Harmony Artists
Harmony Artists is a privately held talent booking agency founded in 1975 in Los Angeles that represents 80+ artists across performing arts, concerts, tributes, family/educational, fairs/festivals, and holiday categories for corporations, casinos, performing arts centers, and special events.
- Company typePrivate
- Founded1975
- HeadquartersWoodland Hills, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Harmony Artists does
Harmony Artists is a privately held talent booking agency founded in 1975 and headquartered in Woodland Hills, Los Angeles. The company represents a roster of 80+ artists and acts organized into six entertainment categories: performing arts, concerts, tributes, family/educational, fairs/festivals, and holiday shows. Featured acts include Recycled Percussion (America's Got Talent finalists with a Las Vegas residency), Mariachi Divas de Cindy Shea (two-time Grammy winners), TAIKOPROJECT (Tokyo International Taiko Contest winners), Hotel California – A Salute to the Eagles (the only Eagles catalog-authorized tribute), and Fleetwood Mask (endorsed by Mick Fleetwood), alongside family-oriented productions such as The Little Mermen and Twinkle Time.
The company operates without any proprietary technology platform; its infrastructure is a services business built on agent relationships, regional coverage, and contractual administration. There is no disclosed software product, API, app, or AI/ML system, though one newer act (Lumia) incorporates "AI-driven narrative themes" into its production. Distribution is handled through a direct sales model with regional agents covering National, East Coast, West Coast (including Alaska and Hawaii), and Midwest accounts, supplemented by channel partnerships with PBS, Disney Cruise Lines, and Disney.
Harmony Artists earns revenue through talent booking commissions on engagements booked for corporations, casinos, performing arts centers, fairs and festivals, and schools/educational institutions, with custom per-engagement pricing that is not publicly disclosed. The company has remained founder/independently operated throughout its history with no disclosed institutional investors, funding rounds, acquisitions, or recapitalizations, and operates with a small staff of fewer than ten people including President Jerry Ross and Vice-President Adrienne Crane-Ross.
Harmony Artists firmographics
Firmographics- Name
- Harmony Artists
- Legal name
- Harmony Artists
- Website
- https://harmonyartists.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Harmony Artists is a privately held talent booking agency founded in 1975 in Los Angeles that represents 80+ artists across performing arts, concerts, tributes, family/educational, fairs/festivals, and holiday categories for corporations, casinos, performing arts centers, and special events.
- Ownership category
- akta.pro rank
Harmony Artists industry classification
Industry- Product category
- Talent Booking Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
- akta.pro secondary industries
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Talent Agency & Representation Services (HSACAHAK), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where Harmony Artists is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Harmony Artists business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Talent Booking Commissions: Harmony Artists generates revenue by booking national headline and regional entertainment for venues. They act as talent buyers and booking agents for corporations, casinos, performing arts centers and special events worldwide, earning commissions on successful bookings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Harmony Artists product offering
Product offeringCore offering
Harmony Artists operates as a talent booking agency that books national headline and regional entertainment acts for venues and event organizers. Services include matching clients with appropriate artists from an 80+ act roster across performing arts, concerts, tributes, family/educational, fairs/festivals, and holiday categories, along with handling availability inquiries, pricing negotiations, and contract administration. Dedicated regional agents serve as the single point of contact for each territory throughout the booking process.
Product overview
Harmony Artists is a talent booking agency offering a comprehensive portfolio of entertainment services for musical, theatrical, and special events nationwide. The company provides a unified talent buying service alongside six distinct entertainment categories: Performing Arts (circus, dance, theatrical), Concerts, Tributes (artist tribute shows), Family/Educational (school-friendly programming with study guides), Fairs/Festivals, and Holiday entertainment. Featured acts include internationally recognized performers such as Recycled Percussion, Peacherine Ragtime Society Orchestra, TaikoProject, OMNIUM CIRCUS, and numerous musical tribute acts including Fleetwood Mac, Elton John, and Motown tributes. The company has been in operation since 1975 and books talent for corporations, casinos, performing arts centers, and events worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Booking Services End-to-end talent buying and booking services for national headline and regional entertainment, including headliner availability, pricing, and contracting for corporations, casinos, performing arts centers, fairs/festivals, schools, and special events worldwide.
- Recycled Percussion High-energy drumming phenomenon featuring percussion performance for corporate events, fairs, festivals, casinos, and special events.
- Hotel California: A Salute to The Eagles Eagles tribute show performing the Eagles catalog with official authorization from the Eagles' music catalog holders.
- Fleetwood Mask – The Fleetwood Mac Experience Fleetwood Mac tribute show featuring period-accurate equipment and stage wear, with endorsement from founding member Mick Fleetwood.
- Mariachi Divas de Cindy Shea All-female mariachi ensemble blending traditional mariachi with jazz and pop influences, with two Grammy wins and nine Grammy nominations.
- TaikoProject American taiko drumming group performing traditional and modern Japanese drumming with accompaniment instruments, winner of the Tokyo International Taiko Contest.
- Twinkle Time Billboard-charting bilingual pop artist for kids and families delivering high-energy concert experiences with original pop-rock tunes, seen on PBS KIDS.
- Rockin' Christmas on Ice High-energy holiday spectacular blending world-class ice skating, festive music, and cirque-style variety acts with modern production.
- Omnium Circus Award-winning circus show featuring renowned performers, memorable music, and heartwarming storytelling.
- Forever Tango Tony-nominated Broadway tango show featuring premier dancers direct from Argentina, internationally renowned vocalists, and the Forever Tango Orchestra.
