National Artists Management Company
National Artists Management Company (NAMCO) is a privately held New York-based Broadway, West End, and international touring theatrical production company founded in 1968 by Barry and Fran Weissler, producing and licensing shows including Chicago, Waitress, and Real Women Have Curves for theater audiences and venue partners.
- Company typePrivate
- Founded1968
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What National Artists Management Company does
National Artists Management Company, Inc. (NAMCO) is a privately held theatrical production and management company founded in 1968 by Barry and Fran Weissler and headquartered at 165 West 46th Street in midtown Manhattan, the heart of the Broadway district. The company develops, finances, casts, manages, markets, licenses, and consults for theatrical ventures across Broadway, the West End, and domestic and international touring markets. NAMCO's founders have won seven Tony Awards spanning productions including Othello (1970s), Fiddler on the Roof (1981), Gypsy (1989), Annie Get Your Gun (1999), Chicago (1996), the 2010 revival of La Cage Aux Folles, and the 2013 revival of Pippin. The company is founder-owned with no disclosed institutional investors or parent company.
NAMCO's core products are individual theatrical productions rather than a software or technology platform; its principal asset is Chicago, which has run 27 years on Broadway and is the longest-running American musical in the world, with touring reaching 25+ countries and translations in a dozen languages. Other notable productions include Waitress (available on streaming with Sara Bareilles' Grammy-winning score) and the newest Broadway title, Real Women Have Curves, which opened at the James Earl Jones Theatre in April 2025. The company also operates the BWF Foundation, a nonprofit-affiliated entity funding arts education, youth arts initiatives, and underserved-community access to the performing arts. Headcount is small (11-50 employees), and revenue is not publicly disclosed.
NAMCO's business model is project-based and event-driven: revenue is generated primarily through producer participation in ticket sales at Broadway and West End venues, international touring and licensing arrangements, and ancillary rights such as streaming distribution. Pricing is set per-show, per-venue, and per-performance by venue box offices and authorized ticketing partners rather than by NAMCO directly. Marketing is largely earned-media driven via Tony recognition, celebrity casting announcements, and entertainment press, with supporting presence on the company's website (namcousa.com) and social channels. The customer base consists of theater audiences, venue operators, and touring/licensing partners, with no named enterprise customer logos disclosed.
National Artists Management Company firmographics
Firmographics- Name
- National Artists Management Company
- Legal name
- National Artists Management Company, Inc.
- Website
- https://namcousa.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Artists Management Company (NAMCO) is a privately held New York-based Broadway, West End, and international touring theatrical production company founded in 1968 by Barry and Fran Weissler, producing and licensing shows including Chicago, Waitress, and Real Women Have Curves for theater audiences and venue partners.
- Ownership category
- akta.pro rank
National Artists Management Company industry classification
Industry- Product category
- Theatrical Production Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Performing Arts Companies (711190)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Tour & Artist Management Services (HSACAHAN), Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Contracting, Licensing & Rights Management (Music/Performance Releases) (HSACAHAM)
Keywords
Where National Artists Management Company is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Artists Management Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels4 records
Marketing channels3 records
National Artists Management Company product offering
Product offeringCore offering
National Artists Management Company (NAMCO) develops, finances, casts, manages, markets, licenses, and consults for theatrical ventures on Broadway, the West End, and in domestic and international touring markets. Founded in 1968, the company produces and manages individual Broadway musicals and tours, with a catalog that includes the long-running hit Chicago, Waitress, and the upcoming Real Women Have Curves.
Product overview
National Artists Management Company (NAMCO USA) is an entertainment production company that develops, finances, casts, manages, markets, licenses, and consults for theatrical ventures on Broadway, the West End, and touring productions domestically and internationally. The company operates as a single unified production entity, producing and managing individual theatrical productions including the long-running hit Chicago (celebrating 27 years on Broadway), Waitress (available on streaming), and the upcoming Real Women Have Curves opening April 2025. The company also includes the BWF Foundation, which focuses on arts education philanthropy and community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Chicago Longest-running American musical in the world, currently celebrating 27 years on Broadway. Has reached over 25 countries and has been translated into a dozen languages. Produced for theater audiences seeking world-class musical entertainment.
- Real Women Have Curves Newest Broadway musical production opening at the James Earl Jones Theatre in April 2025, presented for live theater audiences.
- Waitress Musical adaptation of Adrienne Shelly's 2007 independent film with original score by Grammy Award-winning singer/songwriter Sara Bareilles. Available on streaming platforms and presented to theater audiences.
- Pippin (2013 Revival) 2013 Tony Award-winning Broadway revival starring Patina Miller and Andrea Martin. Presented to theater audiences seeking acclaimed musical revivals.
- La Cage Aux Folles (2010 Revival) 2010 Tony Award-winning Broadway revival starring Kelsey Grammer. Presented to theater audiences.
