What Protect & Preserve Hawaiʻi does

Protect & Preserve Hawaiʻi is a Honolulu-based 501(c)(3) nonprofit founded in 2019 that conducts native ecosystem restoration in the Koʻolau region of Oʻahu. Its core program operates on the founder's 330-acre P1-zoned preservation parcel in Pia Valley, with the organization having cumulatively delivered 16,000 native outplantings and cleared 12 acres of invasive species as of available reporting. Work is executed through a volunteer-driven model that mobilizes over 100 participants per month across approximately five events, supported by a small staff of 1–10 and supplemented by named partnerships including the Koʻolau Mountains Watershed Partnership for technical mentorship and Servco Pacific for in-kind vehicle support.

The organization monetizes through a diversified nonprofit revenue stack: one-time and recurring individual donations, low-ticket tree and plant sponsorships priced at $40–$120, branded merchandise (clothing, stickers, totes) shipped globally, and Amazon wishlist supply donations. In 2024 it expanded the program surface with the Rain Garden Initiative — a residential and community-scale native landscaping effort — and SeedSync, a companion web platform that pairs with the existing interactive Tree Tracker Map for transparent public reporting of outplantings and seed collections. The organization also operates the SE Koʻolau summit-to-sea seed bank as a localized germplasm repository and runs cultural programming in partnership with the E Ala Voyaging Academy.

Go-to-market is anchored on founder-led community engagement, word-of-mouth volunteer recruitment, and selective corporate philanthropy, with visible brand recognition from Patagonia, Servco Pacific, and Ronald N.S. Ho & Associates. The organization received recognition at the January 2024 Kahala Diamond Gala and is currently hiring a Program & Operations Coordinator and an Education & Outreach Coordinator, indicating a planned transition from a founder-operated model toward institutionalized operations.

Name

Protect & Preserve Hawaiʻi

Legal name

Protect & Preserve Hawai'i

Website

https://protectpreservehi.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Protect & Preserve Hawaiʻi is a Honolulu-based 501(c)(3) nonprofit founded in 2019 that restores native Hawaiian ecosystems on founder-owned P1-zoned land in Pia Valley through volunteer-driven outplanting, invasive species removal, and a seed bank, funded by individual donations, sponsorships, and merchandise.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219), Support Activities for Forestry (11531)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Conservation Easements & Land Trust Services (AFAMAMAH)

Keywords

• Native forest restoration
• Habitat conservation
• Invasive species removal
• Volunteer environmental programs
• Nonprofit land stewardship

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Contributions: Tax-deductible charitable donations accepted via PayPal, check, and online donation platform. EIN 83-3415430. Donors can make one-time or recurring monthly donations.
2. Merchandise Sales: E-commerce sales of branded merchandise including Aloha shirts ($99.99), dresses ($119.99), aprons ($42), fabric ($14.99/yard), stickers ($3), totes ($24), t-shirts ($32), and other conservation-themed products. All proceeds support restoration efforts.
3. Tree/Plant Sponsorship: Aloha Āina Gift program where donors sponsor native trees and plants for $40-$120 one-time or $100/month recurring. Donors receive digital certificate with GPS location and invitation to visit. Supports planting in Pia Valley.
4. Supply Wishlist Support: Amazon wishlist for donors to purchase needed supplies for restoration work.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Protect & Preserve Hawaiʻi is a 501(c)(3) nonprofit that restores native Hawaiian ecosystems on 330 acres of founder-owned preservation land in Pia Valley, Oʻahu. Its core work combines volunteer-driven invasive species removal, native plant outplanting, and cultural programming (Pōhaku Sessions, oli, ʻāina-based learning), supported by tax-deductible donations, tree/plant sponsorships, branded merchandise, and the Satellite Rain Garden Initiative for Oʻahu homeowners.