- Forever Motown Musical extravaganza celebrating Motown hits performed by The Original Cast featuring former lead singers of The Temptations and Four Tops.
- Remember When Rock Was Young – The Elton John Experience Elton John tribute starring Craig A Meyer performing chart-topping hits backed by the All-Star Rocket Band with full production.
- The Little Mermen Disney tribute concert experience spanning 100 years of Disney hits with Broadway-caliber talent, high-energy performances, and costumes.
- Lumia Theatrical spectacle blending award-winning acrobats, daring stunts, original music, and cutting-edge visual effects with AI-driven narrative themes.
- Peacherine Ragtime Society Orchestra Leading professional ragtime orchestra performing at major venues including The Kennedy Center and The Library of Congress with an archive of 15,000+ original orchestral scores.
- Unreal Hypnotist Michael Swenson Award-winning stage hypnotist performing comedy hypnotist shows for corporate events, cruises, theme parks, fairs, and renowned stages worldwide.
- Holiday Entertainment Category Seasonal holiday-themed entertainment category including Christmas shows, holiday tributes, and seasonal celebrations such as Rockin' Christmas on Ice and A Charo Christmas.
- Family / Educational Entertainment Category Family-friendly entertainment and educational programming category for school assemblies and family events, including science shows, panto productions, and interactive performances with accompanying study guides.
Companies that use Harmony Artists
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Harmony Artists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Harmony Artists partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PBScoreArtists like Ireland with Michael and Twinkle Time have shows airing on PBS, reaching millions of viewers nationwide. Ireland with Michael has episodes aired over 64,000 times in 4 years with 97% coverage in 49 States.
- Disney Cruise LinescoreBuckets N Boards is currently one of the top requested headline acts for Disney Cruise Lines, representing a significant distribution channel for their family entertainment.
- DisneyminorCrawdaddio was headliner for Disney's Mardi Gras Celebration at Pleasure Island in Orlando, Florida for four years. Twinkle Time is NOW SEEN ON PBS KIDS.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Harmony Artists competitors and assessment
Company assessmentBroad incumbents
- Creative Artists Agency (CAA): CAA is a global full-service talent agency whose music and live performance divisions overlap with Harmony Artists' headline talent buying business.
- The Gersh Agency: Gersh is a full-service talent and literary agency with a performing arts and live event division, overlapping with Harmony Artists in artists representation and live booking.
- William Morris Endeavor (WME): WME is one of the largest global talent agencies and books headline acts into the same corporate, casino, and PAC venues Harmony Artists serves, though at a much larger scale and broader portfolio.
- United Talent Agency (UTA): UTA represents artists across music, theater, and live entertainment and competes for marquee bookings at performing arts centers and corporate events.
Direct peers
- Agency for the Performing Arts (APA): APA represents talent across theater, film, and live performance; while larger, it competes for the same performing arts and live entertainment booking opportunities Harmony Artists pursues.
- National Artists Management Company: National Artists Management books entertainment for fairs, festivals, casinos, and corporate events — a near-direct competitive overlap with Harmony Artists' core verticals.
- JAM Theatrical: JAM Theatrical books Broadway-style productions and concert acts for performing arts centers and corporate events, overlapping with Harmony Artists' performing arts and concert categories.
- Paradise Artists: Paradise Artists is a talent booking agency specializing in fairs, festivals, corporate events, and performing arts centers — directly comparable to Harmony Artists in scope, customer base, and roster categories.
Emerging players
- Flashpoint Artists Management: Flashpoint Artists represents and books touring tribute and specialty acts, a comparable niche to Harmony Artists' tributes and family/educational categories.
Regional players
- Pamela Slaton Agency: A talent booking agency focused on tribute acts and specialty entertainment for corporate and private events — comparable to a portion of Harmony Artists' tribute roster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Harmony Artists social profiles
Digital presenceHarmony Artists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harmony Artists leadership team
Management profileNumber of profiles
Profiles7 records
Harmony Artists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harmony Artists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harmony Artists
What does Harmony Artists do?
Harmony Artists operates as a talent booking agency that books national headline and regional entertainment acts for venues and event organizers. Services include matching clients with appropriate artists from an 80+ act roster across performing arts, concerts, tributes, family/educational, fairs/festivals, and holiday categories, along with handling availability inquiries, pricing negotiations, and contract administration. Dedicated regional agents serve as the single point of contact for each territory throughout the booking process.
Is Harmony Artists a public or private company?
Harmony Artists is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Harmony Artists founded?
Harmony Artists was founded in 1975. It employs 1 to 10 people.
Where is Harmony Artists based?
Harmony Artists is headquartered in Woodland Hills, United States, in the North America region.
How does Harmony Artists make money?
One revenue line is on record: talent Booking Commissions.
Who are Harmony Artists's main competitors?
Broad incumbents on record are Creative Artists Agency (CAA), The Gersh Agency, William Morris Endeavor (WME) and United Talent Agency (UTA). Direct peers are Agency for the Performing Arts (APA), National Artists Management Company, JAM Theatrical and Paradise Artists. Flashpoint Artists Management is listed as an emerging player. Pamela Slaton Agency is listed as a regional player.
Does Harmony Artists have an API?
No public API is recorded for Harmony Artists.
What industry is Harmony Artists in?
Harmony Artists's product category is Talent Booking Services. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of HSACAHAA, Live Music Booking (Bands, Soloists, DJs). Its NAICS code is 7114 and its SIC code is 7900.