What Public Dialog does

Public Dialog Sp. z o.o. is a Warsaw-based, independent, family-owned public relations and public affairs consultancy founded in 2001, serving enterprise clients across Poland and Central Europe. The agency operates with 11-50 employees out of its Aleja Szucha headquarters in Warsaw and delivers four core service pillars: corporate communication and government relations, crisis communication and reputation management, brand communication and media, and digital/social media management. These are supplemented by specialized vertical services in energy, pharmaceuticals, construction, automotive, and legal sectors, plus adjacent offerings such as investor relations, employer branding, content marketing, media training, influencer marketing, CSR programs, internal communication, and change management consulting.

The firm operates a professional services revenue model with quote-based pricing determined through tender processes (RFP/RFI/RFQ) rather than standardized rates. Its go-to-market is enterprise field sales targeting boards, CEOs, brand managers, and C-suite executives of large corporations, multinationals, and Polish economic champions. Named clients include Budimex, Volvo, Volkswagen, VW Financial Services, Żabka, Orlen, Inter Cars, Xiaomi, and Amiblu, spanning construction, automotive, finance, retail, energy, technology, and water infrastructure. The firm has no proprietary technology platform; service delivery relies on consultant expertise, the Insight-Strategy-Realization methodology, crisis communication protocols, and long-standing media relationships held by former journalists on the team.

Public Dialog is the exclusive Polish member of IPRN (International Public Relations Network), giving it access to 40 partner agencies across 28 countries and 6,800+ specialists. It is also the Polish representative of UEN Ultra European Network (103 offices, 7,000+ specialists), a founding member of SAPR (38 Polish PR agencies), and a member of WCFA. The agency has accumulated over 30 industry awards from 2013-2025, including multiple Stevie Awards, SABRE Awards, IPRA Golden World Awards, Bulldog PR Awards, the 2025 Communication Awards Davos Best Health & Wellness Campaign, and several PR Wings recognitions. Leadership is anchored by CEO Paweł Bylicki, co-author of the 2018 book 'Corporate Brand and its Communication.'

Name

Public Dialog

Legal name

Public Dialog Sp. z o.o.

Website

https://publicdialog.pl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Public Dialog is an independent, family-owned Warsaw-based PR and public affairs consultancy serving enterprise clients across Poland and CEE with corporate communications, crisis and reputation management, public affairs, brand PR, and digital/social media services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Management Services (8741), Communications Services, Nec (4899)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Public relations services
• Crisis communication management
• Public affairs consulting
• Media relations services
• Reputation management consulting

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Consulting: Professional services revenue from strategic PR consulting, corporate communications, public affairs, crisis management, and related communications services delivered to enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Public Dialog is a Warsaw-based public relations and public affairs agency delivering corporate communications, crisis and reputation management, public affairs and government relations, brand communications and media relations, and digital/social media strategy to large enterprises, multinationals, government bodies, and regulated-industry clients. Service delivery is built on proprietary strategic communications methodologies, hard crisis procedures, stakeholder mapping, and a team of former journalists, supplemented by access to the IPRN international network (40 agencies, 28 countries, 6,800+ specialists).