- Annie Get Your Gun Tony Award-winning Broadway production starring Bernadette Peters and Reba McEntire. Presented to theater audiences.
- Othello NAMCO's Broadway debut starring James Earl Jones and Christopher Plummer, winning a Tony Award. Presented to theater audiences.
- Fiddler on the Roof Tony Award-winning Broadway production starring Topol. Presented to theater audiences.
- Gypsy Tony Award-winning Broadway revival starring Tyne Daly. Presented to theater audiences.
- National Artists Management Company Production Services Full-service theatrical production capabilities including development, financing, casting, management, marketing, licensing, and consulting for theatrical ventures on Broadway, the West End, and touring domestically and internationally. Service provided to theater venues, investors, and creative partners.
Quantifiable outcome
- Chicago has been running for 27 years on Broadway, making it the longest-running American musical in the world
- +1 more outcomes
Companies that use National Artists Management Company
Customer profileSegments2 records
Ideal customer profiles3 records
National Artists Management Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Artists Management Company partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
National Artists Management Company competitors and assessment
Company assessmentBroad incumbents
- ATG Entertainment (Ambassador Theatre Group): Global live entertainment company producing and presenting theatrical productions across the West End, Broadway, and touring markets. Comparable to NAMCO as a multi-territory theatrical producer with West End and international touring operations.
- The Shubert Organization: Largest Broadway theater owner and major producer of theatrical productions. Comparable to NAMCO as a long-tenured New York theatrical production entity with deep relationships across Broadway producers, talent, and venues.
- Warner Bros. Theatre Ventures: Theatrical production arm of Warner Bros. developing stage adaptations of studio IP for Broadway and the West End. Comparable to NAMCO in originating Broadway productions and managing theatrical licensing, with the additional resources of a major studio parent.
- Disney Theatrical Productions: Large-scale theatrical producer developing Broadway adaptations of Disney film IP with global touring and licensing operations. Comparable to NAMCO in producing Broadway musicals and international tours, though operating at significantly greater scale and with corporate parent backing.
Direct peers
- Jujamcyn Theaters: Major Broadway theater owner and producer operating multiple Broadway houses and originating productions. Directly comparable to NAMCO as a Broadway producing entity that develops, finances, and manages theatrical productions in New York.
- Really Useful Group: Andrew Lloyd Webber's theatrical production company producing long-running West End and Broadway musicals with extensive global licensing. Comparable to NAMCO as a founder-led production house behind iconic musicals (Phantom of the Opera, Cats) with multi-decade international touring.
- Roundabout Theatre Company: Tony Award-winning Broadway producing organization specializing in revivals and new productions. Comparable to NAMCO in producing critically acclaimed Broadway revivals and new musicals with strong artistic reputation.
- Lincoln Center Theater: Major Broadway and Off-Broadway producing organization operating multiple venues and developing original and revival productions. Comparable to NAMCO as a long-tenured producer of Tony-winning Broadway musicals and plays.
- Second Stage Theater: Not-for-profit Broadway producing organization developing new plays and musicals including revivals. Comparable to NAMCO as a Tony-recognized Broadway producer with active new-work development and a similar production-focused operating model.
- Nederlander Producing Company: Long-established Broadway and touring production company with a portfolio of musicals and plays. Comparable to NAMCO in producing Tony-winning Broadway and West End shows and operating international touring circuits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
National Artists Management Company social profiles
Digital presenceNational Artists Management Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Artists Management Company leadership team
Management profileNumber of profiles
Profiles2 records
National Artists Management Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
National Artists Management Company funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Artists Management Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Artists Management Company
What does National Artists Management Company do?
National Artists Management Company (NAMCO) develops, finances, casts, manages, markets, licenses, and consults for theatrical ventures on Broadway, the West End, and in domestic and international touring markets. Founded in 1968, the company produces and manages individual Broadway musicals and tours, with a catalog that includes the long-running hit Chicago, Waitress, and the upcoming Real Women Have Curves.
Is National Artists Management Company a public or private company?
National Artists Management Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Artists Management Company founded?
National Artists Management Company was founded in 1968. It employs 11 to 50 people.
Where is National Artists Management Company based?
National Artists Management Company is headquartered in New York, United States, in the North America region.
Who are National Artists Management Company's main competitors?
Broad incumbents on record are ATG Entertainment (Ambassador Theatre Group), The Shubert Organization, Warner Bros. Theatre Ventures and Disney Theatrical Productions. Direct peers are Jujamcyn Theaters, Really Useful Group, Roundabout Theatre Company, Lincoln Center Theater, Second Stage Theater and Nederlander Producing Company.
Does National Artists Management Company have an API?
No public API is recorded for National Artists Management Company.
What industry is National Artists Management Company in?
National Artists Management Company's product category is Theatrical Production Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of HSACAHAN, Tour & Artist Management Services. Its NAICS code is 7114.