Product overview

Protect & Preserve Hawaiʻi is a nonprofit conservation organization that operates primarily through volunteer programs and donations rather than a traditional product company. Its offerings include: (1) the Aloha ʻĀina Gift tree donation program, which allows sponsors to fund native plant outplantings in exchange for GPS-tracked certificates; (2) the Uluhe Three Ways botanical clothing line featuring native fern artwork; (3) native plant-themed merchandise including stickers and canvas totes; (4) the Satellite Rain Garden Initiative providing free rain garden installations with AR preview and SeedSync tracking; and (5) an Interactive Tree Tracker Map for donors. The organization does not operate a unified software platform but provides these programs and products to support its conservation mission.

Differentiator

Problem solved

Functional benefit

Brands

• SuperChill Saturdays: Main restoration event providing introduction to PPH and Pia Valley work, including light clearing, watering, weeding, and planting activities.
• Group Therapy
• Mauka Missions
• Pia Power Hours
• FOR x CHANGE
• Pōhaku Sessions
• Aloha ʻĀina Gift
• Rain Garden Initiative
• SeedSync

Products and services

• Aloha ʻĀina Gift Tree Donation Program Native Hawaiian tree and plant donation program allowing sponsors to fund outplantings of species including ʻAʻaliʻi, Kou, Wiliwili, ʻĀweoweo, Carex, and ʻIlieʻe in Pia Valley; donors receive a digital certificate with GPS location and an invitation to visit the planted tree.
• Uluhe Three Ways Clothing Line Botanical apparel collection featuring illustrations of three native uluhe fern species, including Aloha shirts, dresses, aprons, and cotton fabric, with all proceeds supporting restoration.
• Native Plant Sticker Collection Waterproof stickers featuring native Hawaiian plant species and conservation-themed designs (Naupaka kahakai, Naupaka kuahiwi, Koliʻi, Lehua mamo, Aloha ʻĀina, OnlyFerns, MĀLAMA, WE PLANT TREES N SHIT), with proceeds supporting conservation efforts.
• Canvas Tote Bag 14" W x 15" H canvas tote bag featuring conservation-themed artwork, with proceeds supporting restoration efforts.
• Satellite Rain Garden Initiative Community program offering Oʻahu homeowners a free rain garden installation (first 100 sq ft) for stormwater management and biodiversity support, including design consultation, AR visualization, and ongoing SeedSync photo-tracking; gardens double as seed-collection sites for restoration work.