Product overview

Public Dialog is a Warsaw-based public relations and public affairs agency offering a comprehensive suite of communication services. The portfolio consists of four core service pillars: Corporate Communication & Public Affairs & Government Relations (strategic corporate positioning and government stakeholder engagement), Crisis Communication & Reputation Management (crisis prevention and reputation protection), Brand Communication & Media (brand positioning, product launches, content marketing), and Digital & Social Media (online strategies and influencer marketing). These are supplemented by specialized sector services including energy and pharmaceutical public affairs, construction and automotive PR, investor relations, employer branding, media training and audits, stakeholder mapping, conference organization, CSR programs, and change management consulting. The agency operates primarily as a professional services consultancy rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communication & Public Affairs & Government Relations Strategic communication services focused on building corporate brands, cultivating long-term relationships with decision-makers in specific sectors, and enhancing client reputation among government officials, public organizations, chambers, and associations. Designed for large enterprises, multinationals, and government bodies.
• Crisis Communication & Reputation Management Specialized services for managing corporate crises, protecting and rebuilding organizational reputation during adverse situations, including media relations and stakeholder communication during emergencies. Includes preventive activities, crisis management plans, communication protocols, and post-crisis analysis. Designed for enterprises facing reputation risk.
• Brand Communication & Media Brand positioning, product launches, content marketing, and media buying services that accentuate brand characteristics to help clients stand out amidst competition. Includes media relations strategy development, press office operations, media training, press kit preparation, and journalist relationship management. Designed for brands seeking media visibility.
• Digital & Social Media Online communication strategies, social media monitoring, influencer marketing, blogger relations, and management of social media channels for brand reputation building and audience engagement. Includes paid digital advertising campaigns (CPM, CPC, CPA, CPL models). Designed for brands seeking digital presence and engagement.
• Investor Relations Communication services supporting financial stakeholders, including communication during mergers, acquisitions, and stock market entries. Designed for corporate clients and financial stakeholders.
• Employer Branding and Training Services focused on building corporate image among current and potential employees, including staff training and internal communication programs. Designed for HR and communications leaders.
• Reputation and Image Analyses Reputation monitoring and analysis services to assess corporate image across various channels and stakeholder groups, including media audits of current image and communication effectiveness. Designed for communications and brand leaders.
• Expert Positioning Expert positioning services placing company executives and specialists as thought leaders in business and industry media. Designed for senior executives seeking media authority.
• Conference and Roadshow Organization Event organization services including conferences, roadshows, and professional photo sessions for brand visibility. Designed for brands seeking event-driven engagement.
• CSR Programs Corporate social responsibility program development and implementation supporting brand reputation among socially conscious stakeholders. Designed for enterprises pursuing ESG and CSR objectives.
• Internal Communication Employee communication services to ensure consistent messaging within organizations. Designed for HR and internal communications leaders.
• Stakeholder Mapping Identification and analysis of key stakeholders and their relevance to communication strategy development. Designed for organizations with complex stakeholder ecosystems.
• Change Management Organizational change management services combining technical aspects like IT system modifications with employee-focused psychological and emotional support. Designed for organizations undergoing transformation.
• Blogger Relations Relationship management with influential bloggers and digital content creators for brand advocacy. Designed for consumer-facing brands.
• Advertising Campaigns (CPM, CPC, CPA, CPL) Paid digital advertising campaigns with various performance-based pricing models. Designed for brands seeking paid digital reach.
• Strategic Marketing Consulting Data-driven marketing strategy development including market analysis, competitive assessment, and KPI-aligned communication strategies. Designed for management boards and marketing leaders.
• Marketing Advisory for Companies Strategic marketing consulting for management boards, directors, and brand managers including audit of communication assumptions and channel optimization. Designed for senior management and brand managers.
• Media Training Preparation of management boards for media appearances, public speaking, and crisis situations. Designed for executives and spokespersons.
• Media Relations Strategy Development of strategies, messages, and materials for relationships with business and economic journalists based on expert knowledge. Designed for organizations seeking systematic media engagement.
• Content Marketing Professional content marketing for B2B and B2C sectors including market reports, whitepapers, case studies, expert articles, and campaign content based on hard data. Designed for brands seeking thought leadership content.
• Public Affairs in Energy Support for energy sector transformation processes, regulator dialogue, and strategic infrastructure investment communication. Designed for energy-sector clients.
• Public Affairs in Pharmaceuticals Building expert dialogue with decision-makers regarding reimbursement, therapy availability, and health education. Designed for pharmaceutical-sector clients.
• PR for Construction Industry Communication support for developers, general contractors, and material manufacturers including dialogue with local communities and administration. Designed for construction-sector clients.
• PR for Legal Professionals Expert positioning for lawyers and consultancies in economic and trade media, building competence-based reputation. Designed for law firms and consultancies.
• PR in Automotive Industry Support for brands transitioning to electromobility, building trust in innovative drives, and educating the market about new mobility. Designed for automotive-sector clients.
• Product and Technology PR Market education-based product PR for B2B and automotive sectors, building product credibility with business partners and end users. Designed for technology and product-launch clients.
• Public Affairs Consulting Organization relationship management with stakeholders including politicians, government officials, clients, local communities, suppliers, shareholders, trade associations, think tanks, and media. Designed for organizations navigating complex stakeholder environments.
• Lobbying and Government Relations Direct influence on specific legal acts and political decisions, focused on building and maintaining strong relationships with legislators. Designed for organizations seeking policy advocacy.
• Social Media Analysis and Monitoring Brand image monitoring and analysis in social media including engagement metrics, reach, sentiment analysis, and influencer identification. Designed for brands managing social media reputation.
• Influencer Marketing Marketing activities based on influencer recommendations including product placement, dedicated branded content episodes, and product testing and reviews. Designed for brands seeking influencer-driven reach.
• Local Community Relations Stakeholder engagement with local communities to facilitate investment project implementation. Designed for organizations executing infrastructure or investment projects.
• Crisis Management in Company Crisis situation management including preventive activities, crisis management plans, communication protocols, and post-crisis analysis and recommendations. Designed for organizations preparing for or responding to crises.
• Product Testing Product evaluation and testing services supporting brand launches and marketing campaigns. Designed for brands launching new products.

