What We Are ALX does

We Are ALX Inc. is a 501(c)(3) nonpartisan nonprofit (EIN 82-4167948) headquartered at 18 Grove Street, Suite 4, Wellesley, Massachusetts. Founded in 2017 and previously operating as Amplify Latinx, the organization positions itself as the connective infrastructure linking Latino individuals, institutions, and economic opportunity in Massachusetts. Its mission centers on three pillars: expanding economic mobility, amplifying Latino leadership representation, and generating research that informs policy and investment decisions affecting the Latino community.

The organization delivers its work through five core programs: the ALX100 (an annual recognition program celebrating 100 exceptional Latino leaders, accompanied by an awards celebration and traveling museum exhibition); the ALX Business Program (free bilingual, culturally tailored strategic advising for Latino-owned businesses, including MBE certification and capital-access support); a Childcare Program (supporting Latino childcare providers); the ALX Policy Forum (research, advocacy, and convenings with policymakers, including the landmark ¡Vamos Massachusetts! report measuring Latino GDP in the Commonwealth); and ALX Leadership Convenings. In 2025, the organization reported supporting 393 businesses through 2,100 advising hours, registering 601 new businesses, receiving 700+ ALX100 nominations, awarding $40,000 in grants, and impacting 1,300+ families through the childcare program.

We Are ALX employs approximately 6 staff members and is funded through a diversified base of corporate sponsorships, foundation grants, individual donations, and event sponsorships (notably the ALX100 Awards Celebration). Major institutional funders include State Street, Barr Foundation, Boston Foundation, Citizens Bank, the Commonwealth of Massachusetts, Eastern Bank, Eos Foundation, Liberty Mutual, Mass Growth Capital Corp, and Sanofi; corporate sponsors include Amazon and DoorDash. The organization has flagship media partnerships with The Boston Globe and cultural-institution partnerships with the Peabody Essex Museum, Museum of Fine Arts Boston, and UMass Boston. It holds the 2025 Candid Platinum Seal for nonprofit transparency and is led by President and CEO Eneida Roman.

Name

We Are ALX

Legal name

We Are ALX Inc.

Website

https://wearealx.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

We Are ALX is a Massachusetts-based 501(c)(3) nonprofit that advances Latino economic mobility through free bilingual business advising, an annual ALX100 leadership recognition program, policy research (including the first-ever Massachusetts Latino GDP report), and leadership convenings across the Commonwealth.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellesley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization solicits individual donations through its website, described as powering 'opportunity, prosperity, and representation.'
2. Corporate and Foundation Grants: Major funders include State Street, Barr Foundation, Boston Foundation, Citizens Bank, Commonwealth of Massachusetts, Eastern Bank, Eos Foundation, Liberty Mutual, Mass Growth Capital Corp, and Sanofi. These appear as programmatic and general operating support.
3. Event Sponsorships: The ALX100 is described as the organization's biggest visibility initiative and fundraising campaign. Sponsors at various tiers (Strategic, Premier, Community Ally) fund the event and programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

We Are ALX is a 501(c)(3) nonprofit that delivers free, bilingual, culturally relevant programming to expand economic mobility for Latino-owned businesses in Massachusetts. Core offerings include the ALX Business Program (strategic advising, capital access, MBE certification, contracting introductions), the ALX100 (annual leadership recognition of 100 Latino leaders with traveling exhibition), the ALX Policy Forum (research and policy advocacy), a Childcare Business Program, and the ALX Newsletter for community engagement.

Product overview

We Are ALX operates as a collaborative institution offering a portfolio of programs centered on economic development, leadership recognition, and policy advocacy for the Latino community in Massachusetts. The core offerings include the ALX Business Program (providing free bilingual strategic business consulting and access to capital), the ALX100 (an annual awards celebration and traveling exhibition recognizing 100 Latino leaders), the ALX Policy Forum (research and advocacy initiatives), and a Childcare Program (supporting childcare business growth). The organization also publishes research reports such as the ¡Vamos Massachusetts! economic advancement report and operates a newsletter for community engagement. These programs work together to advance economic mobility, strengthen leadership representation, and generate research that informs policy and investment.

