royal Tyrrell Museum.

Differentiator

Problem solved

Functional benefit

Brands

• Chamber Cash: Local gift certificate program in $20 and $50 denominations to help keep dollars circulating in the community.
• Business Enhancement Grant Program
• World’s Largest Dinosaur Legacy Fund
• Celebration of Excellence

Products and services

• Business Enhancement Grant Program Funding program that provides up to 50% of renovation costs (maximum $6,000) to local businesses in the Drumheller Valley for exterior or interior improvements, requiring labour and materials to be sourced from locally licensed businesses.
• World's Largest Dinosaur (WLD) Legacy Fund Fund that reinvests proceeds from the World's Largest Dinosaur attraction into community projects, providing up to $25,000 per application for capital projects undertaken by not-for-profit groups and businesses that enhance economic development in the Drumheller region.
• Chamber Cash Local gift certificate program that keeps dollars circulating in the community, with vouchers available in $20 or $50 denominations that can be spent at participating local businesses.
• Business Directory Online searchable directory of Chamber member businesses organized by category, including 35+ categories such as restaurants, retail, healthcare, professional services, and tourism.
• Celebration of Excellence Annual awards gala jointly hosted with Rotary Club of Drumheller and Travel Drumheller, recognizing exceptional businesses, organizations, and individuals across multiple categories including business excellence, tourism, sports, and community service.
• Lunch & Learn Series Regular educational sessions covering business topics such as digital economy, cybersecurity, mental health, social media, employment standards, and succession planning.
• Chambers Plan Group Insurance Exclusive group health insurance and benefits plan for Chamber members with 1-50 employees, offering customizable coverage including life, health, dental, disability, and critical illness with guaranteed renewal and local advisor support.
• Royal Tyrrell Museum Support Services Operations management for the Support Services division at the Royal Tyrrell Museum of Palaeontology, including human resources, financial oversight, and daily operations under an annual service agreement with the Government of Alberta.
• World's Largest Dinosaur Attraction A 65-tonne, 25-metre T-Rex structure known as Tyra, serving as a major tourist attraction since 2000, with gift shop and visitor information centre. The attraction will close at the end of its lease in December 2029.
• Visitor Information Centre Visitor information services located at the World's Largest Dinosaur, providing tourism information and support for the Drumheller Valley region.
• Women in Business Mixer Annual networking event for women in business featuring mentor roundtables, professional development discussions, and community building opportunities.
• Jingle Mingle Christmas Mixer Annual membership appreciation mixer held in December at the World's Largest Dinosaur gift shop, providing holiday networking opportunities for Chamber members.
• Mission Possible Interactive shop-local activity encouraging community members to support local businesses through task completion and prize drawings, with staycation packages and Chamber Cash rewards.
• Chamber Membership Annual membership tier providing local businesses with access to Chamber events, advocacy services, business directory listing, group insurance through Chambers Plan, Chamber Cash program participation, and grant eligibility.
• Shop Local Initiatives Campaigns funded by the Government of Canada to support local businesses, including promotional videos, e-commerce platform access (ChamberMarket), Mission Possible activity rewards, and Customer Service Superstars recognition.

Quantifiable outcome

• Over $890,000 invested in Drumheller region since 2004 through WLD Legacy Fund
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Community Futures Big CountrycoreStrategic or Co-development Partner · 1 January 2026Partnership for Business Enhancement Grant Program providing up to $25,000 annually to local businesses for facility improvements. Community Futures contributes funding and Executive Director Michael Love participates in joint announcements. The program requires recipients to source labour and materials locally.
• Town of DrumhellercoreStrategic or Co-development Partner · 1 January 2026Tri-partite partnership for Business Enhancement Grant Program with funding contributions and CAO Esther Quiambao participating in joint announcements. Town also co-manages the World's Largest Dinosaur attraction with the Chamber.
• Rotary Club of DrumhellercoreStrategic or Co-development Partner · 1 January 2026Co-host of the annual Celebration of Excellence awards gala. Rotary handles nominations for athlete and citizen awards including Male/Female Athlete of the Year, Most Courteous Employee, and Citizen of the Year.
• Travel DrumhellercoreStrategic or Co-development Partner · 1 January 2026Co-host of Celebration of Excellence awards handling tourism-related categories including Tourism Business of the Year, Hospitality Ambassador, and Event of the Year. Also collaborative partner on World's Largest Dinosaur future planning.
• Alberta Chambers of CommerceminorGTM or Marketing Partner · 1 January 2025Network partnership enabling ChamberMarket e-commerce platform access for Alberta businesses. The Chamber helped cover setup fees and provided professional photography for 13 local businesses.
• Chambers Plan (Group Insurance)minorChannel Partner/ Reseller/ Distributor · 1 January 2024Chambers Plan offers exclusive group benefits for Chamber members including health, dental, disability, and critical illness coverage. The Chamber promotes this benefit program to its members.
• Community Futures Big CountryminorGTM or Marketing Partner · 1 January 2023Feature sponsor of the Women in Business Mentor Roundtable event, providing support for the annual networking program for women in business.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Medicine Hat Chamber of Commerce: Alberta municipal chamber with comparable member-based business advocacy, events programming, and economic development focus serving a regional Alberta business community.
• Red Deer & District Chamber of Commerce: Another Alberta district chamber providing membership services, business advocacy, networking events, and community development programs in a similarly sized regional market.
• Brooks & District Chamber of Commerce: Small Alberta chamber serving a regional business community of similar profile. Offers directly comparable membership, advocacy, and community programming.
• Lethbridge Chamber of Commerce: Mid-sized Alberta municipal chamber offering similar services (membership, advocacy, events, business directory). Comparable in scale and operating model to the Drumheller chamber.
• Strathmore Chamber of Commerce: Smaller Alberta rural-adjacent chamber serving a similar size of SMB community with comparable member services, networking events, and economic development advocacy.
• Canmore & Area Chamber of Commerce: Chamber of Commerce serving another Alberta mountain/valley tourism community. Closely comparable in mandate (business advocacy, networking events, grant programs) and member base (tourism-dependent SMBs).

Broad incumbents

• Alberta Chambers of Commerce: Provincial chamber association of which DDCC is a member and partner. Provides broader provincial-level advocacy and shared programs (e.g., ChamberMarket e-commerce access) that local chambers like DDCC leverage.

Regional players

• Banff & Lake Louise Tourism: Destination marketing organization for the Banff region. Comparable in operating a major tourism-focused regional mandate and visitor services, though larger and more tourism-marketing oriented than a traditional chamber.

Others

• Royal Tyrrell Museum of Palaeontology: Adjacent cultural/heritage attraction in Drumheller for which the Chamber provides operational Support Services under a Government of Alberta service agreement. Directly connected via the Drumheller tourism ecosystem and the Chamber's heritage-adjacent programming.
• Travel Drumheller: Regional destination marketing organization co-hosting the Celebration of Excellence awards and partnering on WLD future planning. Closely aligned with the Chamber's tourism promotion and visitor information mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzir7a_M5_L4Sd1vqmvKImQ
• Facebookfacebook.com/drumchamber
• Instagraminstagram.com/drumhellerchamber
• Xx.com/DrumChamber
• LinkedInlinkedin.com/company/drumhellerchamber

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drumheller and District Chamber of Commerce