Quantifiable outcome

• Budimex 2024 campaign: 7,221 publications, 137.3M reach, 98.9M PLN AVE
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and moderate.

• IPRN (International Public Relations Network)coreStrategic or Co-development Partner · 1 January 1995Public Dialog is the only PR agency in Poland that is a member of IPRN. Established in 1995, IPRN is one of the largest networks uniting independent PR agencies worldwide, with 40 professional agencies located in 28 countries. Network collaboration enables Public Dialog to effectively manage complex communication projects across multiple markets simultaneously and tap into international know-how. Key facts: 23 years of history, 40 professional agencies, 3,785 remarkable brands in portfolio, 82 branches.
• Ultra European Network (UEN)coreStrategic or Co-development PartnerUltra European Network is the first European community of professionals specializing in communication between institutions and citizens. Public Dialog is a partner and representative of UEN in Poland. UEN boasts 103 offices and over 7,000 communication specialists worldwide, enabling cross-border collaboration and expertise sharing.
• SAPR (Stowarzyszenie Agencji Public Relations)coreStrategic or Co-development PartnerThe Society of Public Relations Agencies (SAPR) is an organization dedicated to representing and supporting the broadly defined PR industry in Poland. It brings together entities providing PR and communications services without criteria for required level of turnover or profit. The Association promotes high-quality PR services and enhances competitiveness of PR against other communication sectors. Public Dialog is a founding member. The Association is made up of 38 agencies.
• WCFA (World Communications Forum Association)moderateStrategic or Co-development PartnerWorld Communications Forum Association was registered in Davos, Switzerland in November 2014. WCFA is a non-profit organization creating a cross-border and cross-cultural community of professionals. It supports the annual World Forum 'Communication on Top' in Davos as a platform for discussion that shapes the global communications agenda. Public Dialog is a member of this organization.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walk PR: One of the leading independent Polish PR agencies based in Warsaw, serving enterprise clients across corporate communications, public affairs, and digital — a direct head-to-head competitor for the same Polish enterprise mandate pool.
• 24/7 Communication: Warsaw-based independent Polish PR agency offering corporate communications, crisis, and public affairs services. Closest local peer in scale and service mix to Public Dialog.

Broad incumbents

• Edelman: World's largest independent PR firm with a Poland office. Competes for the same enterprise corporate-communications and public-affairs mandates that Public Dialog serves, but at global scale and with a much broader service portfolio.
• Havas PR Poland: Local arm of the global Havas network offering PR, advertising, and content services under one roof. Competes with Public Dialog for integrated enterprise mandates in Poland.
• FleishmanHillard: Global PR network with healthcare, corporate, and public affairs practices. Comparable on crisis and regulated-industry work and often appears on Polish multinational client rosters.
• Burson: Global communications agency (formerly Burson-Marsteller, now BCW/Burson) with strong public affairs and corporate-reputation practices, including CEE coverage. Competes for the same regulated-industry and crisis mandates.
• Ketchum: Omnicom-owned global PR agency serving enterprise clients across corporate communications, brand, and public affairs. Competes for multinational accounts touching the Polish market.
• Publicis Consultants Poland: Poland-based arm of Publicis's PR/affairs consultancy serving enterprise and public-sector clients with corporate communications, public affairs, and crisis work — overlapping Public Dialog's regulated-industry vertical strengths.
• MSL Group Poland: Publicis-owned global PR network with Poland presence providing corporate communications, public affairs, and digital services — direct competition for enterprise and public-affairs engagements.
• Hill+Knowlton Strategies: Global PR network with Central European presence offering corporate communications, public affairs, and crisis services — directly overlapping with Public Dialog's core pillars and serving multinational clients with Polish-market exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/publicdialog
• YouTubeyoutube.com/channel/UCuihf_UbWqvzSihdATfj3bA
• Facebookfacebook.com/publicdialog
• LinkedInlinkedin.com/company/public-dialog
• Instagraminstagram.com/publicdialog

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Dialog