Differentiator

Problem solved

Functional benefit

Products and services

• ALX100 Annual recognition program celebrating 100 exceptional Latino American leaders annually who have demonstrated excellence and significant community contributions in Massachusetts, delivered through an awards celebration ceremony, a traveling exhibition at museums and universities, and a networking reception.
• ALX Business Program Free bilingual, culturally relevant, intensive strategic business advising program for Latino American owned businesses in Massachusetts, offering one-on-one consulting and facilitated connections to capital, contracting opportunities, MBE certification support, and digital transformation resources.
• Childcare Program Program supporting childcare business development that helps Latino childcare providers add jobs and grow capacity, impacting over 1,300 families.
• ALX Policy Forum Research and policy initiative that commissions research and provides current data to inform policy work, along with partner-driven educational workshops and advocacy for competitive and equitable policies in Massachusetts.
• ALX Leadership Convenings Curated leadership convenings, including Women's History Month events and cross-sector collaboration opportunities, designed to build social capital and visibility for Latino leaders.
• ALX Newsletter Email newsletter providing updates on ALX activities, research findings, events, and opportunities for the Latino community in Massachusetts.

Quantifiable outcome

• 393 businesses supported, 2,100 advising hours delivered, $40,000 grants awarded, 1,300+ families impacted, 75% businesses achieved innovation/digital transformation

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Massachusetts Taxpayers FoundationflagshipStrategic or Co-development PartnerReleased the ¡Vamos Massachusetts! report measuring Latino GDP for the first time in partnership with ALX - a flagship research collaboration.
• The Boston GlobeflagshipStrategic or Co-development PartnerCo-hosted 'The State of Latinos' event at Roxbury Community College. Boston Globe Magazine featured ALX100 honorees for three consecutive years to kick off Hispanic Heritage Month.
• Peabody Essex MuseumcoreGTM or Marketing PartnerHosted 2024 ALX100 traveling exhibition, providing visibility for Latino leaders.
• Museum of Fine Arts, BostoncoreGTM or Marketing PartnerPartnered to launch ALX100 season with the ALX100 sculpture created by artist Patiño Vazquez.
• UMass BostonminorGTM or Marketing PartnerHosted 2024 ALX100 traveling exhibition before closing at ALX Impact Celebration.
• The 'Quin HouseminorGTM or Marketing PartnerHosted Women's History Month event with ALX, building leadership convening partnerships.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UnidosUS: Largest national Latino civil rights and advocacy organization, providing policy research, education, and economic programs at scale. Directly comparable mission on Latino economic mobility and policy advocacy, but operates nationally versus We Are ALX's Massachusetts focus.
• LULAC (League of United Latin American Citizens): Oldest and one of the largest Latino civil rights organizations in the U.S., focused on advocacy, economic empowerment, and education. Comparable as a Latino-focused nonprofit advancing economic mobility and civic representation.

Others

• Philanthropy Massachusetts: Statewide association of funders and nonprofits in Massachusetts. Comparable as a sector convener and capacity builder relevant to We Are ALX's funder relations and nonprofit infrastructure; ALX advisory board includes its CEO.

Emerging players

• National Association of Latino Arts and Cultures (NALAC): National Latino arts and culture nonprofit advancing Latino leadership across sectors. Comparable on Latino leadership representation work intersecting with We Are ALX's ALX100 recognition focus.

Direct peers

• Inquilinos Boricuas en Acción (IBA Boston): Boston-based Latino community development nonprofit serving Villa Victoria residents. Comparable on Latino-focused economic development and community representation in Greater Boston; ALX Legado Award 2025 recipient organization.
• Boston Impact Initiative: Boston-based community development financial institution driving economic equity for businesses of color. Comparable to We Are ALX on capital access and economic mobility work for underserved entrepreneurs in Massachusetts.
• GreenLight Fund: National nonprofit that identifies and launches evidence-based programs for children, youth, and families. Comparable as a venture-style nonprofit in the Boston area focused on social impact scaling (ALX's board includes GreenLight Fund's VP).
• Hispanic Association on Corporate Responsibility (HACR): National nonprofit focused on Hispanic inclusion in corporate America across employment, procurement, philanthropy, and governance. Closely aligned with We Are ALX's ALX100 corporate-recognition and MBE certification programming.
• Massachusetts Latino Chamber of Commerce: Statewide chamber serving Latino-owned businesses in Massachusetts with advocacy, networking, and business development — the closest direct peer to We Are ALX's Business Program and economic development work.

Regional players

• Greater Boston Chamber of Commerce: Regional business association serving Greater Boston. Comparable on business advocacy, networking, and leadership convenings, but focused on the broader (non-Latino-specific) business community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amplifylatinx
• LinkedInlinkedin.com/company/wearealx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are ALX