Quantifiable outcome

• 330 acres of preservation land protected and under active restoration
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• 1% for the PlanetcoreGTM or Marketing Partner1% for the Planet inspires business community members to contribute 1% of sales to environmental groups. Protect & Preserve Hawai'i is one of the beneficiaries of this environmental giving network.
• Servco PacificcoreGTM or Marketing PartnerSupported purchase of PPH work truck through partnership, volunteer service, and Servco Foundation funding. Vehicle essential for transporting native plants, tools, supplies, and volunteers into the field across O'ahu restoration sites.
• Ko'olau Mountains Watershed Partnership (KMWP)coreStrategic or Co-development PartnerKMWP brought together major public and private landowners to protect the Ko'olau Mountains watershed. Provided weed and restoration workshops, strategies for clearing invasive plants, and management planning support. JC Watson, KMWP Manager, mentored founder.
• Mālama MaunaluamajorStrategic or Co-development PartnerCommunity-based nonprofit dedicated to restoring Maunalua Bay health. Executive Director Doug Harper helped Montayre develop management plan at no cost.
• Livable Hawaii Kai HuimajorStrategic or Co-development PartnerNonprofit community organization serving East Honolulu. Montayre volunteered to understand forest restoration operations and met JC Watson through this connection.
• Hui Kū Maoli OlacoreStrategic or Co-development PartnerNative Hawaiian plant nursery providing plants for outplanting events. Montayre picks up native plants from this nursery before volunteer planting events.
• DLNR DOFAWcoreStrategic or Co-development PartnerDepartment of Land and Natural Resources Division of Forestry and Wildlife. Governs P1 preservation land and provides technical guidance for restoration work.
• US Fish and Wildlife Service (USFW)majorStrategic or Co-development PartnerFederal partner supporting conservation efforts and species protection including endangered Elepaio habitat restoration.
• O'ahu Invasive Species CommitteemajorStrategic or Co-development PartnerRyan Chang from OISC served as guest speaker at Group Therapy events discussing invasive species including coconut rhinoceros beetle, coqui frog, and little fire ant control.
• NEPM (Native Ecosystem Management)minorChannel Partner/ Reseller/ DistributorPartner in FOR x CHANGE volunteer exchange program, collaborating on restoration work days and sharing resources across conservation organizations.
• PalehuaminorChannel Partner/ Reseller/ DistributorPartner in FOR x CHANGE volunteer exchange program for collaborative restoration efforts.
• Waimanalo Limu HuiminorChannel Partner/ Reseller/ DistributorPartner in FOR x CHANGE volunteer exchange program supporting conservation across organizations.
• Arch HawaiiminorChannel Partner/ Reseller/ DistributorPartner in FOR x CHANGE volunteer exchange program for collaborative restoration.
• Malama Maunalua HuiminorChannel Partner/ Reseller/ DistributorPartner in FOR x CHANGE volunteer exchange program for conservation collaboration.
• SWCA Environmental ConsultantsmajorStrategic or Co-development PartnerNationwide environmental consulting firm. Danielle Frohlich, invasive species specialist with SWCA, was instrumental in categorizing native and invasive plants and developing management plan for Pia Valley.
• Hui o Ko'olaupokominorStrategic or Co-development PartnerReferenced as resource partner for rain garden initiative, providing additional maintenance guidance and resources for participants.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Conservation International: Global conservation NGO working on biodiversity protection, habitat restoration, and partnerships with local organizations. Comparable mission and partnership-style support model, though operating globally rather than at community scale.
• Surfrider Foundation: National nonprofit with a strong Hawaii chapter network focused on coastal/marine conservation, volunteer engagement, and policy advocacy. Comparable in volunteer-driven environmental stewardship model, though anchored on coastal rather than upland ecosystems.
• Sierra Club: Largest U.S. grassroots environmental organization with active Hawaii chapter doing native forest advocacy and volunteer outings. Comparable volunteer-based environmental mission at substantially greater scale.
• The Nature Conservancy Hawaii: Hawaii chapter of a global environmental organization actively restoring native forests and watersheds across the islands. Operates at much larger scale but pursues the same native ecosystem restoration and invasive species removal mission.
• National Wildlife Federation: Large national wildlife conservation organization engaging volunteers and donors across habitat restoration. Comparable in advocacy/donor-driven conservation but operates at vastly larger institutional scale.

Direct peers

• Kupu: Hawaii nonprofit focused on conservation workforce development, youth programs, and hands-on stewardship across the islands. Comparable in volunteer/education programming and Hawaii-specific cultural integration.
• Hawaiian Islands Land Trust: Hawaii-focused land conservation nonprofit that protects and stewards natural and cultural resources through land acquisition and easements. Directly comparable in mission, scale, and Hawaiian conservation focus.
• Mālama Maunalua: Community-based Hawaii nonprofit dedicated to restoring Maunalua Bay and adjacent ecosystems through volunteer engagement. Directly comparable in mission, volunteer-driven model, and Hawaii footprint — and is already an active partner via FOR x CHANGE.

Regional players

• O'ahu Invasive Species Committee: O'ahu-focused public-private partnership dedicated to early detection and control of invasive species threatening native ecosystems. Directly comparable in invasive species management focus and is an active partner/presenter relationship for the organization.
• Hui o Ko'olaupoko: Hawaii-based watershed restoration nonprofit supporting community-led restoration projects in the Ko'olau region. Directly comparable in watershed and native plant restoration work and serves as a referenced resource partner for the rain garden initiative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOft-2X3H-kJJJr5Zm965ew
• Facebookfacebook.com/protectandpreservehawaii
• Instagraminstagram.com/protectandpreservehawaii
• LinkedInlinkedin.com/company/protect-preserve-hawai-i

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protect & Preserve Hawaiʻi